Sherwood Custom Homes

What Sherwood Custom Homes does

Sherwood Custom Homes is a privately held, family-owned custom home builder founded in 2007 by Jeff Sherwood and headquartered in Grand Rapids, Michigan. The firm designs and builds fully customized single-family residences for West Michigan families, with a portfolio spanning lake houses, ranches, two-story homes, contemporary designs, barndominiums, and estate properties. The company operates with a small team of approximately 11 employees, including a second-generation carpenter project manager, two formally trained interior designers, and supporting administrative staff.

Its core offering is an integrated custom home building service covering the full lifecycle from initial consultation and property exploration through architecture, interior design, budget planning, construction, and finishing. A central capability is vertical integration with sister-company Houtnerf Cabinet Co, which produces all cabinetry and woodworking in-house, allowing Sherwood to control quality of interior finishes and offer bespoke millwork that generalist competitors typically subcontract. The in-house design team supports cabinetry design, renderings, finish selection, and appointment coordination.

Revenue is generated on a project-by-project, one-time basis, with pricing determined through detailed budget meetings that reflect each project's scope, design specifications, materials, and construction complexity. The go-to-market is direct-to-consumer, relying on a website project gallery, Instagram presence, and local referral networks within the West Michigan region. Revenue figures, project counts, and backlog are not publicly disclosed.

Name

Sherwood Custom Homes

Legal name

Sherwood Custom Homes LLC

Website

https://sherwoodcustomhomes.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherwood Custom Homes is a privately held, family-owned custom home builder founded in 2007 in Grand Rapids, Michigan. It designs and builds fully customized single-family residences for West Michigan families, with all cabinetry and woodworking produced through its sister-company Houtnerf Cabinet Co.

Ownership category

akta.pro rank

Product category

Custom Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361), Residential Building Construction (23611), Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Kitchen Cabinet and Countertop Manufacturing (33711)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Custom home building
• Residential construction
• Custom cabinetry
• Home design services
• Woodworking services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Home Construction: Sherwood Custom Homes generates revenue through one-time custom home construction projects. Each home is built and designed specifically for the client, with pricing based on individual project scope, design requirements, materials selected, and construction complexity. The company utilizes their sister-company Houtnerf Cabinet Co for custom cabinetry and woodworking, controlling quality and adding value through vertical integration of interior finishes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sherwood Custom Homes designs and builds fully customized single-family residences for West Michigan families, including lake houses, ranches, two-story homes, contemporary designs, barndominiums, and estate properties. The company provides in-house architectural and interior design services and vertically integrates custom cabinetry and woodworking through sister-company Houtnerf Cabinet Co, controlling quality from design concept through final finishes.

Product overview

Sherwood Custom Homes offers a unified custom home building service for West Michigan families. The company provides comprehensive in-house design services including custom cabinetry design, home renderings, and finish selection, all coordinated through their design team. All cabinetry and woodworking is delivered through their sister company Houtnerf Cabinet Co. The core offering is a single integrated service covering the full custom home building lifecycle from initial meeting through architecture, interior design, and construction completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Services Full-service custom home building for West Michigan families, providing design, construction, and custom cabinetry under one company with no wasted space using highest-grade materials. Project types include lake houses, ranches, two-story homes, contemporary designs, barndominiums, and estate properties.
• In-House Design Services Comprehensive interior and exterior design services including custom cabinetry design, home renderings, finish selection assistance, appointment coordination, and budget and timeline management, delivered by Sherwood's in-house design team for West Michigan custom home clients.
• Custom Cabinetry (via Houtnerf Cabinet Co) All cabinetry and woodworking for Sherwood Custom Homes projects is custom made through sister-company Houtnerf Cabinet Co, providing bespoke cabinetry and woodwork integrated into each custom home build.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Houtnerf Cabinet CocoreStrategic or Co-development PartnerSister-company Houtnerf Cabinet Co provides all custom cabinetry and woodworking for Sherwood Custom Homes projects. This vertical integration ensures quality control and seamless design-to-construction execution. The partnership enables Sherwood to offer fully customized interior finishes including cabinetry, built-ins, and custom woodwork as part of their comprehensive custom home building service.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Arthur Rutenberg Homes: Franchise-based custom luxury home builder focused on design-driven single-family homes for affluent buyers. Comparable in fully custom, design-led residential construction, though distributed via a franchise model.
• Mayberry Homes: Michigan-based custom and semi-custom home builder. Comparable in serving individual homeowners with personalized builds across Michigan, with similar project-based revenue model and direct customer engagement.
• J. Peterson Homes: West Michigan custom home builder focused on personalized single-family homes for local families. Closely comparable in product category (custom single-family), customer segment, and geographic market.
• Visbeen Construction: Grand Rapids-based custom home builder serving West Michigan with similar design-driven, fully custom builds. Direct overlap on geography, customer profile (Michigan families seeking custom homes), and project-style mix.

Regional players

• Eastbrook Homes: Michigan-based homebuilder offering both production and custom-inspired homes. Comparable customer base of Michigan families but more semi-custom/development-oriented versus Sherwood's fully custom model.
• Rockford Construction: Established Grand Rapids-based construction firm with significant West Michigan presence across residential and commercial. Overlaps on regional custom and luxury residential work, though operates at meaningfully larger scale.
• Shane Homes: Regional custom and semi-custom homebuilder serving Western Canada. Comparable product offering and project-based model, but operating in a different geography (Alberta) and not directly competing with Sherwood.

Others

• Houtnerf Cabinet Co: Sherwood Custom Homes' sister company supplying all custom cabinetry and woodworking. Not a competitor but a tightly integrated ecosystem partner whose capabilities underpin Sherwood's vertical integration advantage.

Broad incumbents

• Toll Brothers: National luxury homebuilder with a strong custom-design offering. Broad incumbent in the same custom/luxury single-family category, but operating at vastly larger scale across multiple U.S. markets.
• David Weekley Homes: Large national homebuilder with custom design options and in-house design centers. Comparable in providing personalized single-family homes, though at significantly greater scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/sherwoodhomesllc
• LinkedInlinkedin.com/company/sherwood-custom-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwood Custom Homes