the bva nudge unit institution
BVA Nudge Consulting is a global behavioral science consultancy that designs bespoke interventions and training to help public and private organizations influence human behavior across health, sustainability, public policy, and consumer sectors.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount—
- GTM typeB2B
- OfferingServices
What the bva nudge unit institution does
BVA Nudge Consulting, operating as 'BVA Nudge Consulting by Ipsos' since its 2023 acquisition by Ipsos, is a global behavioral science consultancy that designs and evaluates bespoke interventions and nudges to influence human behavior. Its core service lines are Ad Hoc Missions — custom consulting engagements that diagnose behavioral challenges and design tailored interventions — and Training & Infusion BeSci, which coaches client leaders and teams to build internal behavioral science capabilities, supported by the B.E. Wiser training platform. The firm is built on a proprietary nudge methodology and applies it across verticals including health, sustainability, public policy, consumer goods, transportation, and HR, with documented outcomes such as a seatbelt-wearing rate increase from 10% to 24%, hospital wayfinding ease up 50%, and 1.1 million additional online income declarations for the French government. The go-to-market is sales-led, delivered through a five-region structure with regional CEOs in France (Etienne Bressoud), North America (Suzanne Kirkendall), the UK (Ted Utoft), APAC (Richard Bordenave), and LATAM (Xavier Genot), reporting to Managing Director Éric Singler. Revenue is generated through bespoke multi-year enterprise and government contracts; pricing is not publicly disclosed, and named clients include Ferrero China, Boston Scientific, HSBC, L'Oreal Paris, and the French Prime Minister's Service d'information du Gouvernement. The firm monetizes thought leadership via the Human Advantage Conference, the B.E. Good! podcast, Bias of the Week content, and published books and white papers, operating as a specialized behavioral science practice within the broader Ipsos research and consulting platform.
the bva nudge unit institution firmographics
Firmographics- Name
- the bva nudge unit institution
- Legal name
- BVA Nudge Consulting
- Website
- https://bvanudgeunit.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- BVA Nudge Consulting is a global behavioral science consultancy that designs bespoke interventions and training to help public and private organizations influence human behavior across health, sustainability, public policy, and consumer sectors.
- Ownership category
- akta.pro rank
the bva nudge unit institution industry classification
Industry- Product category
- Behavioral Science Consulting
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Operating Model Consulting (BPAHAGAB)
- akta.pro secondary industries
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where the bva nudge unit institution is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
the bva nudge unit institution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Services: Behavioral science consulting engagements including ad hoc missions, strategic advisory, and implementation support for organizations seeking to influence human behavior
- Training & BeSci Infusion: Coaching leaders and teams, building internal capabilities in behavioral science for client organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
the bva nudge unit institution product offering
Product offeringCore offering
BVA Nudge Consulting is a global consultancy that designs and evaluates bespoke behavioral interventions and nudges to encourage new positive behaviors in organizations and individuals across health, sustainability, and policy domains. It delivers Ad Hoc consulting missions plus Training & Infusion BeSci coaching that builds internal behavioral science capabilities inside client organizations.
Product overview
BVA Nudge Consulting by Ipsos is a global behavioral science consultancy offering a portfolio of services centered around designing and evaluating bespoke behavioral interventions. The core offering consists of Ad Hoc Missions (custom consulting engagements) and Training & Infusion BeSci (coaching and capability-building). Supporting this core business, the company provides educational content through the B.E. Good! Podcast, Bias of the Week educational series, and The Human Advantage Conference. Additional offerings include the B.E. Wiser training platform and published books and white papers on behavioral science applications. The company serves both private and public sector clients across Europe, North America, Latin America, Asia Pacific, and the Middle East.
Differentiator
Problem solved
Functional benefit
Products and services
- Ad Hoc Missions Custom behavioral science consulting engagements that design and evaluate bespoke behavioral interventions and nudges tailored to specific client challenges across health, sustainability, public policy, consumer goods, transportation, and HR domains.
- Training & Infusion BeSci Coaching and capability-building service that helps organizations apply behavioral science by training leaders and teams and infusing BeSci into their daily work.
- B.E. Wiser Platform Training course platform providing behavioral science education and implementation guidance for daily work application.
Quantifiable outcome
- Seatbelt wearing rate increased from 10% to 24% on school buses
- +12 more outcomes
Companies that use the bva nudge unit institution
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
the bva nudge unit institution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
the bva nudge unit institution partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IpsoscoreBVA Nudge Consulting is a member of The BVA Family, which was acquired by Ipsos. Ipsos completed the acquisition of The BVA Family, integrating BVA Nudge Consulting into the Ipsos group of companies.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
the bva nudge unit institution competitors and assessment
Company assessmentBroad incumbents
- Boston Consulting Group (BCG Behavioral Science / BCG Henderson Institute): Large strategy firm investing in behavioral science via BCG GAMMA and the Henderson Institute; competes with BVA on enterprise nudging mandates but as part of a much wider portfolio.
- Ipsos (parent organization): Global market research and consulting parent of BVA Nudge since 2023; comparable in end-clients served and methodology of evidence-based advisory, though broader than BeSci.
- McKinsey & Company (Behavioral Science practice): Global strategy incumbent with an established behavioral science offering embedded in its broader transformation work; competes for enterprise BeSci mandates though not as a pure-play specialist.
- Kantar: Global research and consulting firm with behavioral and human-centered design capabilities; competes for the same enterprise evidence-based advisory budgets as BVA Nudge and its Ipsos parent.
Emerging players
- Common Cents Lab (Duke University): Behavioral design lab focused on financial well-being and consumer outcomes; an emerging player that overlaps with BVA Nudge's consumer-goods and financial-services use cases.
- Frog (part of Capgemini Invent): Design and innovation consultancy applying behavioral insights to product, service, and experience design; comparable to BVA Nudge where consumer-behavior nudging intersects with experience design.
- Service Design Council / Service Design consultancies (e.g., Livework): Service design consultancies applying human-centered and behavioral thinking to public-service and customer-experience redesign; partially overlap with BVA Nudge's public-sector and consumer-behavior interventions.
Direct peers
- The Behavioural Insights Team (BIT): Often considered the global benchmark for applied behavioral science consulting; directly comparable to BVA Nudge in designing and testing nudges for governments and large organizations across health, sustainability, and policy.
- ideas42: US-headquartered nonprofit consulting firm applying behavioral science to social and consumer problems; directly comparable to BVA Nudge in scope, methodology, and cross-sector intervention work.
Others
- BVA (The BVA Family): Former parent of BVA Nudge Consulting before the 2023 Ipsos acquisition; closely related group of market research brands whose behavioral-science work overlaps and complements BVA Nudge's mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
the bva nudge unit institution financial estimates
Financial estimateRevenue estimate
Valuation estimate
the bva nudge unit institution leadership team
Management profileNumber of profiles
Profiles7 records
the bva nudge unit institution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the bva nudge unit institution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the bva nudge unit institution
What does the bva nudge unit institution do?
BVA Nudge Consulting is a global consultancy that designs and evaluates bespoke behavioral interventions and nudges to encourage new positive behaviors in organizations and individuals across health, sustainability, and policy domains. It delivers Ad Hoc consulting missions plus Training & Infusion BeSci coaching that builds internal behavioral science capabilities inside client organizations.
Is the bva nudge unit institution a public or private company?
the bva nudge unit institution is a private company. It is classified as corporate owned and is currently operating.
When was the bva nudge unit institution founded?
the bva nudge unit institution was founded in 2013.
Where is the bva nudge unit institution based?
the bva nudge unit institution is headquartered in Paris, France, in the Europe region.
How does the bva nudge unit institution make money?
Two revenue lines are on record. Consulting Services are the primary driver. The others are training & BeSci Infusion.
Who are the bva nudge unit institution's main competitors?
Broad incumbents on record are Boston Consulting Group (BCG Behavioral Science / BCG Henderson Institute), Ipsos (parent organization), McKinsey & Company (Behavioral Science practice) and Kantar. Emerging players are Common Cents Lab (Duke University), Frog (part of Capgemini Invent) and Service Design Council / Service Design consultancies (e.g., Livework). Direct peers are The Behavioural Insights Team (BIT) and ideas42. BVA (The BVA Family) is listed as an others.
Does the bva nudge unit institution have an API?
No public API is recorded for the bva nudge unit institution.
What industry is the bva nudge unit institution in?
the bva nudge unit institution's product category is Behavioral Science Consulting. Its primary akta.pro industry code is BPAHAGAB, Organization Design & Operating Model Consulting, with a secondary code of BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting. Its NAICS code is 54161 and its SIC code is 8742.