SheWings PersonalCare

What SheWings PersonalCare does

SheWings PersonalCare is a Noida, Uttar Pradesh-based private direct-to-consumer manufacturer and retailer of feminine hygiene products, primarily sanitary pads. The company operates a narrow two-SKU portfolio — a Pack of 12 priced at ₹299 and a Pack of 30 (XXL) at ₹699 — targeting first-time menstruators and teenagers, eco-conscious women, and corporate/CSR buyers. Firmographic data indicates 34 employees and a founding date listed as 2019, though a company history timeline references 2013. No revenue, funding rounds, patents, or third-party certifications are disclosed.

The product is technically positioned around an 8-layer absorption system, an "Anion Chip" component, a 100% viscose top sheet, and biodegradable materials, framing the offering on both safety and sustainability grounds. SheWings also operates a subsidiary, SHEWings Foundation, which runs menstrual-health awareness programs in schools, and offers a corporate/CSR gifting channel at roughly ₹119.6 per pack — substantially below DTC retail and indicative of a margin-compressed but volume-oriented institutional line.

Monetization runs through a multi-channel retail stack: a proprietary DTC website, the Blinkit quick-commerce platform, Amazon and Flipkart marketplaces, and pharmacy aggregators including 1mg, newmi.in, IndiaZona, and 1Pharmacy. Corporate partnerships with Indian Oil Corporation Limited (IOCL) and the Indo-Tibetan Border Police (ITBP) anchor the B2B/CSR side of the business. Operational scale signals are weak — the company website displays a "0 packs delivered" counter — and there are no disclosed AI/ML capabilities, proprietary data assets, or patents.

Name

SheWings PersonalCare

Legal name

SHEWings Personal Care

Website

https://shewings.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SheWings PersonalCare is a Noida-based private D2C manufacturer of biodegradable sanitary pads, serving first-time menstruators, eco-conscious women, and corporate/CSR buyers through DTC, quick-commerce, marketplace, and pharmacy channels.

Ownership category

akta.pro rank

Product category

Menstrual Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Menstrual Pads (Disposable) (CRABAIAA)

akta.pro secondary industry

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

Keywords

• Sanitary pads
• Menstrual hygiene products
• Feminine care
• Eco-friendly pads
• Menstrual care

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: SheWings generates revenue through direct sales of sanitary pads to consumers via their e-commerce website and marketplace platforms. The company sells two product variants: Pack of 12 XXL pads (₹299) and Pack of 30 XXL pads (₹699). Sales are one-time transactional purchases with no subscription model currently visible.
2. Corporate/CSR Gifting: SheWings offers bulk corporate gifting solutions with discounted pricing for B2B buyers. CSR buyers can purchase pads at ₹119.6 per pack with minimum quantities, targeting corporate social responsibility initiatives and employee wellness programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels10 records

Core offering

SheWings PersonalCare manufactures and sells ultra-soft, eco-friendly sanitary pads designed primarily for first-time menstruators, teenagers, and minors. Its core products are XXL (320mm) sanitary pads featuring 8-layer protection, Anion Chip Technology for odor control, and a 100% plant-based viscose top sheet, sold in two pack-size variants (Pack of 12 and Pack of 30). The company also runs the SHEWings Foundation for menstrual hygiene education and corporate/CSR gifting programs.

Product overview

SheWings PersonalCare offers a focused product portfolio of two ultra-soft sanitary pad variants designed for first-time users, teenagers, and minors. Both products—Pack of 12 XXL (₹299) and Pack of 30 XXL (₹699)—share identical core technology including 8-layer protection, Anion Chip Technology for odour control, 100% viscose top sheet, ultra-thin breathable design, and biodegradable disposal pouches. The portfolio is differentiated solely by pack size, targeting both casual and bulk purchasers through e-commerce channels including the company's own website, Blinkit, Amazon, Flipkart, and pharmacy platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• SheWings Ultra Soft Sanitary Pads (Pack of 12 XXL) Pack of 12 ultra-soft XXL (320mm) sanitary pads with 8-layer protection, Anion Chip Technology for odor control, 100% viscose top sheet, up to 12 hours of heavy flow protection, and biodegradable disposal pouches. Priced at ₹299 per pack and targeted at first-time users, teenagers, and women seeking rash-free, leak-proof, eco-friendly menstrual care.
• SheWings Ultra Soft Sanitary Pads (Pack of 30 XXL) Pack of 30 ultra-soft XXL (320mm) sanitary pads sharing identical core technology as the Pack of 12 (8-layer protection, Anion Chip Technology, viscose top sheet, leak-proof design, biodegradable pouches). Priced at ₹699 per pack with a 36-month shelf life and rated 5.00/5 by customers.

Quantifiable outcome

• 8 layers of protection for heavy flow leak prevention
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BlinkitcoreChannel Partner/ Reseller/ DistributorQuick commerce partnership enabling 10-minute delivery of SheWings sanitary pads. Blinkit offers exclusive promotional bundles including a free preventive health package worth ₹15,000 with purchases.
• Amazon IndiacoreChannel Partner/ Reseller/ DistributorMarketplace distribution partnership through Amazon.in, enabling pan-India reach and access to Prime delivery for SheWings sanitary pad products.
• FlipkartcoreChannel Partner/ Reseller/ DistributorMarketplace distribution partnership through Flipkart, providing additional e-commerce reach across India's online shopping ecosystem.
• 1mgminorChannel Partner/ Reseller/ DistributorHealthcare and pharmacy retail partnership enabling SheWings products to be sold alongside health products, positioning pads within healthcare context.
• newmi.inminorChannel Partner/ Reseller/ DistributorHealth-focused e-commerce retailer partnership for distribution of SheWings rash-free sanitary pads.
• Indian Oil Corporation Limited (IOCL)coreStrategic or Co-development PartnerCorporate partnership for conducting menstrual health education events targeting women employees and their families. Joint initiative for awareness campaigns within the organization.
• Indo-Tibetan Border Police (ITBP)coreStrategic or Co-development PartnerPartnership with ITBP women's groups for menstrual health education programs, providing hygiene products and awareness to women in the armed forces.
• IndiaZonaminorChannel Partner/ Reseller/ DistributorRegional e-commerce retailer partnership for distribution of minor-friendly sanitary pads.
• 1PharmacyminorChannel Partner/ Reseller/ DistributorOnline pharmacy retail partnership for distribution of SheWings sanitary pads.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Carmesi: India-based premium feminine care brand offering pads, panty liners, and intimate care with a natural/eco positioning. Comparable to SheWings as an emerging D2C player targeting the same conscious urban Indian consumer.
• Plush (PlushVie): India-based menstrual hygiene brand with biodegradable pad offerings. Comparable to SheWings on product type, sustainability messaging, and India-only D2C-plus-marketplace distribution model.

Direct peers

• Nua: Premium D2C feminine hygiene brand selling pads, tampons, and menstrual cups online. Direct competitor to SheWings in the Indian online-first, premium feminine care category with similar omnichannel marketplace presence.
• Azah: India-based organic sanitary pad brand selling through D2C, Blinkit, and Amazon. Closely comparable to SheWings on eco-friendly positioning, premium pricing, and quick-commerce-led distribution.
• Pee Safe: India-based hygiene and personal care brand offering menstrual pads alongside toilet hygiene sprays and sexual wellness products. Overlaps with SheWings on premium pads, D2C and marketplace distribution, and the Indian health-and-hygiene consumer.
• Saathi Eco Innovations: India-based eco-friendly sanitary pad brand using banana fiber and biodegradable materials. Directly comparable to SheWings as an Indian D2C challenger in the organic/compostable menstrual pad niche targeting eco-conscious consumers.

Broad incumbents

• Procter & Gamble (Whisper): Mass-market leader in Indian feminine hygiene via the Whisper brand. The dominant incumbent SheWings competes against for share of wallet; larger portfolio and far greater marketing and distribution spend.
• Patanjali (Divya Madhunashini / sanitary pads): Indian Ayurvedic FMCG conglomerate with an Ayurveda/natural positioning overlapping SheWings' plant-based narrative. Comparable as a larger-scale Indian competitor competing for the same natural-products consumer.
• Unicharm (Sofy): Japanese hygiene major selling Sofy sanitary pads in India through extensive retail and modern-trade distribution. Comparable as an incumbent competitor with deep Indian retail penetration that SheWings must displace to scale.
• Johnson & Johnson (Stayfree / Carefree): Established multinational feminine hygiene player (Stayfree) competing across price tiers in India. Comparable as the category's mass-market incumbent that defines the price and trust benchmark SheWings must beat on differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Shewings_PC
• YouTubeyoutube.com/@shewingspersonalcare700
• Facebookfacebook.com/SheWings.PC
• LinkedInlinkedin.com/company/shewings-healthcare
• Instagraminstagram.com/shewings__/reels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SheWings PersonalCare