Sherry Golf Jerez

What Sherry Golf Jerez does

Sherry Golf Jerez, operated by the privately held Spanish company GOLF JEREZ S.L. (CIF B11522646), is an 18-hole championship golf club located in Jerez de la Frontera, Cádiz, Spain, established in 2004 and currently celebrating its 20th anniversary. The facility comprises an 18-hole course (par 72), a 9-hole Par-3 course, a driving range exceeding 250 metres with capacity for 50 simultaneous players, two putting greens, a chipping green with bunkers, a clubhouse with Mediterranean restaurant, a pro shop stocking Bridgestone/ECCO/Callaway/PXG/Bettinardi brands, and the Torrelaguna event halls (10,500 m², up to 500 seated guests). The club has hosted Spain's premier amateur championships — Copa S.M. El Rey in 2006, 2015 and 2022, and Copa S.M. La Reina in 2007 and 2011 — establishing its credentials within the national golf circuit.

Revenue is generated across nine streams: annual and multi-year golf memberships (abonados), daily green fees, tournament entry fees (ranking events, corporate tournaments, charity events, and seasonal championships), Golf Academy subscriptions and lessons with RFEG-certified instructors, food and beverage (restaurant, bar, terrace, event catering), pro shop retail, equipment rental (buggies, electric trolleys), Torrelaguna event-venue hire for weddings and corporate functions, and commission-based golf vacation packages sold through partner hotels (Barceló Montecastillo, Barceló Costa Ballena, Elba Costa Ballena). Distribution combines a direct-to-consumer model (sherrygolf.com, TeeOne Golf online booking with member and advance-discount tiers, phone and email reservations) with hotel and golf-tourism package partnerships, an international LeClub Golf affiliation, and brand-sponsored tournaments (Circuito Heineken, Mercedes Trophy, Jeep Compass Experience, OMODA/JAECCO Ranking). The headcount is 18 employees, the company is unlisted and family-controlled, and an EU-funded €314,047.61 energy and water-efficiency project is scheduled for execution 30/11/2025–15/06/2026.

Name

Sherry Golf Jerez

Legal name

GOLF JEREZ S.L.

Website

https://sherrygolf.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherry Golf Jerez (operated by GOLF JEREZ S.L.) is a privately held 18-hole championship golf club in Jerez de la Frontera, Spain, serving members, visiting golfers, tournament participants, corporate event clients, and hotel-package tourists via on-course play, an academy, restaurant, pro shop, and 500-guest event halls.

Ownership category

akta.pro rank

Product category

Golf Club & Sports Recreation

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club operations
• Golf course facilities
• Golf instruction services
• Sports event hosting
• Hospitality and restaurant

Headquarters

HQ city

Jerez de la Frontera

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Memberships: Annual and multi-year golf subscriptions (abonados/members) providing unlimited or priority access to the course, practice facilities, and member-exclusive pricing on tournaments and services.
2. Green Fees and Daily Play: Revenue from non-member daily course access, including 18-hole rounds, 9-hole Par-3 rounds, and footgolf sessions sold at per-round rates.
3. Tournament and Competition Entry Fees: Revenue from tournament registrations including ranking events, corporate tournaments, charity events, and seasonal tournaments. Members receive discounted entry rates versus general public.
4. Golf Academy and Lessons: Revenue from individual lessons (half-hour and hourly), group courses for adults and children, handicap preparation programs, and monthly academy subscriptions.
5. Food and Beverage: Restaurant, bar, and snack bar within the clubhouse generating revenue from à la carte dining, daily menus, private event catering, and tournament hospitality.
6. Pro Shop Retail: On-site pro shop selling clothing, golf accessories, and equipment with brands including Bridgestone, ECCO, Callaway, Peter Millar, Garmin, Black Clover, PXG, and Bettinardi.
7. Equipment Rental: Revenue from hire of buggies and electric/push trolleys for course play.
8. Event Venue Hire: Torrelaguna event halls rented for weddings, corporate events, baptisms, communions, anniversaries, and conferences with capacities up to 500 seated guests.
9. Golf Package Commissions: Revenue through partnerships with hotels and golf vacation providers who sell bundled accommodation + green fee packages including Sherry Golf as one of the courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Sherry Golf Jerez operates a full-service golf club featuring an 18-hole course, a 9-hole Par-3 course, driving range, putting green, short-game area, golf academy, clubhouse restaurant, and pro shop. The venue also hosts corporate events, weddings, and private functions. The primary deliverable is access to golf playing facilities along with associated instruction, hospitality, and event services.

Product overview

Sherry Golf Jerez operates as an 18-hole golf club in Jerez de la Frontera, Cádiz, Spain, offering a comprehensive golf experience centered around its main golf course with 4 Par-3 holes and 14 additional holes. The club provides extensive practice facilities (Driving Range, Putting Greens, Chipping Green), a Golf Academy for instruction, equipment rental (buggies, trolleys), a Pro Shop, and dining at its Club House restaurant. The venue also hosts events at Salones Torrelaguna (capacity up to 500), manages a busy tournament calendar including Ranking events, and partners with local hotels for golf packages. Additional recreational activities include Footgolf and Croquet. The club utilizes NextCaddy for electronic tournament management and TeeOne Golf for online tee time bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course Full-length 18-hole golf course available for green-fee play, member play, and tournament rounds. Targeted at individual golfers, members, and event groups.
• 9-Hole Par-3 Course Short 9-hole Par-3 course intended for short-game practice, quick rounds, and beginners. Targeted at recreational golfers, families, and learners.
• Practice Facilities Driving range, putting green, and short-game area for practicing full swings, putting, and around-the-green shots. Targeted at individual golfers and academy students.
• Golf Academy Coached golf lessons and structured training programs for adults, juniors, and groups. Targeted at golfers seeking to improve skills and beginners.
• Clubhouse Restaurant Food and beverage service for golfers, members, and event guests, including à la carte dining and event catering. Targeted at players, members, and event attendees.
• Pro Shop Retail sale of golf clubs, balls, apparel, accessories, and rental equipment. Targeted at golfers and visitors needing equipment or rentals.
• Event Hosting (Corporate Tournaments, Weddings, Private Events) Venue rental and event coordination for corporate golf tournaments, weddings, and private celebrations, combining course access, F&B, and event space. Targeted at companies, wedding planners, and private clients.

Quantifiable outcome

• Driving Range accommodates 50 players simultaneously with 250+ meter length
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Barceló Montecastillo GolfcoreGTM or Marketing PartnerBarceló Montecastillo is a partner in golf package promotions. Sherry Golf participates in Cadiz Golf packages offered through Barceló Montecastillo, providing green fees at Sherry Golf as part of multi-course vacation bundles. Packages include stays at Barceló Montecastillo hotel with green fees across multiple courses including Sherry Golf.
• Barceló Costa Ballena Golf & SpacoreGTM or Marketing PartnerPartner in winter and summer Cadiz Golf package promotions. Sherry Golf is included as one of the golf courses in package deals with Barceló Costa Ballena hotel, offering tourists multi-course golf experiences in the Cádiz region.
• Costa Ballena Ocean Golf ClubminorGTM or Marketing PartnerRegional golf course partner included in joint golf package offerings. Sherry Golf cross-promotes with Costa Ballena for tourist golfers seeking variety in their Cádiz golf experience.
• Elba Costa Ballena Beach & Thalasso ResortminorGTM or Marketing PartnerHotel partner for New Atlantic Golf package promotion. Sherry Golf provides green fees as part of 7-night golf vacation packages including accommodation at Elba Costa Ballena with spa access.
• Villanueva GolfminorGTM or Marketing PartnerRegional golf course included in the New Atlantic Golf package with Elba Costa Ballena. Sherry Golf cross-promotes with Villanueva Golf in multi-course golf vacation offerings.
• LeClub GolfcoreStrategic or Co-development PartnerInternational golf club network affiliation. Sherry Golf is a member of LeClub Golf, enabling holders of LeClub Gold and Classic cards to play at Sherry Golf. Tournaments such as Somabay World Cup are scored in the LeClub Golf ranking system.
• NextcaddycoreTechnology or IntegrationTechnology partner providing tournament management software and electronic scoring platform. Nextcaddy handles tournament registration, electronic scorecards, live results, and tee time notifications for Sherry Golf tournaments and events.
• Real Federación Española de Golf (RFEG)coreStrategic or Co-development PartnerNational golf federation. Sherry Golf operates under RFEG rules and hosts RFEG-sanctioned national championships (Copa S.M. El Rey, Copa S.M. La Reina). Golf school teachers are RFEG-certified. Tournament results feed into national handicapping systems.
• Heineken (Circuito Heineken)minorGTM or Marketing PartnerBrand sponsor of the Circuito Heineken golf tournament series held at Sherry Golf. Heineken-branded events bring participant traffic and are marketed through Heineken's channels. The tournament includes a charity component (€5 per inscription to El Proyecto Mateo).
• Mercedes-Benz España / Cadimar (Mercedes Trophy)minorGTM or Marketing PartnerOfficial sponsor of the Mercedes Trophy local qualifying tournament held at Sherry Golf. Branded event attracting Mercedes-Benz customer participants. Top finishers qualify for national and world finals of MercedesTrophy.
• OMODA | JAECCO (Patrocinador Ranking 2026)minorGTM or Marketing PartnerTitle sponsor of the Sherry Golf Jerez Ranking & Series Roll Up 2026 tournament season. OMODA/JAECCO branding appears on tournament materials and provides prize support for the ranking competition.
• Tablao Flamenco Puro Arte JerezminorGTM or Marketing PartnerCultural partner featured in Christmas tournament and event collaborations. Sherry Golf cross-promotes with Puro Arte in tournament events and special celebrations, offering flamenco experience integration.
• Palacio DomecqminorGTM or Marketing PartnerSherry Golf Experiences partner. Palacio Domecq, a historic sherry wine estate in Jerez, is featured as an experience option for golf tourists seeking cultural activities alongside their golf vacation.
• Bodegas Álvaro DomecqminorGTM or Marketing PartnerSherry Golf Experiences partner. Bodegas Álvaro Domecq is a sherry wine winery included in the Experiences section of Sherry Golf's website as an activity complement to golf visits.
• Junta de Andalucía -Energy Efficiency ProgramminorOthersFunded Sherry Golf's Energy Efficiency and Water Savings project (€314,047.61) under the EU NextGenerationEU / Recovery, Transformation and Resilience Plan. Project aims to improve energy efficiency and optimize water use at the golf facility.
• Caetano Motors (Jeep)minorGTM or Marketing PartnerSponsor of the Nuevo Jeep Compass Experience tournament at Sherry Golf. Caetano Motors, the official Jeep importer in Spain, uses the golf event for product launch and brand exposure with test drive opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Real Club Valderrama: Premier championship course in Sotogrande (Cádiz) that has hosted Ryder Cup and World Golf Championships. Anchors the premium end of the same regional golf market; competes for high-spend golf tourists visiting southern Spain.
• La Cala Resort: Three-course golf resort in Mijas (Málaga) with hotel, academy, and tournament programming. Comparable Andalusian integrated golf operator targeting international package golfers and tournament visitors.
• Alcaidesa Links Golf Resort: 36-hole links-style golf resort in Alcaidesa (Cádiz), offering residential and resort packages alongside golf. Comparable Cádiz-region course with green-fee and tourist model overlapping Sherry Golf's package strategy.
• Real Club de Golf Sotogrande: Historic 18-hole private club in the Cádiz / Sotogrande corridor. Comparable Spanish championship venue with national federation affiliation, member base, and tournament pedigree targeting serious golfers in the same region.
• Barceló Montecastillo Golf: Adjacent 18-hole course in Jerez bundled with hotel packages and listed as a Sherry Golf distribution partner. Comparable offering: championship course, on-property hotel, tournaments, and academy.
• Costa Ballena Ocean Golf Club: Nearby 18-hole golf course in Rota (Cádiz), also included in Sherry Golf's New Atlantic Golf package with Elba Costa Ballena. Most directly comparable as a same-region course serving golfers, tournaments, and tourist packages.
• Club de Golf El Saler: Top-ranked Spanish championship course near Valencia operated by Paradores. Comparable member-and-tournament-based Spanish golf club with national federation affiliation and tourist green-fee traffic.
• La Manga Club: Multi-course golf, sports, and hotel resort in Murcia, Spain. Comparable integrated Spanish golf destination competing for European golf-tourist packages with multiple courses, academy, and on-site lodging.
• Finca Cortesin Golf Club: Championship 18-hole course and luxury hotel resort in Casares (Málaga). Comparable Andalusian high-end golf venue hosting professional events and premium golf tourism, with integrated hotel and academy offerings.

Others

• LeClub Golf: International network of affiliated golf clubs. Sherry Golf is a member; not a competing course, but a partner / distribution platform that enables reciprocal play for cardholders and influences competitive dynamics among Spanish member courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sherrygolfeventos
• LinkedInlinkedin.com/company/sherry-golf-jerez

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherry Golf Jerez