She Who
She Who is a direct-to-consumer women's lifestyle brand selling physical and digital planners, e-books, accessories, and a TikTok Shop coaching program through a Shopify storefront, targeting ambitious women seeking productivity and personal development tools.
- Company typePrivate
- Founded-
- HeadquartersSmyrna, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What She Who does
She Who is a direct-to-consumer women's lifestyle and personal-development brand operating exclusively through a Shopify-powered storefront at shewho.co, headquartered in Smyrna, Georgia, USA. The company sells physical planners (including the trademarked She Is. She Does.™ annual dated planners and the She Who Elevates undated planner), digital planner downloads compatible with iPad and desktop note-taking apps, e-books and digital workbooks on productivity, time management, travel, and dating, branded accessories, and a 4-week small-group coaching program ('Plan, Post & Profit') teaching TikTok Shop entrepreneurship. Pricing spans $14.99 e-books up to a $497 coaching program, with physical planners priced $44.99–$94.99 and offered with luxury silk-wrapped gift packaging.
The underlying technology stack is a standard Shopify e-commerce platform with digital product delivery; no proprietary software, AI/ML capabilities, APIs, or third-party integrations beyond payment processors (American Express, Diners Club, Discover, Google Pay, JCB, Mastercard, PayPal, Venmo, Visa) are evidenced. The business relies on founder-led social channels — Instagram (@shewhofficial) and TikTok (@victoriazubuike) — as primary top-of-funnel marketing, supplemented by email and a community 'Join Us' page for masterclasses, events, and product reminders. Founder Victoria Azubuike Kathrein appears to be the sole owner and operator based on the contact email and absence of institutional investors, with cumulative sales of 2,000+ products reported across the UK and US markets.
She Who firmographics
Firmographics- Name
- She Who
- Legal name
- She Who
- Website
- https://shewho.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- She Who is a direct-to-consumer women's lifestyle brand selling physical and digital planners, e-books, accessories, and a TikTok Shop coaching program through a Shopify storefront, targeting ambitious women seeking productivity and personal development tools.
- Ownership category
- akta.pro rank
She Who industry classification
Industry- Product category
- Productivity Planners & Stationery
- NAICS
- Office Supplies and Stationery Retailers (45941), Office Supplies and Stationery Retailers (459410)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Calendars, Planners & Organization Supplies Retail (CRALABAJ)
- akta.pro secondary industry
- Gift Sourcing, Wrapping & Delivery (Personal) (HSACAIAN)
Keywords
Where She Who is headquartered
LocationHeadquarters
- HQ city
- Smyrna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
She Who business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Physical Planners: Sale of hardcopy undated and dated planners including She Is. She Does. 2026/2027 Planners and She Who Elevates planners. One-time purchase model with prices ranging from $44.99 to $94.99. Products ship with luxury gift packaging.
- Digital Planners: Digital download versions of planners available in pink and beige variants. Instant download after purchase with prices starting at $19.99 (sale price from $27.99).
- E-books and Digital Workbooks: Downloadable digital products including productivity guides, time management books, travel planners, quarterly life audits, and dating guides. Prices at $14.99 for most titles.
- Educational Programs: Plan, Post & Profit is a 4-week small-group coaching program teaching women how to make $5K-$10K with TikTok Shop. Priced at $497.00 (reduced from $1,100.00).
- Accessories: Branded merchandise including the 'She Is Building. I Am She Bag' priced at $24.99.
- Gift Wrapping Services: Gifted wrapped planner bundles with personalized notes available as premium offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | She Is. She Does.™ Planner 2027 - Physical |
| One time/ perpetual license | Pay-as-you-go | Pink Digital Planner - She Is. She Does.™ Planner 2027 |
| Unit Pricing | Pay-as-you-go | She Is Building. I Am She Bag |
| One time/ perpetual license | Pay-as-you-go | She Who Elevates, The Yearly Undated Planner |
| One time/ perpetual license | Pay-as-you-go | Plan, Post & Profit Program |
| Unit Pricing | Pay-as-you-go | Productivity Systems for The Woman Elevating e-Book |
| Unit Pricing | Pay-as-you-go | The Travel Planner e-Book |
| Unit Pricing | Pay-as-you-go | Time Management for The Elevated Woman e-Book |
| Unit Pricing | Pay-as-you-go | Quarterly Life Audit e-Book |
| Unit Pricing | Pay-as-you-go | From Single To Chosen Dating Guide |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
She Who product offering
Product offeringCore offering
She Who designs, sources, and sells physical productivity planners (She Is. She Does.™ dated planners and She Who Elevates undated planner) along with fillable digital planner downloads, productivity and lifestyle e-books, and a 4-week TikTok Shop coaching program. Products are sold exclusively through the company's own Shopify storefront to individual women consumers, with free US shipping and paid international shipping.
Product overview
She Who is a lifestyle brand offering productivity and personal development products primarily for women. The core product line consists of physical and digital planners under the 'She Is. She Does.™' brand (2026 and 2027 dated planners, undated 'She Who Elevates' planner), available in multiple formats including physical books, digital downloads, and gifted-wrapped bundles. Supporting the planner ecosystem are e-books covering productivity, time management, travel planning, and life auditing. The company also offers a coaching program ('Plan, Post & Profit') for TikTok Shop entrepreneurship and branded merchandise including tote bags. All products are sold through their Shopify e-commerce platform and target women seeking structure, accountability, and personal growth.
Differentiator
Problem solved
Functional benefit
Brands
- She Is. She Does.™: A product trademark line featuring planners and planning tools designed for women, including the She Is. She Does.™ Planner 2027 and related digital planners.
Products and services
- She Is. She Does.™ Planner 2027 (physical) Annual dated physical planner designed for women to achieve their goals, featuring 460+ pages including daily pages, monthly and yearly overviews, motivational prompts, and quarterly focused planning. Available in Pink and Beige variants with luxury silk-wrapped gift packaging.
- Pink Digital Planner | She Is. She Does.™ Planner 2027 Fillable digital version of the 2027 planner in Pink, designed for desktop note-taking apps and iPad-compatible use. Includes 460+ pages of planning and goal-setting content. Instant download after purchase.
- Beige Digital Planner | She Is. She Does.™ Planner 2027 Fillable digital version of the 2027 planner in Beige color, designed for desktop and iPad use including GoodNotes-compatible apps. Instant download after purchase.
- She Is. She Does.™ Planner 2026 (physical) Annual dated physical planner for 2026 with 460+ pages designed to keep users organized, focused, and inspired. Available in multiple color variants with luxury packaging.
- She Who Elevates, The Yearly Undated Planner Undated 12-month planner with over 460 pages designed for flexibility to start anytime. Includes daily pages, travel planner, monthly overviews, inspirational content, and self-care tracker. Available in Black and Brown.
- She Is Building. I Am She Bag Branded tote bag featuring the 'She Is Building' message, part of the company's merchandise/accessories line.
- Productivity Systems for The Woman Elevating e-Book Digital workbook with customizable productivity tools, Pomodoro technique mastery, habit-stacking templates, and time audit worksheets. Instant digital download.
- Quarterly Life Audit: Reset, Refocus, Realign e-Book Digital workbook for quarterly reflection with goal-setting templates, mind mapping sheets, and guided journaling exercises. Instant digital download.
- The Travel Planner e-Book Undated digital travel planner with trip overview, daily itineraries, packing checklists, budget planning, and content organization. Compatible with iPad/tablet and GoodNotes apps. Instant digital download.
- Time Management for The Elevated Woman e-Book Digital workbook with time-blocking templates, task batching techniques, planner inserts, and time audit workbook. Instant digital download.
- From Single To Chosen Dating Guide Digital guide on dating with intention, sharing personal dating strategies, profile guidance, and dating app recommendations. Instant digital download.
- Plan, Post & Profit Program 4-week small-group coaching program teaching women how to plan content, post effectively, and generate $5K–$10K in revenue through TikTok Shop. Covers planning, content creation, and profit optimization.
Quantifiable outcome
- 2,000+ products sold across UK & US markets
Companies that use She Who
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
She Who technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
She Who partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
She Who competitors and assessment
Company assessmentDirect peers
- Happy Planner (Me & My Big Ideas): Major planner brand offering customizable, disc-bound planners with interchangeable inserts, sold through retail and direct channels. Competes directly with She Who in the women's productivity planner category.
- Papier: Premium personalized stationery and planner brand sold direct-to-consumer with a focus on design-led products for women. Operates a similar annual planner release cycle with comparable price points and giftable positioning.
- Erin Condren: Established premium planner brand offering customizable physical and digital planners targeted at women, with annual product cycles, direct-to-consumer e-commerce, and similar luxury unboxing — the category leader She Who directly competes with.
- Legend Planner: Amazon and DTC-focused planner brand offering undated productivity planners and journals with luxury covers. Highly comparable in business model, pricing, and target audience.
- Passion Planner: Direct-to-consumer planner brand offering goal-oriented planners with built-in reflection and planning tools. Comparable target customer, business model, and product philosophy to She Who.
- Simplified Planner: Christian-founded women's planner brand with annual release cadence and direct-to-consumer e-commerce. Highly comparable in mission-driven branding, target customer, and product structure.
- Day Designer (Whitney English): Premium women's daily planner brand with strong social following and similar goal-setting content ecosystem. Direct competitor in the aspirational women's productivity planner category.
- Clever Fox: Direct-to-consumer planner brand selling premium undated planners and productivity journals for women via Shopify. Closely matches She Who's product structure, pricing, and target customer.
- The Daily Planner Co. Boutique planner brand offering minimalist, premium planners and journals for women sold direct-to-consumer. Comparable in target market, price band, and product positioning.
Broad incumbents
- Ban.do: Lifestyle and stationery brand offering planners, agendas, and accessories targeting women with playful, design-forward branding. Comparable in target customer and adjacent in product category.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
She Who social profiles
Digital presenceShe Who financial estimates
Financial estimateRevenue estimate
Valuation estimate
She Who leadership team
Management profileNumber of profiles
Profiles1 record
She Who funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
She Who M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about She Who
What does She Who do?
She Who designs, sources, and sells physical productivity planners (She Is. She Does.™ dated planners and She Who Elevates undated planner) along with fillable digital planner downloads, productivity and lifestyle e-books, and a 4-week TikTok Shop coaching program. Products are sold exclusively through the company's own Shopify storefront to individual women consumers, with free US shipping and paid international shipping.
Is She Who a public or private company?
She Who is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was She Who founded?
She Who was founded in -1. It employs 1 to 10 people.
Where is She Who based?
She Who is headquartered in Smyrna, United States, in the North America region.
How does She Who make money?
Six revenue lines are on record. Physical Planners are the primary driver. The others are digital Planners, E-books and Digital Workbooks, educational Programs, accessories and gift Wrapping Services.
Who are She Who's main competitors?
Direct peers on record are Happy Planner (Me & My Big Ideas), Papier, Erin Condren, Legend Planner, Passion Planner, Simplified Planner, Day Designer (Whitney English), Clever Fox and The Daily Planner Co.. Ban.do is listed as a broad incumbent.
Does She Who have an API?
No public API is recorded for She Who.
What industry is She Who in?
She Who's product category is Productivity Planners & Stationery. Its primary akta.pro industry code is CRALABAJ, Calendars, Planners & Organization Supplies Retail, with a secondary code of HSACAIAN, Gift Sourcing, Wrapping & Delivery (Personal). Its NAICS code is 45941 and its SIC code is 5331.