Shell to Shore
- Company typePrivate
- Founded2021
- HeadquartersAthens, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Shell to Shore firmographics
Firmographics- Name
- Shell to Shore
- Legal name
- Shell to Shore
- Website
- https://shelltoshore.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Shell to Shore industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Shellfish Farming (112512), Remediation Services (562910), Waste Collection (56211)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Marine Shellfish Farming (e.g., oysters, mussels, clams) (AFAEAAAB)
- akta.pro secondary industry
- Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)
Keywords
Where Shell to Shore is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shell to Shore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Gifts: One-time and recurring donations from individuals supporting environmental restoration and oyster recycling mission. Monthly sustaining donor program available.
- Membership Program: Annual membership with perks including oyster vouchers, merchandise (tote bag, enamel pin), discounts at partner restaurants and retailers (Toadfish 15% off, Healthy Sleep 25% off, The Oyster Bed 10% off), early access to ShellFest tickets.
- ShellFest Fundraiser: Annual signature fundraiser event featuring oysters, live music, cocktails, and local food. Attracts 450+ guests with sponsorships and in-kind donations.
- Corporate Sponsorships: Event sponsorships (ShellFest, The Salty Hour), program support, Keystone Partners ($5,000+ for unrestricted programmatic support), and custom collaboration partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time and monthly donation options |
| Subscription | Annual | Corporate sponsorship at $5,000+ for Keystone Partner status |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Shell to Shore product offering
Product offeringCore offering
Shell to Shore operates a closed-loop oyster shell recycling program, collecting discarded shells from restaurant partners across Georgia, curing them for approximately six months, and deploying them along the state's coastline to construct living shorelines and oyster reef habitat. The nonprofit pairs this core recycling operation with educational programming, a paid UGA-aligned internship program, an annual fundraising event (ShellFest), and an individual membership program, all supporting the mission of restoring Georgia's oyster population and protecting coastal ecosystems from erosion and sea-level rise.
Product overview
Shell to Shore is a Georgia-based oyster shell recycling non-profit that operates a single integrated program of shell recycling, education, and coastal restoration. The core offering is the oyster shell recycling program that collects shells from restaurant partners across the state and returns them to the coast to build living shorelines and oyster reefs. Supporting this are educational programs including an internship program with the University of Georgia, the ShellCast podcast, and youth activity pages. The organization also runs ShellFest as its signature annual fundraiser, a membership program with partner restaurant perks, and volunteer engagement opportunities. The various programs work together to advance the mission of statewide oyster shell recycling, education, and restoration.
Differentiator
Problem solved
Functional benefit
Brands
- ShellCast: A podcast highlighting the people and places involved in Shell to Shore's recycling, education, and restoration work, hosted by Hunt Revell and Nik Heynen.
- ShellFest
- Birkley Heynen Internship Program
Products and services
- Oyster Shell Recycling Program Statewide oyster shell recycling initiative that collects discarded shells from restaurant partners across Georgia, cures them for six months, and deploys them to the coast for living shoreline and oyster reef construction. Designed for restaurants seeking sustainable shell disposal and for coastal restoration partners needing reef substrate.
- ShellFest Annual signature fundraiser and oyster festival featuring live music, local eats, cocktails, and oysters, bringing together restaurant partners, volunteers, and supporters with 450+ attendees. Tickets and sponsorships are sold to the public and corporate sponsors.
- Membership Program Annual membership offering vouchers for half a dozen oysters at partner restaurants, a member tote bag and enamel pin, 20% merch discount, partner discounts (e.g., Toadfish 15% off, Healthy Sleep 25% off, The Oyster Bed 10% off), and early access to ShellFest tickets. Targeted at sustainability-minded individuals who want recurring engagement with the mission.
Quantifiable outcome
- 513,459 pounds of oyster shells recycled since Spring 2021
- +2 more outcomes
Companies that use Shell to Shore
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Shell to Shore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shell to Shore partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Billion Oyster ProjectcorePartnership with Billion Oyster Project for oyster restoration knowledge sharing and collaborative efforts. Pete Malinowski, who founded Billion Oyster Project's Aquaculture and Oyster Restoration Programs, is involved with Shell to Shore.
- Georgia DNR Coastal Resource DivisioncoreCollaborates with Georgia Department of Natural Resources Coastal Resource Division on living shorelines and coastal restoration projects.
- The Nature Conservancy GeorgiacorePartnership with The Nature Conservancy in Georgia for coastal conservation. Christi Lambert, Coast and Marine Director of Conservation for TNC, serves on Shell to Shore's board.
- UGA Geography DepartmentcoreUniversity of Georgia Geography Department partnership including internship program, academic credit options (GEOG 3990), and faculty involvement through Nik Heynen.
- UGA Marine Extension and Georgia Sea GrantcoreCollaboration with UGA Marine Extension and Georgia Sea Grant. Nina Sassano, marine scientist and educator, serves as collaborator.
- Save Our Legacy Ourself (SOLO)corePartnership with Save Our Legacy Ourself on Sapelo Island connecting shell recycling with cultural and community priorities of the Gullah Geechee community.
- Oyster SouthcoreOyster South is a regional organization supporting oyster farmers and restaurants. Bryan Rackley, Shell to Shore board member, co-founded Oyster South.
- ToadfishminorBucket collaboration with Toadfish. Toadfish offers 15% discount to Shell to Shore members.
- Wild Heaven BeerminorShellFest Shorebier collaboration - Cucumber Lime Oyster Gose beer made with real oyster shells, supporting Shell to Shore's mission.
- Yamaha RightWatersminorSponsor supporting Shell to Shore's shell recycling and coastal restoration efforts.
- PublixminorSponsor supporting Shell to Shore's shell recycling and coastal restoration efforts.
- Creature Comforts BeerminorSponsor supporting Shell to Shore's shell recycling and coastal restoration efforts.
Scale indicators5 records
Shell to Shore competitors and assessment
Company assessmentOthers
- Oyster South: Regional industry organization supporting oyster farmers and restaurants across the Southeast. Co-founded by Shell to Shore board member Bryan Rackley, and the two organizations maintain a strong partnership. Functions as an industry convener and advocacy body rather than direct restoration operator.
- Restore America's Estuaries: National alliance of coastal restoration organizations including oyster reef builders. Functions as an umbrella network and policy advocate rather than a direct operator, but its member overlap (Billion Oyster Project, CRCL, Tampa Bay Watch) makes it a relevant ecosystem participant.
Direct peers
- Coalition to Restore Coastal Louisiana: Louisiana-based nonprofit focused on coastal restoration including oyster reef and living shoreline projects. Comparable in scale and operational model to Shell to Shore and addresses the same combination of recycling, restoration, and volunteer-driven community engagement.
- Tampa Bay Watch: Florida nonprofit running oyster reef restoration, community-based habitat programs, and education initiatives around Tampa Bay. Closely aligned with Shell to Shore's model combining restoration delivery with volunteer-driven community engagement and education.
- Billion Oyster Project: The largest oyster shell recycling and reef restoration nonprofit in the US, based in New York Harbor. Operates the same closed-loop restaurant-shell-to-reef model that Shell to Shore uses, with significantly greater scale. Board member Pete Malinowski is the project's leader, evidencing direct organizational linkage.
- Galveston Bay Foundation: Texas-based nonprofit operating oyster reef restoration, marsh creation, and living shoreline programs on Galveston Bay. Operates a similar restoration and education model with volunteer and corporate engagement, comparable in mission and operational scope.
- Oyster Recovery Partnership: Maryland-based nonprofit running the Chesapeake Bay region's oyster shell recycling and reef restoration program. Uses the same restaurant shell collection, curing, and reef deployment model as Shell to Shore and serves as a directly comparable operating peer.
Broad incumbents
- The Nature Conservancy: Global environmental nonprofit with active coastal and marine conservation programs, including in Georgia where board member Christi Lambert serves as Coast and Marine Director. A formal Shell to Shore partner and a much larger incumbent operating across overlapping mission areas.
- Chesapeake Bay Foundation: One of the largest regional environmental nonprofits in the US, focused on Chesapeake Bay restoration including oyster reef work. Operates overlapping programs at significantly greater scale and broader geographic footprint than Shell to Shore.
Regional players
- South Carolina Department of Natural Resources Oyster Restoration Program: South Carolina state-run oyster shell recycling and reef restoration program operating in a directly adjacent geography to Shell to Shore. Comparable mission and methods but run as a government program rather than a nonprofit, and serving a different state.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shell to Shore social profiles
Digital presenceShell to Shore compliance and trust
Trust signalCompliance1 record
Shell to Shore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shell to Shore leadership team
Management profileNumber of profiles
Profiles12 records
Shell to Shore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shell to Shore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shell to Shore
What does Shell to Shore do?
Shell to Shore operates a closed-loop oyster shell recycling program, collecting discarded shells from restaurant partners across Georgia, curing them for approximately six months, and deploying them along the state's coastline to construct living shorelines and oyster reef habitat. The nonprofit pairs this core recycling operation with educational programming, a paid UGA-aligned internship program, an annual fundraising event (ShellFest), and an individual membership program, all supporting the mission of restoring Georgia's oyster population and protecting coastal ecosystems from erosion and sea-level rise.
Is Shell to Shore a public or private company?
Shell to Shore is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Shell to Shore founded?
Shell to Shore was founded in 2021. It employs 11 to 50 people.
Where is Shell to Shore based?
Shell to Shore is headquartered in Athens, United States, in the North America region.
How does Shell to Shore make money?
Four revenue lines are on record. Donations and Gifts are the primary driver. The others are membership Program, shellFest Fundraiser and corporate Sponsorships.
Who are Shell to Shore's main competitors?
Others on record are Oyster South and Restore America's Estuaries. Direct peers are Coalition to Restore Coastal Louisiana, Tampa Bay Watch, Billion Oyster Project, Galveston Bay Foundation and Oyster Recovery Partnership. Broad incumbents are The Nature Conservancy and Chesapeake Bay Foundation. South Carolina Department of Natural Resources Oyster Restoration Program is listed as a regional player.
Does Shell to Shore have an API?
No public API is recorded for Shell to Shore.
What industry is Shell to Shore in?
Shell to Shore's product category is Environmental Conservation Services. Its primary akta.pro industry code is AFAEAAAB, Marine Shellfish Farming (e.g., oysters, mussels, clams), with a secondary code of BPAGAIAC, Wildlife Rescue, Rehabilitation & Release. Its NAICS code is 112512 and its SIC code is 4953.