Shine Events

What Shine Events does

Shine Events is a privately held, boutique wedding and event planning company headquartered in Bend, Oregon, founded in 2014 by Leann Schoales. The firm operates as an owner-led service business with approximately 14 employees and serves the Central Oregon region, including Sunriver, Sisters, Camp Sherman, and surrounding areas. Core revenue comes from professional service fees across three tiered wedding packages — The Diamond (full-service, starting at $9,900), The Glitz (partial planning, starting at $6,500), and The Sparkle (month-of coordination, starting at $3,200) — supplemented by standalone floral design, destination management for corporate retreats, corporate and nonprofit event planning, and celebration of life services. In-house floral design is led by Jill Jacobs and is offered as a bundle or standalone, which differentiates the firm from planners who outsource florals. The company has completed over 160 events since inception and primarily reaches customers through its website, SEO/content marketing via the Shine Journal, Google reviews, and referrals from Central Oregon venue and vendor partners such as Sunriver Resort, Tetherow, and Aspen Lakes.

The business model is direct-to-consumer with no intermediary channels: inquiries arrive via the website contact form or phone (541-550-0982), are converted through a 30-minute discovery call and full consultation, and result in custom proposals per engagement. Target customers are predominantly wedding couples (both local and destination), with secondary segments in corporate retreat planners and nonprofit fundraising organizers. There is no proprietary technology stack, mobile app, or AI capability disclosed — the product is the firm's human planning expertise, vendor network, and founder-led execution. The company is bootstrapped with no institutional investors, funding rounds, or parent entity, and has no app, API, or integration footprint documented. Strategic positioning is built on local Central Oregon expertise, weather and venue knowledge, integrated planning-plus-florals delivery, and a ten-plus-year reputation evidenced by 5-star client testimonials.

Name

Shine Events

Legal name

Shine Events

Website

https://shineeventsbend.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Shine Events is a privately held, boutique wedding and event planning company in Bend, Oregon, serving Central Oregon couples, corporate clients, and nonprofits with tiered wedding packages, in-house floral design, and destination management since 2014.

Ownership category

akta.pro rank

Product category

Wedding & Event Planning Services

NAICS

Florists (4593), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

akta.pro secondary industries

Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Anniversary & Milestone Celebration Services (HSACACAD)

Keywords

• Wedding planning services
• Event coordination services
• Floral design services
• Destination event management
• Corporate event planning

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Wedding Planning Services: Full-service wedding planning packages including The Diamond (comprehensive start-to-finish planning), The Glitz (partial planning), and The Sparkle (month-of coordination and day-of management). Revenue generated through professional service fees charged per package.
2. Floral Design Services: In-house floral design services offered as standalone or combined with planning packages. Custom-designed florals for weddings and events with minimum investment requirements varying by season, design scope, and location.
3. Destination Management Services: Destination management services for corporate retreats including site sourcing, event themes and design, program development, transportation, hospitality, and curated experiences in Central Oregon.
4. Corporate and Social Event Planning: Event planning for corporate events, fundraising galas, concerts, festivals, and private celebrations. Non-profit fundraising events represent a significant portion of corporate work.
5. Celebration of Life Services: Compassionate event planning services for celebration of life gatherings, including venue sourcing, floral design, catering coordination, and on-site management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shine Events is a Central Oregon wedding and event planning company offering tiered wedding planning packages (full-service, partial, and month-of coordination), corporate and nonprofit event planning, destination management for retreats, in-house floral design, and celebration of life planning. Services are sold directly to consumers and organizations in the Bend, Oregon region through custom proposals following initial consultations.

Product overview

Shine Events is a wedding and event planning company offering a suite of coordinated services for weddings and events in Central Oregon. The core offering consists of three wedding planning packages (The Diamond for full-service planning, The Glitz for partial planning, and The Sparkle for month-of coordination), complemented by standalone floral design services, event planning for corporate and private events, destination management services for retreats, and celebration of life memorial planning. Services are available individually or bundled, with in-house floral design available as a value-add across all planning tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• The Diamond Package - Full-Service Wedding Planning Complete wedding planning and management package starting at $9,900, providing comprehensive support from initial engagement through the wedding day and beyond, including expert guidance, creative vision, and seamless coordination throughout the entire planning process. Intended for couples seeking full-service planning.
• The Glitz Package - Partial Wedding Planning Partial wedding planning and management package starting at $6,500, designed for couples who have secured their venue and key vendors but need professional support and structure to keep planning stress-free and on track. Combines client vision with planner expertise for a seamless experience.
• The Sparkle Package - Month-Of Coordination Month-of coordination and day-of wedding management package starting at $3,200, for couples who have planned their wedding and need professional management in the final months and on the wedding day. Manages logistics, timeline, vendors, and day-of execution.
• Event Planning Services Comprehensive event planning for corporate events, nonprofit fundraising galas, concerts, festivals, private events, and social celebrations. Includes planning, vendor coordination, design, and on-site management for Central Oregon events.
• Destination Management Services Corporate retreat and destination event management in Central Oregon, including site sourcing, event themes and design, program development, transportation, hospitality, and curated guest experiences. Designed for companies bringing employees or guests to Central Oregon for multi-day retreats and incentive events.
• Floral Design Services In-house wedding and event floral design services including bridal bouquets, ceremony arrangements, reception florals, statement installations, and full event design. Available as a standalone service or bundled with Shine Events planning packages, with minimum investment requirements varying by season, design scope, and event location. Led by in-house florist Jill Jacobs.
• Celebration of Life Planning Compassionate event planning and floral services for remembrance gatherings, including venue sourcing, event flow coordination, custom floral design, audio/visual support, catering coordination, and on-site management. Designed for families planning memorials to honor loved ones.

Quantifiable outcome

• Over 160 successful events planned and executed
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Sunriver ResortminorOthersPreferred venue partner for destination corporate retreats and weddings. Shine Events serves as local destination management partner coordinating events at the resort, including custom florals and themed décor design.
• Tetherow ResortminorOthersWedding venue partner for upscale ceremonies and receptions. Featured in multiple wedding portfolios showcasing events at Tetherow Golf Club and Resort.
• Aspen Lakes Golf CourseminorOthersWedding venue partner for destination weddings featuring mountain views. Showcased in wedding portfolio including Christopher & Nicole's New York couple destination wedding.
• Jill Jacobs (Lead Florist)coreOthersIn-house floral designer with 17+ years of experience. Employee/team member providing integrated floral design services for all Shine Events weddings and events.
• Central Oregon Wedding Industry VendorsminorOthersNetwork of trusted local vendors including photographers, caterers, rental companies, officiants, and entertainment. Vendor relationships built over 10+ years of local operations.
• Winter PrideFestminorOthersAnnual LGBTQ+ celebration event in Central Oregon. Shine Events provides event planning services for this multi-day community festival.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• HoneyBook: Business management platform for event and creative professionals, including wedding planners and florists. It competes with Shine Events' manual workflow by enabling competing planners to automate proposals, contracts, and client management.

Direct peers

• C3 Events: Event management firm producing large-scale events named as a satisfied Shine Events client. It is comparable as another event management company operating in the same general market of large-format corporate and social events.
• Brides of Bend: Bend, Oregon-based wedding planning resource covering Central Oregon venues and vendors. It is a direct competitor for the same destination-wedding couple audience in the same geography as Shine Events.

Regional players

• Here Comes The Guide: Wedding vendor directory with strong regional coverage of the Western US, including Oregon. It serves as both a competitor for vendor discovery traffic and a potential listing channel for Shine Events.

Emerging players

• Zola: Online wedding planning platform combining registry, website, and planning checklists. It represents an alternative to hiring a full-service wedding planner, so it competes for the same Central Oregon couples who might otherwise hire Shine Events.
• Aisle Planner: SaaS planning tool built specifically for wedding and event professionals, used by boutique planning firms to manage timelines, vendors, and clients. It is an indirect competitor in that it enables competing planners to scale their operations with software.
• Joy: Wedding planning app offering websites, RSVPs, and registry in one platform. It targets couples who might otherwise hire a planner, making it an emerging substitute in the discovery and lightweight planning stages.

Broad incumbents

• The Knot Worldwide: Operates The Knot and WeddingWire, the largest wedding vendor marketplace and planning content platforms globally. It is a broad incumbent whose vendor directory and planning tools overlap with Shine Events' discovery and content-marketing channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shine-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Events