Shepherd's Heart Inc.

What Shepherd's Heart Inc. does

Shepherd's Heart Inc. is a 501(c)(3) nonprofit counseling ministry headquartered in Kalamazoo, Michigan, that delivers biblically centered, clinically aware counseling to individuals, couples, and families struggling with spiritual, relational, emotional, or mental health issues. Founded by Mark Bonham as a compilation of more than three decades of counseling experience, the organization provides individual and couple counseling covering pre-marital, marriage, addiction, grief, depression, PTSD, and anxiety concerns, supplemented by training and mentorship programs, chaplaincy services, and a speaking engagement program targeting churches and faith-based organizations.

The core service offering is delivered through two physical offices in Kalamazoo and Zeeland, Michigan, and via virtual counseling sessions, giving the ministry a regional Michigan presence with domestic reach into Arizona and an international extension into Argentina through Ministry Associates. The technology underpinning operations is minimal: a Squarespace-built website, Calendly for scheduling the free 15-minute introductory phone consultation, and MailerLite for newsletter distribution. There is no proprietary platform, software product, or digital service.

The business model is a hybrid donor-supported and client-contribution model. Clients are encouraged to pay what they can on a sliding scale, and the gap is funded by charitable donations applied to a board-approved budget. Revenue is not publicly disclosed and there is no pricing transparency. Awareness is built through church and faith-community referrals, speaking engagements, and word-of-mouth within the Christian community, with 13 employees supporting operations.

Name

Shepherd's Heart Inc.

Legal name

Shepherd's Heart Inc.

Website

https://shepherdsheartinc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shepherd's Heart Inc. is a 501(c)(3) nonprofit counseling ministry that delivers biblically centered individual, couple, and family counseling, training, and chaplaincy services to faith communities in Michigan and virtually nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Shepherd's Heart is a 501(c)(3) nonprofit organization that relies on generous donor support to fund counseling services for those who cannot afford the full cost. Donations are applied to an approved budget overseen by the board of directors.
2. Client Fees (Sliding Scale): Clients are encouraged to share in expenses to the degree they are able. The ministry provides care regardless of ability to pay, with fees subsidized by donations for those who cannot afford the full cost.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Shepherd's Heart is a biblically centered, clinically aware counseling ministry that provides individual, couple, and family counseling covering pre-marital/marriage, addiction, grief, depression, PTSD, and anxiety. Services are delivered in-person at two Michigan offices (Kalamazoo and Zeeland) or virtually, with training/mentorship, chaplaincy, and speaking engagements offered as complementary offerings.

Product overview

Shepherd's Heart offers a unified counseling ministry providing comfort, hope, and healing through biblically centered, clinically aware services. The core offering is individual and couple counseling covering areas such as pre-marital/marriage counseling, addiction, grief, depression, PTSD, and anxiety. This is complemented by Training and Mentorship programs for leadership development, Chaplaincy services in workplace/home/community settings, Speaking Engagements for events on various ministry topics, and Newsletter subscription for community updates. Services are available in-person at two Michigan locations (Kalamazoo and Zeeland) or virtually.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling Services Individual and couple counseling services addressing pre-marital and marriage counseling, relationship growth, addiction, grief/loss, depression/despair, PTSD, and anxiety, offered both in-person at the Kalamazoo and Zeeland offices and virtually. Targeted at individuals, couples, and families in faith communities seeking biblically centered care.
• Training and Mentorship Skills development programs covering listening and responding skills, small group leadership development, and marriage training and mentorship, designed to equip individuals and church leaders.
• Chaplaincy Services Chaplaincy services delivered in workplace, home, and community settings, providing spiritual care and presence outside traditional counseling sessions.
• Speaking Engagements Speaker services for events covering Biblical Counseling, Discipleship, Personal Ministry, Missions, Chaplaincy, Marriage Ministry, Foster and Adoption, and Family Ministry. Available to churches and organizations via a dedicated speaking request form.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Biblical Counseling Coalition (BCC)minorOthersBiblical Counseling Coalition is displayed as a partner/affiliation organization. The coalition provides resources and certification for biblical counseling practitioners.
• Association of Biblical Counselors (ABC)coreOthersManaging Director Bert Lumetta is ABC certified. The ABC provides certification and standards for biblical counselors. This affiliation validates the organization's counseling credentials.
• Christian Leadership Network (CNLC+)minorOthersChristian Leadership Network is displayed as a partner organization, suggesting alignment with Christian leadership training and resources.
• Ministry Associates (Carlos and Chelita Barros)minorStrategic or Co-development PartnerCarlos and Chelita Barros serve as Ministry Associates in Argentina, hosting marriage ministry training, giving conferences and retreats, counseling couples, and serving in their church. They extend the ministry's reach internationally.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Talkspace is a national online therapy provider serving individuals, couples, and organizations. It competes with Shepherd's Heart's virtual counseling channel through scale and marketing, though it does not offer biblically-centered care.
• BetterHelp: BetterHelp is the largest online counseling platform, offering secular teletherapy with broad marketing reach. It competes for the same virtual counseling slots that Shepherd's Heart offers clients, even though the clinical approach differs.
• Focus on the Family: Focus on the Family is a large Christian family-ministry organization that provides counseling referrals, marriage and parenting resources, and broadcast content. It serves a similar faith-based audience with overlapping family/marriage counseling themes, but at a much larger scale.

Direct peers

• FamilyLife (a ministry of Cru): FamilyLife is a marriage and family ministry offering marriage conferences, counseling resources, and training across the U.S. and internationally. Its marriage-focused ministry and training/speaking delivery model overlap significantly with Shepherd's Heart's Marriage Ministry and speaking engagements.
• Restoring the Soul: Restoring the Soul is a Christian counseling and training ministry offering one-on-one counseling, intensives, and pastoral training. Its biblically-centered counseling and training/speaking programming parallels Shepherd's Heart's service mix.
• Christian Counseling & Educational Foundation (CCEF): CCEF is a long-established biblically-centered counseling and training ministry. It offers counseling, training, and educational resources addressing spiritual, relational, and emotional struggles — directly comparable to Shepherd's Heart's biblical counseling ministry model.

Others

• Biblical Counseling Coalition (BCC): BCC is a coalition of biblical counseling ministries and practitioners that provides resources, conferences, and community. Shepherd's Heart already lists BCC as a partner/affiliation, making it a closely connected ecosystem participant.
• Association of Biblical Counselors (ABC): ABC is a certification body for biblical counselors. Shepherd's Heart's Managing Director is ABC-certified, making ABC a direct ecosystem partner that validates the ministry's counseling credentials.
• American Association of Christian Counselors (AACC): AACC is a professional association for Christian counselors and therapists, providing training, certification, and conferences. It is relevant as an ecosystem participant that shapes the Christian counseling landscape in which Shepherd's Heart operates.
• Biola University Rosemead School of Psychology: Rosemead offers graduate clinical psychology programs with an integration of Christian faith and professional practice. While larger and academic, its biblically-informed counseling framework produces trained clinicians in the same talent pool as Shepherd's Heart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shepherd-s-heart-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shepherd's Heart Inc.