Shawnee High School, Shawnee TV

What Shawnee High School, Shawnee TV does

Shawnee TV is a student-led television production program operated within Shawnee High School in Medford, New Jersey, part of the Lenape Regional High School District (LRHSD). The program delivers a three-year elective Television Broadcasting (TVB) curriculum—TVB1 (introductory production fundamentals), TVB2 (intermediate news gathering with college-credit option), and TVB3 (advanced documentary and film production)—to grades 9-12 students, supplemented by an after-school TV Club. Core outputs include the daily weekday Renegade Morning Show, recurring Shawnee Extra news packages, the Reach career-interview series, and student-produced documentaries and short films. The program is led by faculty advisor Brian Pistone and has produced multiple Lenape District Television (LDTV) award winners, including the 2018 Cheryl Haines Germinario Memorial Award for Excellence in Media Technology.

The production stack is a professional-grade broadcast studio with digital video and audio recording equipment, editing and graphics systems, lighting rigs, and compositing capabilities, augmented by a mobile production truck for live sports broadcasting across the LRHSD district. Students use Zoom for remote collaboration (adopted during the COVID-19 pivot in 2020-05), Khan Academy's Pixar In a Box storytelling framework for short-form work, Google Forms for PSA campaigns, and Slack for club coordination. Productions are distributed via ShawneeTV.com (the primary archive hosting content from 2017 to 2026), the district's Lenape District TV cable channel, the @ShawneeLDTV YouTube channel, and supporting social accounts on Facebook (429+ followers), Instagram (137+), and X/Twitter (222+).

Shawnee TV has no commercial revenue model; funding flows through the Lenape Regional High School District's educational budget and students pay nothing for class participation beyond standard school enrollment. The sole transactional pricing is the Rowan College at Burlington County College Acceleration Program (C.A.P.) at $600 per 7-credit block, offering up to 14 transferable credits for TVB2/TVB3 coursework. Customers are exclusively the Shawnee High School student body; go-to-market is community-led, driven by school orientation, Back to School Night, and word-of-mouth. The entity is best understood as a publicly funded vocational pipeline and content outlet rather than a commercial business.

Name

Shawnee High School, Shawnee TV

Legal name

Shawnee TV

Website

https://shawneetv.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Shawnee TV is a student-led television production program within Shawnee High School in Medford, New Jersey, part of the Lenape Regional High School District. It delivers a three-year TVB curriculum producing the daily Renegade Morning Show, news packages, documentaries, and short films distributed via ShawneeTV.com, LDTV, and YouTube.

Ownership category

akta.pro rank

Product category

Secondary Education / Media Arts Education

NAICS

Elementary and Secondary Schools (611110), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)

akta.pro secondary industries

Family Co-Viewing Educational Channels (MPABAKAL), University/College-licensed Public Broadcasting (TV & Radio) (MPABADAD)

Keywords

• Educational television production
• Student broadcasting program
• Media arts curriculum
• Secondary education training
• Broadcast journalism courses

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Educational Program Funding: Shawnee TV is a program of Shawnee High School within the Lenape Regional High School District (LRHSD). Funding comes through the school district's educational budget rather than commercial revenue generation. Students receive instruction at no direct cost beyond standard school enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Shawnee TV is a high school educational television production program within the Lenape Regional High School District. It delivers a three-year TVB (Television Broadcasting) curriculum (TVB1, TVB2, TVB3) covering video/audio production, editing, lighting, graphics, journalism, and filmmaking. Students produce the daily Renegade Morning Show, news packages, documentaries, and short films that air on Lenape District TV and are streamed on ShawneeTV.com and YouTube. College credit is available through the Rowan College at Burlington County College Acceleration Program.

Product overview

Shawnee TV is a comprehensive high school television production program consisting of a three-year TVB curriculum (TVB1, TVB2, TVB3) and an extracurricular TV Club. The program operates a state-of-the-art television production studio where students learn broadcast journalism, video production, and media technology. Core offerings include the daily Renegade Morning Show, Shawnee Extra news packages, Students of the Month segments, the Reach career interview series, and various film productions (documentaries and short films). Content is distributed via ShawneeTV.com website and Lenape District TV (LDTV). Students can earn college credits through Rowan College at Burlington County's College Acceleration Program.

Differentiator

Problem solved

Functional benefit

Brands

• Renegade Morning Show: Daily morning news program produced by Shawnee TV students featuring school announcements, news, and entertainment segments
• Shawnee Extra
• TVB Classes
• Shawnee TV Club
• Reach

Products and services

• TVB (Television Broadcasting) Curriculum - Three-Year Program A three-year sequential educational program covering introductory through advanced television production skills including video/audio recording, lighting, editing, news gathering, documentary, and film production. Available to Shawnee High School students in Grades 9-12 at no direct cost, with optional college credit through Rowan College at Burlington County.
• Shawnee TV Club After-school extracurricular club providing additional television production opportunities, leadership roles, and meeting time for students interested in media production beyond the standard TVB curriculum.
• RCBC College Acceleration Program (C.A.P.) College Credit Pathway Partnership pathway through which students enrolled in TVB2 and TVB3 can earn 7 college credits per class (up to 14 total) at $600 per 7 credits through Rowan College at Burlington County's College Acceleration Program, with credits transferable to any college.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rowan College at Burlington County (RCBC)coreStrategic or Co-development Partner · 1 January 2026Students can earn college credits through Rowan College at Burlington County via the College Acceleration Program (C.A.P.) in TV Technology 2 and 3 courses. Students receive 7 credits per class, up to 14 total credits for $600, which are transferable to any college. This partnership provides direct pathway from high school media education to college credit.
• Lenape District TV (LDTV)coreStrategic or Co-development Partner · 1 January 2026Shawnee TV is the primary content producer for Lenape District TV (LDTV), the television channel for the Lenape Regional High School District. Shawnee productions air on LDTV alongside content from other district schools. The district also supports Shawnee TV with a mobile production truck for sports broadcasting.
• Murphy's Marketplace and Medford Lakes LionsminorStrategic or Co-development Partner · 1 January 2020Shawnee TV produced a Shawnee Extra segment covering a partnership between Murphy's Marketplace and the Medford Lakes Lions, who teamed up to deliver groceries to at-risk community members during the COVID-19 pandemic. This represented student journalism coverage of local community partnerships.
• UpstandersminorStrategic or Co-development Partner · 1 January 2019Shawnee TV teamed up with Upstanders, FCCLA, and Shawnee administration to produce the Week of Respect public service announcements, including the 'If You Really Knew Me' campaign. This collaboration created content addressing character education and respect awareness.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SchoolTube: Video-sharing platform dedicated to K-12 student-produced content. Comparable as both a distribution channel alternative and a peer that aggregates student media productions, mirroring Shawnee TV's publishing model on ShawneeTV.com and YouTube.
• Student Television Network: National organization supporting high school television broadcasting programs across the U.S., running competitions and conventions that directly parallel Shawnee TV's mission of training students in broadcast production. Most directly comparable peer given the shared focus on high school student-led TV production.

Broad incumbents

• PBS (Public Broadcasting Service): Major nonprofit educational broadcaster producing public-service programming, including youth-oriented content. Shawnee TV mirrors PBS's educational broadcasting mission at a micro-scale within a single high school, with similar distribution via over-the-air/cable channels (LDTV) and online streaming.
• Discovery Education: Educational content provider delivering K-12 video and digital learning resources. Comparable as a peer producing and distributing educational video content for students, with overlapping mission around media-based learning in K-12 settings.
• Sesame Workshop: Major nonprofit educational media organization producing children's educational content for broadcast and streaming. Comparable as a peer producing youth-targeted educational programming with broadcast and digital distribution, though at vastly greater scale.

Emerging players

• Journalism Education Association (JEA): National organization supporting scholastic journalism and broadcast media education, including curriculum resources and student recognition. Comparable as the educational infrastructure peer for high school broadcast journalism programs.
• National Scholastic Press Association (NSPA): Organization serving high school journalism and media programs, including broadcast journalism, providing awards and educational resources. Comparable to Shawnee TV's LDTV award participation and curriculum-driven student media mission.

Regional players

• WHYY (Philadelphia PBS affiliate): Regional PBS station serving the greater Philadelphia area including southern New Jersey, where Shawnee High School is located. Comparable as a regional educational broadcaster with youth-focused programming in the same geographic market as Shawnee TV.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shawneetv
• YouTubeyoutube.com/@ShawneeLDTV
• Facebookfacebook.com/shawneetv
• Instagraminstagram.com/shawneetvinsta
• LinkedInlinkedin.com/company/shawnee-high-school-shawnee-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shawnee High School, Shawnee TV