Popelini
Popelini is a French specialty patisserie founded in 2011 that sells premium artisanal bite-sized choux pastries through three boutiques in France, an e-commerce storefront, a franchise program, and event-catering services targeting individual consumers and gift buyers.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Popelini does
Popelini is a French specialty patisserie founded in 2011 and headquartered in Paris, focused on reviving and commercializing pâte à choux (choux pastry) as a bite-sized retail product. The company's core technology is traditional French choux pastry preparation, with rigorous ingredient sourcing as the principal differentiator: fruit purées at 90% fruit content, dairy from producer L'Or des Prés, and exclusive use of Valrhona chocolate. Its signature product line comprises four core SKUs — Coco et Citron Vert (matcha and lime), Pêche de Vigne (vine peach), Fraise Mascarpone (strawberry mascarpone), and Caramel Beurre Salé (salted butter caramel) — each priced at €3.10 per unit, alongside customizable gift boxes (coffrets).
Popelini operates a direct-to-consumer go-to-market combining three physical boutiques (Paris Martyrs, Boulogne-Billancourt, Aix-en-Provence), an owned e-commerce storefront on popelini.com enabling custom coffret composition and delivery, and a franchise program ('Devenir Franchisé') for third-party-operated retail expansion. Revenue is generated through one-time retail pastry sales (unit pricing and coffret pricing) plus ancillary event-catering and corporate gifting services ('Vos Événements'). Marketing is conducted primarily via organic social (Facebook, Instagram) and email newsletter.
The target customer is the premium-segment individual French consumer seeking artisanal quality and elegant gifting options, with secondary demand from event/corporate buyers. The company is privately held with 11–50 employees, no disclosed funding rounds, and no parent company, indicating a founder-led small business structure. Payment methods include American Express, Apple Pay, Cartes Bancaires, Klarna, Mastercard, and Visa, and the company operates exclusively in France with no international footprint disclosed.
Popelini firmographics
Firmographics- Name
- Popelini
- Legal name
- Popelini
- Website
- https://popelini.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Popelini is a French specialty patisserie founded in 2011 that sells premium artisanal bite-sized choux pastries through three boutiques in France, an e-commerce storefront, a franchise program, and event-catering services targeting individual consumers and gift buyers.
- Ownership category
- akta.pro rank
Popelini industry classification
Industry- Product category
- Artisanal French Patisserie
- NAICS
- Retail Bakeries (311811), Other Specialty Food Retailers (44529)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Patisseries & Viennoiserie (French-Style) (THAFAFAB)
- akta.pro secondary industry
- Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where Popelini is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Popelini business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Retail Pastry Sales: Direct sales of choux pastries through physical retail boutiques and online ordering. Products are sold individually at unit prices (e.g., €3.10 EUR per pastry) and in customizable gift boxes (coffrets).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual pastry products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Popelini product offering
Product offeringCore offering
Popelini is a French artisanal patisserie that manufactures and retails bite-sized choux pastry (pâte à choux) cream puffs and related gourmet French desserts. It sells its products individually and via customizable gift boxes (coffrets) through its own boutique stores in France and a direct e-commerce site. The company also runs a franchise program (Devenir Franchisé) for opening branded retail locations.
Product overview
Popelini is a French pastry chain founded in 2011, specializing in pâte à choux (choux pastry). The company operates both physical boutiques and an e-commerce platform where customers can order customizable gift boxes. Their signature product line includes four core offerings: Coco et Citron Vert (matcha and lime), Pêche de Vigne (vine peach), Fraise Mascarpone (strawberry mascarpone), and Caramel Beurre Salé (salted butter caramel). Popelini positions itself as a premium pastry brand, sourcing ingredients rigorously—including 90% fruit purees, dairy from L'Or des Prés, and exclusively using Valrhona chocolate. Additional services include event catering and franchise opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Coco et Citron Vert
- Pêche de Vigne Choux pastry featuring a vine peach flavor, made with high-quality fruit purées; offered as part of Popelini's seasonal/signature range for individual consumers and gift purchases.
- Fraise Mascarpone Strawberry and mascarpone choux pastry prepared with premium dairy from L'Or des Prés and 90% fruit purées; sold individually and as part of customizable gift boxes to consumers.
- Caramel Beurre Salé Salted butter caramel choux pastry crafted exclusively with Valrhona chocolate; part of Popelini's signature collection sold individually and within customizable gift boxes.
- Customizable Gift Boxes (Coffrets) Curated, customer-composed gift boxes of Popelini choux pastries ordered online or in boutiques, priced based on selected items, targeting consumers seeking premium gifting solutions.
Companies that use Popelini
Customer profileSegments1 record
Ideal customer profiles1 record
Popelini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Popelini partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Popelini competitors and assessment
Company assessmentBroad incumbents
- Lenôtre: Lenôtre is a long-established French patisserie and caterer with boutiques and event services. Comparable to Popelini on French pastry category, gift/catering offering, and event services, but operates at materially larger scale and broader product range.
- Maison Kayser: Maison Kayser is a French artisanal bakery chain with a broad viennoiserie and bread assortment. Comparable to Popelini on French bakery category and DTC retail, but competes at much larger scale and broader product range rather than choux-specialist niche.
- Maison du Chocolat: La Maison du Chocolat is a premium French chocolate and pastry brand with boutiques and gift boxes. Comparable to Popelini on premium French confections, gift coffret merchandising, and boutique DTC model, though broader in chocolate-centric offerings.
Direct peers
- Pierre Hermé Paris: Pierre Hermé is a leading luxury French patissier known for premium pastries, macarons, and named-flavor collections. Comparable to Popelini on premium French pastry positioning, signature-flavor product strategy, and boutique DTC channel mix.
- Carette Paris: Carette is a Paris-based traditional French patisserie and salon de thé with multiple boutique locations. Comparable to Popelini on classic French pastry focus, Paris boutique presence, and DTC café/retail format.
- Fauchon: Fauchon is a historic French luxury patisserie, traiteur, and gift box brand. Comparable to Popelini on premium French pastry positioning, gift coffret model, Paris flagship retail, and DTC e-commerce.
- Ladurée: Ladurée is a heritage French luxury patisserie famous for macarons and premium pastries, sold through boutiques and gift boxes. Directly comparable to Popelini on premium positioning, French pastry category, gift coffret merchandising, and boutique-led DTC distribution.
- Hugo & Victor: Hugo & Victor is a contemporary French patisserie focused on refined pastries and chocolates with boutique retail. Comparable to Popelini on premium Parisian pastry positioning, boutique DTC model, and emphasis on ingredient quality.
- Dalloyau: Dalloyau is a long-established French patisserie in Paris known for traditional pastries and gift boxes. Comparable to Popelini on classic French pastry category, boutique retail in Paris, and occasion-driven gifting offering.
Regional players
- La Mère Poulard: La Mère Poulard is a heritage French culinary brand famous for its omelettes and biscuits, with boutiques and gift boxes tied to the Mont-Saint-Michel tourism trade. Comparable to Popelini on French heritage pastry/gift positioning, but operating primarily as a regional/tourist destination rather than Paris urban boutique.
Market position
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Popelini social profiles
Digital presencePopelini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Popelini leadership team
Management profileNumber of profiles
Popelini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Popelini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Popelini
What does Popelini do?
Popelini is a French artisanal patisserie that manufactures and retails bite-sized choux pastry (pâte à choux) cream puffs and related gourmet French desserts. It sells its products individually and via customizable gift boxes (coffrets) through its own boutique stores in France and a direct e-commerce site. The company also runs a franchise program (Devenir Franchisé) for opening branded retail locations.
Is Popelini a public or private company?
Popelini is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Popelini founded?
Popelini was founded in 2011. It employs 11 to 50 people.
Where is Popelini based?
Popelini is headquartered in Paris, France, in the Europe region.
How does Popelini make money?
One revenue line is on record: retail Pastry Sales.
Who are Popelini's main competitors?
Broad incumbents on record are Lenôtre, Maison Kayser and Maison du Chocolat. Direct peers are Pierre Hermé Paris, Carette Paris, Fauchon, Ladurée, Hugo & Victor and Dalloyau. La Mère Poulard is listed as a regional player.
Does Popelini have an API?
No public API is recorded for Popelini.
What industry is Popelini in?
Popelini's product category is Artisanal French Patisserie. Its primary akta.pro industry code is THAFAFAB, Patisseries & Viennoiserie (French-Style), with a secondary code of CRAHAGAB, Patisseries & Dessert Boutiques. Its NAICS code is 311811 and its SIC code is 2050.