Sutherland Shire Football

What Sutherland Shire Football does

Sutherland Shire Football Association (SSFA) is a community-led, volunteer-governed football association headquartered at the Harrie Dening Football Centre in Kareela, New South Wales, Australia. It is the governing body for grassroots football in the Sutherland Shire, coordinating 26 affiliated member clubs and overseeing 19,500+ registered players across junior, senior, women's, and all-abilities competitions — a footprint that places it among the largest sporting associations of any code in the southern hemisphere by player count. Operations are run by a small paid team of 17 staff under CEO Jeff Stewart, with President Laura Cowell leading a volunteer Executive Committee.

SSFA's product portfolio spans a full participation lifecycle. The operational backbone is MyCompApp, a digital competition management platform handling fixtures, results, online match sheets, and digital player ID cards, which is undergoing a full digital transition in 2026. Around it sit age-graded development programs — Tiny Feet (U3-U5), Chaos Football (U6-U11), Strikers Academy (including Advanced Academy and Holiday Camps), Zone Academy, Goalkeeping Academy, and 1 V 1 Edge — plus seasonal competitions such as Winter Football, SSFA Summer Sixes, Shire Premier League, Gala Days, and the inaugural Citywide Chaos Cup. Coach education is delivered as a licensed partner of Football Australia/AFC, offering Miniroos Certificate, Foundations of Football, and the C Diploma. Sutherland Strikers is a wholly-owned representative subsidiary and SSFA Shared Services provides centralised administrative support to member clubs.

The business model combines recurring revenue (player registrations across all age groups, club affiliation fees from 26 clubs) with pay-as-you-go program fees (development academies, holiday camps, coaching courses, gala events). Distribution runs through the affiliated club network plus SSFA-direct programs at central venues, with MyCompApp providing self-serve online registration and fixture management. Forward strategy is anchored in a historic MOU with Sutherland Sharks FC for co-management of the Girls and Women's representative pathway from the 2027 season, signalling a deliberate push into the highest-growth segment of Australian grassroots football.

Name

Sutherland Shire Football

Legal name

Sutherland Shire Football Association

Website

https://shirefootball.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sutherland Shire Football Association is a volunteer-governed community football association in New South Wales, Australia, coordinating 26 affiliated clubs and 19,500+ registered players through competitions, development programs, coaching education, and the MyCompApp digital competition management platform.

Ownership category

akta.pro rank

Product category

Community Football Association

NAICS

Spectator Sports (7112), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community football association
• Grassroots football programs
• Football coaching courses
• Youth football development
• Football competition management

Headquarters

HQ city

Kareela

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Player Registrations: Revenue from player registrations across all age groups and competitions managed by SSFA
2. Program and Academy Fees: Fees from development programs including Summer Sixes, Chaos Football, Goalkeeping Academy, 1 V 1 Edge, Strikers Academy, and holiday camps
3. Club Affiliation Fees: Fees from 26 affiliated clubs for association governance and competition services
4. Coaching Course Fees: Revenue from coaching education courses including Miniroos Certificate, Foundations of Football, C Diploma, and Goalkeeping courses

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sutherland Shire Football Association (SSFA) is a community-led football association that governs and organizes football across the Sutherland Shire through 26 affiliated clubs. It runs year-round development programs for children and adults, seasonal competitions including Winter Football and Summer Sixes, representative pathways through Sutherland Strikers, Football Australia-accredited coaching courses, and uses the MyCompApp platform for digital competition management, fixtures, and match day operations.

Product overview

Sutherland Shire Football Association operates a multi-faceted football ecosystem centered on community participation and player development. The core operational infrastructure consists of MyCompApp for competition management and digital match-day operations. Programs span developmental offerings for all ages including Tiny Feet (U3-U5), Chaos Football (U6-U11), Strikers Academy with Advanced Academy and Holiday Camps, Zone Academy, and Goalkeeping Academy. The association runs seasonal competitions including Winter Football, Summer Sixes (6-a-side), and Shire Premier League. Coach education offerings include Miniroos Certificate, Foundations of Football, and C Diploma courses. Gala Days and the Citywide Chaos Cup provide additional competitive opportunities. Women's programs include the 18+ Flexible Football initiative and a new MOU with Sutherland Sharks FC for a unified Girls and Women's pathway in 2027. SSFA Shared Services provides administrative support to member clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• MyCompApp Competition Management Platform Digital competition management system used by SSFA for scheduling fixtures, recording results, hosting digital match sheets, and issuing digital player ID cards across all affiliated club competitions.
• SSFA Summer Sixes

Quantifiable outcome

• 12,336 games played in 2025 season

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Sutherland Sharks FCcoreStrategic or Co-development Partner · 15 July 2026Historic MOU signed for co-management of Girls and Women's representative football program effective 2027 season. Partnership combines Sharks' representative expertise with SSFA's community football leadership to create a unified pathway from grassroots to senior representative level for women and girls in the Sutherland Shire.
• University of Wollongong (Movember funded study)minorStrategic or Co-development PartnerResearch partnership to understand coaches' values, motivations, and challenges to inform creation of a coach development program supporting coaches of young men in community sports.
• Football NSWcoreStrategic or Co-development PartnerCo-delivery of Football Australia accredited coaching courses including C Diploma and coaching education programs for the Sutherland Shire region.
• Football AustraliacoreStrategic or Co-development PartnerLicensed delivery partner for Football Australia/AFC coaching accreditation courses including C Diploma and coaching development programs.
• SSFA Shared ServicescoreStrategic or Co-development PartnerSupporting Club Committees by assisting with admin and communication tasks for their members across all 26 affiliated clubs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Football South Australia: South Australian state football body administering community competitions, club affiliations, and Football Australia-licensed coaching courses. Directly comparable peer with similar revenue streams from registrations, programs, and accreditations.
• Football Victoria: Victoria's football governing body overseeing affiliated clubs, competitions, coaching development, and academy programs. Directly comparable peer in scale, scope, and operational model to SSFA.
• Football Queensland: State-level football governing body administering grassroots competitions, affiliated clubs, coaching courses, and representative pathways across Queensland. Closely comparable to SSFA in mission and operating model, though operating at a larger geographic scale.
• Football Tasmania: Tasmania's state-level football association operating grassroots leagues, club networks, coaching accreditation, and representative pathways. Comparable regional football governing body.
• Northern NSW Football: Regional football body covering northern New South Wales with affiliated clubs, community competitions, and coaching education. Directly comparable to SSFA as a sub-state football association with overlapping operating model.
• Football West: Western Australia's football governing body operating grassroots leagues, club affiliations, coaching accreditation, and development programs. Directly comparable as a state/regional football association with similar product and revenue structure.
• Capital Football: ACT and surrounding region football association managing community competitions, member clubs, coaching courses, and representative pathways. Directly comparable regional football association serving a similar participant base.
• North West Sydney Football: Sydney metropolitan regional football association governing affiliated clubs in Sydney's north-west. Closest geographic peer to SSFA with directly comparable activities (community leagues, coaching courses, club services).

Regional players

• Sutherland Sharks FC: Representative football club in the Sutherland Shire with which SSFA signed an MOU for co-management of the Girls and Women's pathway. Operates in the same geography and participant pool as SSFA, providing both partnership and competitive overlap at the representative level.

Broad incumbents

• Football NSW: State-level governing body that sits above SSFA in the Football Australia hierarchy and co-delivers coaching courses with SSFA. Not a direct competitor but a structural peer operating community football at a broader state scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sutherland-shire-football

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutherland Shire Football