Hey Girls

What Hey Girls does

Hey Girls CIC is a UK-registered Community Interest Company founded in 2018 by Celia Hodson and her daughters Bec and Kate to tackle period poverty through a buy-one, donate-one commercial model. Headquartered in Musselburgh with a secondary dispatch site in Diss, it operates an 11-50 person organisation whose legal structure mandates that 100% of profits be reinvested into its social mission, with zero shareholders. The company sells a portfolio of sustainable period products - reusable menstrual cups in medical-grade silicone rated for up to ten years of use, reusable period pants in multiple cuts and absorbencies, reusable pads and panty liners, plus disposable lines including organic cotton tampons (cardboard, plant-based and non-applicator variants) and plant-cellulose pads engineered to decompose in as little as 90 days. It has extended adjacent lines into bladder control pads and shields. A sub-brand, My Period, runs a world-first locator app covering 2,000+ free-product pickup points primarily in Scotland.

Name

Hey Girls

Legal name

Hey Girls CIC

Website

https://heygirls.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hey Girls CIC is a UK social enterprise that sells reusable and disposable sustainable period products direct to consumers, workplaces, councils and the NHS via heygirls.co.uk and a Lyreco distribution channel, using a buy-one-donate-one model that has donated over 50 million products through 400+ community partners.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Sanitary Paper Product Manufacturing (322291)

akta.pro primary industry

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

akta.pro secondary industries

Feminine Care Applicators & Accessories (CRABAIAO), Menstrual Cups (CRABAIAE), Feminine Care Distribution (CRAOAEAK)

Keywords

• Eco-friendly period products
• Menstrual hygiene products
• Organic feminine care
• Period poverty solutions
• Sustainable period care

Headquarters

HQ city

Musselburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct Product Sales (B2C): E-commerce sales of period products directly to consumers. Products include reusable items (menstrual cups, period pants, reusable pads) and disposable products (organic tampons, pads). Subscription service available for regular deliveries.
2. B2B / Enterprise Sales: Bulk supply of period products to businesses, workplaces, educational institutions, and public sector organisations. Products provided for offices, site cabins, staff rooms with pricing, product information and account access.
3. Wholesale / Distribution: Distribution partnerships through distributors like Lyreco to supply period products at scale to businesses. Simple to stock, easy to sell with bulk bundle and dispenser options.
4. Subscription Service: Convenient subscription service for regular period product deliveries. Customers subscribe once and receive products regularly, with subscription options for both individual and business needs.
5. Donations: Charitable donations from individuals and organisations supporting the mission to end period poverty. Every donation supports work to end period poverty in the UK.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hey Girls is a UK-based social enterprise that manufactures and sells eco-friendly, organic period products including pads, tampons, and menstrual cups. The company operates on a "buy one, donate one" model, donating products to people experiencing period poverty across the UK. It sells direct to consumers through its own online store and supplies retailers, schools, and organizations.

Product overview

Hey Girls is a social enterprise offering a comprehensive portfolio of period products and period care solutions. The product line includes reusable options (menstrual cups, period pants in multiple styles like Basic Brief and Essential Bikini, reusable pads) and disposable products (organic cotton tampons with cardboard/plant-based/non-applicator options, regular pads). The offering is organized around several core categories: Pants (reusable period underwear), Period Pads & Tampons (disposable products), Menstrual Cups (reusable silicone cups), Period Kits (bundled products like Full Cycle Kit and Cup Combo Kit), Reusable Products (pads, liners, accessories), and Bladder Control (incontinence products). The subscription service provides recurring deliveries while Home Packs serve councils and public sector organizations. The myperiod app provides a product locator to find free period products nearby.

Differentiator

Problem solved

Functional benefit

Brands

• My Period: A period product locator app developed by Hey Girls in partnership, featuring over 2000 locations in Scotland where users can access free period products based on their live location or postcode. The app is available for download and is described as a world-first period product locator.

Products and services

• Organic Cotton Period Pads Eco-friendly menstrual pads made from organic cotton, sold individually and in multi-packs to consumers and retailers.
• Organic Tampons Tampons made from organic cotton, sold to consumers and through retail/wholesale partners across the UK.
• Menstrual Cups Reusable menstrual cups sold as a sustainable alternative to disposable period products.
• Period Product Subscription Box Recurring subscription service delivering a curated selection of Hey Girls period products to consumers on a monthly or scheduled basis.
• "Buy One, Donate One" Period Products Social impact product offering where every Hey Girls product purchased funds the donation of a period product to someone experiencing period poverty in the UK.

Quantifiable outcome

• 50 million+ period products donated since 2018
• +4 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LyrecocoreChannel Partner/ Reseller/ DistributorLyreco serves as a distribution partner for Hey Girls, facilitating supply of period products to business customers. Balfour Beatty partnership was facilitated by Lyreco, demonstrating the distributor's role in reaching enterprise clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mooncup: UK-based reusable menstrual cup manufacturer with similar medical-grade silicone product and sustainability credentials. Closest direct comparable in the menstrual cup category.
• Natracare: Organic and natural feminine hygiene brand offering plastic-free pads, tampons and liners. Closely matches Hey Girls on sustainability-led positioning and product mix, with broader international distribution.
• Modibodi: Specialist in reusable period pants and leak-proof underwear, with significant UK and global presence. Direct overlap on reusable pants product category and B2C e-commerce distribution.
• TOTM: UK-based organic period care brand offering organic cotton pads, tampons and liners with a sustainability and ethical sourcing focus. Direct comparable in product range, UK market and eco-conscious positioning.

Broad incumbents

• Bodyform (Essity): Mass-market UK feminine care brand owned by Essity, offering pads, liners and tampons. Broad incumbent competitor in the same category with significantly larger marketing and distribution.
• Tampax (Procter & Gamble): Global tampon market leader owned by P&G. Broad incumbent with overlapping tampon product offering and vastly superior distribution and marketing scale.
• Whisper / Always (Procter & Gamble): Global feminine care brands owned by P&G, offering pads and liners at mass-market price points. Broad incumbents that set the price benchmark for the category.

Emerging players

• Cora: Organic menstrual care brand with a social impact 'buy one, give one' donation model. Closely comparable business model to Hey Girls and overlap on organic tampons, pads and liners.
• The Female Company: European organic period product brand with a strong social mission narrative and B2C DTC focus. Comparable in mission-driven branding and organic product mix, though earlier-stage.
• Saalt: US-based reusable menstrual cup and period underwear brand with a social mission component. Comparable on reusable product mix and DTC e-commerce; primarily competes in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/heygirlsuk
• Facebookfacebook.com/HeyGirlsUK
• LinkedInlinkedin.com/company/hey-girls
• Instagraminstagram.com/heygirlsuk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey Girls