What Shinnova does

Shinnova Solar, founded in 2016 in Kansas City, Kansas and expanded to St. Louis in 2022, is a regional solar installer with approximately 17 disclosed employees serving residential and commercial customers across the Midwest. The company is an authorized EcoFlow Ocean Pro dealer, designing and installing the integrated Ocean Pro ecosystem — including stackable LFP battery storage (10–80 kWh), 240V split-phase hybrid inverters, smart panels with circuit-level control, 10ms grid-to-battery auto-switching, and Tier-1 monocrystalline panels — as well as Level 2 EV chargers, EcoFlow Delta and River portable power stations, and battery+generator hybrid systems. Cumulative disclosed impact includes 2,400+ homes powered, 100+ commercial installations, a 4.9/5 average across 820+ verified reviews, and state licensing in Kansas, Missouri, and Illinois.

Revenue is generated primarily through one-time system sale and installation of custom residential and commercial solar + storage systems, with optional $0-down financing on the residential side and ITC, MACRS, USDA REAP, and direct-pay IRA structuring available on the commercial side. The go-to-market is dual: direct-to-consumer for residential through website, phone, service-area landing pages, and customer referrals, and a dedicated field-sales motion with NABCEP-certified designers for commercial, covering small business, industrial, nonprofit, schools, healthcare, agricultural, and multi-site operators. Installation is performed by in-house W-2 crews (not subcontractors), permits, paperwork, and interconnection are handled in-house, and customer relationships are maintained through a 25-year warranty program with annual check-ins.

Strategic positioning emphasizes local ownership, locally based service, and the ability to navigate complex incentive structures (IRA direct-pay for tax-exempt entities, USDA REAP grants for agriculture) that larger national installers often under-serve. Shinnova operates from offices at 1136 Adams St, Kansas City, KS and 2667 Metro Blvd Unit A, St. Louis (Maryland Heights), MO, holds NABCEP Board Certification, BBB A+ accreditation, Enphase Gold Installer status, and EnergySage Top-Rated status, and references commercial payback periods of 7–12 years against a 25-year system life with 90–100% first-year residential bill offset.

Name

Shinnova

Legal name

Shinnova Solar

Website

https://shinnova.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Shinnova Solar is a Midwest solar installer that designs and installs EcoFlow Ocean Pro residential and commercial energy systems across Kansas City and St. Louis, using in-house W-2 crews, NABCEP-certified designers, and a 25-year warranty.

Ownership category

akta.pro rank

Product category

Solar Installation Services

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Distributed Storage (Behind-the-Meter Batteries) (EUAMAJAE)

Keywords

• Residential solar installation
• Commercial solar systems
• Battery storage solutions
• Solar panel installation
• Smart energy systems

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Solar Panel Systems: Sale and installation of custom residential and commercial solar panel systems. Revenue is one-time for the hardware and installation, with potential for financing arrangements. Systems include Tier-1 monocrystalline panels with 25-year production guarantees.
2. Battery Storage Systems: EcoFlow Ocean Pro battery storage systems (10-80 kWh capacity) sold as standalone upgrades or bundled with solar installations. Revenue recognized at installation.
3. Commercial Solar Systems: Full-service commercial solar installations including design, permitting, ITC paperwork, MACRS structuring, installation, and ongoing monitoring. Revenue from system sale and professional services.
4. Smart Panel & EV Charging: Smart electrical panel upgrades and Level 2 EV charger installations, sold as add-ons to solar systems or standalone upgrades.
5. Portable Power Products: EcoFlow Delta and River portable power stations sold for jobsites, camping, RVs, and emergency backup power needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shinnova designs and installs custom residential and commercial solar, battery, and smart energy systems across the Midwest. As an authorized EcoFlow Ocean Pro dealer, the company delivers the integrated Ocean Pro ecosystem — stackable LFP battery storage, hybrid inverters, smart panels, EV chargers, portable power stations, and Tier-1 monocrystalline solar panels — under a single app, warranty, and service team. All permitting, inspection, utility interconnection, ITC paperwork, and MACRS structuring is handled in-house by W-2 crews serving Kansas City and St. Louis.

Product overview

Shinnova is an authorized EcoFlow Ocean Pro dealer offering residential and commercial solar + storage systems across the Midwest. The core offering is the Ocean Pro Whole Home Ecosystem — an integrated platform combining stackable LFP battery storage (10-80 kWh), hybrid inverters with 240V split-phase, smart panels, EV chargers, portable power stations (Delta and River), and Tier-1 monocrystalline solar panels. Shinnova provides two primary service offerings: Residential Solar + Storage (custom home systems with 25-year warranty) and Commercial Solar + Storage (business systems with ITC/MACRS financing and O&M contracts). All products are unified under one EcoFlow app, one warranty, and one service team.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar + Storage

Quantifiable outcome

• 2,400+ homes powered across the Midwest
• +8 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• EcoFlowcoreTechnology or IntegrationAuthorized EcoFlow Ocean Pro dealer serving Kansas City and St. Louis markets. Shinnova designs and installs the complete Ocean Pro line including smart panels, modular batteries, hybrid inverters, and backup generators. Relationship includes exclusive product access, technical training, and co-branded marketing. EcoFlow provides 10-year warranty on Ocean Pro products installed by Shinnova.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sunrun: Largest U.S. residential solar installer offering lease/PPA/loan structures and increasingly battery storage across all 50 states. Comparable on residential solar + storage value proposition and customer acquisition motion, but vastly larger scale and national footprint.
• Tesla Energy: Vertically integrated solar roof, Powerwall battery, and EV charging provider selling through both direct and installer channels. Comparable on integrated ecosystem (solar + storage + EV) and Smart Panel–style circuit control, though with much broader brand and capital resources.

Others

• Enphase Energy: Microinverter and battery platform provider; Shinnova holds Enphase Gold Installer status and uses Enphase-equivalent inverter technology. Comparable as a technology partner in Shinnova's stack rather than a competitor, but shapes Shinnova's hardware options and certification story.

Direct peers

• Trinity Solar: Privately held, family-owned residential solar installer operating across multiple U.S. states with in-house crews and direct sales force. Closely comparable founder-led, regionally-focused operating model with strong word-of-mouth acquisition.
• Semper Solaris: Regional residential and commercial solar installer with in-house installation crews and battery storage offerings across the Western U.S. Comparable regional-mid-scale installer model with direct sales motion and warranty-backed service.
• ADT Solar: Residential solar installer leveraging ADT's home security brand and customer base for solar + storage sales across multiple states. Comparable D2C residential solar motion with brand-backed trust positioning.
• Lumio (formerly Infinity Solar): Regional residential solar and battery installer with direct sales motion and in-house operations across multiple U.S. markets. Comparable mid-scale installer model emphasizing whole-home energy systems and local service.
• Momentum Solar: Direct-to-consumer residential solar installer with in-house installation crews operating across multiple U.S. states. Comparable vertically-integrated residential model with strong focus on solar + storage attach economics.
• Blue Raven Solar: Regional residential solar and battery installer with direct-to-consumer sales force serving multiple Western and Midwest states. Comparable business model focused on residential installs with storage attach and in-house crew execution.
• Iconic Solar: Regional residential and commercial solar installer serving the Kansas City metro and broader Midwest with a similar direct-to-consumer + local field sales motion and custom system design approach. Closest direct comparable by geography, scale, and customer profile.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shinnova

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinnova