What Shoals Hospital does

North Alabama Shoals Hospital is a full-service, acute care community hospital located at 201 W. Avalon Ave. in Muscle Shoals, Alabama, operated as part of the Lifepoint Health network. The facility serves the Shoals area (Colbert County and surrounding communities) and provides a broad portfolio of clinical services including a 24/7 emergency department, diagnostic imaging (low-dose CT lung cancer screening, heart CT for calcium scoring, Open MRI), laboratory services, general and specialty surgery (general surgery, surgical oncology, plastic surgery, urology), behavioral health, senior care, rehabilitation, women's health, diabetes care, digestive health, and recently added specialties in neurology, pulmonary/critical care, and interventional pain management. The hospital is staffed by 99 employees plus an affiliated medical staff and is led by a dedicated team of caregivers focused on quality and patient satisfaction.

The hospital generates revenue through patient care services billed to private insurance, Medicare, Medicaid, and self-pay patients. Pricing is governed by CMS price transparency requirements, with a publicly available complete charge list and a Cost Estimator tool for out-of-pocket estimates; uninsured patients can receive a Good Faith Estimate under the No Surprises Act. Distribution occurs exclusively through the single hospital campus and affiliated provider network, accessed via emergency visits, scheduled appointments, and physician referrals. The hospital's go-to-market is direct-to-consumer/community, supplemented by community education programs (Early Heart Attack Care, Hands-only CPR), the DAISY Award nursing recognition program, and a Community Grant Program supporting local organizations.

The business model is a traditional community hospital revenue model under centralized corporate ownership by Lifepoint Health. The hospital does not disclose revenue and operates as a private facility. Strategic positioning emphasizes comprehensive local care that reduces the need for residents to travel outside the Shoals area, with recent investments in specialty provider recruitment and digital patient services (Patient Portal, Cost Estimator, Good Faith Estimate) to broaden the clinical and digital surface area.

Name

Shoals Hospital

Legal name

North Alabama Shoals Hospital

Website

https://shoalshospital.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

North Alabama Shoals Hospital is a full-service acute care community hospital in Muscle Shoals, Alabama, operated by Lifepoint Health, serving the Shoals area with emergency, surgical, behavioral health, senior care, and specialty services.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (62211)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

Keywords

• Acute care hospital
• Emergency medical services
• Diagnostic imaging services
• Surgical care services
• Behavioral health services

Headquarters

HQ city

Muscle Shoals

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Acute care hospital services including emergency medicine, inpatient care, outpatient procedures, diagnostic imaging, laboratory services, and rehabilitation. Revenue generated through insurance claims (private insurance, Medicare, Medicaid) and self-pay patient payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

North Alabama Shoals Hospital is a full-service community hospital in Muscle Shoals, Alabama, delivering 24/7 emergency care, inpatient and outpatient acute care, diagnostic imaging (CT scans, Open MRI), laboratory services, and a wide range of specialty services including behavioral health, senior care, rehabilitation, women's health, general and surgical oncology, and interventional pain management. It also provides digital patient services such as a Patient Portal and a Cost Estimator compliant with CMS price transparency rules.

Product overview

North Alabama Shoals Hospital is a full-service acute care hospital providing comprehensive medical and surgical services. The hospital offers a broad portfolio of clinical services including emergency care, diagnostic imaging (CT scans for lung cancer screening and cardiac calcium scoring), surgical services (general surgery, surgical oncology, plastic surgery), and specialized care units (behavioral health, senior care, rehabilitation). The hospital also provides digital patient-facing services including a Patient Portal, Cost Estimator tool, and Good Faith Estimate services for uninsured patients. Services are delivered across multiple specialties including urology, women's health, diabetes care, digestive health, pulmonary care, neurology, and interventional pain management.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Room 24/7 emergency department providing urgent medical care for acute illness, injury, and life-threatening conditions for the Shoals area community.
• Low-Dose CT Lung Cancer Screening Low-dose CT scan screening service for early detection of lung cancer in high-risk individuals.
• Heart CT for Calcium Scoring Cardiac imaging service using CT technology to assess coronary artery calcium buildup and cardiovascular risk.
• Senior Care Center Specialized care services tailored to meet the healthcare needs of senior patients.
• Behavioral Health Mental health and psychiatric care services including inpatient behavioral health units.
• Breast Health Diagnostic and treatment services for breast health conditions.
• Diabetes Care Comprehensive diabetes management and education services.
• Digestive Health Gastroenterology services for digestive system disorders.
• General Surgery Surgical procedures including laparoscopic, abdominal, gastrointestinal, hepatobiliary, liver, and gastric surgery.
• Plastic Surgery Cosmetic and reconstructive surgical procedures.
• Rehabilitation Center Physical and occupational therapy services for patient recovery and rehabilitation.
• Urology Medical and surgical care for urinary tract and male reproductive system conditions.
• Women's Health Comprehensive healthcare services for women including obstetrics and gynecological care.
• Interventional Pain Management Pain management services using interventional techniques, anesthesiology, and regenerative medicine with a holistic and preventive approach.
• Pulmonary and Critical Care Specialized care for disorders of the lungs and respiratory system including pneumonia, tuberculosis, COPD, and emphysema.
• Neurology Medical care for neurological disorders including status epilepticus, spinal cord infarction, and rare neurologic conditions.
• Surgical Oncology Cancer surgery services including digestive oncology procedures.
• Patient Portal Online platform for patients to access medical records, communicate with providers, and manage healthcare information.
• Cost Estimator Online tool for estimating out-of-pocket costs for medical services and procedures.
• Good Faith Estimate Federal requirement providing uninsured or self-pay patients an estimate of expected medical costs at least one business day before service.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Lifepoint HealthcoreOthersNorth Alabama Shoals Hospital is operated by Lifepoint Health, a diversified healthcare delivery company. Lifepoint Health provides operational support, resources, and strategic direction for the hospital network. The Mercy Award program is a Lifepoint Health initiative.
• Deputy Heart Attack (ACC EHAC Program)minorStrategic or Co-development PartnerThe hospital participates in the Early Heart Attack Care (EHAC) program administered by the American College of Cardiology. This public education initiative aims to promote awareness that heart attacks have beginnings that can occur weeks before the actual attack.
• American Heart AssociationminorStrategic or Co-development PartnerPartnership for Hands-only CPR community education. According to American Heart Association data, nearly 45 percent of out-of-hospital cardiac arrest victims survived when bystander CPR was administered.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ascension Health: Large nonprofit health system operating community hospitals across the Southeast and broader U.S. Comparable for service-line breadth, community benefit programs, and regional referral dynamics in non-metropolitan markets.
• HCA Healthcare: Largest U.S. for-profit hospital operator with extensive community and regional hospital footprint. Relevant for benchmarking operational performance, payer mix, and capital allocation in non-urban acute care markets.
• Ardent Health Services: Operator of acute care hospitals and ambulatory services in mid-sized U.S. markets. Comparable as a community hospital-focused operator relevant for regional market dynamics and operational benchmarks.
• Tenet Healthcare: Diversified hospital operator with community hospital and ambulatory assets across the U.S. Comparable as a multi-site acute care operator whose community hospital economics inform valuation benchmarks for assets like Shoals.
• Community Health Systems: Large operator of community acute care hospitals across non-urban and mid-sized U.S. markets. Comparable as a portfolio competitor for community hospital assets and as a benchmark for similar-service rural hospital economics.
• Lifepoint Health: Parent operating company managing a national portfolio of community hospitals and healthcare facilities. Provides strategic, operational, and capital context for Shoals Hospital and represents the broader network the asset operates within.

Direct peers

• Helen Keller Hospital: Another acute care hospital in the Shoals region of Alabama offering similar emergency, surgical, and inpatient services. Directly comparable as a community hospital competitor in the same geographic market.
• North Alabama Medical Center: Sister Lifepoint Health facility operating in the same Shoals service area; jointly publishes the community benefit report with Shoals Hospital. Directly comparable as a community acute care hospital serving the same patient population.

Emerging players

• Encompass Health: Specialty provider of inpatient rehabilitation services. Comparable because Shoals operates its own rehabilitation center, and Encompass represents both a potential partner and a competing specialized rehab delivery model.
• Acadia Healthcare: Specialty operator of behavioral health facilities. Comparable because Shoals runs an inpatient behavioral health unit, and Acadia represents a specialist alternative for behavioral health service lines that hospital-based programs increasingly partner with or compete against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/shoals-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoals Hospital