ShineWing Thailand

What ShineWing Thailand does

ShineWing Thailand is a Bangkok-based professional services firm and the Thai member of ShineWing International, a Chinese-origin network of independent accounting and consulting firms established in the 1980s. The firm has been operating in the Thai market since approximately 2010 and maintains three offices in Thailand — a Bangkok headquarters plus branches in Phuket and Khon Kaen — providing national coverage across southern and northeastern regions.

The firm delivers seven integrated service lines: Assurance and Audit, Bookkeeping and Accountancy, Financial Advisory, Tax Advisory, Corporate Services, Forensic and Investigation Services, and Recovery and Reorganization Services. Its positioning is differentiated by Chinese origin and Asia-Pacific network reach, explicitly targeting Belt and Road Initiative (OBOR) and Eastern Economic Corridor (EEC) cross-border mandates, as well as Thai local businesses and SET/MAI-listed issuers requiring SEC/SET compliance advisory. The firm is also a member of the Praxity Alliance, which extends its referral pathways to 64 firms across 103 countries. No proprietary technology platform or AI/ML capability is disclosed; service delivery is partner-led and people-intensive.

Revenue is generated through professional services fees, likely structured as project-, retainer-, or hourly-based engagements across the audit, tax, advisory, and corporate service lines. Distribution is primarily through direct enterprise engagement in Thailand, supplemented by inbound referrals from ShineWing International's 13+ member firms and Praxity Alliance partners. Pricing is not publicly disclosed and is determined per engagement based on scope, complexity, and client size. No public listing, PE/VC investment, or external funding signals are present; the structure is consistent with independent professional partnership ownership under the network affiliation.

Name

ShineWing Thailand

Legal name

ShineWing Thailand

Website

https://shinewing.co.th

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

ShineWing Thailand is the Thai member firm of ShineWing International, a Chinese-origin accounting network, offering audit, tax, advisory, and corporate services to Thai businesses, multinationals, and Chinese enterprises expanding into Thailand via OBOR and EEC corridors.

Ownership category

akta.pro rank

Product category

Accounting and Professional Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Other Accounting Services (541219)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Indirect Tax (VAT/GST/Sales & Use) Services (BPAHABAJ)

Keywords

• Audit and assurance
• Tax advisory
• Financial advisory
• Corporate services
• Forensic investigation

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services Fees: Revenue is generated through fees for professional services including assurance and audit, bookkeeping and accountancy, financial advisory, tax advisory, corporate services, forensic and investigation services, and recovery and reorganization services. Fees are likely structured on a project, retainer, or hourly basis typical of accounting and consulting firms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ShineWing Thailand is a professional services firm delivering accounting, audit, tax, and advisory services through seven integrated service lines: Assurance and Audit, Bookkeeping and Accountancy, Financial Advisory, Tax Advisory, Corporate Services, Forensic and Investigation Services, and Recovery and Reorganization Services. The firm serves Thai local businesses, multinational companies operating in Thailand, and Chinese enterprises expanding into Southeast Asia, leveraging its membership in the ShineWing International network and Praxity alliance to provide cross-border expertise.

Product overview

ShineWing Thailand is a professional services firm offering a unified portfolio of accounting and advisory services. The core offering comprises seven integrated service lines: Assurance and Audit, Bookkeeping and Accountancy, Financial Advisory, Tax Advisory, Corporate Services, Forensic and Investigation Services, and Recovery and Reorganization Services. These services are designed to serve clients locally, nationally, and internationally through the ShineWing International Network, connecting Thai and Chinese businesses and supporting Belt and Road Initiative (OBOR) and Eastern Economic Corridor (EEC) opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance and Audit
• Bookkeeping and Accountancy
• Financial Advisory
• Tax Advisory
• Corporate Services
• Forensic and Investigation Services
• Recovery and Reorganization Services

Quantifiable outcome

• Ranked 19th globally among all accounting networks by fee income (IAB World Survey 2020)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ShineWing InternationalcoreStrategic or Co-development PartnerShineWing Thailand is the Thai member firm of ShineWing International, a global network of independent accounting and consulting firms. The network spans 80+ offices across 16 regions with 10,000+ professionals. ShineWing Thailand leverages this network to provide cross-border services linking Chinese and Thai businesses, particularly capturing Belt and Road Initiative (OBOR) and Eastern Economic Corridor (EEC) opportunities.
• Praxity AlliancecoreStrategic or Co-development PartnerShineWing Thailand is a member of Praxity, an award-winning global alliance of independent accountancy, tax, and business consulting firms. Praxity comprises 64 participating firms operating in 103 countries with over 39,000 personnel in over 630 offices. Membership provides referral pathways and cross-border service capabilities beyond the ShineWing network.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ernst & Young (EY) Thailand: One of the Big 4 in Thailand, offering assurance, tax, transaction advisory, and consulting services. Directly comparable to ShineWing Thailand's full-service audit, tax, and financial advisory portfolio, but with vastly larger local bench and brand recognition among Thai corporates.
• Deloitte Thailand: Big 4 firm in Thailand providing audit, tax, consulting, financial advisory, and risk services. Overlaps directly with ShineWing Thailand's assurance, tax advisory, and financial advisory service lines, serving the same multinational and Thai enterprise client base.
• PwC Thailand: Big 4 firm in Thailand offering assurance, tax, deals, and consulting services. Direct competitor to ShineWing Thailand across assurance and audit, tax advisory, and corporate services, particularly for cross-border mandates involving Thai corporates.
• KPMG Thailand: Big 4 firm in Thailand providing audit, tax, and advisory services. Directly comparable to ShineWing Thailand's core assurance, tax, and financial advisory lines, with strong relationships among Thai listed companies and multinational subsidiaries.

Direct peers

• RSM Thailand: Member of RSM International, a global mid-tier network for audit, tax, and consulting. Comparable to ShineWing Thailand in service breadth and mid-market enterprise focus, competing for Thai corporates and ASEAN cross-border mandates.
• BDO Thailand: Member of BDO Global, one of the largest mid-tier accounting networks. BDO Thailand offers audit, tax, and advisory services in a similar mid-tier positioning as ShineWing Thailand, competing for Thai mid-market and cross-border mandates outside the Big 4.
• Grant Thornton Thailand: Member of Grant Thornton International, a major mid-tier accounting network. Comparable to ShineWing Thailand in scale, service breadth (audit, tax, advisory), and target client segments (mid-market Thai corporates and inbound foreign investors).
• Crowe Thailand: Member of Crowe Global, providing audit, tax, and advisory services. Mid-tier peer with similar positioning to ShineWing Thailand for Thai mid-market clients and foreign investors entering Thailand.
• Mazars Thailand: Member of Mazars, an international audit, tax, and advisory firm. Similar mid-tier positioning and service portfolio to ShineWing Thailand, particularly relevant for cross-border mandates and mid-market Thai companies with international footprints.
• Baker Tilly Thailand: Mid-tier accounting and advisory firm in Thailand and member of Baker Tilly global network. Offers audit, tax, and advisory services with similar mid-market positioning to ShineWing Thailand, competing for cross-border and OBOR/EEC-adjacent mandates.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shinewing-thailand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShineWing Thailand