Sutherland Sharks FC

What Sutherland Sharks FC does

Sutherland Sharks FC is a member-owned football club incorporated in New South Wales, Australia, operating out of Seymour Shaw Stadium at 244R The Boulevarde, Miranda. The club competes in the NPL NSW Men's First Grade competition and runs a vertically integrated player pathway spanning the Sharkies Nursery Program, Sharks Development Program (ages 5-12), Junior Development League (U9-U12), Boys Youth League (U13-U18), U20s, and the senior First Grade side. From 2027 it will operationally co-manage the Girls and Women's representative pathway (GJDL, Girls Youth League, Senior Women's) under an MOU with the Sutherland Shire Football Association.

The club monetizes matchday operations through ticket sales (A$15 adults, A$10 concession, free under 18), season memberships, merchandise, Smithy's Bar & Lounge (A$10 entry) and a new on-site cafe, alongside sponsorship partnerships (Dominelli GWM as major sponsor, Deploy Football as exclusive teamwear partner through 2028) and school holiday clinics priced at A$240 per participant. Its proprietary technology is Clubhouse, an internally developed software platform that consolidates video analysis, tactical breakdowns, player and parent feedback, and medical support for staff and players, accessed via a purpose-built video analysis facility beneath the grandstand.

The club employs 19 people and is governed by an elected executive committee led by President Greg O'Rourke (recipient of the 2025 Football NSW Charles Valentine Medal), with operational leadership from General Manager Trent McClenahan (former Olyroo and ex-A-Leagues Head of Football Operations), Head Coach David Perkovic, Head of Youth Football Kiki Naumoff, and Head of Football Development Paul Reid. A 2025 brand refresh modernized the visual identity while retaining the Sutherland Sharks FC name, and a three-year football plan targets a First Grade Premiership, Youth promotion to NPL1, and Gold Licence status.

Name

Sutherland Sharks FC

Legal name

Sutherland Sharks Football Club Incorporated

Website

https://sutherlandsharksfc.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sutherland Sharks FC is an NPL NSW Men's football club based in Miranda, Australia, operating a complete age-graded player pathway from juniors (ages 5-12) through to NPL First Grade, with a Girls & Women's pathway launching in 2027 via SSFA partnership. It generates revenue from matchday tickets, memberships, merchandise, hospitality (Smithy's Bar & Lounge), sponsorship, and holiday clinics.

Ownership category

akta.pro rank

Product category

Amateur and Semi-Professional Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Football club
• NPL NSW competition
• Youth football development
• Matchday ticketing
• Football academy programs

Headquarters

HQ city

Miranda

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Match Ticket Sales: Revenue from matchday gate sales with Adults $15, Concession $10, Under 18 free admission. Pre-purchase online or gate sales available.
2. Memberships & Season Tickets: Season passes offering savings compared to regular matchday prices for regular supporters and families.
3. Merchandise Sales: Online shop selling Sharks merchandise including teamwear, apparel, and accessories.
4. Food & Beverage: Matchday catering through on-site cafe and Smithy's Bar & Lounge with premium matchday experience including balcony views, fully stocked bar, and comfortable seating.
5. Smithy's Bar & Lounge: Premium venue hire experience with $10 entry fee, panoramic pitch views from open-air balcony, full bar service, and comfortable seating for pre-game and post-game hospitality.
6. Sponsorship: Partnerships with business sponsors including Dominelli GWM (major sponsor), Deploy (teamwear partner), and other business partners for branding and marketing rights.
7. Holiday Programs: School holiday clinic registrations for boys and girls aged 5-13, priced at $240 for 3-day football development programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sutherland Sharks FC operates a community football club delivering competitive football programs from junior development (ages 5-12) through Youth League (U13-U18) and NPL NSW Men's First Grade, with a Girls and Women's pathway launching in 2027. The club sells matchday tickets, season memberships, branded merchandise, and operates Smithy's Bar & Lounge and on-site cafe for hospitality, plus runs paid school holiday football clinics and venue hire services for functions and events.

Product overview

Sutherland Sharks FC is a football (soccer) club operating a multi-tiered product and service portfolio centered around its core football programs. The primary offering consists of competitive football teams: First Grade men's NPL NSW team, U20s, Youth League (U13s-U18s), and Junior Development League (U9-U12). The club generates revenue through matchday tickets, season memberships, and merchandise sales. Complementary offerings include Smithy's Bar & Lounge (premium hospitality), matchday catering, a Family & Kids Zone, school holiday clinics, and functions/event hire. A major 2027 initiative is the launch of a comprehensive Girls and Women's pathway in partnership with SSFA. The club also provides high-performance facilities including a video analysis suite and strength & conditioning gym for player development.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets Match tickets for men's NPL NSW First Grade matches at Seymour Shaw Stadium, granting access to home games across the season for adults, concession holders, and under-18s (free).
• Season Memberships Season ticket packages granting access to all home matches with savings versus matchday pricing for regular supporters and families.
• Sharks Merchandise Official club merchandise including teamwear, apparel, and accessories available through the club's online shop.
• Sharks Development Program (SDP) High-level football development program for boys and girls aged 5-12 not currently in the JDL system, offering Skills Academy and Sharks Development Squad streams as pathways toward representative football.
• Junior Development League (JDL) Program Representative football program for youth players across U9-U12 age groups, providing a structured competitive pathway toward elite football.
• Boys Youth League Program Boys Youth League teams (U13s to U18s) competing in the NPL NSW Youth structure with regular high-performance training, video analysis, and S&C support.
• NPL NSW Men's First Grade Team Senior men's NPL NSW first grade team competing at the top tier of NSW football, supported by a U20s squad.
• Girls and Women's Football Pathway Comprehensive girls and women's football pathway launching in 2027 in partnership with SSFA, covering GJDL, Girls Youth League, and Senior Women's teams with dedicated facilities, video analysis, and strength & conditioning programs.
• Smithy's Bar & Lounge Premium hospitality venue within the Sharks Clubhouse featuring a balcony with pitch views, fully stocked bar, table service food delivery, and a $10 matchday entry fee.
• Matchday Catering and Cafe On-site food and beverage service during matchdays at the new cafe, including kids' meals, healthy options, classic stadium fare, and QR code-based mobile ordering.
• School Holiday Football Clinics Multi-day football coaching programs for boys and girls aged 5-13 held during school holidays, led by qualified coaches including Head of Football Development Paul Reid, priced at $240 for three days.
• Functions and Event Hire Venue hire services for private functions, corporate events, and celebrations at Seymour Shaw Stadium facilities.

Quantifiable outcome

• First win over APIA Leichhardt in over 10 years (2026)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Sutherland Shire Football Association (SSFA)coreStrategic or Co-development Partner · 1 January 2027Historic MOU signed between Sutherland Sharks FC and SSFA to co-manage the Girls and Women's representative football program from 2027. The partnership combines SSFA's grassroots reach and community foundation with Sharks' high-performance environment and facilities. SSFA holds the representative licence while Sharks operationally manage the program. The shared vision aims to achieve NPL 1 promotion, Gold Status for Youth and JDL programs, and create a pathway enabling Shire girls to reach A-League Women and Matildas without leaving the community.
• Deploy FootballcoreGTM or Marketing Partner · 1 July 2025Extended partnership with Deploy as exclusive Teamwear partner for another two years covering the 2027 and 2028 seasons. Deploy provides all teamwear and apparel for players and staff.
• Dominelli GWMmajorGTM or Marketing Partner · 1 April 2025Major sponsor partnership with Dominelli GWM (Great Wall Motor). Now entering its second year in 2026, the partnership strengthens connection between the club and local businesses committed to community, performance, and long-term growth. GWM provides fleet pricing benefits for Sharks families.
• ClubhousecoreTechnology or IntegrationClubhouse is the bespoke software platform used by Sutherland Sharks for video analysis, tactical breakdowns, player and parent feedback, and medical support. The platform was developed internally by the club.
• Final Third StudiosminorGTM or Marketing PartnerWebsite and social media content partner providing photography and videography services for the club including match coverage, player portraits, and promotional content.

Scale indicators6 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Macarthur FC: A-League club representing South West Sydney. While in a higher tier, it competes for elite youth talent from the broader Sydney region and overlaps with Sutherland Sharks' aim to retain local players and develop pathways from grassroots through to professional football.
• Sydney FC: A-League Men and A-League Women's powerhouse based in Sydney. Not a direct competitor at NPL level but a broader incumbent that competes for elite talent, sponsor dollars, and fan attention within the same Sydney football market and shares an aspirational talent pathway.

Direct peers

• Rockdale Ilinden FC: Direct NPL NSW Men's First Grade rival that Sutherland Sharks recently completed the season double over. Comparable as a Sydney-region ethnic-community-rooted football club competing in the same league with a similar player development focus.
• Wollongong Wolves FC: A fellow NPL NSW Men's First Grade competitor and upcoming opponent of Sutherland Sharks. Operates a similar pathway from junior development through to senior NPL competition, making it a directly comparable club in the same league and tier.
• Sydney Olympic FC: NPL NSW Men's First Grade competitor, recently drawing 1-1 with Sutherland Sharks. Established Sydney football club with a comparable competitive position in the same league and a similar community-driven operating model.
• Manly United FC: Northern Sydney-based NPL NSW Men's club with a similar pathway and community model. Comparable as a Sydney-region NPL club investing in youth development, high-performance facilities, and matchday hospitality.
• Sydney United 58 FC: NPL NSW Men's First Grade peer with a deep community and youth pathway. Comparable as a Sydney-based NPL club with similar scale, squad structure, and reliance on matchday and sponsorship revenues.
• Blacktown City FC: NPL NSW Men's competitor with comparable senior and youth team structure. Direct peer in terms of league participation, Greater Sydney geographic focus, and community-based club governance.
• APIA Leichhardt FC: NPL NSW Men's First Grade opponent against whom Sutherland Sharks recently recorded a first win in over 10 years. Another long-established Sydney football club with similar community-anchored operating model and pathway programs.
• Marconi Stallions FC: One of Australia's most historic football clubs competing in NPL NSW. Comparable to Sutherland Sharks in operating a community-rooted football club with senior NPL teams, youth pathways, and venue-based matchday revenues in Greater Sydney.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sutherland-sharks-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutherland Sharks FC