Shofu Brasil

What Shofu Brasil does

Shofu Brasil is the Brazilian wholly-owned subsidiary of Shofu Inc., a Japanese dental materials manufacturer founded in Kyoto in 1922. Incorporated in 2017 as SHOFU DENTAL BRASIL COMERCIO DE PRODUTOS ODONTOLÓGICOS LTDA and headquartered in São Paulo, the entity began effective market operations in January 2019 at the CIOSP dental conference, after a preceding 25-year presence in Brazil handled exclusively by import distributor Labordental. The legal entity is a limited liability company domiciled in Brazil and serves as the parent's direct commercial arm for the Brazilian market.

The product portfolio is built around the proprietary GIOMER bioactive technology platform — a patented chemistry that releases six ions and supports fluoride release and recharge, marketed as creating "intelligent" materials interacting with oral tissues. Core product lines include the Beautifil family of restorative composites (Beautifil II, Beautifil Flow Plus F00/F03, Beautifil Bulk Flowable, Beautifil Bulk Restorative, Beautifil Injectable XSL, Beautifil Opaquer), the FL-Bond II adhesive system, glass ionomer and zinc phosphate (Hy-Bond) cements, polishing instruments (OneGloss, SuperSnap, Dura-White, Dura-Green), and preventive resins (PRG Barrier Coat, PRO-CARE GEL). Products are sold in one-time transactions to dental professionals across two segments: dentists as the primary segment for clinical restorative, preventive, cementation, and polishing use cases, and dental prosthetists as a secondary segment served via the Labordental laboratory channel.

Revenue is generated through one-time product sales distributed via a hybrid model: the direct subsidiary handles clinical-area sales, an authorized dental distributor network spans at least 11 Brazilian states (São Paulo, Ceará, Distrito Federal, Espírito Santo, Goiás, Mato Grosso, Minas Gerais, Paraná, Rio de Janeiro, Santa Catarina, and Tocantins), and Labordental retains exclusive distribution of the laboratory product line under a 25-year partnership. Pricing is not publicly disclosed. Marketing combines the company website (shofu.com.br), social channels (Facebook, Instagram, YouTube), the Shofu Academy educational roadshow program, a Download Center for product catalogs, and the Programa de Parceria Shofu targeting dentists and prosthetists.

Name

Shofu Brasil

Legal name

SHOFU DENTAL BRASIL COMERCIO DE PRODUTOS ODONTOLÓGICOS LTDA

Website

https://shofu.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Shofu Brasil is the Brazilian subsidiary of Japan's Shofu Inc., distributing GIOMER-based dental composites, adhesives, cements, and polishing instruments to dentists and prosthetists across Brazil via authorized distributors and a 25-year Labordental partnership.

Ownership category

akta.pro rank

Product category

Dental Materials

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Dental materials
• Dental composites
• Dental polishing instruments
• Preventive dental care
• Dental laboratory supplies

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Dental Products Sales: Sale of dental materials and equipment including composites, adhesives, cements, polishing instruments, and preventive products for dentists and prosthetists

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shofu Brasil manufactures and distributes professional dental materials and instruments for the Brazilian dental market, including direct and indirect restorative composites, bonding/adhesive systems, dental cements, polishing instruments, and preventive products such as fluoride varnish and desensitizers. The company serves dental clinicians (cirurgiões-dentistas) and dental prosthetists (protéticos) across Brazil through a network of authorized distributors.

Product overview

Shofu Brasil offers a comprehensive portfolio of dental materials for dentists and dental technicians. The product lineup centers on the proprietary GIOMER bioactive technology platform, which differentiates their composites through ion release and fluoride recharge capabilities. The core product categories include: restorative composites under the Beautifil brand (Beautifil II, Beautifil Flow Plus in multiple viscosities, Beautifil Bulk Flowable and Restorative, Beautifil Injectable XSL, and Beautifil Opaquer); adhesive systems (FL-Bond II); cementation materials including glass ionomer and zinc phosphate cements; and polishing/finishing instruments (OneGloss, SuperSnap, Dura-White, Dura-Green). Additionally, they offer preventive products like PRG Barrier Coat. For dental laboratories, they provide products through their Labordental partnership. The company emphasizes the bioactive properties of their materials, positioning them as 'intelligent' solutions that interact with oral tissues for improved patient outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Giomer: Proprietary bioactive technology developed by Shofu that releases ions for improved dental treatments and oral health.

Products and services

• Direct and Indirect Restorative Composites

Quantifiable outcome

• GIOMER technology provides bioactive materials that may create favorable environment for patient oral health

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and major.

• LabordentalcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Labordental has been the pioneer importer and distributor of SHOFU products in Brazil for 25 years. They were the first to bring SHOFU products to Brazil and continue to supply laboratory area products. The company is an importadora de produtos odontológicos (dental products importer) that provides reliable products for dental professionals.
• Mitsui Chemicals, Inc.majorStrategic or Co-development Partner · 1 January 2009Commercial alliance and capital participation established in 2009, with strengthened alliance in 2020. Mitsui Chemicals is a major Japanese chemical company that invested in SHOFU.
• Sun Medical Co., Ltd.majorStrategic or Co-development Partner · 1 January 2009Commercial alliance and capital participation established in 2009, with strengthened alliance in 2020. Sun Medical is a dental materials company.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• 3M Oral Care: 3M's Oral Care division (now part of Solventum) sells dental restoratives, adhesives, and preventive products directly competitive with Shofu's core lines. Operates at much broader scale via 3M's global distribution and brand.
• Dentsply Sirona: Global dental equipment and consumables leader with deep presence in Brazil. Shofu competes most directly with Dentsply Sirona's restorative composites, adhesives, and cement portfolio, but Dentsply also offers implants, imaging, and CAD/CAM equipment that Shofu does not.

Direct peers

• Ivoclar Vivadent: Privately held Liechtenstein-based manufacturer of premium dental materials including composites, adhesives, cements, and prosthetic materials. Direct overlap with Shofu's Beautifil and cement lines, particularly in the premium aesthetic restoration segment.
• Coltene: Swiss dental consumables manufacturer with restoratives, polishing, and endodontic products. Recently acquired Brazilian dental company Angelus, deepening its LATAM presence in direct competition with Shofu Brasil.
• GC Corporation: Japan-based dental materials manufacturer with strong global presence, particularly in glass ionomer cements and preventive products. Directly competes with Shofu's cement and PRG Barrier Coat lines, with similar premium positioning.
• VOCO: German dental materials manufacturer specializing in restoratives, adhesives, and preventive products. Closely comparable to Shofu in portfolio scope and channel strategy, with strong presence in Latin American markets.
• Ultradent Products: US-based manufacturer of dental restoratives, adhesives, and preventive products. Comparable to Shofu in focusing on professional-grade materials with proprietary technology differentiation, particularly in preventive and aesthetic segments.
• Kerr (Envista Holdings): Envista subsidiary manufacturing dental composites, adhesives, and cements. Direct competitor to Shofu's restorative and cementation product lines, with significantly larger global commercial footprint.

Regional players

• Maquira: Brazilian dental products manufacturer distributing composites, cements, and preventive products across Brazil. Competes with Shofu in the same geography, primarily in the value tier of professional dental materials.
• Angelus (Coltene): Brazilian dental materials manufacturer specializing in endodontic and restorative products, now owned by Coltene. Shares Shofu's Brazilian home-market advantage and competes directly in the restorative and cement segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzXow-FpOtKolgWpfrQAwJQ
• Facebookfacebook.com/shofubrasil
• Instagraminstagram.com/shofubrasil
• LinkedInlinkedin.com/company/shofubrasil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shofu Brasil