房地产乐有家招聘
乐有家 (Leyoujia) is a Shenzhen-based chain direct-sale real estate brokerage operating 3,000+ stores across the Greater Bay Area, serving retail buyers, sellers, and renters in second-hand housing, new housing, and rentals through a multi-channel platform with proprietary listing verification and electronic contract signing.
- Company typePrivate
- Founded2008
- Headquarters深圳
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 房地产乐有家招聘 does
乐有家 (Leyoujia) is a privately-held chain direct-sale real estate brokerage founded in 2008 and headquartered in Shenzhen, Guangdong Province, China. The company operates 3,000+ directly-managed stores concentrated across the Greater Bay Area (Shenzhen, Guangzhou, Dongguan, Foshan, Zhongshan, Huizhou, Zhuhai, Jiangmen, Qingyuan) with additional presence in Changsha (Hunan) and Nanjing (Jiangsu). It serves retail buyers, sellers, renters, and investors across second-hand housing, new housing, and rental categories, with a market-leading position in Shenzhen (7 consecutive years of #1 second-hand market share). The platform supports transactions through a multi-channel ecosystem including the Leyoujia website, iOS/Android mobile app, WeChat mini-program, OpenClaw map-search tool, 400-8869-200 national hotline, and physical stores.
The company's underlying technology stack includes a proprietary Property Management System v3.0 that verifies 60 million+ real property images against 100+ big-data indicators, an industry-first electronic contract signing system with face-recognition identity verification, AI-assisted agent training (AI陪练), and a personalized property recommendation engine. The platform integrates with third-party providers including Baidu Maps, Face++, Baidu OCR, Umeng, JPush, and Tencent TPNS. Agent productivity is supported by 50% bachelor's-degree-holding agents and a 200 million yuan annual training investment with a 1,000+ instructor team.
Revenue is generated through three transaction-based streams: a 2% commission on second-hand home transactions (typically split 1% buyer / 1% seller), one month of rent on rental placements, and developer-paid referral fees for new housing (no consumer fee). Notable service commitments include "authentic listings, 100 yuan compensation for fakes" (industry first, 2015, expanded all-channel 2018), "reject price differences, triple compensation" (2020), and a college student rental fee-waiver program integrated with the Shenzhen government public welfare platform (66,000+ graduates served, 90M+ yuan in waived commissions).
房地产乐有家招聘 firmographics
Firmographics- Name
- 房地产乐有家招聘
- Legal name
- 深圳市乐有家房产交易有限公司
- Website
- https://shenzhen.leyoujia.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 乐有家 (Leyoujia) is a Shenzhen-based chain direct-sale real estate brokerage operating 3,000+ stores across the Greater Bay Area, serving retail buyers, sellers, and renters in second-hand housing, new housing, and rentals through a multi-channel platform with proprietary listing verification and electronic contract signing.
- Ownership category
- akta.pro rank
房地产乐有家招聘 industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Brokerage (BPAJABAD)
- akta.pro secondary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where 房地产乐有家招聘 is headquartered
LocationHeadquarters
- HQ city
- 深圳
Offices12 records
Markets served
房地产乐有家招聘 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- 二手房买卖佣金: 按房屋成交价收取佣金,通常为2%(买卖双方各1%),提供交易保障服务
- 租房佣金: 按一个月租金收取租房佣金,提供换租退佣、续租免费等服务
- 新房代理服务: 新房代理免中介费,通过开发商合作获取收入
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 二手房买卖佣金标准 |
| Transaction based/ take rate | Pay-as-you-go | 租房佣金标准 |
| Freemium | Pay-as-you-go | 大学生租房免佣金 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
房地产乐有家招聘 product offering
Product offeringCore offering
Leyoujia operates a chain direct-sale real estate brokerage business across China with 3,000+ directly-operated stores, primarily serving the Guangdong-Hong Kong-Macao Greater Bay Area. The company provides end-to-end property transaction services including second-hand housing brokerage, new housing agency, rental matching, property rights verification, electronic contract signing, and VR property viewing. Service is delivered through an integrated omni-channel platform comprising mobile apps (iOS/Android), WeChat mini-program, PC website, and a 3,000+ physical store network staffed by professional agents.
Product overview
乐有家 (Leyoujia.com) is a连锁直营 (chain direct-sale) real estate brokerage platform founded in 2008, operating a multi-channel property transaction ecosystem comprising the 乐有家官网 website, 乐有家APP mobile application, 乐有家小程序 WeChat mini-program, and the OpenClaw map search tool. The platform serves buyers, sellers, and renters across second-hand housing (二手房), new housing (新房), and rental (租房) categories, supported by features including VR看房 (virtual viewing), 地图找房 (map-based search), 电子签约 (electronic contract signing), 产权三查 (triple property rights verification), 上学找房 (school district search), 税费计算器 (tax calculator), and 月供计算器 (mortgage calculator). The platform also offers the 红运到家 (property certificate delivery) service. Key differentiators include the '真的真房源,假一赔百' (authentic listings, 100-yuan penalty for fakes) commitment, '杜绝差价三倍赔偿' (no price markup, triple compensation) policy, and AI-assisted agent training (AI陪练).
Differentiator
Problem solved
Functional benefit
Brands
- OpenClaw找房: Property search tool integrated into the Leyoujia platform.
Products and services
- Leyoujia Mobile APP (乐有家APP)
Quantifiable outcome
- 深圳二手房市占率连续7年第一
- +4 more outcomes
Companies that use 房地产乐有家招聘
Customer profileSegments6 records
Ideal customer profiles1 record
房地产乐有家招聘 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability11 records
Feature5 records
房地产乐有家招聘 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- 顺丰速运minor2025年7月联合顺丰免费寄送不动产权证,推出'红运到家'服务,覆盖11城服务近10,000名业主,填补二手房交房仪式空白
- 深圳市政府core大学生租房免佣金项目纳入政府公益平台,深圳市政府在线官方推荐
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
房地产乐有家招聘 competitors and assessment
Company assessmentDirect peers
- 德佑 (Deyou): Beike-affiliated franchise chain for second-hand real estate brokerage. Operates within the Beike platform ecosystem, competing with Leyoujia's direct-sale stores through a franchise model that can scale faster but with weaker quality control.
- 我爱我家 (5i5j / Wo Ai Wo Jia): Publicly listed national real estate brokerage chain operating in Shenzhen and other tier-1 cities. Competes with Leyoujia on second-hand, rental, and property management services with similar commission-based revenue model.
- 21世纪不动产 (Century 21 China): Chinese franchise of the global Century 21 brand operating real estate brokerage across China. Overlapping service offerings in secondary and rental markets, though with a franchise structure versus Leyoujia's direct-sale model.
- Q房网 (Qfang): Tech-enabled Shenzhen-headquartered real estate brokerage. Direct competitor with strong Shenzhen presence and similar commission-sharing agent model, competing for the same agent and client base as Leyoujia.
- 麦田房产 (Maitian Real Estate): Beijing-originated chain real estate brokerage with expansion into southern markets including Shenzhen. Comparable direct-sale chain model and product offerings, competing on agent quality and authenticity commitments.
- 中原地产 (Centaline Property): Hong Kong-founded real estate brokerage with major presence in Shenzhen and the Greater Bay Area. Direct competitor to Leyoujia in the same primary markets, with comparable service offerings across secondary, rental, and new-home transactions.
- 美联物业 (Midland Realty China): Hong Kong-based real estate agency with established mainland China operations. Direct competitor particularly in Shenzhen luxury and cross-border property transactions, overlapping with Leyoujia's high-end residential segment.
- 链家 (Lianjia) / 贝壳找房 (Beike): China's largest real estate brokerage chain and its parent platform Beike. Directly competes with Leyoujia across brokerage services, agent networks, and transaction platform capabilities. Beike is publicly listed (NYSE: BEKE) with national coverage that exceeds Leyoujia's regional GBA footprint.
Broad incumbents
- 安居客 (Anjuke): 58.com-owned property listing platform and adjacent services provider. Competes with Leyoujia in online listing discovery and lead generation but is primarily a listing/advertising platform rather than a full-service brokerage.
Emerging players
- 房多多 (FangDD): Tech-enabled real estate brokerage platform serving agents and small brokerages. Partial overlap with Leyoujia's digital platform strategy, particularly around SaaS tools for agents and online transaction enablement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
房地产乐有家招聘 social profiles
Digital presence房地产乐有家招聘 financial estimates
Financial estimateRevenue estimate
Valuation estimate
房地产乐有家招聘 leadership team
Management profileNumber of profiles
房地产乐有家招聘 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
房地产乐有家招聘 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 房地产乐有家招聘
What does 房地产乐有家招聘 do?
Leyoujia operates a chain direct-sale real estate brokerage business across China with 3,000+ directly-operated stores, primarily serving the Guangdong-Hong Kong-Macao Greater Bay Area. The company provides end-to-end property transaction services including second-hand housing brokerage, new housing agency, rental matching, property rights verification, electronic contract signing, and VR property viewing. Service is delivered through an integrated omni-channel platform comprising mobile apps (iOS/Android), WeChat mini-program, PC website, and a 3,000+ physical store network staffed by professional agents.
Is 房地产乐有家招聘 a public or private company?
房地产乐有家招聘 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 房地产乐有家招聘 founded?
房地产乐有家招聘 was founded in 2008. It employs 11 to 50 people.
Where is 房地产乐有家招聘 based?
房地产乐有家招聘 is headquartered in 深圳.
How does 房地产乐有家招聘 make money?
Three revenue lines are on record. 二手房买卖佣金 is the primary driver. The others are 租房佣金 and 新房代理服务.
Who are 房地产乐有家招聘's main competitors?
Direct peers on record are 德佑 (Deyou), 我爱我家 (5i5j / Wo Ai Wo Jia), 21世纪不动产 (Century 21 China), Q房网 (Qfang), 麦田房产 (Maitian Real Estate), 中原地产 (Centaline Property), 美联物业 (Midland Realty China) and 链家 (Lianjia) / 贝壳找房 (Beike). 安居客 (Anjuke) is listed as a broad incumbent. 房多多 (FangDD) is listed as an emerging player.
Does 房地产乐有家招聘 have an API?
No public API is recorded for 房地产乐有家招聘.
What industry is 房地产乐有家招聘 in?
房地产乐有家招聘's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJABAD, Multifamily Brokerage, with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 5312 and its SIC code is 6531.