ShoeRama
ShoeRama is a Dutch multi-channel footwear retailer operating two physical stores in Breda and Sprang-Capelle and an e-commerce platform, offering 70+ brands and Aetrex 3D foot-scanning fitting services to individual consumers in the Brabant region and beyond.
- Company typePrivate
- Founded1970
- HeadquartersSprang-Capelle, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ShoeRama does
ShoeRama is a Dutch multi-channel footwear and accessories retailer incorporated as ShoeRama Sprang-Capelle BV and founded in 1970. It operates two physical stores in Breda (Valkenierslaan 59) and Sprang-Capelle (Nies van der Schansstraat 5-7) in the Brabant region of the Netherlands, and complements its brick-and-mortar presence with an e-commerce platform at shoerama.nl that offers home delivery via DHL and in-store pickup. The company positions itself as the largest shoe store in Brabant, carrying an assortment of more than 70 brands spanning women's, men's, and walking/hiking footwear, alongside bags and accessories priced from approximately €25 to over €200 per unit.
Its core technology is the Aetrex 3D foot scanner deployed in-store, which uses hundreds of sensors and cameras to measure foot length, width, height, and pressure points, producing a 3D model used by staff to make personalized shoe recommendations. The technology stack is otherwise that of a standard small-to-mid-market e-commerce operation: Multisafepay payment gateway with iDeal, PayPal, Mastercard, VISA, Riverty, iDeal in 3, Bancontact, VVV Cadeaukaart and Fashioncheque support; DHL for fulfillment; and Google Analytics, Google Ads, Google Tag Manager, and Meta/Facebook Pixel for analytics and marketing.
The business model is direct-to-consumer retail. Revenue is generated through one-time unit sales of branded footwear and accessories across both physical stores and the e-commerce site, with sale discounts of 20–50% and a €5 newsletter-acquisition incentive on first orders. The customer base is segmented primarily into women and men seeking fashion-forward comfort footwear, with a secondary segment of walking and hiking enthusiasts. The company does not disclose revenue, has no recorded funding, M&A, or leadership changes, and operates with approximately 17 employees.
ShoeRama firmographics
Firmographics- Name
- ShoeRama
- Legal name
- ShoeRama Sprang-Capelle BV
- Website
- https://shoerama.nl
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShoeRama is a Dutch multi-channel footwear retailer operating two physical stores in Breda and Sprang-Capelle and an e-commerce platform, offering 70+ brands and Aetrex 3D foot-scanning fitting services to individual consumers in the Brabant region and beyond.
- Ownership category
- akta.pro rank
ShoeRama industry classification
Industry- Product category
- Footwear Retail
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)
- akta.pro secondary industries
- Casual & Lifestyle Footwear (CRAAACAB), Outdoor & Hiking Footwear (CRAAACAD)
Keywords
Where ShoeRama is headquartered
LocationHeadquarters
- HQ city
- Sprang-Capelle
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
ShoeRama business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Shoe Sales: Traditional retail revenue from selling shoes directly to consumers through physical stores and e-commerce platform. Products include women's, men's, and walking shoes, along with bags and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing with sale discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ShoeRama product offering
Product offeringCore offering
ShoeRama is a Dutch footwear and accessories retailer that sells multi-brand shoes, bags, and related products through two physical stores in Breda and Sprang-Capelle plus an e-commerce website. The core assortment spans women's, men's, and walking/hiking footwear across approximately 70 brands, augmented by in-store Aetrex 3D foot scanning and personalized fitting advice. Customers can buy via in-store purchase, online with home delivery, or online with in-store pickup.
Product overview
ShoeRama operates as a multi-channel shoe retailer offering both physical stores in Breda and Sprang-Capelle (Brabant, Netherlands) and an e-commerce platform. The company provides a comprehensive footwear assortment for men, women, and hiking enthusiasts, complemented by bags and accessories. A distinctive service feature is the Aetrex 3D foot scanner available in stores for personalized fitting recommendations. The product portfolio spans casual, formal, comfort, and athletic footwear across more than 70 brands including Gabor, Ecco, Skechers, Rieker, and Xsensible. The online shop enables browsing, purchasing, and home delivery or in-store pickup, while physical stores offer personalized service with expert advisors and width/fit measurements.
Differentiator
Problem solved
Functional benefit
Products and services
- ShoeRama Retail Stores Physical retail shoe stores in Breda (Valkenierslaan 59) and Sprang-Capelle (Nies van der Schansstraat 5-7) offering in-person shoe shopping with personalized service, 3D foot scanning, and fitting assistance for individual consumers.
- ShoeRama Online Shop E-commerce platform at shoerama.nl enabling customers to browse and purchase shoes, bags, and accessories online with home delivery via DHL or in-store pickup; orders ship same or next business day if in stock.
- Aetrex 3D Foot Scanning Service In-store foot scanning service using Aetrex professional 3D scanner that measures foot length, width, height, and pressure points, creating a 3D model to provide personalized shoe fitting recommendations for individual customers.
- Women's Shoes (Dames) Women's footwear assortment including muilen, sandalen, slingbacks, slippers, ballerina's, bandschoenen, comfort shoes, instappers, mocassin, pumps, sneakers, veterschoenen, pantoffels, boots/enkellaarsjes, laarzen, and regenlaarzen across multiple brands.
- Men's Shoes (Heren) Men's footwear assortment including nette schoenen, sandalen, slippers, instappers, mocassin, sneakers, veterschoenen, pantoffels, boots, laarzen, and regenlaarzen across multiple brands.
- Walking and Hiking Shoes (Wandel) Specialized walking and hiking footwear for men and women, including low and high walking shoes and walking socks, for outdoor activities and walking trips.
- Bags and Accessories (Tassen & Accessoires) Bags, leather accessories, care products, insoles, hats, socks, scarves, wallets, belts, shoehorns, laces, and sun caps from brands including Atelier Rebul, Janzen Geur, and Xapron.
Quantifiable outcome
- 98% of customers recommend ShoeRama
- +1 more outcomes
Companies that use ShoeRama
Customer profileSegments3 records
Ideal customer profiles3 records
ShoeRama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature1 record
ShoeRama partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- AetrexcoreShoeRama uses Aetrex 3D scanning technology in their stores for professional foot measurement. The scanner measures foot length, width, height, and pressure points, creating a 3D model to provide precise shoe fitting recommendations.
- Meta / FacebookminorSocial media marketing partner. Meta/Facebook Pixel enables advertising personalization, audience building, and conversion tracking.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
ShoeRama competitors and assessment
Company assessmentBroad incumbents
- Clarks: Global comfort and casual footwear brand with Dutch retail presence. Comparable on the comfort-and-fit positioning that ShoeRama emphasizes, and Clarks is itself one of the brands ShoeRama carries.
- Ecco: Danish comfort footwear brand with global retail and wholesale. Comparable on comfort/walking positioning; carried by ShoeRama but also competing for the Dutch comfort-shoe consumer via its own stores and ecommerce.
- Zalando: Europe's leading online fashion and footwear platform. Competes with ShoeRama's e-commerce channel across the same brands and customer base, but operates at vastly greater scale and with a pure-play DTC/online model.
- Skechers: Global comfort and casual footwear brand with strong Dutch omni-channel presence. Directly comparable on the comfort/casual positioning and is one of ShoeRama's largest carried brands, while also selling DTC.
Direct peers
- Scapino: Dutch value-oriented footwear and family clothing retailer with a similar physical-store-heavy footprint and broad multi-brand shoe assortment. Competes for the same Dutch household shopper with comparable price points and store formats.
- Bever: Dutch outdoor and hiking specialist retailer with strong overlap on ShoeRama's walking/hiking footwear category. Targets the same Dutch consumer for outdoor and walking shoes, with brand assortments that intersect (e.g., Lowa).
- Deichmann: Europe's largest shoe retail chain with a strong Dutch presence. Directly comparable as a multi-brand, mass-market shoe retailer with broad assortment across women's, men's, and children's footwear at value-to-mid price points.
- VanHaren Schoenen: Largest Dutch shoe retail chain, operating 170+ stores across the Netherlands and Belgium with a similar multi-brand, comfort-leaning assortment. Directly comparable on geography, customer base (Dutch families and comfort seekers), and product mix (women's, men's, and walking shoes).
- Bristol Mode: Dutch multi-category fashion discounter with footwear among its assortment. Competes for the same value-conscious Dutch household shopper as ShoeRama across bricks-and-mortar locations.
Regional players
- Runners Point: European athletic and walking footwear retailer with German roots and adjacent Dutch market presence. Comparable as a multi-brand specialty shoe retailer with overlap in walking and comfort segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ShoeRama social profiles
Digital presenceShoeRama financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShoeRama leadership team
Management profileNumber of profiles
ShoeRama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShoeRama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShoeRama
What does ShoeRama do?
ShoeRama is a Dutch footwear and accessories retailer that sells multi-brand shoes, bags, and related products through two physical stores in Breda and Sprang-Capelle plus an e-commerce website. The core assortment spans women's, men's, and walking/hiking footwear across approximately 70 brands, augmented by in-store Aetrex 3D foot scanning and personalized fitting advice. Customers can buy via in-store purchase, online with home delivery, or online with in-store pickup.
Is ShoeRama a public or private company?
ShoeRama is a private company. It is classified as unknown and is currently operating.
When was ShoeRama founded?
ShoeRama was founded in 1970. It employs 11 to 50 people.
Where is ShoeRama based?
ShoeRama is headquartered in Sprang-Capelle, Netherlands, in the Europe region.
How does ShoeRama make money?
One revenue line is on record: retail Shoe Sales.
Who are ShoeRama's main competitors?
Broad incumbents on record are Clarks, Ecco, Zalando and Skechers. Direct peers are Scapino, Bever, Deichmann, VanHaren Schoenen and Bristol Mode. Runners Point is listed as a regional player.
Does ShoeRama have an API?
No public API is recorded for ShoeRama.
What industry is ShoeRama in?
ShoeRama's product category is Footwear Retail. Its primary akta.pro industry code is CRAAADAG, Comfort, Orthopedic & Medical Footwear Retail, with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 45821 and its SIC code is 5661.