What BIRD BEE does

Bird Bee is a privately held, direct-to-consumer women's fashion boutique operating under the legal name BIRD BEE. The company sells curated apparel (tops, bottoms, dresses, sets, jumpsuits, outerwear), accessories (jewelry, bags, hats, sunglasses, hair accessories), and home and gift items (greeting cards, books, beauty products, gift cards) to expressive and style-conscious women in casual, professional, and social settings, with a secondary customer base in the Grosse Pointe and Metro Detroit local community. Pricing spans roughly $6 to $120 per item, with flat-rate shipping of $6.95 under $100 and free shipping at $100+, and returns limited to store credit within 14 days. Inventory is refreshed on a roughly 14-day cycle to maintain novelty and exclusivity.

The business runs on a Shopify-based e-commerce storefront (shopbirdbee.com) as the primary commerce channel, supplemented by a single physical retail boutique at 20315 Mack Ave, Grosse Pointe Woods, Michigan. Geographic reach covers the continental United States, with Canada shipping available upon email request. Distribution is entirely direct: there is no wholesale, marketplace, or B2B channel evident. Marketing is concentrated on organic social media (Instagram @bird_bee_, TikTok @bird_bee_), email newsletters, and locally hosted pop-up events and community fundraisers.

The revenue model is straightforward one-time retail sales, augmented by non-expiring digital and physical gift cards ranging from $25 to $500. The company is independently owned with no institutional investors, no parent company, no disclosed funding rounds, no M&A activity, and no management team bios published. Operating status is active, with no indications of closure or restructuring, and the technology stack exhibits no proprietary AI/ML, integration, or API capabilities.

Name

BIRD BEE

Legal name

BIRD BEE

Website

https://shopbirdbee.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

BIRD BEE is a privately held direct-to-consumer women's fashion boutique selling curated apparel, accessories, and home/gift items through a Shopify e-commerce site and a single storefront in Grosse Pointe Woods, Michigan, targeting expressive and style-conscious individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Detroit, MI

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time retail sales of women's clothing, accessories, jewelry, bags, hats, sunglasses, and home/gift items through e-commerce and physical storefront.
2. Gift Cards: Digital gift cards sold in denominations from $25 to $500, delivered via email. Physical gift cards available by request.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BIRD BEE operates a curated women's fashion boutique selling apparel (tops, bottoms, dresses, sets, outerwear), accessories (jewelry, bags, hats, sunglasses, hair & body accessories), and home & gift items (greeting cards, books, lip care). The boutique serves customers through a Shopify-based e-commerce storefront (shopbirdbee.com) and a physical retail location in Grosse Pointe Woods, Michigan, with inventory refreshed on a roughly 14-day cycle targeting the 'expressive and edgy soul.'

Product overview

BIRD BEE is a fashion retail boutique offering a curated selection of women's clothing, accessories, and home & gift items. The product portfolio includes apparel across categories (tops, bottoms, dresses, sets, jumpsuits, outerwear), accessories (jewelry, bags, hats, sunglasses, hair accessories), and home & gift items (greeting cards, books, beauty products, gift cards). The brand positions itself for 'the expressive and edgy soul' and operates both an e-commerce platform and a physical storefront in Grosse Pointe, Michigan. Key apparel products include the Odette (top and trouser), Sorella Top, and coordinated sets like the Eulalie Set. The accessories line includes jewelry across multiple subcategories (earrings, necklaces, bracelets), bags, hats, and sunglasses. Home and gift offerings encompass greeting cards, books, lip care products, and digital gift cards in denominations from $25 to $500.

Differentiator

Problem solved

Functional benefit

Products and services

• Eulalie Set Pastel two-piece coordinated set (button-down top with wide sleeves and matching shorts), made from 70% Viscose and 30% Linen, designed for professional or leisure wear.
• Embroidered Peplum Blouse Yellow embroidered peplum blouse with contemporary silhouette, 50% Cotton and 50% Polyester with 100% Rayon lining.
• Noelle Two Tone Jean Wide-leg denim jeans with two-shade panel construction and high-rise waist, 70% Cotton, 29% Polyester, 1% Spandex.
• Scalloped Stretch Wide Leg Jean High-end wide-leg denim trousers, 80% Cotton and 20% Polyester, suitable for corporate or casual settings.
• Odette Top Coordinating top from the Odette collection, part of the brand's coordinated styling offerings.
• Odette Trouser Striped wide-leg trousers, 100% Cotton, forming a coordinated set with the Odette Top.
• Sorella Top Cream cami top with delicate lace trim, tie-back detail, and tiered ruffle silhouette, 70% Tencel and 30% Polyester with scalloped floral lace trim.
• Scottie Wide Leg Pants White washed wide-leg pants with vertical center seam stitching and high-rise waistband with belt loops, 98% Cotton and 2% Spandex.
• Hina Polka Dot Dress Polka-dot patterned dress available in the sale collection, originally priced at $58.00 on sale for $20.00.
• Tenley Bubble Mini Dress Strapless bubble hem mini dress, originally priced at $96.00 on sale for $49.00.
• The Arabella Jacket Outerwear jacket from the brand's outerwear collection, prices starting from $56.00 (originally $120.00).
• Lia Tee - Black Black t-shirt available in the sale collection, originally priced at $42.00.
• Polka Dot Smocked Top Polka-dot patterned smocked top from the sale collection, originally priced at $44.00.
• Linen Blend Button Down Linen blend button-down shirt, originally priced at $48.00 with sale prices starting from $20.00.
• Gift Cards Digital gift cards available in denominations from $25 to $500, delivered via email; physical gift cards available by request; gift cards do not expire.
• Home & Gift Collection Curated assortment of greeting cards, books, lip care products (including BITCHSTIX Mixed Berry Lip Oil Gloss and Lip Tint shades), and gift items such as The Pivot Year Book ($18.00), Emotional Aesthetics Photography Book ($40.00), and Ceremony Book ($17.00).
• BIRD BEE & Detroit Merch Collection Branded merchandise featuring BIRD BEE and Detroit themed items.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Anthropologie: Anthropologie is a multi-category lifestyle retailer selling women's apparel, accessories, and home/gift items through its own stores and website. It overlaps Bird Bee in curated apparel, jewelry, and home/gift categories but operates at national scale with a much wider assortment.
• Francesca's: Francesca's is a US women's boutique chain selling apparel, jewelry, and gifts in its own stores and online. It is comparable to Bird Bee in boutique-style assortment and target customer, but offers a multi-store footprint and broader product depth.
• Urban Outfitters: Urban Outfitters is a multi-category lifestyle retailer selling apparel, accessories, and home/gift items to young adults through stores and online. It is comparable to Bird Bee in target demographic and boutique-style mixed assortment, but at significantly larger scale.
• Aritzia: Aritzia is a vertically integrated Canadian women's fashion brand operating its own boutiques and e-commerce site with curated, fashion-forward apparel. It is comparable to Bird Bee in product style and boutique-shopping experience but operates at much larger scale across multiple geographies.

Direct peers

• Altar'd State: Altar'd State is a women's fashion boutique brand operating its own stores and e-commerce with a curated assortment of apparel, accessories, and gifts. Like Bird Bee, it positions itself around distinctive, expressive style and hosts community-driven events.
• Lulus: Lulus is a direct-to-consumer women's fashion retailer offering trend-driven apparel, dresses, and accessories at accessible price points. Like Bird Bee, it relies on an online-first boutique model targeting style-conscious women, though at vastly greater scale and with deeper inventory breadth.
• Unique Vintage: Unique Vintage is a women's fashion retailer combining vintage-inspired and modern apparel, accessories, and home goods through its own e-commerce site. Its curated boutique model and broad accessory mix mirror Bird Bee's apparel-plus-accessories-plus-gift structure.
• Show Me Your Mumu: Show Me Your Mumu is an indie women's boutique brand offering curated dresses, tops, and matching sets via e-commerce. Like Bird Bee, it targets expressive, trend-driven shoppers with limited-edition drops and a strong social media presence.
• Reformation: Reformation is a DTC women's fashion brand selling sustainably made dresses, tops, and denim with a curated, brand-led aesthetic. It overlaps Bird Bee in target customer (fashion-forward women), curated assortment strategy, and boutique-style e-commerce positioning.
• ModCloth: ModCloth is a DTC and marketplace women's fashion retailer known for indie, vintage-inspired apparel and accessories. It overlaps Bird Bee in curated, trend-driven women's apparel and direct-to-consumer online positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bird_bee_
• TikToktiktok.com/@bird_bee_
• LinkedInlinkedin.com/company/bird-bee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIRD BEE