She and Him

What She and Him does

She and Him is a privately held SARL operating an American-French café and patisserie in the historic center of Bordeaux, France, founded in 2019 by Emely and Thomas Baduel. The business runs from a single storefront at 24 Rue Huguerie and serves a continuously available all-day menu (La Carte) of sweet and savory items alongside weekend brunch formulas (€28 per adult, €14 per child). The core product is the Mille-crêpes®, a trademarked handcrafted layered crepe cake made from approximately twenty ultra-thin crepes separated by light cream, produced over 3–5 days and available in ten flavors (Signature, Chocolat, Vanille, Matcha, Chai, Pistache, Canelé, Citron, Myrtille, Caramel) at €55 per cake in two sizes.

The business generates revenue through four streams: dine-in food and beverage sales at the café, an e-commerce takeaway boutique (WooCommerce-powered) selling mille-crêpes cakes, granola, cinnamon rolls, and gift cards for in-store pickup, pre-paid brunch gift cards (€28 per person, 6-month validity), and group brunch reservations requiring €56 per person pre-payment for groups of five or more. Pricing is fixed-unit across all offerings, with no annual contracts or SaaS-style pricing. The technology stack is standard: WordPress/WooCommerce, Stripe for PCI/DSS-compliant payments, and Google Analytics for traffic analysis — there is no proprietary platform.

The customer base is entirely consumer-driven, split across local Bordeaux residents, weekend brunch visitors, and celebration/event occasion buyers purchasing handmade cakes for private events. Marketing runs on organic Facebook and Instagram presence, content on the company website, and word-of-mouth. The company employs 5 people, has a registered capital of €5,000, and has no external funding, no parent company, and no disclosed revenue. Nationwide delivery is described as under development.

Name

She and Him

Legal name

SHE AND HIM

Website

https://sheandhim-bdx.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

She and Him is a single-location American-French café and patisserie in Bordeaux, founded in 2019, serving all-day brunch and selling trademarked handmade Mille-crêpes® layered crepe cakes to local consumers and celebration/event buyers via café and online takeaway channels.

Ownership category

akta.pro rank

Product category

Brunch Café & Patisserie

NAICS

Baked Goods Retailers (445291), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industries

Patisseries & Dessert Boutiques (CRAHAGAB), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• American French café
• Brunch restaurant
• Artisan patisserie
• Layered crepe cakes
• Specialty coffee

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Food & Beverage Sales: On-site dining at the café in Bordeaux, serving a continuously available menu of sweet and savory items throughout the day, plus weekend brunch formulas. Revenue is generated per transaction at the point of sale.
2. E-commerce Takeaway Products: Online boutique selling mille-crêpes cakes (in various flavors), granola, American cinnamon rolls, and brunch gift cards for pickup. Products are handmade in limited quantities and ordered online with advance notice (2-5 days minimum depending on product).
3. Gift Cards / Brunch Vouchers: Pre-paid brunch gift cards sold online for 28€ per person, redeemable within 6 months at the restaurant. Provides upfront revenue and drives future customer acquisition.
4. Group Brunch Reservations (Pre-payment): Groups of 5 or more are required to pre-pay 56€ per person to guarantee the reservation, which is then deducted from the final bill on the day of the visit.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

She and Him operates a physical American-French café and patisserie in central Bordeaux offering a continuous all-day menu (La Carte), weekend brunch formulas, specialty coffee and beverages, and a signature Mille-crêpes® layered crepe cake line. The business also runs an online boutique selling mille-crêpes cakes, granola, cinnamon rolls, and brunch gift cards for in-store pickup, with delivery across France under development.

Product overview

She and Him is an American-French café and patisserie founded in 2019 by Emely and Thomas Baduel, located in Bordeaux. The core offering centers on Mille-crêpes®—handcrafted layered crepe cakes with approximately twenty thin crepes and light cream, available in ten flavors (Signature, Chocolate, Vanilla, Matcha, Chai, Pistachio, Caramel, Canelé, Lemon, Blueberry) in two sizes. The business operates as a dual offering: a dine-in café with an all-day menu (La Carte featuring toasts, sandwiches, salads) and weekend brunch formulas (28€ adult, 14€ children), alongside an e-commerce boutique selling Mille-crêpes cakes, granola, cinnamon rolls, and gift cards for takeaway and catering purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Mille-crêpes® Signature Line Handcrafted layered crepe cake composed of approximately twenty thin handmade crepes separated by light cream, available in multiple flavors including Signature, Chocolate (Valrhona), Vanilla (Madagascar), Matcha (Kyoto), Chai, Pistachio (Iran), Caramel, Canelé (Bordeaux), Lemon, and Blueberry. Sizes include Petit (18 cm, 8 persons) and Grand (22 cm, 12 persons). Requires 3–5 days advance ordering for individual consumers and event/celebration buyers.
• Weekend Brunch Formula Weekend brunch menu priced at €28 per adult and €14 per child (ages 4–10), featuring sweet and savory items including choice of chia bowl or yogurt bowl, madeleine, verrine, choice of toast (smoked salmon, avocado, or hummus), muffin, scrambled eggs with bacon, pancakes, and beverage selection. Available Saturday and Sunday from 10:00 to 13:30.
• La Carte (All-Day Menu) Continuous all-day dining menu featuring French and American dishes including brioche perdue, American pancakes, chia bowls, yogurt bowls, various toasts (avocado, hummus, salmon, egg), sandwiches (Cuban, Star Island), and salads (market salad, Miami salad), with items priced from €6 to €16 and coffee from €2.20 to €4.80.
• House-made Granola House-made granola sold in 150g packages at €5 each, requiring 2 days advance ordering. Contains oats, almonds, and gluten. Sold online via the boutique with in-store pickup.
• American Cinnamon Rolls American-style cinnamon rolls made with brioche bread, premium cinnamon, and house-made frosting, sold in minimum quantities of 3 (€11) or 6 (€19), requiring 24 hours advance ordering. Available for in-store pickup.
• Brunch Gift Card (Carte Cadeau Formule Brunch) Gift card for the brunch formula experience, priced at €28 per card, valid for 6 months for reservation. Sold online and redeemable at the restaurant.
• Group Brunch Reservation Package Group brunch reservation package priced at €56 per person for groups of 5 or more, requiring advance pre-payment to guarantee the booking (deducted from the final bill on the day of visit, with full refund available for cancellations at least 24 hours in advance).
• Doublez le Plaisir (Two-Cake Bundle) Bundle offer featuring two Mille-crêpes® cakes for €90, allowing customers to combine two different flavors (Signature, Vanilla, Chocolate, Lemon, Blueberry, Caramel, or Chai). Requires minimum 3 days advance ordering for in-store pickup.

Quantifiable outcome

• Mille-crêpes cakes are made over multiple days using a hand-crafted process (at least 3 days for Signature, up to 5 days for some flavors)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Café Pouchkine: French luxury café-pâtisserie chain pairing high-end Russian/French pastries with full dine-in service. Comparable premium café-and-patisserie hybrid model and gifting-oriented product line.
• Café Kitsuné: Lifestyle-driven specialty coffee and light food concept with strong visual branding. Comparable to She and Him's café side on design-led positioning and Instagram-driven discovery, though more coffee-focused than patisserie-focused.
• Maison Fossier: Historic French patisserie (Reims) with a strong single-product heritage (pink biscuits) and café retail. Comparable as a branded specialty patisserie with a signature item and retail presence.
• Aux Merveilleux de Fred: French specialty pâtisserie famous for a single signature product (the Merveilleux) sold across boutique locations. Highly comparable as a single signature SKU-driven patisserie with a branded, repeatable product line.
• Carette: Paris-based café-pâtisserie serving all-day French breakfast/brunch, hot drinks, and signature pastries in a premium sit-in setting. Directly comparable to She and Him's café + pastry positioning and premium price points, though larger and Paris-based.
• Benoît Castel: Parisian bakery-café offering all-day brunch, viennoiserie, and artisanal cakes with a homemade ethos. Closely matches She and Him's brunch-plus-patisserie value proposition and premium-but-approachable positioning.

Broad incumbents

• Angelina Paris: Historic Parisian tea room/pâtisserie serving brunch, hot chocolate, and signature pastries in an upscale setting. Comparable to She and Him's brunch + specialty dessert positioning, though larger and Paris-centric.
• Ladurée: Iconic French luxury pâtisserie and café brand with global retail. Comparable as a French premium patisserie-café with strong gifting channel, though operates at far greater scale and broader category (macarons vs. layered crêpes).
• La Mère Poulard: Iconic French hospitality brand combining a signature recipe (omelette/soufflé) with on-site dining and packaged retail sales. Comparable pattern of a heritage single-product with both dine-in and takeaway distribution.

Emerging players

• Popelini: Modern French specialty patisserie built around a single signature SKU (choux à la crème) sold via boutique and e-commerce. Comparable as a focused single-product pâtisserie brand with a strong gifting and online channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sheandhimbordeaux
• Instagraminstagram.com/sheandhimbordeaux/?hl=fr
• LinkedInlinkedin.com/company/she-and-him

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about She and Him