Sherwood Park Dodge Chrysler Jeep Ltd.

What Sherwood Park Dodge Chrysler Jeep Ltd. does

Sherwood Park Dodge Chrysler Jeep Ltd. (DBA Sherwood Dodge) is a privately held franchised automobile dealership headquartered at 230 Provincial Ave, Sherwood Park, Alberta, Canada, serving the greater Edmonton metropolitan area including Spruce Grove and St. Albert. As an authorized Stellantis franchisee, the dealership sells new Chrysler, Jeep, Dodge, and Ram vehicles, complemented by certified pre-owned and used vehicles from multiple manufacturers (Ford, Toyota, Honda, BMW, Audi, and others). The company operates a single physical showroom with 33 employees and a total inventory of 442 vehicles (362 new and 80 used).

Revenue is generated across six streams: new vehicle sales, used vehicle sales, service and repair, parts sales, collision repair, and financing and lending. Pricing for new vehicles is MSRP-based, ranging from approximately $31,988 (Jeep Compass) to over $153,190 (Dodge Durango SRT Hellcat Jailbreak AWD), while used vehicles range from approximately $19,988 to $75,995. Service labor pricing is quote-based and not publicly disclosed. The dealership serves two primary segments: individual consumers (families, commuters, outdoor enthusiasts, tradespeople) and commercial/fleet buyers served through a dedicated Fleet Department. The go-to-market motion is direct-to-consumer via showroom visits, phone inquiries, online lead forms, scheduled test drives, and dedicated fleet representatives.

The dealership's technology stack is non-proprietary and consists of third-party solutions: Fox Dealer for website and digital marketing infrastructure, CDK Connect for service scheduling, Carfax for vehicle history reports, and Equifax for credit applications. Distribution is exclusively physical showroom-based, with all vehicle transactions requiring in-person completion despite a website inventory browsing experience. Adjacent revenue lines include Lifted Customs (modified vehicles with suspension upgrades), a Collision Centre, and a full Parts and Service department operating under OEM warranty authorization.

Name

Sherwood Park Dodge Chrysler Jeep Ltd.

Legal name

Sherwood Park Dodge Chrysler Jeep Ltd.

Website

https://sherwooddodge.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherwood Dodge is a privately held Stellantis-franchised automobile dealership in Sherwood Park, Alberta, selling new Chrysler, Jeep, Dodge, and Ram vehicles, plus used vehicles, to individual consumers and commercial fleet buyers across the greater Edmonton metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherwood Park

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Jeep, Dodge, and Ram vehicles. The dealership maintains inventory of over 362 new vehicles across multiple model lines including RAM trucks (1500, 2500, 3500, ProMaster), Jeep models (Cherokee, Compass, Grand Cherokee, Wrangler, Grand Wagoneer, Gladiator, Recon), Dodge models (Charger, Durango), and Chrysler models (Grand Caravan, Pacifica). Revenue is generated through vehicle sales at negotiated or MSRP-based pricing with starting prices ranging from approximately $31,988 (Jeep Compass) to over $86,988 (Grand Wagoneer).
2. Used Vehicle Sales: Sale of certified pre-owned and used vehicles from multiple manufacturers including domestic and import brands. The dealership maintains approximately 80 used vehicles in stock spanning various makes such as Ford, Toyota, Honda, Nissan, Subaru, BMW, Audi, Volkswagen, Hyundai, Kia, Cadillac, GMC, and others. Vehicles range from economy cars to luxury SUVs and performance vehicles.
3. Service and Repair: Full-service automotive repair and maintenance for Chrysler, Jeep, Dodge, Ram vehicles and other makes. Service department operates Monday through Saturday with phone number (780) 410-4101. Provides scheduled maintenance, mechanical repairs, and customer care services.
4. Parts Sales: Sale of OEM and aftermarket automotive parts and accessories. Parts department available for customer needs with phone number (780) 410-4102, operating Monday through Friday.
5. Collision Repair: Full collision repair services through dedicated Body Shop department with phone number (780) 410-4110. Operates Monday through Friday.
6. Financing and Lending: The dealership assists customers in securing vehicle financing through relationships with multiple lenders and financial institutions. Offers financing options, loan guidance, and lease packages for vehicle purchases. Provides trade-in valuation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sherwood Park Dodge Chrysler Jeep Ltd. is a franchised multi-brand automotive dealership selling new Chrysler, Jeep, Dodge, and RAM vehicles, certified pre-owned and used vehicles from various manufacturers, OEM parts, and a full range of after-sales services including maintenance, mechanical repair, collision repair, and vehicle financing assistance. The dealership operates a single physical showroom in Sherwood Park, Alberta, supported by a dedicated Fleet Department for commercial buyers and a Lifted Customs division for modified vehicles.

Product overview

Sherwood Park Dodge Chrysler Jeep Ltd. is a multi-brand automotive dealership offering new and certified pre-owned vehicles from the Stellantis family (Chrysler, Jeep, Dodge, RAM) plus a selection of used vehicles from various manufacturers. The core product portfolio centers on RAM trucks (1500 half-ton, 2500 and 3500 heavy-duty, ProMaster cargo vans, and chassis cab variants), Jeep SUVs (Cherokee, Compass, Grand Cherokee, Grand Cherokee L, Wrangler, Grand Wagoneer, Gladiator, and electric Recon), Dodge performance vehicles (Charger and Durango), and Chrysler minivans (Grand Caravan and Pacifica including hybrid variants). The dealership also offers Lifted Customs (modified vehicles with suspension upgrades), dedicated fleet sales for commercial buyers, collision repair services, and full service and parts departments. Financing options and trade-in valuation tools are available through the website.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chrysler, Jeep, Dodge, and RAM Vehicle Sales Sale of new Chrysler, Jeep, Dodge, and RAM vehicles from the Stellantis brand family, with 362 new vehicles in inventory spanning model years 2025, 2026, and 2027. Starting prices range from approximately $31,988 (Jeep Compass) to over $86,988 (Grand Wagoneer). Suited to individual consumers and commercial buyers in the Edmonton metro area.
• Certified Pre-Owned and Used Vehicle Sales Sale of approximately 80 certified pre-owned and used vehicles from multiple manufacturers including RAM, Dodge, Jeep, Chrysler, Ford, Toyota, Honda, Nissan, Subaru, BMW, Audi, Volkswagen, Hyundai, Kia, Cadillac, GMC, and others. Prices range from approximately $19,988 to $75,995.
• Automotive Service and Repair Full-service automotive repair and maintenance for Chrysler, Jeep, Dodge, RAM vehicles and other makes, including scheduled maintenance and mechanical repairs. Service department operates Monday through Saturday with appointment scheduling via CDK Connect.
• OEM Parts and Accessories Sales Sale of OEM and aftermarket automotive parts and accessories, with a dedicated parts department operating Monday through Friday.
• Collision Repair Centre Full collision repair services for accident damage through a dedicated Body Shop department operating Monday through Friday.
• Fleet Department (Commercial Sales) Commercial vehicle sales and fleet services for business customers, contractors, and tradespeople requiring multiple work vehicles, including RAM ProMaster cargo vans and chassis cab models.
• Lifted Customs (Modified Vehicles) Dealership-modified vehicles with lifted suspension packages and custom upgrades. Starting at $75,987. Targets customers seeking customized truck and SUV configurations.
• Vehicle Financing Assistance Assistance in securing vehicle financing and lease packages through partnerships with multiple lenders and financial institutions, with Equifax-powered credit applications available via the dealership website. Includes trade-in valuation services.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Stellantis (Parent Company)coreChannel Partner/ Reseller/ DistributorSherwood Dodge is an authorized franchised dealer for Stellantis brands including Chrysler, Jeep, Dodge, and Ram. This franchise agreement grants the dealership rights to sell new vehicles, access manufacturer incentives, use brand logos and marketing materials, and provide warranty service. Stellantis provides the vehicle inventory, training, marketing support, and technical resources.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoCanada: Public Canadian multi-brand automotive dealership group operating numerous franchised dealerships across Canada including Stellantis brands. Highly comparable business model with greater scale, geographic diversification, and access to public capital.
• Go Auto: Large Canadian private automotive dealer group with multiple franchise locations across Western Canada including Edmonton. Comparable franchised retail model with broader product portfolio and stronger buying power.
• Dilawri Group of Companies: One of Canada's largest private automotive dealer groups with multiple brands including Stellantis franchises. Comparable dealership operating model with significantly greater scale and geographic reach than a single-location operator.

Regional players

• Woodbine Group: Multi-brand automotive dealer group operating in the Edmonton-Greater Toronto corridor, including Stellantis franchises. Comparable dealership operations with strong regional Edmonton presence.
• Capital Chrysler Dodge Jeep Ram: Stellantis franchise dealer operating in the Edmonton metro market, representing direct competition for sales, service, and fleet customers in the same geographic catchment.

Direct peers

• Southtown Chrysler Dodge Jeep Ram: Edmonton-area Stellantis franchise dealer operating in the same competitive market as Sherwood Dodge, offering parallel new vehicle inventory, service, parts, and financing operations.
• Derrick Chrysler Dodge Jeep Ram: Edmonton-area Stellantis (Chrysler, Dodge, Jeep, Ram) franchised dealer offering direct head-to-head competition for Sherwood Dodge in the same metropolitan market with similar new and used vehicle offerings.
• Great West Chrysler: Stellantis-branded franchised dealership competing in the Edmonton surrounding region with directly comparable product lines, service offerings, and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChrjgKLgTUtexBysiqTiZUQ
• LinkedInlinkedin.com/company/sherwood-park-dodge-chrysler-jeep-ltd.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwood Park Dodge Chrysler Jeep Ltd.