Sharland England
Sharland England is a privately held, founder-owned DTC homewares and furniture brand based in London, selling handcrafted rattan furniture, ceramics, linens, and upholstered pieces directly to affluent global consumers and interior designers via an owned e-commerce storefront, trade program, and US warehouse.
- Company typePrivate
- Founded2021
- HeadquartersLondon, England, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sharland England does
Sharland England is a privately held, founder-owned DTC homewares and furniture brand established in London in 2021 by Louise Roe, a former fashion editor-at-large at Glamour who has contributed to Vogue, Elle, The Telegraph, and House & Garden. The company designs and sells a curated portfolio of artisanal home products organized into rattan furniture, outdoor rattan, bespoke upholstered furniture (US-exclusive), hand-painted ceramics and tabletop, embroidered table linens, bedding, mirrors, candles, rattan accessories, and gifting hampers, with prices ranging from $35 for accessories to $3,995 for upholstered seating. All products are handcrafted by artisans worldwide using indigenous techniques, and the brand's core technology is artisanal production rather than software — hand-woven rattan, hand-painted ceramics, and hand-embroidered linens using sustainably sourced natural materials.
The business operates a direct-to-consumer e-commerce model through an owned storefront, supplemented by Trade and Wholesale programs for interior designers, decorators, and retail buyers. Fulfillment runs from a UK base and a US warehouse established in 2025, which enables tariff-free shipping to American customers. Marketing is content-driven, anchored by the founder's "At Home With Louise" blog, Instagram and Pinterest presence, an email newsletter, and earned media coverage in Vogue, The Telegraph, Wall Street Journal, House & Garden, and Veranda; the brand holds a 4.7/5 Trustpilot rating. The company ships to roughly 28 country-currency combinations across Europe, North America, Asia Pacific, and the Middle East.
The company is small (1–10 employees), entirely founder-owned with no external funding, no disclosed revenue, no patents, and no AI/ML capabilities. Revenue mechanics are one-time unit sales across DTC and trade/wholesale channels at premium price points, with no subscription or recurring component. Strategic emphasis is on category extension (outdoor and upholstered furniture), US geographic expansion via the new warehouse, and channel diversification through trade and wholesale programs.
Sharland England firmographics
Firmographics- Name
- Sharland England
- Legal name
- Sharland England
- Website
- https://sharland-england.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sharland England is a privately held, founder-owned DTC homewares and furniture brand based in London, selling handcrafted rattan furniture, ceramics, linens, and upholstered pieces directly to affluent global consumers and interior designers via an owned e-commerce storefront, trade program, and US warehouse.
- Ownership category
- akta.pro rank
Sharland England industry classification
Industry- Product category
- Artisan Home Décor and Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industries
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ), Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)
Keywords
Where Sharland England is headquartered
LocationHeadquarters
- HQ city
- London, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sharland England business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time product sales through owned online storefront. Products include furniture, tabletop, homewares, bedding, and antiques. Price points range from $35 to $3,995 per item.
- Trade Program: Exclusive trade program for interior designers and design professionals with potential trade discounts and dedicated account management
- Wholesale Distribution: Wholesale accounts for retailers interested in carrying Sharland England products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single item retail pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Sharland England product offering
Product offeringCore offering
Sharland England designs and sells handcrafted homewares, furniture, and lifestyle products through its own e-commerce storefront, including hand-woven rattan and upholstered furniture, hand-painted ceramics, embroidered table linens, scented candles, mirrors, and hampers. The brand combines traditional artisanal production techniques (hand-weaving, hand-painting, hand-embroidery) with sustainable, responsibly sourced natural materials, and supplements consumer retail with dedicated Trade and Wholesale programs for interior designers and retailers. Upholstered furniture is offered on a bespoke fabric-choice basis to US customers.
Product overview
Sharland England is a handcrafted homewares and furniture brand founded by Louise Roe, offering a cohesive collection of sustainable, artisan-made products. The core portfolio spans four main categories: (1) Rattan Furniture — hand-woven wicker pieces including the Juliette, Piolo, and Adeline collections; (2) Upholstered Furniture — bespoke seating available exclusively in the US; (3) Tabletop — hand-painted ceramics across the Splatter, Fiore, Heather, Vine, Marbre, and Dotty collections, plus embroidered linens; and (4) Home Accessories — mirrors, hardware, candles, blankets, and hampers. All products share a nostalgic, handcrafted aesthetic. The company ships from both UK and US warehouses, with upholstered furniture available exclusively in the US market.
Differentiator
Problem solved
Functional benefit
Products and services
- Rattan Furniture Handcrafted wicker furniture made from sustainably sourced natural rattan, handwoven by skilled artisans. Includes armchairs, loveseats, dining chairs, and side tables designed by founder Louise Roe.
- Outdoor Furniture Outdoor rattan furniture including the Juliette range (synthetic rattan for year-round outdoor use) and the Emerson range (natural rattan with water-repellent finish for indoor/outdoor versatility).
- Upholstered Furniture Bespoke upholstered furniture including the Victoria Settee, Swan Slipper Chair, Charles Ottoman, Marella Ottoman, and Bronte Armchair; available exclusively in the US with custom fabric selection.
- Tabletop and Ceramics Hand-painted ceramics and tableware including plates, bowls, dishes, mugs, jugs, vases, and glassware. Collections include Splatter, Fiore, Heather, Vine, Marbre, Drip, and Dotty.
- Table Linens Embroidered tablecloths and napkins handcrafted by artisans. Collections include Fraises Des Bois, Little Flower, Napa, Tulpina, and Rose Tapestry.
- Blankets and Bedding Cashmere-blend throws and quilts including the Onda, Caline, Kanata, Meandros, Maurier, Lavinia, and Prairie collections.
- Mirrors and Hardware Vintage-style ornate mirrors handmade from woven rattan and faux bamboo, including Barber Mirror, Column Mirror, and Oval Mirror, plus coat racks and towel rails.
- Candles and Home Fragrance Scented candles including Rose & Oud, Orange Blossom, Pomegranate & Patchouli, and Redcurrant and Clove.
- Rattan Accessories Handcrafted rattan accessories including trays, fruit bowls, napkin rings, plant pots, and decorative items such as the Hadley Tray, Amandine Fruit Bowl, and Pinet Plant Pot.
- Hampers Woven rattan hampers including The Chic Hamper, The Happy Hamper, and The New Baby Hamper.
- Antiques Vintage and antique home décor pieces offered within the homewares assortment.
- Trade Program Program for trade partners and interior designers offering exclusive trade discounts, dedicated account management, and access to collections with a dedicated Trade Lookbook.
- Wholesale Program Wholesale accounts for retailers and boutiques interested in carrying Sharland England products for resale.
Companies that use Sharland England
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sharland England technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sharland England partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Sharland England competitors and assessment
Company assessmentDirect peers
- The White Company: UK-founded premium home and lifestyle retailer specializing in timeless, neutral-aesthetic homewares, furniture, and linens sold DTC and through concessions. Most direct UK analogue to Sharland England's premium-positioned, founder-led home brand with broad home categories and strong editorial coverage.
- Cox & Cox: UK online premium homewares retailer offering curated furniture, lighting, textiles, and decorative accessories with a vintage-inspired, design-led aesthetic. Comparable assortment breadth, DTC model, and UK customer base overlap directly with Sharland England.
- OKA: UK-founded premium home furnishings retailer selling furniture, lighting, textiles, and accessories with an English-country, handcrafted-led aesthetic. Overlaps with Sharland England on artisanal positioning, premium pricing, and trade-channel focus.
- Loaf: UK DTC home brand best known for handmade sofas and bean bags, with broader homewares. Comparable founder-led UK brand with handcrafted furniture positioning and growing US presence via own-warehouse model.
- Soane Britain: UK luxury furniture and lighting maker with rattan, woven, and handcrafted collections sold DTC and to trade. Direct overlap on rattan furniture, British artisanal identity, and trade program structure serving interior designers.
- Garden Trading: UK home and garden brand offering furniture, lighting, and accessories with a country-house, handcrafted-led aesthetic. Comparable UK DTC homewares positioning and outdoor/indoor crossover assortment.
- Toast (home/lifestyle): UK lifestyle brand with curated homewares, ceramics, textiles, and furniture sold DTC. Comparable artisanal, slow-made aesthetic and editorial, founder-led brand identity targeting affluent design-conscious consumers.
Broad incumbents
- Anthropologie: Large US-based lifestyle retailer offering apparel, furniture, and home décor with a vintage-romantic, globally-inspired aesthetic. Overlaps with Sharland England on hand-painted ceramics, embroidered linens, and rattan furniture but at much greater scale and broader assortment.
- West Elm: US-based modern home furnishings retailer owned by Williams-Sonoma, with comparable furniture, textiles, and home accessories assortment. Significantly broader scale and lower price points, but overlapping customer profile in the US.
- Zara Home: Global mass-premium home brand owned by Inditex, offering furniture, tabletop, linens, and decorative accessories across28+ markets. Comparable global DTC footprint and tabletop/ceramics category but at much lower price points and without artisanal handcraft positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sharland England social profiles
Digital presenceSharland England financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharland England leadership team
Management profileNumber of profiles
Profiles1 record
Sharland England funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharland England M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharland England
What does Sharland England do?
Sharland England designs and sells handcrafted homewares, furniture, and lifestyle products through its own e-commerce storefront, including hand-woven rattan and upholstered furniture, hand-painted ceramics, embroidered table linens, scented candles, mirrors, and hampers. The brand combines traditional artisanal production techniques (hand-weaving, hand-painting, hand-embroidery) with sustainable, responsibly sourced natural materials, and supplements consumer retail with dedicated Trade and Wholesale programs for interior designers and retailers. Upholstered furniture is offered on a bespoke fabric-choice basis to US customers.
Is Sharland England a public or private company?
Sharland England is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sharland England founded?
Sharland England was founded in 2021. It employs 1 to 10 people.
Where is Sharland England based?
Sharland England is headquartered in London, England, United Kingdom, in the Europe region.
How does Sharland England make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are trade Program and wholesale Distribution.
Who are Sharland England's main competitors?
Direct peers on record are The White Company, Cox & Cox, OKA, Loaf, Soane Britain, Garden Trading and Toast (home/lifestyle). Broad incumbents are Anthropologie, West Elm and Zara Home.
Does Sharland England have an API?
No public API is recorded for Sharland England.
What industry is Sharland England in?
Sharland England's product category is Artisan Home Décor and Furniture. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage). Its NAICS code is 4491 and its SIC code is 5700.