North Alabama Medical Center

What North Alabama Medical Center does

North Alabama Medical Center (NAMC) is a 263-bed for-profit acute care hospital located at 1701 Veterans Drive, Florence, Alabama, operated as a subsidiary of LifePoint Health. The facility opened in 2018 as the replacement for Eliza Coffee Memorial Hospital and serves as the primary regional referral center for major trauma cases across Northwest Alabama. NAMC operates with more than 200 physicians representing over 42 medical specialties, delivering a comprehensive service portfolio that includes a 24-hour emergency department, cardiology with the community's only open-heart surgery site, cancer care, general surgery, orthopedics, women's and children's services, imaging, and laboratory diagnostics.

The hospital holds a Certified Chest Pain Center designation and is recognized as a Primary Stroke Center of Excellence by the American Heart/American Stroke Association. Its technology stack centers on a hospital information management system with the InteliChart Patient Portal (web and mobile), a Cost Estimator tool covering 70 CMS-designated and 230+ additional hospital services, VisitPay for online bill payment, and Verisma for medical records requests. NAMC also operates ACGME-accredited graduate medical education programs in Internal Medicine Residency, Psychiatry Residency, and Pulmonary and Critical Care Fellowship.

NAMC's business model is anchored in patient care services revenue generated through insurance reimbursements (commercial, Medicare, Medicaid) and self-pay. Patient access flows through physician referrals, walk-in emergency care, and scheduled appointments via the Find a Doctor tool. The facility functions as a regional hub for high-acuity care, and its competitive position is reinforced by its trauma referral role, open-heart surgery exclusivity, and clinical certification credentials rather than digital differentiation.

Name

North Alabama Medical Center

Legal name

North Alabama Medical Center

Website

https://namccares.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

North Alabama Medical Center is a 263-bed for-profit acute care hospital in Florence, Alabama, operated by LifePoint Health, serving as the primary trauma referral center for Northwest Alabama with 200+ physicians across 42+ specialties.

Ownership category

akta.pro rank

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Acute care hospital services including emergency medicine, surgical procedures, diagnostic imaging, laboratory services, and specialty care. Revenue generated through patient payments, insurance reimbursements, Medicare/Medicaid, and self-pay.
2. Hospital Bill Payment: Hospital bill payment processing through VisitPay platform for managing hospital bills. Customer service available at 256.251.6033 during business hours.
3. Graduate Medical Education: Medical education programs including Internal Medicine Residency, Psychiatry Residency, and Pulmonary and Critical Care Fellowship, which may generate related revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

North Alabama Medical Center is a 263-bed regional acute care hospital in Florence, Alabama, providing emergency medicine, cardiac care (including open heart surgery), cancer treatment, general and specialized surgery, women's and children's services, orthopedics, and more than 42 specialty areas across 200+ physicians. The hospital also delivers patient-facing digital services (InteliChart patient portal, VisitPay bill pay, cost estimator) and operates graduate medical education programs in internal medicine, psychiatry, and pulmonary/critical care.

Product overview

North Alabama Medical Center is a 263-bed regional hospital facility in Florence, Alabama (opened in 2018 as a replacement for Eliza Coffee Memorial Hospital) offering a comprehensive portfolio of clinical services. The hospital operates with more than 200 physicians across 42+ specialty areas. Its core clinical offerings include a 24-hour Emergency Department (primary trauma referral center for Northwest Alabama), Cardiology with the region's only open-heart surgery site and Certified Chest Pain Center designation, Cancer Care, Surgery, Women's and Children's Services, and Orthopedics. The facility also provides extensive specialty services including Neurology (recognized as a Primary Stroke Center of Excellence), Pulmonary and Critical Care, Nephrology, Pediatrics, Rehabilitation, Sleep Center, Urology, Wound Care, Imaging, and Laboratory services. On the digital services side, the hospital provides patients with the InteliChart Patient Portal (web and mobile app) for accessing medical records, the VisitPay platform for online bill payment, and a Cost Estimator tool for estimating out-of-pocket costs. The hospital also operates graduate medical education programs including Internal Medicine Residency, Psychiatry Residency, and a Pulmonary and Critical Care Fellowship.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Department 24-hour emergency department serving as the primary referral center for major trauma cases in Northwest Alabama, for patients requiring emergency medical attention.
• Cardiology Cardiac care services including open heart surgery (the community's only open heart surgery site), 24/7 cardiologist availability, and Certified Chest Pain Center designation, for cardiovascular patients.
• Cancer Care Oncology services providing cancer diagnosis, treatment, and care for patients with cancer.
• General Surgery General and specialized surgical services for patients requiring operative care.
• Women's and Children's Services Complete line of women's and children's services including labor and delivery, breast health, and pediatric care, for women, infants, and children.
• Orthopedics Bone and joint care including surgical and non-surgical treatments for musculoskeletal conditions, for patients with orthopedic needs.
• Imaging Center Complete medical imaging services including radiology and diagnostic imaging, for patients needing diagnostic imaging.
• Stroke Center of Excellence Recognized as a Primary Stroke Center of Excellence by the American Heart/American Stroke Association, providing specialized stroke care with stroke specialists available for stroke patients.
• Anesthesiology Anesthesia services for surgical and procedural care.
• Breast Health Diagnostic and treatment services for breast health conditions.
• Diabetes Care Diabetes education, management, and treatment services for patients with diabetes.
• Digestive Health Gastrointestinal care including diagnostic and treatment services for digestive conditions.
• Hospitalist Medicine Inpatient care provided by physicians specializing in hospital medicine for admitted patients.
• Infectious Disease Diagnosis and treatment of infectious diseases.
• Nephrology Kidney care and treatment services for patients with renal conditions.
• Neurology Care for neurological conditions including seizure disorders, spinal cord issues, and other nervous system disorders.
• Pediatrics Medical care for infants, children, and adolescents.
• Pulmonary Respiratory care including treatment for pneumonia, tuberculosis, COPD, and emphysema.
• Rehabilitation Center Physical and occupational therapy and rehabilitation services for patients recovering from injury or illness.
• Sleep Center Diagnosis and treatment of sleep disorders for patients with sleep-related conditions.
• Urology Care for urinary tract and male reproductive system conditions.
• Women's Health Comprehensive women's health services including gynecological care for female patients.
• Wound Care Specialized treatment for chronic and complex wounds for patients requiring advanced wound management.
• Laboratory Clinical laboratory testing services for diagnostics for patients and referring physicians.
• InteliChart Patient Portal Secure online portal providing patients free access to medical records, procedures, discharge instructions, medication lists, and radiology/laboratory test results, available via web and mobile apps (Apple App Store, Google Play).
• VisitPay Online Bill Payment Online bill pay platform (powered by VisitPay) enabling patients to view and pay hospital bills with flexibility and visibility into charges.
• Cost Estimator Tool Free online tool allowing patients to estimate out-of-pocket costs for procedures based on insurance coverage, including 70 CMS-designated services plus 230+ commonly accessed hospital services.
• Internal Medicine Residency ACGME-accredited residency program training physicians in internal medicine for medical residents.
• Psychiatry Residency Program Residency program for physicians specializing in psychiatry.
• Pulmonary and Critical Care Fellowship Fellowship program for physicians pursuing subspecialty training in pulmonary and critical care medicine.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Legacy of HopeminorStrategic or Co-development PartnerPartnership with Legacy of Hope to celebrate National Donate Life Month, promoting organ donation awareness at the hospital.
• RecruitifiminorChannel Partner/ Reseller/ DistributorAgency recruiter partnership for all agency candidate submissions. Recruiters can apply through Recruitifi platform to help the hospital hire staff.
• InteliChartcoreTechnology or IntegrationInteliChart provides the patient portal platform offering secure access to medical records, including procedures, medical issues, discharge instructions, medications, and test results. Available via web and mobile apps.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Andalusia Health: LifePoint Health-owned community hospital in Andalusia, AL. Operates a similar regional acute care model under the same parent platform, making it a directly comparable peer for understanding LifePoint's operating playbook, cost structure, and GME/scale strategy.
• Decatur Morgan Hospital: Regional acute care hospital serving Decatur, AL and the broader Morgan County area. Comparable community-hospital profile with general medical/surgical services, emergency care, and multi-specialty physician coverage competing for patients in north-central Alabama.
• Crestwood Medical Center: Huntsville-area acute care hospital offering general medical/surgical services, cardiac care, and women's health. Comparable community-hospital scale and service-line mix to NAMC and a direct competitor for North Alabama patient referrals.
• Helen Keller Hospital: Regional acute care hospital in Sheffield, AL, immediately adjacent to NAMC's Florence catchment. Operates overlapping general medical/surgical, emergency, and specialty services and competes directly for patients in the Shoals metropolitan area.
• Huntsville Hospital Health System: The largest regional acute care system in North Alabama and NAMC's primary competitor for higher-acuity referrals. Both operate general medical/surgical hospitals with broad specialty coverage in overlapping geographies; Huntsville Hospital is the dominant tertiary/quaternary draw that pulls complex cases out of NAMC's catchment.
• Vaughan Regional Medical Center: LifePoint Health-owned regional acute care hospital in Selma, AL. Similar scale, community-hospital positioning, and broad multi-specialty service mix as NAMC, serving as a directly comparable LifePoint portfolio peer for operational and financial benchmarking.
• Shoals Hospital: Acute care hospital in Muscle Shoals, AL serving the same Shoals region as NAMC and Helen Keller Hospital. Provides overlapping general medical/surgical and emergency services, intensifying direct competition within the immediate local market.

Broad incumbents

• Grandview Medical Center: Acute care hospital in Birmingham, AL operated by Community Health Systems. Comparable general medical/surgical and specialty service profile and a relevant regional peer for benchmarking hospital operations across Alabama.
• Parkridge Health System: Multi-hospital system in the Chattanooga, TN area operated by HCA Healthcare. Provides general medical/surgical and specialty services to a nearby regional market and represents a comparable scale/scope acute care peer in the broader Southeast.

Regional players

• Lawrence Medical Center: Critical access hospital in Moulton, AL within NAMC's broader regional catchment. Smaller scale and limited specialty depth, but serves overlapping patient populations for routine and emergency care, often feeding referrals into larger facilities like NAMC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/namccares
• Facebookfacebook.com/namccares
• LinkedInlinkedin.com/company/north-alabama-medical-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Alabama Medical Center