Salt & Sill

What Salt & Sill does

Salt & Sill operates Sweden's first floating hotel on the island of Klädesholmen in Tjörn municipality, Bohuslän, on Sweden's west coast approximately one hour from Gothenburg. The hotel consists of six custom-built floating pontoons manufactured by SF Pontona and assembled at Wallhamn before being towed to the site in July 2008; the structure is moored on the sea surface and uses ocean underwater currents as a renewable energy source for operations. The property includes standard rooms, sea-view rooms, a suite, and separate villas accommodating 1–6 guests.

Name

Salt & Sill

Legal name

Salt & Sill

Website

https://saltosill.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Salt & Sill is a privately-held Swedish destination hospitality company operating Sweden's first floating hotel on Klädesholmen, combining floating accommodation, four restaurants, six conference rooms, weddings, and sea-based activities for leisure travelers and corporate groups.

Ownership category

akta.pro rank

Product category

Floating Hotel & Archipelago Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Floating hotel hospitality
• Conference venue
• Seafood restaurant
• Archipelago tourism
• Wedding and event hosting

Headquarters

HQ city

Klädesholmen, Västra Götaland

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel accommodation: Overnight stays at Sweden's first floating hotel including standard rooms, sea-view rooms, suite, and separate villas. Rooms accommodate 1-6 people with varying bed configurations.
2. Restaurant operations: Four restaurants: Salt & Sill (fine dining), Sjöboden (pizza and seafood), Saltbaren (summer bar), and Holmens kiosk (ice cream and casual food). Revenue from dine-in, takeout, and catering.
3. Conference and event hosting: Conference facilities for 2-100 people across six rooms (Tunnan, Snaps, Sillsalteriet, Herring, Gnejs, Granit). Packages include day conferences, overnight conferences, and Total Takeover exclusive bookings.
4. Activities and experiences: Paid activities including cooking courses, social dining, shellfish fishing, lobster fishing, oyster school, bathing/sauna boat, escape game, training sessions, herring pickling, and lectures. Additional revenue stream for groups and conferences.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Salt & Sill operates Sweden's first floating hotel on the sea surface at Klädesholmen in Bohuslän, offering overnight accommodation in rooms, suites, and villas. The destination includes four restaurants (fine dining, pizza/seafood, summer bar, kiosk), six conference rooms for 2-100 people, plus wedding and event hosting. A range of maritime activities (shellfish fishing, lobster fishing, sauna boat, cooking courses, oyster school, escape game) complement the lodging and dining core.

Product overview

Salt & Sill is a destination hospitality company comprising Sweden's first floating hotel and multiple restaurant venues on Klädesholmen in Bohuslän. The core offering includes a floating hotel with various accommodation types (rooms, suites, villas), four distinct restaurants (Restaurant Salt & Sill, Sjöboden, Saltbaren, Holmens Kiosk), and conference facilities across six rooms accommodating 2-80 people. Additional offerings include wedding and party services, a Total Takeover exclusive venue option, and diverse activities such as bathing/sauna boat, shellfish and lobster fishing, cooking courses, escape games, oyster school, social dining, and herring-related experiences. The company offers various package deals including day conferences, overnight conferences, shellfish conferences, lobster conferences, and seasonal packages like lobster season events.

Differentiator

Problem solved

Functional benefit

Products and services

• Floating Hotel (Salt & Sill) Sweden's first floating hotel offering overnight accommodation on the sea's surface, with standard rooms, sea-view rooms, suite, and separate villas accommodating 1-6 people with varying bed configurations. Built on six custom pontoons by SF Pontona.
• Restaurant Salt & Sill Main fine-dining archipelago restaurant offering herring specialties, seafood, and multi-course menus with sea views. Three-course meal of the day priced at 445 SEK; seasonal lobster menu at 1,245 SEK per person.
• Sjöboden Restaurant Summer restaurant specializing in Neapolitan pizzas (255-295 SEK), shrimp box (365 SEK), lobster (410 SEK), mussels and fries (285 SEK), and local seafood with views over the Bohuslän archipelago. Also offers online takeout ordering.
• Saltbaren Relaxed seafront bar offering cocktails and entertainment with views over the sea; hosts live music, quizzes, and DJ evenings during summer season.
• Holmens Kiosk Casual summer kiosk offering ice cream, fish and chips, wraps, grilled sausages, and takeaway food for cliff or jetty enjoyment.
• Conference Rooms Six dedicated conference rooms (Tunnan 12-20 seats, Snaps 2-20, Sillsalteriet 32-80, Herring 10, Gnejs 18-40, Granit 14) accommodating 2-80 people, fully equipped with sea views for meetings and corporate events.
• Weddings & Parties Wedding and celebration services held by the sea, with versatile indoor and outdoor venues, full catering, and event coordination for events up to approximately 100 guests.
• Total Takeover Exclusive option to reserve the entire Salt & Sill facility, including the floating hotel, all restaurants, bars, lounges, and conference spaces, with no other guests present. Pricing on request.
• Swimming and Sauna Boat (S/S Silla) Bathing and sauna boat offering sauna, refreshing sea dips, a hot tub on the upper deck, and relaxation lounges. Drop-in 195 SEK/person; private group 3,125 SEK incl. VAT for 1.5 hours.
• Shellfish Fishing Guided 3-4 hour boat trip where participants learn to catch crabs and crayfish and cook their own catch at the dock. Tiered pricing from 7,200 SEK (up to 6 people) to 21,600 SEK (13-20 people).
• Lobster Fishing Excursion-style lobster fishing experience on a boat, with participants catching lobster and cooking it at the dock. Tiered pricing: 7,200 SEK (1-5 persons), 14,400 SEK (6-10), 21,600 SEK (11-15); larger groups on quote.
• Cooking Courses Chef-led cooking classes on themes including traditional home cooking (655 SEK), fish (745 SEK), shellfish (795 SEK), lobster (1,150 SEK), and pizza lunch (295 SEK), plus entry fees. Three-course dinner included.
• Social Dining Interactive dinner party experience at Sjöboden where a chef prepares food while guests socialize, creating an 'at home' feeling. Pricing starts from 5,000 SEK excl. VAT plus 680 SEK/person menu.
• Escape Game (Pirate Treasure) Team-based escape room activity where participants solve riddles inside treasure chests, suitable for conferences and team-building. Entry 2,000 SEK plus per-person fees from 290-390 SEK depending on group size.
• Oyster School Educational session teaching participants how to open and taste oysters, paired with champagne and a ~30-minute chef demonstration. 280 SEK/person plus 1,000 SEK entry fee.
• Private Events Private hire of Sjöboden venue for kickoffs, summer parties, corporate events, or private dinners, with two- to six-course menus available. Pricing on request.
• Shellfish Plateau Generous West Coast seafood sharing platter including cooked and smoked shrimp, crayfish, mussels, crab, and selected accessories. Guide price 895 SEK/person; pre-booking required at least 4 days in advance.
• Herring Pickling Workshop 1-1.5 hour hands-on workshop teaching participants to season and pickle herring, with each person taking home two cans of their own creation. 200 SEK/person plus 1,500 SEK room rental excl. VAT.
• Training Sessions Group fitness offerings led by instructor Sara Johannisson, including Core, Tabata, Zumba, and outdoor exercises, often combined with corporate retreats.
• Day Conference Package Day conference package at 405 SEK/person excl. VAT including welcome coffee/refreshments, two-course lunch, and afternoon coffee in sea-view conference rooms; conference room and drinks additional.
• Conference with Overnight Stay Full-day conference with overnight stay at the floating hotel, including three-course dinner, overnight in shared double room, breakfast, and conference facilities. From 1,995 SEK/person excl. VAT.
• Shellfish Conference Conference package featuring welcome coffee, conference room, two-course lunch, afternoon coffee, seafood platter dinner, overnight stay at floating hotel, and breakfast. From 2,230 SEK/person excl. VAT.
• Lobster Conference Seasonal conference package from end of September to mid-November featuring welcome coffee with pastries, two-course lunch, afternoon coffee, four-course lobster dinner, overnight stay in shared double room, and breakfast. From 2,395 SEK/person excl. VAT.
• Lobster Season Event Annual seasonal lobster dining tradition held September 25 to October 24 at Restaurant Salt & Sill, with special four-course lobster menu at 1,245 SEK per person served Fridays and Saturdays.
• Herring History Lecture (Morgan Bråse) Educational lecture by Morgan Bråse about Klädesholmen's history, herring traditions, and West Coast food culture, often arranged as a private group activity.

Quantifiable outcome

• 300 sqm of new conference and banquet space added in spring 2013
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SF PontonacoreStrategic or Co-development Partner · 1 March 2008SF Pontona custom-built the floating pontoons on which the entire hotel structure was constructed. This was a critical prerequisite for the project's success. The pontoons were built at a nearby quay in Wallhamn before the hotel modules were towed to Klädesholmen.
• RikstvättminorStrategic or Co-development PartnerSalt & Sill works with Rikstvätt, which provides Swan-labeled textiles with fossil-free deliveries. This partnership supports the hotel's sustainability commitments.
• Mölnebo odlingarminorStrategic or Co-development PartnerLocal vegetable supplier from Tjörn. Salt & Sill buys vegetables from Mölnebo odlingar as part of its commitment to local sourcing.
• Mällby LantgårdminorStrategic or Co-development PartnerLocal egg supplier from Tjörn. Salt & Sill sources eggs from Mällby Lantgård as part of its local ingredient sourcing strategy.
• Klädesholmen Seafood ABminorStrategic or Co-development PartnerFour historic canning factories on Klädesholmen merged in the early 2000s to form Klädesholmen Seafood AB, which now represents a large part of the Swedish canning industry and more than half of all edible herring in Sweden. Salt & Sill's herring heritage is deeply connected to this entity.
• Tjörn municipalityminorStrategic or Co-development PartnerClose collaboration with Tjörn municipality in March 2005 was instrumental in moving the floating hotel project forward. The municipality supported the development that would make Klädesholmen a year-round destination.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• ICEHOTEL: Sweden's ICEHOTEL in Jukkasjärvi is a destination-built seasonal hotel concept with strong food, activities, and 'once-in-a-lifetime' marketing positioning. Directly comparable to Salt & Sill as a category-defining Swedish lodging experience monetized through premium pricing and bundled activities.
• Treehotel: Treehotel in Harads offers unique-design treehouse rooms in northern Sweden with strong food and activity programming. Comparable to Salt & Sill as a niche destination operator that monetizes a single differentiated lodging concept and tier of experiences rather than scale.

Broad incumbents

• Scandic Hotels: Scandic is the largest hotel operator in the Nordics by room count, with full-service and limited-service properties across Sweden. It competes for Gothenburg-area leisure, MICE, and corporate travel demand that Salt & Sill also targets.
• First Hotels: First Hotels is a Nordic hotel consortium offering full-service properties across Sweden, Denmark, and Norway. Comparable as a broad-incumbent competitor for corporate and leisure bookings on the West Coast of Sweden.
• Elite Hotels of Sweden: Elite Hotels operates a Swedish portfolio of full-service and boutique hotels in major cities, including venues suitable for conferences and leisure stays. Comparable as a broad-incumbent competitor for West Coast and Gothenburg-area travel demand.
• Strawberry (formerly Nordic Choice Hotels): Strawberry is the largest Nordic full-service hotel group, operating properties across Sweden and Norway. It represents the broad-incumbent competitor for both leisure getaways and corporate conferences, with the loyalty and distribution reach that a family-owned single site must offset through concept strength.

Regional players

• Yasuragi: Yasuragi is a Japanese-themed spa and conference hotel on the Stockholm archipelago, operated by Nordic Hotels & Resorts. Comparable as a destination hospitality operator with strong food, wellness, and MICE programming on the Swedish coast.
• Smögens Hafvsbad: Smögens Hafvsbad is a heritage seaside hotel and spa destination on the West Coast of Sweden, with a similar coastal-leisure positioning and food-driven experience. Comparable as a regional peer for leisure travelers seeking coastal Bohuslän stays.
• Marstrands Havshotell: Marstrands Havshotell is a heritage seaside hotel on the Bohuslän West Coast. Geographically and conceptually near Salt & Sill's archipelagic setting, it is a regional peer competing for similar leisure and corporate guests in the Gothenburg catchment area.
• Stenungsbaden: Stenungsbaden Yacht Club is a waterfront hotel and conference venue in Bohuslän, located close to Tjörn. It is a direct regional peer competing for corporate retreat and leisure traffic along the same stretch of the West Coast archipelago.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/saltosillkladesholmen
• Instagraminstagram.com/saltosill
• LinkedInlinkedin.com/company/salt-sill

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt & Sill