Shatta Fabrics & Curtains

Name

Shatta Fabrics & Curtains

Legal name

Shatta

Website

https://shatta.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

Keywords

• Home textiles
• Ready-made curtains
• Home furnishings
• Fabric retail
• Interior decoration

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Fabric and Home Textiles Sales: Shatta generates revenue through direct retail sales of ready-made home textiles and furnishings, including curtains, cushions, canvases, bedding, and seating options. Customers purchase products directly from one of 32 retail branches across Egypt.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shatta Fabrics & Curtains sells ready-made home textiles and furnishings through its network of 32 retail branches across Egypt. Its product portfolio spans five core categories: ready-made curtains, cushions, artistic canvases, luxurious bedding, and versatile seating options. The company combines traditional Egyptian craftsmanship with contemporary design trends to offer convenient, immediately installable home textile solutions for individual households.

Product overview

Shatta Home offers a single unified product line of ready-made home textiles and furnishings. The portfolio consists of five core product categories: ready-made curtains, cushions, artistic canvases, luxurious bedding, and versatile seating options. These products work together as a coordinated home furnishing solution, allowing customers to transform their houses into homes with matching, high-quality textiles that combine Egyptian craftsmanship heritage with contemporary design trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready-Made Curtains Ready-made curtains ready for installation, offering elegance and convenience for home decoration in living rooms, bedrooms, and other interior spaces. Targeted at individual Egyptian homeowners and households.
• Cushions Stylish cushions designed to enhance living spaces with artistic appeal and decorative function. Targeted at individual Egyptian homeowners and households.
• Artistic Canvases Artistic canvases for wall decoration, adding visual interest and aesthetic value to interior spaces. Targeted at individual Egyptian homeowners and households.
• Luxurious Bedding Premium bedding collections designed for comfort and elegance in bedrooms. Targeted at individual Egyptian homeowners and households.
• Versatile Seating Options Versatile seating options providing functional and stylish furniture solutions for living spaces. Targeted at individual Egyptian homeowners and households.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Direct peers

• Home Centre: Home furnishing and home textile retail chain operated by Landmark Group with a significant MENA footprint including Egypt, directly competing with Shatta in ready-made curtains, bedding, cushions, and coordinated home décor across physical stores.
• Home Box: Value-oriented home furnishings retailer also under Landmark Group with stores across the Middle East including Egypt, offering comparable ready-made curtains, bedding, and soft furnishings to mass-market consumers in the same shopping centers and high streets as Shatta.

Broad incumbents

• Pottery Barn: Williams-Sonoma-owned home furnishings and textiles retailer with strong curtains, bedding, and cushion assortments; comparable to Shatta in product mix but operates at a different scale and price tier with a primarily online and showroom model.
• Crate & Barrel: North American home furnishings chain carrying coordinated curtains, bedding, cushions, and décor under its own brands, comparable to Shatta's curated multi-category approach but with a broader furniture mix and global brand reach.
• IKEA: Global home furnishing giant that has opened stores in Egypt, offering a much broader catalog of furniture, textiles, and home accessories; competes with Shatta in the ready-made curtains, cushions, and bedding categories as part of a wider assortment.
• West Elm: Williams-Sonoma-owned premium home furnishings retailer offering curated curtains, bedding, cushions, and décor; relevant benchmark for Shatta's premium positioning ambition and assortment strategy in coordinated home textiles.
• JYSK: Scandinavian home furnishing chain with a presence in Egypt offering bedding, curtains, cushions, and home textiles at value price points; a broader incumbent rather than a specialist, but overlapping directly with Shatta's core categories.

Regional players

• IDdesign: Scandinavian home furnishings concept store operating in MENA markets including the Gulf, offering contemporary furniture, textiles, and décor; a regional comparable in assortment philosophy though with limited direct overlap in Egypt today.
• Dunelm: UK's leading home textiles retailer specializing in curtains, bedding, cushions, and soft furnishings with a strong own-brand portfolio; an analogous specialist home textile retailer in terms of category focus, though geographically focused on the UK.
• Marwa Fabrics: A regional Egyptian home textiles and fabrics competitor serving similar Cairo and Delta customer segments with curtains and furnishing fabrics, representing the type of local incumbent Shatta competes against for share of household furnishing spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shatta19116
• YouTubeyoutube.com/@shattafabrics1988
• Facebookfacebook.com/shatta19116
• Instagraminstagram.com/shattafabrics
• LinkedInlinkedin.com/company/shatta-fabrics-curtains

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shatta Fabrics & Curtains