Sharp International

What Sharp International does

Sharp International, operating commercially as Sharp Lubes, is an Indo-Canadian lubricant manufacturer founded in 1982 and headquartered in Ludhiana, Punjab, India, with a secondary office in Brampton, Ontario, Canada. The company produces a broad petroleum-based lubricant portfolio organized across five categories: automotive oils (engine oils, gear oils, hydraulic oils, brake fluids, coolants, 2T/4T motorcycle oils, steering and shock absorber oils), industrial oils (gear oils, compressor oils, cutting and quenching oils, thermal oils, spindle oils, circulating oils, rubber process oils), agricultural oils (pump set oils, SAE 40/50 mono-grades, wheel bearing greases), greases (multi-purpose, high-temperature, chassis, gel, and extreme-pressure variants in NLGI grades 0–4), and specialist oils (Mobil Gear 680, washable and circular knitting oils). All products are manufactured in Ludhiana from virgin base oils with proprietary additive packages, and the company is ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certified with FIEO registration.

The business serves four primary verticals — automotive/transportation, industrial/manufacturing, agriculture, and construction/mining — with documented customers in India, Canada, and more than 16 countries across East, Southern, and West Africa. Distribution is omnichannel: direct-to-consumer via the sharplubes.com e-commerce storefront with WhatsApp inquiry integration, a domestic fuel retail outlet (Sri Sri Filling Station) operated under Indian Oil Corporation since 2013, and B2B private labelling and white labelling services for partner brands. Marketing is content-led through a corporate blog and organic social media (Facebook, Instagram, YouTube, LinkedIn) emphasizing technical education on lubricant selection.

Sharp International is a privately held, founder-led company. Sunpriet Walia serves as founding member and chief promoter. There is no evidence of external institutional investment, public listing, or M&A activity; the company's scale is small (22 employees) and revenue is not publicly disclosed. The core value proposition combines 40+ years of brand heritage, ISO-certified manufacturing, multi-vertical product breadth, white-labeling flexibility, and export reach into emerging markets, particularly Africa.

Name

Sharp International

Legal name

Sharp International

Website

https://sharplubes.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Sharp International (Sharp Lubes) is an Indo-Canadian lubricant manufacturer founded in 1982 in Ludhiana, India, producing automotive, industrial, agricultural, grease, and specialist oils for OEMs, resellers, and end-users across 16+ countries with e-commerce, private labelling, and Indian Oil fuel retail distribution.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

Keywords

• Lubricant manufacturing
• Automotive engine oils
• Industrial lubricants
• Grease products
• Specialty oils

Headquarters

HQ city

Ludhiana

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Lubricant and Grease Sales: Direct sales of manufactured lubricants including automotive oils, industrial lubricants, greases, gear oils, hydraulic fluids, transmission fluids, coolants, and specialist oils. Revenue is generated through direct product sales to end customers and wholesale buyers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sharp International manufactures and sells branded automotive oils, industrial lubricants, agricultural oils, greases, and specialist oils formulated from virgin-base oils. In addition to its own brands, the company offers private labelling and white labelling services, allowing other businesses to sell lubricants under their own brand names. It also operates a fuel retail station and sells lubricants directly through its own e-commerce website.

Product overview

Sharp International is an Indo-Canadian lubricant manufacturer offering a comprehensive portfolio of petroleum-based products organized into five main categories: Automotive Oils (engine oils, gear oils, hydraulic oils, brake fluids, coolants, 2T and 4T oils, steering and shocker oils), Industrial Oils (mobil oils, lubricating oils, rust proof oils, machine oils, quenching oils, sugar mill oils, knitting oils, compressor oils, cutting oils, rubber process oils, industrial gear oils, thermal oils, circulating oils, neat cutting oils, honing oils, spindle oils), Agriculture Oils (pump set oils, SAE mono-grade oils, wheel bearing greases), Greases (Multi Purpose Grease, High-Temperature Grease, Chassis Grease, Gel Grease, Extreme Pressure Grease in various grades), and Specialist Oils (Mobil Gear 680, Washable Knitting Oil, Circular Knitting Oil). The company also provides services including fuel retail through Sri Sri Filling Station under Indian Oil, oil consulting, private labeling, and white labeling. All products are manufactured in Ludhiana, India with global distribution across 16+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Sri Sri Filling Station: Premium fuel retail point under Indian Oil Corporation Limited, started in 2013 by Walia Group, located in Giaspura Ludhiana.

Quantifiable outcome

• Prolonged engine life in portable applications and better productivity in the workplace

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Indian Oil Corporation LimitedcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Sharp Lubes operates Sri Sri Filling Station, a premium fuel retail outlet under Indian Oil Corporation Limited in Giaspura Ludhiana, started in 2013 by Walia Group. The outlet operates under Indian Oil's 'Good Fuel Promise' delivering right quality and quantity of fuel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gandhar Oil Refinery India: Indian-headquartered independent lubricant blender and manufacturer serving automotive, industrial, and process oils across domestic and export markets. Closely comparable mid-scale Indian competitor with similar blend-and-distribute model.
• Savita Oil Technologies: Indian specialty lubricant and base oil manufacturer with strong presence in industrial and automotive oils plus transformer oils. Comparable in scope and Indian export-driven orientation.
• Raj Petro Specialties: India-based specialty lubricants manufacturer focused on industrial, process, and textile oils. Strong overlap with Sharp's knitting oil, compressor oil, and sugar mill oil specialty categories.

Broad incumbents

• TotalEnergies Lubricants India: Global energy major offering automotive and industrial lubricants in India through authorized distributors. Comparable product portfolio with broader geographic reach and deeper OEM relationships.
• Castrol India: Subsidiary of BP and leading passenger car motor oil brand in India. Direct overlap in automotive engine oils and greases but vastly larger scale, brand spend, and OEM approvals.
• Shell Lubricants India: Global lubricants major with a strong India distribution network across automotive, industrial, and specialty lubricant segments. Competes with Sharp in essentially every product category but at significantly larger scale.
• Hindustan Petroleum (HP Lubricants): Indian PSU oil retailer with an in-house lubricant brand (HP Lubricants) spanning automotive and industrial segments. Competes directly with Sharp in retail and B2B channels across India.
• Balmer Lawrie & Co. Indian PSU with a legacy industrial and automotive lubricants division alongside diversified businesses. Comparable Indian manufacturer with broader portfolio and institutional scale.
• Indian Oil Corporation (SERVO): India's national oil company and the operator of Sri Sri Filling Station, which Sharp Lubes runs on its behalf. SERVO is one of India's largest lubricant brands and a structural counterpart across Sharp's full product range.

Emerging players

• Tide Oil India: India-focused two-wheeler and four-wheeler lubricant specialist positioned for the small-engine and premium motorcycle segment. Comparable specialization in 2T/4T engine oils targeted at price-sensitive consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCFVR9dlfz7imwfQrFU0aGVQ/videos
• Facebookfacebook.com/sharplubes
• LinkedInlinkedin.com/company/sharp-international
• Instagraminstagram.com/sharplubes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharp International