Stora Hotellet Fjällbacka

What Stora Hotellet Fjällbacka does

Stora Hotellet Fjällbacka (legal entity: Stora Hotellet i Fjällbacka AB) is an independently owned boutique hotel operating continuously since 1834 on the harbor-front at Galärbacken in Fjällbacka, Bohuslän, Sweden. The property offers 21–23 individually decorated guest rooms across three buildings (main building, Klippan, and Leymans), each themed after Captain Klassen's world travels with imported authentic details from ports such as Casablanca, Mombasa, Bombay, and Yokohama. Room inventory spans single rooms (10–12 sqm), double rooms (11–18 sqm), double superior rooms (15 sqm with balcony and sea view), two-level suites themed after Marco Polo / Leif Eriksson / Christopher Columbus, and a Leymans family dormitory apartment. Property technology is conventional hospitality IT: Mews.com for property management and booking distribution, WaiterAid for restaurant reservations, Swish and Bank-ID for guest payment and identity, Google Analytics and Facebook pixel for marketing telemetry, and Dockspot.com integration for 20 harbor moorings.

Revenue is generated across six streams: overnight accommodation (with breakfast buffet included), three on-site restaurants (Restaurant Mamsell fine dining, Galärbaren casual summer restaurant, and San Remo outdoor terrace operated by Mamsell) plus a wine cellar with rare Burgundy vintages, themed accommodation packages (Fjällbackapaketet, Luxury, Lobster Fishing, Lobster Dinner, Crayfishing, Golf, Archipelago, Oysters, and the Fjällbacka Deluxe conference format), relax/spa facilities (Japanese bath, sauna, and treatments), corporate conferences and events with weddings up to 80 guests, and gift cards sold via givito.se. Go-to-market is direct-to-consumer with multi-channel booking (own website, Mews.com distributor, phone reservations, and walk-in). Pricing is quote-based for rooms; ancillary unit prices are SEK 350/person for day relax access, SEK 3,000 for exclusive 2-hour relax rental, and SEK 450/room cancellation protection.

Customer segments span individual leisure travelers and couples (primary), corporate and conference groups, wedding and event hosts, and activity-based travelers seeking fishing, golf, and archipelago experiences. The company holds GDPR-aligned privacy practices, ISO-certified and Nordic Swan Ecolabel (Svanenmärkt) credentials for laundry operations, and partners with local suppliers (Smögens Fiskeauktion, Klevs Gård farm, local fisherman Ingemar) and destination operators (Fjällbacka Golf Club, Väderöarna/Wärdshuset) to anchor the experience offering. Ownership is independent (organizational number 559212-5321) with no disclosed parent, VC, or PE investor.

Name

Stora Hotellet Fjällbacka

Legal name

Stora Hotellet i Fjällbacka AB

Website

https://shfjallbacka.se

Company type

Private

Founded year

1834

Operating status

Operating

Headcount range

1–10 employees

Short description

Historic Swedish boutique hotel in Fjällbacka, Bohuslän, founded 1834, offering 21 individually themed rooms, three restaurants with a notable wine cellar, and curated activity packages for leisure, corporate, and wedding guests.

Ownership category

akta.pro rank

Product category

Boutique Hotel Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Historic/Heritage Conference Hotels (THAGALAL), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Boutique hotel services
• Hotel accommodations
• Restaurant dining
• Conference hosting
• Event venue

Headquarters

HQ city

Fjällbacka

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Hotel Accommodations: Overnight stays in individually themed rooms across three buildings (main building, Klippan, Leymans). Room types include single rooms, double rooms, double rooms superior, suites, and dormitory rooms. Breakfast buffet included with all stays.
2. Restaurant & Dining: Three restaurants: Restaurant Mamsell (fine dining), Galärbaren (casual summer restaurant), and wine cellar experiences. Revenue from à la carte dining, 3-course dinners, and wine pairings.
3. Accommodation Packages: Themed packages including Fjällbackapaketet, Luxury Package, Lobster Fishing Package, Crayfishing Package, Golf Package, Archipelago Package, and Fjällbacka Deluxe conference package. Packages bundle accommodation, dining, and activities.
4. Relax & Spa Services: Relaxation area with Japanese bath, sauna, and treatments. Day relaxation passes available for non-hotel guests at 350 SEK/person, or exclusive 2-hour rental at 3000 SEK.
5. Conference & Events: Conference facilities for corporate meetings, kick-offs, and team events. Also hosts weddings up to 80 guests and special events like jazz evenings.
6. Gift Cards: Presentkort (gift cards) sold through givito.se platform for hotel stays, dining, and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Stora Hotellet Fjällbacka is a heritage boutique hotel (est. 1834) on Sweden's west coast operating 21–23 individually themed rooms across three buildings, three restaurants (Restaurant Mamsell, Galärbaren, San Remo outdoor terrace), a recognized wine cellar, a relax & spa area with Japanese bath and sauna, and a portfolio of bundled packages combining accommodation with activities such as lobster fishing, crayfishing, golf, archipelago tours, and oyster picking. The property also hosts conferences, weddings up to 80 guests, and sells gift cards.

Product overview

Stora Hotellet Fjällbacka is a boutique hotel (est. 1834) located on the Swedish west coast offering accommodation, dining, and curated experiences. The portfolio includes 21-23 individually decorated rooms across three buildings (Single Room, Double Room, Double Room Superior, Suite, Leymans Dormitory Room), three restaurants (Restaurant Mamsell, Galärbaren, San Remo outdoor terrace, plus Wine Cellar), and diverse packages combining accommodation with activities such as lobster fishing, crayfishing, golf, archipelago tours, oyster picking, and conference services. The hotel also offers relaxation facilities (sauna, Japanese bath), wedding/event hosting for up to 80 guests, and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Mamsell: The main restaurant at Stora Hotellet, a classic archipelago restaurant in modern vintage style offering breakfast and dinner with local ingredients.
• Galärbaren
• San Remo
• Vinkällare

Products and services

• Hotel Accommodation 21–23 individually decorated rooms across three buildings (main building, Klippan, Leymans), all inspired by Captain Klassen’s world travels, with private bathrooms, breakfast buffet included, and options including single rooms, double rooms, superior doubles with balcony/sea view, two-level suites, and family dormitory rooms.
• Restaurant Mamsell Archipelago-style restaurant serving breakfast and dinner with seasonal, locally sourced ingredients and sea views. Target audience is hotel guests and external diners seeking upscale coastal cuisine.
• Galärbaren Casual summer restaurant serving beer, full meals, and plat du jour, with both indoor and outdoor seating. Open for drop-in and reservations, targeted at hotel guests and casual visitors.
• San Remo Outdoor Terrace Outdoor terrace restaurant offering lighter dishes, refreshing drinks, summer favorites, and freshly baked bread and pastries daily during the summer season, operated by Mamsell.
• Wine Cellar Experience Curated wine cellar experience with one of Sweden’s most extensive wine collections (including rare vintages such as Musigny Grand Cru 2006), allowing dinner guests to select their own wine pairing.
• Fjällbackapaketet Standard bundled accommodation package including bathrobes and slippers, free relax area access, 3-course dinner, breakfast buffet, and free WiFi.
• Luxury Package (Lyxpaket) Premium stay package featuring champagne as a pre-dinner drink, salt-sprinkled coastal walks, relax access, dinner at Mamsell, and lounge access with coffee and breakfast buffet.
• Lobster Fishing Package (Hummerfiske-paket) Adventure package combining lobster fishing with local fishermen, a 3-course lobster dinner, overnight stay in a double room, and breakfast buffet.
• Lobster Dinner Package (Hummersupé-paket) Seasonal culinary package featuring lobster soup (served September 24 – November 1), an overnight stay, and breakfast buffet.
• Crayfishing Package (Kräftfiske-paket) Year-round sea adventure package with local fisherman Ingemar, including crayfishing experience, 3-course dinner, overnight stay, and breakfast.
• Golf Package (Golfpaket) Stay package combining green fees at Fjällbacka Golf Club, 3-course dinner, relax access, and breakfast; tee times booked directly with the golf club.
• Archipelago Package (Skärgårdspaket) Multi-day experience combining hotel stay with a boat trip to the Väderöarna islands, lunch at Wärdshuset, and dinner at Mamsell.
• Fjällbacka Deluxe (Conference Package) Conference package combining wine tasting, 3-course dinner at Mamsell, and lounge coffee, designed for creative meetings and offsites.
• 24h in Fjällbackas Archipelago (24h Bland kobbar & skär) 24-hour conference package combining meeting room access, guided archipelago tour, 3-course dinner, accommodation in a double room, and morning and afternoon coffee breaks.
• Oysters Experience (Plocka ostron) Nature and culinary experience visiting the fishing village of Kalvö outside Fjällbacka for oyster picking with local farmers.
• Relax & Spa Area Relaxation facility with Japanese bath, sauna, treatments, and winter swimming opportunities; available as day passes (350 SEK/person) or exclusive 2-hour rental (3000 SEK) for non-hotel guests.
• Wedding & Party Services Full-service event hosting for weddings, celebrations, anniversaries, and conferences for up to 80 guests, with personalized service and curated culinary experiences.
• Conference Services Meeting and conference facilities for corporate kick-offs, management meetings, and team events in a coastal setting designed to inspire creative thinking.
• Gift Cards (Presentkort) Gift cards (presentkort) sold through the givito.se platform, redeemable for hotel stays, dining, and experiences at Stora Hotellet Fjällbacka.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Fjällbacka Golf ClubminorStrategic or Co-development PartnerPartnership with Fjällbacka Golf Club for golf package offerings. Guests receive discounted green fees and can book tee times through the golf club when booking the Golf Package at Stora Hotellet.
• Smögens FiskeauktioncoreOthersLocal fish auction supplying fresh seafood for restaurant dining. Supports the hotel's commitment to local, seasonal ingredients and authentic West Coast cuisine.
• Klevs Gård (Bovallsstrand)minorOthersLocal farm partnership for growing vegetables used in restaurant preparation. Part of the hotel's environmental policy commitment to local sourcing.
• Local Fishermen (Ingemar)coreOthersLocal professional fishermen lead crayfishing and lobster fishing excursions for hotel guests. Enables unique adventure packages including sea fishing experiences.
• Väderöarna / WärdshusetminorStrategic or Co-development PartnerPartnership for Skärgårdspaketet (Archipelago Package) including boat trips to Väderöarna and lunch at Wärdshuset restaurant.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nordic Hotels & Resorts: Portfolio operator of upscale and boutique hotels across the Nordics, including properties like Hotel & Spa Holmegaarden; broader incumbent that competes for the same premium leisure and conference traveler in Scandinavia.

Direct peers

• Hotel Tylösand: Iconic boutique hotel on Sweden's west coast (Halmstad) with spa, conference facilities, and multiple dining venues — closely comparable premium coastal conference-boutique positioning.
• Gullmarsstrand Hotell & Konferens: Historic coastal hotel and conference venue in Lysekil, Bohuslän, with multiple F&B outlets and similar small-scale Swedish west coast positioning as Stora Hotellet.
• Lydmar Hotel: Independent lifestyle boutique hotel in central Stockholm with acclaimed restaurant and curated cultural programming — directly comparable upscale boutique positioning with strong dining focus.
• Hotel Pigalle: Boutique hotel in Gothenburg with restaurant, bar, and meeting facilities — comparable Scandinavian city boutique with similar multi-revenue structure.
• Sankt Jörgen Park: Resort hotel in Gothenburg with spa, conference facilities, and multiple dining venues — comparable full-service resort with similar Swedish market positioning.
• Arken Hotel & Art Garden Spa: Gothenburg-based hotel with art gallery, spa, restaurant, and conference facilities — comparable Swedish boutique operator with wellness and conference segments.
• Salt & Sill: Small-scale boutique hotel on Bohuslän's west coast, featuring floating cabins, restaurant, and curated archipelago experiences — directly comparable geography, scale, and positioning to Stora Hotellet.
• Hotel Rival: Boutique hotel in Stockholm owned by Benny Andersson, featuring restaurant, bar, and conference facilities — directly comparable small-scale boutique with strong F&B identity.
• Villa Dagmar: Small upscale boutique hotel in Stockholm with wellness focus and dining — directly comparable scale, premium positioning, and curated guest experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stora-hotellet-fj%C3%A4llbacka

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stora Hotellet Fjällbacka