Shield Your Body
Shield Your Body (SYB) is a Las Vegas-based DTC e-commerce company founded in 2012 that designs and sells lab-tested consumer EMF protection products — phone pouches, laptop pads, bed canopies, silver-lined apparel, and meters — using proprietary Faraday-cage shielding fabric, serving health-conscious consumers, parents, remote workers, and EMF-sensitive individuals across 100+ countries.
- Company typePrivate
- Founded2012
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shield Your Body does
Shield Your Body LLC (SYB) is a Las Vegas-based, founder-controlled private company founded in 2012 by R Blank that designs and sells consumer EMF protection products through direct-to-consumer e-commerce. Its core technology applies the Faraday cage principle using proprietary "SaferBody" fabric — conductive metallic fibers (silver, copper, aluminum mesh) thinner than a human hair — integrated into consumer goods that the company states have been independently lab-tested to deflect up to 99.9% of wireless EMF radiation at tested frequencies. The product catalog includes phone pouches, air tube headsets, laptop pads, bed canopies, silver-lined apparel, EMF meters, dirty electricity filters, grounding products, blue light protection, and full Faraday bags, with the SYB H.A.R.D. headset and NCB (Nuisance Current Blocker) representing recent additions.
SYB operates a multi-channel go-to-market: its primary sales channel is a Shopify-powered DTC storefront (shop.shieldyourbody.com) with global shipping, supplemented by an Awin-powered global affiliate program (up to 25% commission, 30-day cookie), Shopify Collective dropshipping for third-party merchants, an Amazon marketplace presence for its books, and a wholesale distributor program offering regional exclusivity at reasonable MOQs. The company monetizes primarily through one-time hardware sales plus affiliate commissions, supported by a SYBucks loyalty program (1 SYBuck per $1 spent, 25 SYBucks per referral) and value bundles.
Customer segments are horizontal and consumer-focused: health-conscious individuals concerned about EMF exposure, parents and families (baby blankets, maternity apparel), remote workers and office professionals (laptop pads), and EMF-sensitive individuals seeking comprehensive low-EMF living solutions. The company serves customers in more than 100 countries, has accumulated over 11,000 verified customer reviews, and differentiates itself from unverified "sticker and pendant" competitors through published third-party lab testing (SIMT Shanghai, Ordos Technologies), an EMF Research Hub aggregating 3,100+ peer-reviewed studies, the Healthier Tech Podcast, and two authored books by R Blank — "Overpowered" (2014, co-authored with Dr. Martin Blank) and "Empowered" (2025). The business is bootstrapped with no external funding, ~6 employees, and operates as a Nevada LLC.
Shield Your Body firmographics
Firmographics- Name
- Shield Your Body
- Legal name
- Shield Your Body LLC
- Website
- https://shieldyourbody.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shield Your Body (SYB) is a Las Vegas-based DTC e-commerce company founded in 2012 that designs and sells lab-tested consumer EMF protection products — phone pouches, laptop pads, bed canopies, silver-lined apparel, and meters — using proprietary Faraday-cage shielding fabric, serving health-conscious consumers, parents, remote workers, and EMF-sensitive individuals across 100+ countries.
- Ownership category
- akta.pro rank
Shield Your Body industry classification
Industry- Product category
- Consumer EMF Protection Products
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)
Keywords
Where Shield Your Body is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shield Your Body business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- EMF Protection Hardware Sales: Direct-to-consumer sales of EMF shielding products including phone pouches, laptop pads, bed canopies, apparel, headsets, meters, and accessories. Revenue generated through e-commerce storefront with global shipping.
- Affiliate Commissions: Earn commissions (up to 25%) by referring customers to SYB products through affiliate program managed via Awin and Shopify Collabs.
- Wholesale/Distribution: Wholesale pricing to distributors who resell SYB products regionally, with potential for regional exclusivity based on MOQs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Under $50 product category |
| Unit Pricing | Pay-as-you-go | Bundle products |
| Transaction based/ take rate | Pay-as-you-go | SYB Rewards (SYBucks) Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Shield Your Body product offering
Product offeringCore offering
Shield Your Body (SYB) designs, manufactures, and sells consumer EMF protection products built on Faraday cage principles using conductive metallic fiber fabrics (silver, copper, aluminum mesh). Its catalog includes phone pouches, air tube headphones, laptop pads, bed canopies, baby blankets, silver-lined apparel, EMF testing meters, grounding products, dirty electricity filters, and full Faraday bags, all independently lab-tested for shielding effectiveness.
Product overview
Shield Your Body (SYB) offers the World's Largest Curated Catalog of Consumer EMF Protection products. The portfolio centers on Faraday cage-based shielding technology using conductive materials (primarily silver fabric) to block electromagnetic radiation. Core products include phone pouches, air tube headphones, laptop pads, bed canopies, and silver-lined apparel—all laboratory-tested for shielding effectiveness. SYB also offers complementary products including EMF testing meters, grounding products, dirty electricity filters, and blue light protection. The company provides educational resources through its Healthier Tech Podcast and the Empowered book, plus a loyalty rewards program. SYB positions itself as science-based EMF protection, distinguishing itself from unverified sticker/pendant products by publishing independent lab test results.
Differentiator
Problem solved
Functional benefit
Brands
- SYB: The primary brand name and abbreviation for Shield Your Body, used across products and marketing materials.
Products and services
- SYB Phone Pouch EMF shielding pouch designed to reduce radiation exposure from cell phones when carried on the body, with shielding fabric positioned on the body-facing side.
- SYB Air Tube Headphones Anti-radiation headphones using air tube technology instead of conductive wires to reduce RF radiation reaching the head and ears from mobile devices.
- SYB Laptop Pad EMF shielding pad placed between a laptop and the user's body, providing protection against ELF and RF radiation as well as heat from laptop operation.
- SYB H.A.R.D. Headset Headset with radiation-reduction technology intended to limit RF exposure during mobile phone calls.
- SYB Bed Canopy Full-enclosure EMF shielding canopy designed to create a protected sleeping environment similar to a Faraday cage, blocking RF radiation from all directions.
- SYB Baby Blanket EMF protection blanket designed for infants, providing shielding against electromagnetic radiation.
- Silver EMF Shielding Apparel Clothing line featuring silver-lined EMF shielding fabric for everyday protection, including hats, caps, and other apparel items.
- EMF Testing Meters Devices for measuring electromagnetic field levels in the user's environment to verify protection effectiveness.
- SYB Backpack Backpack with EMF shielding on the side facing the body, allowing safe carrying of cell phones while maintaining device functionality.
- SYB Sling Bag Sling bag design with EMF protection shielding positioned between phone and body.
- EMF Free Alarm Clocks & Watches Low-EMF timekeeping devices designed for bedroom use to minimize magnetic field exposure near the bed.
- Grounding Products Products for earthing/grounding, including grounding cords and accessories for connecting to earth potential.
- Dirty Electricity Filters Filters designed to reduce dirty electricity (electrical noise) on power lines in homes and buildings.
- Blue Light Protection Products for protection against blue light exposure from digital screens.
- Full Faraday Bags Complete signal-blocking Faraday enclosures that prevent any RF signals from entering or leaving, used for emergency preparedness and privacy.
- NCB (Nuisance Current Blocker) Resistor-based safety device that reduces contact current through grounding products by up to 99% while maintaining ground-fault protection.
- Empowered: A Practical Guide to Protecting Yourself from EMF Book by R Blank providing practical guidance on reducing EMF exposure in daily life, sold in paperback, hardcover, and Kindle formats.
Quantifiable outcome
- Up to 99.9% RF attenuation in lab testing
- +3 more outcomes
Companies that use Shield Your Body
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Shield Your Body technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature3 records
Shield Your Body partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Building Biology InstitutecoreSYB co-founded the Dr. Martin Blank-SYB Scholarship ($965 value) with the Building Biology Institute to encourage underrepresented communities in building health education. Scholarship funds the Building Biology Advocacy (BBA) Program for recipients focused on EMF and environmental health education.
- AwincoreAwin powers SYB's affiliate marketing program, enabling publishers worldwide to earn commissions (up to 25%) by promoting SYB products with 30-day cookie tracking and auto-payments.
- Shopify CollectiveminorShopify Collective enables SYB to offer dropshipping partnerships for Shopify merchants who want to sell SYB products without holding inventory.
- AmazonminorAmazon serves as a marketplace channel for SYB's book publications (Empowered, Overpowered) available in multiple international marketplaces (US, Canada, UK, Australia).
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Shield Your Body competitors and assessment
Company assessmentDirect peers
- RF Safe: EMF protection products for phones, including cases, pouches, and add-ons, with a science/advocacy orientation. Closely comparable GTM and product positioning to SYB.
- Blocsock: Specialized manufacturer of EMF-shielding bed canopies and bedroom protection. Direct competitor in SYB's sleep-sanctuary product line.
- Mission Darkness: Faraday bags, phone pouches, and shielding enclosures for EMF protection and digital privacy. Overlaps with SYB's full Faraday bags and pouch categories.
- SafeSleeve: EMF-shielding phone cases and laptop/tablet sleeves targeted at health-conscious consumers. Directly competes with SYB's phone pouches and laptop pad products in the same DTC channel.
- Pong Research: EMF/redirection phone cases and tablet covers using patented antenna-coupling technology. Competes with SYB in the consumer phone EMF protection category with a similar technology-credibility narrative.
- DefenderShield: Direct competitor selling lab-tested EMF shielding products for phones, laptops, and wearables, including phone cases, laptop pads, and apparel. Closely comparable product range and science-led positioning to Shield Your Body.
- LessEMF: Broad-line retailer and manufacturer of EMF shielding fabrics, garments, paints, and accessories. Comparable product mix with an orientation more toward DIY/industrial buyers than SYB's consumer focus.
- Silent Pocket: Faraday bags, phone sleeves, and full signal-blocking enclosures for privacy and EMF reduction. Directly overlaps with SYB's full Faraday bags and phone pouches.
Emerging players
- Belly Armor (Safe & Sound Health): EMF-shielding maternity wear, baby blankets, and aprons. Partial overlap with SYB's baby blanket and parents/families segment, focused on a narrower demographic.
- Aulterra: EMF neutralizing stickers and pendants positioned as alternatives to physical shielding. Competes in the same consumer EMF concern category but with a different (and contested) technology approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Shield Your Body social profiles
Digital presenceShield Your Body financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shield Your Body leadership team
Management profileNumber of profiles
Profiles1 record
Shield Your Body funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shield Your Body M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shield Your Body
What does Shield Your Body do?
Shield Your Body (SYB) designs, manufactures, and sells consumer EMF protection products built on Faraday cage principles using conductive metallic fiber fabrics (silver, copper, aluminum mesh). Its catalog includes phone pouches, air tube headphones, laptop pads, bed canopies, baby blankets, silver-lined apparel, EMF testing meters, grounding products, dirty electricity filters, and full Faraday bags, all independently lab-tested for shielding effectiveness.
Is Shield Your Body a public or private company?
Shield Your Body is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shield Your Body founded?
Shield Your Body was founded in 2012. It employs 1 to 10 people.
Where is Shield Your Body based?
Shield Your Body is headquartered in Las Vegas, United States, in the North America region.
How does Shield Your Body make money?
Three revenue lines are on record. EMF Protection Hardware Sales are the primary driver. The others are affiliate Commissions and wholesale/Distribution.
Who are Shield Your Body's main competitors?
Direct peers on record are RF Safe, Blocsock, Mission Darkness, SafeSleeve, Pong Research, DefenderShield, LessEMF and Silent Pocket. Emerging players are Belly Armor (Safe & Sound Health) and Aulterra.
Does Shield Your Body have an API?
No public API is recorded for Shield Your Body.
What industry is Shield Your Body in?
Shield Your Body's product category is Consumer EMF Protection Products. Its primary akta.pro industry code is IMAOAFAH, Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories). Its NAICS code is 3159 and its SIC code is 2300.