Sharewear Clothing Scheme

What Sharewear Clothing Scheme does

Sharewear Clothing Scheme is a UK-registered charity (number 1170084) founded in 2014 in Nottingham that redistributes good-quality donated clothing free of charge to people experiencing clothing poverty. Operations centre on a physical Clothing Centre at Edwalton (Wheatcroft Business Park, NG12 4DG) where referred adults browse clothing on Wednesday drop-in sessions, supplemented by a Bulk Outreach Service delivering pre-sorted clothing to 300+ partner organisations — including NHS hospitals, schools, food banks, women's centres, and charities — across the East Midlands and South Yorkshire. The charity supplements redistribution with fundraising streams including individual donations, the Sharewear One Lottery, affiliate schemes (Give as you Live, EasyFundraising), legacy giving via Freewills, and a ReLived corporate subscription product.

The ReLived scheme, launched in 2022, is the primary commercial offering: businesses within 50 miles of Edwalton pay £1,200 per year for a donation box, monthly collections, quarterly impact certificates, and corporate volunteering opportunities, and in return sponsor a community partner (typically a school or place of worship) to receive the scheme benefits at no cost. Brand clothing partnerships (Bamboo Clothing, Playerlayer, Character.com, Mantis World, Misirli) supply unsaleable end-of-line stock; unusable residual clothing is routed through WARD Textile Recycling for wiper rags or energy-from-waste.

The charity operates with 6 part-time staff (3.2 full-time equivalents) and 52 volunteers, with named operational leadership comprising Operations Director Hayley McWhinney, Fundraising and Development Manager Emily Ashton, Outreach/ReLived Coordinator Jo Ellis, Referrals Coordinator Sarah Sandell, Operations Assistant Ahmed Naiel, and Driver Andrew Smith, following the 2025 departure of founder/CEO Louise Cooke after 11 years. There is no proprietary technology platform; the underlying infrastructure is a network of 7 physical donation points in Nottingham, a single processing site, and standard business software for referral management and impact reporting. Output metrics include 86 tonnes of clothing diverted from landfill in 2025 (up from 74 tonnes in 2024) and over 23,000 clothing interventions in 2025.

Name

Sharewear Clothing Scheme

Legal name

Sharewear Clothing Scheme

Website

https://sharewearclothingscheme.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sharewear Clothing Scheme is a Nottingham-based UK charity that redistributes donated clothing free of charge to people in clothing poverty across the East Midlands and South Yorkshire, operating an Edwalton Clothing Centre, bulk outreach to 300+ partner organisations, and a ReLived corporate subscription scheme.

Ownership category

akta.pro rank

Product category

Charitable Clothing Redistribution Services

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

akta.pro secondary industries

Clothing Categorization, Folding & Drawer Organization (HSAFABAD), Coat Closet & Outerwear Storage Organization (HSAFAJAD)

Keywords

• Clothing poverty charity
• Clothing redistribution services
• Corporate clothing subscription
• Surplus clothing donation
• Community clothing outreach

Headquarters

HQ city

Edwalton, Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. ReLived Subscription: Annual subscription service for businesses within 50-mile radius of Edwalton. Businesses pay £1,200/year and sponsor a community partner to join at no cost. Includes donation boxes, monthly collections, quarterly impact certificates, and corporate volunteering.
2. Individual Monetary Donations: One-off or monthly gifts from individuals via CAF Donate platform. Specific amounts: £3 for underwear/gloves, £10 for full outfit, £25 for family clothing, £50 for clothing and operational support.
3. Sharewear One Lottery: Weekly lottery at £1 per ticket. 50p of every ticket goes directly to Sharewear. Players can win £25,000 national jackpot or spot prizes.
4. Retail Affiliate Programs: Give as you Live and EasyFundraising platforms where individuals shop with participating retailers who donate a percentage of spend to Sharewear at no extra cost to the shopper.
5. Brand Clothing Donations: Businesses donate unsaleable clothing (end-of-line stock, slight seconds, returns) which is redistributed to those in need, providing ESG and sustainability value to donors.
6. Legacy Giving: Partnership with Freewills.co.uk offering free online Will-writing service. Recipients can leave a gift to Sharewear in their will.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

Sharewear Clothing Scheme is a registered charity that collects good-quality donated clothing from individuals and businesses and redistributes it free of charge to people experiencing clothing poverty in the East Midlands and South Yorkshire. The charity operates the Edwalton Clothing Centre where referred clients browse and select clothing during Wednesday drop-in sessions, a bulk outreach service delivering pre-sorted clothing to partner organisations (NHS hospitals, schools, charities), and the ReLived corporate subscription scheme through which businesses subscribe and sponsor a community partner at no cost.

Product overview

Sharewear Clothing Scheme operates as a clothing poverty charity offering a unified service that connects clothing donors with those in need. The core offering combines clothing redistribution through on-site browsing (Edwalton Clothing Centre) and bulk outreach to partner organisations. The ReLived subscription scheme, launched in 2022, is a key product enabling businesses to subscribe while sponsoring community partners at no cost. Additional services include a network of over 300 referral partners, donation collection points, and volunteer-driven operations including corporate volunteering and ambassador programs.

Differentiator

Problem solved

Functional benefit

Brands

• ReLived: Sharewear's bespoke subscription scheme launched in 2022 tackling clothing poverty and waste together. Businesses subscribe, and a community partner like a school or place of worship joins at no cost. Together, they create measurable environmental and social impact.

Products and services

• Sharewear Clothing Redistribution Service Core clothing redistribution service that accepts quality clothing donations from individuals and businesses and distributes them free of charge to those in clothing poverty through on-site browsing and outreach programs.
• ReLived Subscription Scheme Bespoke subscription service launched in 2022 where businesses subscribe (GBP 1,200/year within 50-mile radius of Edwalton) and a community partner (school or place of worship) joins at no cost. Includes year-round donation box, monthly collections, quarterly impact certificates, beneficiary stories, corporate volunteering, and campaign materials.
• Clothing Outreach Service Bulk outreach service that sends pre-sorted clothing to partner organisations across the Midlands and South Yorkshire, ensuring they have immediate clothing supplies for those in need. Supports hospitals, schools, advice services, and community organisations. Minimum 20 people for delivered orders.
• On-Site Referral and Browsing Service Shop-floor style browsing area at the Edwalton Clothing Centre where referred clients attend Wednesday drop-in sessions (10:00-15:30) to choose clothing for themselves and their families free of charge, preserving dignity through a retail-style experience.
• Donation Services Accepts clothing donations through four donation banks (Edwalton, Southglade, Mapperley, West Bridgford), three manned donation points (Bulwell Saturdays, Sherwood Wednesdays, Edwalton by appointment), and postal donations. Services include clothing, footwear, bedding, and towels, with specific acceptance criteria for new vs pre-loved items.
• Bare Necessities Fund A volunteer-led fund specifically for purchasing high-demand new items like joggers, socks, underwear, and school polo shirts. Provides monthly updates showing what was bought and how many people were helped.

Quantifiable outcome

• 86 tonnes of clothing diverted from landfill in 2025, up from 74 tonnes in 2024
• +3 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

35 partnerships are on record, tiered core and minor.

• Bamboo Clothing LtdcoreGTM or Marketing PartnerBrand clothing partner donating end-of-line stock and unsaleable returns. Based in Nottingham, they reduce waste and support community through Sharewear's redistribution network.
• PlayerlayercoreGTM or Marketing PartnerPerformance and training clothing brand donating quality stock to Sharewear for redistribution to those in need.
• Character.comcoreGTM or Marketing PartnerCharacter clothing retailer (biggest in UK) donating children's character clothing accessories to Sharewear.
• Mantis WorldcoreGTM or Marketing PartnerManufacturer of premium, ethically-made GOTS-certified organic clothing for all ages. Latest brand partner, manufacturing since 2000.
• MisirlicoreGTM or Marketing PartnerDonated brand new socks for men, women and children to Sharewear.
• PellacraftminorGTM or Marketing PartnerMulti-award winning promotional merchandise company based in Mansfield, Nottingham, providing support to Sharewear.
• LogomeupminorGTM or Marketing PartnerCustom embroidery workwear company across the UK supporting Sharewear.
• LyfcycleminorGTM or Marketing PartnerWorkwear manufacturer of safety and performance apparel supporting Sharewear.
• WARD - Textile RecyclingcoreStrategic or Co-development PartnerMidlands-based metal recycling and waste management specialist with textile recycling service. Partners with Sharewear to collect unusable clothing. Items not sold to textile recyclers are processed into wiper rags or energy from waste. Full members of Textile Recycling Association.
• Rothera Bray SolicitorscoreGTM or Marketing PartnerReLived subscriber with Nottingham, Derby and Leicester offices. Also sponsoring West Bridgford Junior School to join scheme.
• CPMG ArchitectscoreGTM or Marketing PartnerReLived subscriber providing corporate volunteering to Sharewear. Staff have participated in full volunteering shifts.
• Experian UKcoreGTM or Marketing PartnerCredit services company subscribed to ReLived scheme.
• Freeths SolicitorscoreGTM or Marketing PartnerEast Midlands law firm providing legal services, subscribed to ReLived with Nottingham office.
• Source BiosciencecoreGTM or Marketing PartnerCompany providing advanced proteomic analysis, subscribed to ReLived scheme.
• Skills (Coach Holidays)minorGTM or Marketing PartnerCoach holiday company, ReLived subscriber partner.
• Ashbrook Junior SchoolcoreGTM or Marketing PartnerNottingham school, community partner in ReLived scheme receiving clothing donations at no cost.
• Richard Bonington Primary SchoolcoreGTM or Marketing PartnerSchool in Arnold (5 miles north of Nottingham) with 420 children, community partner in ReLived scheme.
• Robert Mellors Primary AcademycoreGTM or Marketing PartnerWarm, vibrant school with positive and ambitious outlook, community partner in ReLived scheme.
• Rosehill SchoolcoreGTM or Marketing PartnerSchool celebrating every pupil and making learning successful for all, community partner in ReLived scheme.
• South Wilford Endowed C of E Primary SchoolcoreGTM or Marketing PartnerSchool providing engaging curriculum preparing children for 21st century, community partner in ReLived scheme.
• Tollerton Primary SchoolcoreGTM or Marketing PartnerHappy, welcoming single-form entry school with children aged 4-11, community partner in ReLived scheme.
• Pierrepont Gamston Primary SchoolcoreGTM or Marketing PartnerNottingham school with high academic standards, community partner in ReLived scheme.
• West Bridgford Junior SchoolcoreGTM or Marketing PartnerCommunity partner sponsored by Rothera Bray Solicitors in ReLived scheme.
• Wheatcroft Business ParkminorOthersBusiness park location in Nottingham housing Sharewear's Edwalton Clothing Centre.
• BroadcastmediaminorOthersPhotography services provided to Sharewear.
• MG Event and SoundminorOthersEvent and sound services supporting Sharewear.
• Vale ClearancesminorOthersProperty clearance and removals partner in Nottinghamshire.
• Nottingham University Hospitals NHS TrustcoreGTM or Marketing PartnerMonthly clothing deliveries to hospital wards since 2018, originally supporting #EndPJParalysis campaign. Supplies several wards every month with clothing for patients.
• Nottingham ContemporarycoreGTM or Marketing PartnerArts venue acknowledging Sharewear's support for two years of free-of-charge events for struggling families.
• Nacro Support and AdvicecoreGTM or Marketing PartnerPreparing orders of jeans, t-shirts and jumpers for prison leavers they serve.
• The Health Shop NottinghamcoreGTM or Marketing PartnerSupported with gift bags for attendees of Christmas brunch event.
• Bassetlaw General Hospital for ChildrencoreGTM or Marketing PartnerSpecial bulk outreach order for children arriving from out of area by ambulance without change of clothing.
• Futures Advice MansfieldcoreGTM or Marketing PartnerCollecting suits for participants, acknowledging appropriate clothing as barrier to employment.
• The Sunday Centre (Sheffield)coreGTM or Marketing PartnerSheffield city centre organisation delivering 133 items monthly including coats, fleeces, cargo trousers and sleeping bags. Recently awarded Kings Award for Voluntary Service.
• NHS Radbourne UnitcoreGTM or Marketing PartnerRegular collection of clothing for patients with acute mental health needs.

Scale indicators9 records

Recent moves14 records

Expansion highlights6 records

Emerging players

• Hubbub Foundation: Environmental charity running targeted clothing reuse and donation campaigns (e.g., community coat drives, textile campaigns). Comparable to Sharewear's intersection of clothing poverty and textile waste, with complementary campaign expertise.

Broad incumbents

• The Salvation Army: National charity operating UK-wide charity shops that donate proceeds and surplus clothing to those in need. Provides a scaled incumbent comparable to Sharewear's redistribution model, with far greater geographic reach and retail infrastructure.
• Age UK: National charity providing services to older people, including clothing-related support through some local branches. Comparable as a UK-wide charity with a referral and partner network addressing hardship-related needs, including clothing.
• Mary's Living & Giving (Save the Children): Save the Children's charity shop network selling donated clothing to fund children's programs. Comparable as a donation-driven apparel charity model, with the difference that revenue from sales funds grants rather than direct redistribution.
• Trussell Trust: UK anti-poverty charity running the largest network of food banks with a referral partner model. Indirectly comparable as a national referral-led anti-poverty platform; food banks and clothing charities are co-located within the same hardship referral ecosystem Sharewear operates in.
• British Red Cross: Large national charity running clothing aid, refugee support, and emergency response. Operates a much broader and more resourced clothing redistribution operation but overlaps with Sharewear's NHS and refugee/migrant clothing support use cases.

Direct peers

• Smart Works: UK charity that provides interview clothing and ongoing workwear support to women in unemployment, with a referral-led model. Highly comparable to Sharewear's workwear-for-employment use cases (e.g., suits for Futures Advice Mansfield clients) and its referral-based dignity-preserving service.
• Suited & Booted: London-based charity providing clothing and grooming services to men leaving prison and seeking work. Directly comparable in mission (workwear as a barrier to employment), referral model, and reliance on donated stock from corporates.
• Traid: UK textile charity that collects, sorts, and resells donated clothing, using proceeds to fund development projects. Closely comparable to Sharewear's donation-to-redistribution-to-recycling model and its brand stock donation partnerships.
• Wrap Up London: Volunteer-led coat donation campaign for London homeless and those in need. Comparable in its volunteer-driven donation infrastructure, focus on outerwear, and corporate drop-off point model that parallels Sharewear's donation banks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SharewearNottm
• LinkedInlinkedin.com/company/sharewear-clothing-scheme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharewear Clothing Scheme