shivaamvaj

What shivaamvaj does

Shivaamvaj (legal entity: Shiva Amvaj Asia Company / شرکت شیوا امواج آسیا) is an Iranian industrial electrical equipment manufacturer founded in 1367 Solar Hijri (1988-1989 CE) and headquartered in the Jey Industrial Town of Isfahan, Iran. The company designs, manufactures, and distributes microprocessor-based control and protection devices for electrical systems, organized into five product families: timers and time switches, single-phase protection (voltage protectors, refrigerator protectors), three-phase protection (load controllers, phase controllers, star-delta controllers), control and automation (electronic float switches, current controllers, crusher controllers), and lighting automation (astronomical clocks). The catalog spans over 100 SKUs, with publicly listed prices ranging from approximately 9,720,000 to 60,800,000 Iranian Rial per unit depending on complexity.

The underlying technology relies on digital microprocessors for precise monitoring and protection against voltage fluctuations, phase imbalances, overload conditions, and phase sequence errors. Differentiating features include a 3-year unconditional replacement warranty, QR-code-based product authentication enabling lifecycle tracking from manufacturing to end consumer, and ISO 9001:2008 certification from MOODY INTERNATIONAL (UK) alongside European standard certifications and approvals from Iranian electricity departments and the Scientific and Industrial Research Organization. The company also produces custom devices for specific industrial customers.

Revenue is generated through direct hardware sales via two channels: a nationwide network of authorized sales representatives (نمایندگان فروش) and direct online ordering through shivaamvaj.com with cart and order tracking functionality. A dedicated intake form targets electrical panel manufacturers (تابلوسازان) as an OEM-adjacent B2B channel. Marketing relies on the company website, monthly published price lists, and an active presence across Instagram, Telegram, YouTube, Facebook, and the Iranian video platform Aparat. The company operates exclusively within Iran and is privately held with no disclosed institutional investors, funding rounds, or parent company.

Name

shivaamvaj

Legal name

شرکت شیوا امواج آسیا (Shiva Amvaj Asia Company)

Website

https://shivaamvaj.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Shivaamvaj is an Iranian industrial electrical equipment manufacturer, founded in 1988 in Isfahan, producing over 100 microprocessor-based control and protection devices (voltage protectors, timers, phase controllers, relays) sold via a nationwide authorized dealer network and direct online ordering within Iran.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (33531)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

akta.pro secondary industry

Semiconductors for Industrial Control & Power (MCUs, DSPs, FPGAs, ASICs, IGBTs, MOSFETs, diodes) (IMAGAJAE)

Keywords

• Industrial electrical equipment
• Voltage protection devices
• Digital timers
• Phase controllers
• Electrical relays

Headquarters

HQ city

Isfahan (اصفهان)

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Electrical Equipment Sales: Direct sales of industrial electrical control devices including voltage protectors, timers, load controllers, phase controllers, and relays through authorized distributors and direct online ordering

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Shivaamvaj manufactures and sells microprocessor-based industrial electrical control devices including voltage protectors, digital timers, load controllers, phase controllers, electronic float switches, star-delta motor starters, astronomical clocks, and crusher controllers. The company produces over 100 distinct SKUs from its Isfahan manufacturing facility, supplying industrial facilities, panel manufacturers, residential buildings, and commercial establishments across Iran with a 3-year unconditional warranty.

Product overview

Shivaamvaj is an Iranian industrial electrical equipment manufacturer based in Isfahan, established in 1367 (1988 CE). The company produces over 100 diverse products primarily used in the electrical industry, organized into several product lines: (1) Timer & Time Switch products including Super Digital Timers, Multi Digital Timers, Staircase Timers, Restart Timers, Oil Switch Timers, Forward-Reverse Timers, and Second Timers; (2) Single-Phase Protection including Digital Voltage Protectors, Refrigerator Protectors, Package Protectors, Single Socket Protectors, and 6-Socket Protectors; (3) Three-Phase Protection including Digital Load Controllers, Phase Controllers, Super Phase Controllers, Star-Delta Phase Controllers, and Mini Phase Controllers; (4) Control & Automation including Electronic Float Switches, Three-Relay Current Controllers, Temperature/Humidity Controllers, Capacitor Regulator, Water Presence Alarm, and Crusher Controllers; (5) Lighting & Photocell including Astronomical Clocks (single and dual relay variants). All products come with a 3-year unconditional warranty and carry European standards certification, approval from electricity authorities nationwide, and ISO 9001:2008 certification from Moody's International (UK).

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Voltage Protector (محافظ ولتاژ دیجیتال)

Quantifiable outcome

• 3-year unconditional warranty on all products demonstrates confidence in product reliability
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MOODY INTERNATIONAL (UK)supportingOthersQuality certification partner providing ISO 9001:2008 certification services. MOODY INTERNATIONAL is a UK-based international certification body that has certified shivaamvaj's quality management system.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Siemens: Global industrial automation leader with SIRIUS-line relays, motor protection, phase monitors, and timers — product categories that directly overlap shivaamvaj's offerings, though at much larger scale and as part of an integrated automation ecosystem.
• ABB: Swiss-Swedish industrial automation and electrical equipment giant producing motor starters, phase controllers, protection relays, and industrial control devices — overlapping product categories with shivaamvaj but serving a global customer base across many verticals.
• Schneider Electric: Global industrial electrical equipment and automation incumbent offering voltage protection relays, phase controllers, timers, and motor protection devices as part of a much broader portfolio. Comparable on product category, but at vastly larger scale and with global reach that shivaamvaj lacks.
• Hager Group: European electrical installation and building distribution equipment manufacturer with timer relays, voltage monitoring, and modular control devices — comparable products targeting residential, commercial, and light-industrial segments like shivaamvaj.
• Eaton: US power management company with industrial control, motor protection, and relay product lines that overlap with shivaamvaj's voltage protectors, load controllers, and phase controllers. Operates at much greater scale with diversified global exposure.
• Legrand: Global electrical and digital building infrastructure manufacturer with relay, timer, and protection device product lines. Comparable on residential and light-commercial voltage protection and timer categories, though serving a much broader product portfolio.
• Omron: Japanese industrial automation and electronic components manufacturer with strong relay, timer, and power monitoring product lines — comparable on device categories though primarily serving broader automation and OEM customers.
• Phoenix Contact: German industrial connectivity, automation, and control device manufacturer producing relays, timers, monitoring devices, and motor control — directly comparable product categories with shivaamvaj's relay and control portfolio.

Direct peers

• Finder S.p.A. Italian manufacturer specializing in relays, timers, and industrial control devices — directly comparable to shivaamvaj's core product lines of relays, voltage protectors, phase controllers, and timers. Closest product-line analog among international peers.
• Lovato Electric: Italian manufacturer of industrial electrical equipment including motor protection relays, timers, phase controllers, and control devices — a closely comparable mid-sized specialist competitor with a similar product philosophy and target use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@shivaamvaj6546
• Facebookfacebook.com/shivaamvaj
• Instagraminstagram.com/shivaamvaj
• LinkedInlinkedin.com/company/shivaamvajcompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about shivaamvaj