Shasta Marina Resort

What Shasta Marina Resort does

Shasta Marina at Packers Bay, operating under the brand Shasta Marina Resort, is a privately-held luxury houseboat rental marina located at 16814 Packers Bay Rd, Lakehead, California, on Lake Shasta — the largest reservoir in California with 370 miles of forested shoreline within the Shasta-Trinity National Forest. Founded in 1997 and operating for 25+ years, the company rents fully-equipped luxury houseboats to families, friend groups, and corporate retreat clients, accommodating parties from 2 to 22 people depending on vessel. The core fleet consists of premium Sumerset 16' x 65' models (four private staterooms, eight-person hot tub, two-story water slide, full galley), mid-size Mirage 15' x 56' models, and Thoroughbred models sleeping 16, supplemented by five Sumerset units added in 2018 after a 2,600-mile transit from Kentucky manufacturer Trifecta Houseboats. Complementing rentals, the marina offers small watercraft rentals (ski boats, jet skis, pontoons, kayaks, paddle boards), moorage subscriptions (annual, six-month, monthly), on-site fishing tackle and gift shop retail, and a $8/night pet fee. The business is founder/family-owned with no disclosed institutional investment, no parent company, and no public listing. Strategic partnerships span regional tourism (Shasta Cascade Wonderland Association, Visit California, U.S. Forest Service), guest convenience (Raley's grocery pickup, Sunset Marketplace dockside delivery), fishing resources (Phil's Propellers, Shasta Tackle, Lakehead Trout Derby), and a curated set of restaurant and off-lake lodging referrals. AI capability is absent; technology footprint is limited to the shastalake.net website, 1-800 phone reservations, and standard ad-tech pixels, with no mobile app, API, or disclosed data systems.

Name

Shasta Marina Resort

Legal name

Shasta Marina at Packers Bay

Website

https://shastalake.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vacation and Hospitality Rentals

NAICS

Marinas (713930), Scenic and Sightseeing Transportation, Water (487210)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Houseboats & Floating Stays (THAMADAG)

akta.pro secondary industries

Personal Watercraft (Jet Ski / Sea-Doo) Rentals (THADAHAJ), Marina & Waterfront Full-Service Hotels (THAGAAAK)

Keywords

• Houseboat rentals
• Marina moorage
• Watercraft rentals
• Lake vacation rentals
• Hospitality marina

Headquarters

HQ city

Lakehead

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Houseboat Rentals: Primary revenue stream from renting luxury houseboats to families and groups. Pricing varies by season (peak summer vs off-season), boat model, and rental duration. Customers pay rental fee plus fuel charges.
2. Small Watercraft Rentals: Additional revenue from renting ski boats, jet skis, pontoon boats, kayaks, paddle boards, and wakeboards. These must be rented alongside houseboat rentals.
3. Moorage: Annual, six-month, and monthly moorage services for boat owners. Temporary courtesy dock available for houseboat customers.
4. Pet Fees: Fee of $8.00 per pet per night for customers bringing up to two pets on houseboats.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Shasta Marina at Packers Bay rents luxury houseboats (Sumerset, Mirage I, Thoroughbred models) on Lake Shasta in northern California, accommodating groups of 2 to 22 people for multi-day vacations. The marina also rents small watercraft (jet skis, ski boats, pontoon boats, kayaks, paddle boards), provides recurring moorage services, and operates on-site fishing and gift shop retail. All houseboats are delivered as fully equipped floating vacation homes with kitchens, hot tubs, entertainment centers, and private staterooms.

Product overview

Shasta Marina at Packers Bay offers a comprehensive houseboat vacation experience centered on luxury houseboat rentals on Lake Shasta, California's largest reservoir. The core product portfolio includes three houseboat tiers: the premium Sumerset models (16' x 65', accommodating large groups with four staterooms, hot tubs, and swim slides), the mid-size Mirage I (15' x 56', ideal for families), and additional houseboat options. Complementary offerings include small watercraft rentals (ski boats, jet skis, kayaks, paddle boards), moorage services, fishing supplies, and a gift shop. All houseboats come fully equipped with modern amenities including heating/AC, kitchens, grills, and entertainment centers, providing a floating vacation home experience.

Differentiator

Problem solved

Functional benefit

Brands

• Sumerset Houseboats: Luxury houseboat line (16' x 65') with four private staterooms, upper deck with hot tub, wet bar, and gas barbecue. Models include Sumerset 1 through 5.
• Mirage Houseboats
• Thoroughbred Houseboats

Products and services

• Luxury Houseboat Rentals

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Raley's Lake BlvdminorGTM or Marketing PartnerGrocery pickup partnership. Raley's Redding location (22 minutes from marina) offers online shopping for pickup, allowing customers to order groceries in advance for their houseboat trip.
• Sunset MarketplaceminorGTM or Marketing PartnerDockside grocery delivery service providing groceries, produce, and beverages directly to houseboats on Shasta Lake.
• Phil's PropellersminorOthersHigh-performance bass boat propeller specialist offering over 1,000 new and used propellers with on-site repairs and polishing services.
• Lakehead Trout DerbyminorOthersAnnual trout fishing derby welcoming anglers of all ages in the Lakehead Community of Shasta Lake.
• Shasta Tackle CompanyminorOthersLocal fishing lure manufacturer founded by Gary Miralles who began inventing lures at age 16.
• Basshole BrewsminorOthersRestaurant and tackle/bait shop serving the Shasta Lake area seven days a week. Recommended dining option for houseboat renters.
• Silverthorn Pizza & PubminorOthersRestaurant featuring pizza, cold beverages, outdoor deck seating, big screen TVs, and pool table. Recommended for houseboat guests.
• Cook HouseminorOthersRestaurant at Bridge Bay (10300 Bridge Bay Rd, Redding, CA 96003, 530-275-3021) recommended for off-boat dining.
• Country Cooking at Lakeshore Inn and RVminorOthersFull-service restaurant featuring barbecue nights (chicken, tri-tip, baby back ribs) on Friday, Saturday, and Sunday nights.
• Tsasdi ResortminorOthersYear-round cabin rental resort with immaculate cabins featuring fully equipped kitchens and private decks overlooking Shasta Lake.
• SugarLoaf Cottages ResortminorOthersCozy cabins along the shore of Lake Shasta, perfect for romantic getaways, fishing vacations, or family gatherings.
• U.S. Forest ServicecoreOthersProvides fire permits, cave permits, and manages surrounding Shasta-Trinity National Forest lands. Issues permits for Samwel Cave access and Hirz Mountain Lookout reservations.
• Shasta Cascade Wonderland AssociationminorOthersRegional tourism organization for Northern California's Shasta Cascade region, providing visitor guides and trip planning resources.
• National Recreation Reservation Service (NRRS)minorOthersGovernment service for reserving campgrounds and the Hirz Mountain Lookout (1-877-444-6777 or Recreation.gov).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• GetMyBoat: Peer-to-peer boat rental marketplace including houseboats and watercraft. Represents the emerging digital-disruption vector for traditional houseboat rental operators like Shasta Marina.

Broad incumbents

• Suntex Marina Investors: Large U.S. marina owner/operator with a portfolio of recreational marinas including moorage, boat rentals, and ancillary services. Comparable marina operating model but at significantly greater scale and geographic breadth.
• Aramark: Operates marina and lodging concessions in U.S. national park destinations (e.g., Lake Powell concessions). A broader hospitality incumbent that competes for the same leisure-travel demand at scale.

Direct peers

• Lake Powell Resorts & Marinas: Operates houseboat rentals and marina services at Wahweap and Bullfrog on Lake Powell — the most prominent large-scale houseboat rental operation in the western U.S. and a direct category comparable.
• Forever Resorts: Operates houseboat rental fleets at multiple U.S. lakes including Lake Mead. Closest large-scale analog combining fleet rental, moorage, and marina services in lake-houseboating destinations.
• State Dock Marina: Largest houseboat rental fleet on Lake Cumberland, Kentucky. Comparable large-scale houseboat rental operation targeting families and groups on an inland reservoir with similar booking dynamics.
• Bridge Bay Marina: The other major houseboat rental marina on Lake Shasta, located at Bridge Bay. Directly competes with Shasta Marina for the same family and group houseboat-vacation demand on the same reservoir.
• Antelope Point Marina: Houseboat rental and marina operation on Lake Powell serving similar family and group vacation customers. Comparable product (luxury houseboats plus watercraft add-ons) and lakehouse destination model.

Others

• Houseboating.org / Houseboat Vacations (Trade Association): Industry association aggregating houseboat rental operators across the U.S. Not a direct competitor but reflects the competitive set Shasta Marina operates within and a useful industry benchmark.

Regional players

• Digger Bay Marina: Independent houseboat rental marina also on Lake Shasta, providing direct regional competition for the same customer base but with a smaller and less luxury-tilted fleet than Shasta Marina.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shasta-marina-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shasta Marina Resort