Shaw Wood Academy

What Shaw Wood Academy does

Shaw Wood Academy is a state-funded primary school (academy) located on Mere Lane in Armthorpe, Doncaster, England, serving children from Reception (age 3-4) through Year 6 (age 10-11). It operates as part of the Armthorpe Shaw Wood Academy Trust under the UK Department for Education framework, with Nicola Parker-Watts serving as CEO/CAO and Headteacher and Matthew Ridley as CFO and Business Manager. The school's core product is the National Curriculum across EYFS through Key Stage 2, covering subjects including English, Mathematics, Science, Computing, Spanish, Music, PE with Swimming, and PSHE/Wellbeing.

The school operates a platform-plus-modules service architecture. The core education service is supplemented by paid wrap-around care (Explorers Before/After School Club at £5-£10 per session), a free breakfast club for Years 4-6, first-steps play group for ages 0-4, children's university program, holiday clubs (including HAF camps), and adult learning courses in maths and English. Its technology stack is composed of standard third-party SaaS tools: Greenhouse School Websites for the website, Class Dojo for parent communication, ParentPay for payment billing, and Google Analytics for site analytics. No proprietary technology or AI capabilities are evident.

Revenue is primarily derived from government per-pupil funding through the Education and Skills Funding Agency, supplemented by modest wrap-around care fees and PTA/sponsorship income. Admissions are managed through Doncaster Council's standard local authority process, with the school serving a single domestic catchment in England. The school maintains GDPR-compliant data practices and is governed by a board of trustees including Karen Wood-Stones (Chair) and Samantha Blakeley (Vice Chair).

Name

Shaw Wood Academy

Legal name

Shaw Wood Academy

Website

https://shawwoodacademy.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shaw Wood Academy is a state-funded primary school in Armthorpe, Doncaster, serving children aged 3-11 with wrap-around care, feeding primarily through UK government per-pupil funding.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• Primary education services
• Wrap-around childcare
• Before after school club
• Academy trust education
• School breakfast club

Headquarters

HQ city

Armthorpe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Shaw Wood Academy is a state-funded primary school delivering full-time education for pupils aged 3–11 (Reception through Year 6) under the English National Curriculum, with subjects spanning EYFS, Reading, Writing, Mathematics, Science, Computing, Spanish, Music, PE including Swimming, Art, Geography, History, Design & Technology, Religious Education, and PSHE/Wellbeing. It also sells fee-paying wrap-around care services (Explorers Before/After School Club, After School Clubs, Holiday Clubs) and runs the free Y4-Y6 Breakfast Club, First Steps Play Group (ages 0–4), Children's University program, and Adult Learning courses.

Product overview

Shaw Wood Academy is a primary school providing a comprehensive educational program for pupils. The core offering is the school education services covering the National Curriculum with diverse subjects. The school operates a platform-plus-modules architecture where the core education service is supplemented by wrap-around care modules including the Explorers before/after school club, Y4-Y6 Free Breakfast Club, After School Clubs, and Holiday Clubs. Additional offerings include the First Steps play group for 0-4 year olds, Children's University program for extracurricular recognition, and Adult Learning courses. Communication and payment services are facilitated through Class Dojo and ParentPay integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary School Education Services
• Explorers Before/After School Club
• Y4-Y6 Free Breakfast Club
• After School Clubs
• Holiday Clubs
• Children's University
• First Steps Play Group
• Adult Learning Courses

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Xtra Mile Transport LtdminorOthersXtra Mile Transport Ltd has supported the school with many events over the last couple of years. They have contributed to various school trips, workshops and events. At Easter, they kindly purchased an Easter egg for each child in school and also a selection box at Christmas too.
• Armthorpe Falconry LtdminorOthersArmthorpe Falconry have sponsored the Pride of Armthorpe Awards in 2023 and 2024, which is a community event that recognises the fantastic work that our unsung heroes do for the Armthorpe community. They also received sponsorship towards the Armthorpe Summer Festival in July 2024, which was a school event open to the community with over 3000 attendees.
• iVoltz LtdminorOthersiVoltz Ltd have sponsored the Armthorpe Street Food events over the last couple of years. This is a community event held at the Armthorpe Community Centre featuring different types of food vendors, free entertainment for children, and family activities.
• Armthorpe Family HubcoreStrategic or Co-development PartnerThe Armthorpe Family Hub is based directly next to the school on Mere Lane. The hub offers free classes, activities, support and advice for families within the local area. Monday-Thursday 9am-5pm, Friday 9am-4pm. Contact: 01302 736760.
• Armthorpe Community CentrecoreStrategic or Co-development PartnerThe Community Centre is only 0.8 miles from Shaw Wood Academy. The school regularly works with the Community Centre to put on community events throughout the year. Many school events are held at this venue.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Outwood Grange Academies Trust: One of the largest UK Multi-Academy Trusts operating primary and secondary schools under a charitable trust structure with government per-pupil funding and wrap-around care offerings, directly comparable in operating model to Shaw Wood Academy Trust.
• Harris Federation: A large UK Multi-Academy Trust running dozens of primary and secondary academies with a community-engagement focus and wrap-around care services, comparable in governance structure and per-pupil funding model.
• Busy Bees Childcare: Major UK nursery and out-of-school childcare provider offering before- and after-school clubs that directly overlap with Shaw Wood's Explorers wrap-around care offering.
• Star Academies: UK Multi-Academy Trust operating primary and secondary schools with similar trust governance and Department for Education funding arrangements, comparable in core education service delivery.
• Greenwood Academies Trust: Mid-sized UK Multi-Academy Trust with primary academies in the Midlands and East of England, sharing the charitable-trust, government-funded primary education operating model.
• Oasis Community Learning: National UK Multi-Academy Trust with a strong community-hub model and wrap-around services across primary schools, highly comparable to Shaw Wood's co-location with the Armthorpe Family Hub.
• Wellspring Academy Trust: UK Multi-Academy Trust operating primary schools with an explicit community-embedded service model, structurally similar to the Armthorpe Shaw Wood Academy Trust.
• Ark Schools: UK charity running a network of primary and secondary academies with extended services and community partnerships; directly comparable as a state-funded academy operator with similar trust governance.
• Bright Horizons Family Solutions: Large UK childcare provider operating before- and after-school clubs and holiday programmes at or near primary schools, directly comparable to Shaw Wood's Explorers wrap-around care service.

Others

• ClassDojo: Communications platform used by Shaw Wood for parent engagement; an enabling technology vendor to UK primary schools rather than a competing education provider, included for ecosystem context.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shawwoodacademy
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/shaw-wood-academy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaw Wood Academy