SHOP Den Haag

What SHOP Den Haag does

SHOP Den Haag (legal name: Stichting Hulp en Opvang Prostitutie en mensenhandel) is a Dutch nonprofit foundation founded in 2000 and headquartered in The Hague, operating for 25 years as a knowledge and expertise center on sex work and human trafficking. From a human-rights perspective, the organization delivers free, confidential information, psychosocial support, practical assistance, and shelter to sex workers of all genders, victims of human trafficking, exploited minors, and Asian labor migrants in the Haaglanden and Hollands Midden regions. It operates without referrals, appointments, or waiting lists.

Its service portfolio is structured around four wholly-owned sub-brands: Spot46 (walk-in information and advice center with health services), SHOP Jeugd (youth support and consultation), De Gantel (24-hour shelter for female sex workers and trafficking victims, accommodating 12-18 women, plus three transition apartments), and SHOP Asia (multilingual outreach to Asian labor migrants). All services were consolidated under a single roof at Van de Spiegelstraat 9 in March 2024, supported by municipal, church-based, community, and Rabobank Impact Fund contributions.

The business model is grant-funded rather than commercial. Revenue is derived primarily from government subsidies (notably Gemeente Den Haag), ANBI-status donations, and modest monthly client contributions (€100 for shelter, €250 for transition apartments). The organization holds ANBI (public benefit) and GDPR/AVG compliance status, is recognized by SBB as an approved vocational-learning employer, and is embedded in Dutch and international anti-trafficking and sex-work policy networks (La Strada International, SWAD, Comensha, SOM, GGD, Politie Team AVIM, Veiligheidshuis). Leadership is transitioning: Heleen Weening succeeds Maria Scali as directeur-bestuurder effective September 7, 2026, after Scali's 14-year tenure.

Name

SHOP Den Haag

Legal name

Stichting Hulp en Opvang Prostitutie en Mensenhandel

Website

https://shop-denhaag.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SHOP Den Haag is a 25-year-old Dutch nonprofit foundation providing free information, psychosocial support, shelter, and care coordination for sex workers, trafficking victims, exploited minors, and Asian labor migrants in the Haaglanden and Hollands Midden regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Subsidies: As a foundation in the healthcare and welfare sector, SHOP receives government subsidies from municipalities (particularly Den Haag) to fund its core operations, care coordination, and shelter services for the Haaglanden and Hollands Midden regions.
2. Donations and Gifts: SHOP accepts one-time and periodic donations from individuals and organizations. The organization holds ANBI (Algemeen Nut Beogende Instelling) status, which provides tax benefits for donors.
3. Client Contributions: For residential shelter services (opvang), clients pay a modest monthly fee of €100. For the transition apartments, the fee is €250 per month, contributing to operational costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SHOP Den Haag is a nonprofit foundation that provides free, confidential psychosocial support, practical assistance, information, advice, and 24-hour shelter to sex workers, victims of human trafficking (sexual, labor, and criminal exploitation), minors at risk, and Asian labor migrants in the Haaglanden and Hollands Midden regions of the Netherlands. Services are delivered through four core programs — Spot46 (walk-in center), SHOP Jeugd (youth support), De Gantel (shelter), and SHOP Asia (multilingual outreach) — without referral requirements or waiting lists.

Product overview

SHOP Den Haag operates as a unified knowledge and expertise center offering integrated services for sex workers and human trafficking victims through its core products: Spot46 (information and advice center), SHOP Jeugd (youth support), De Gantel (24-hour shelter), and SHOP Asia (Asian migrant support). All services are provided under one roof following the 2024 relocation to Van de Spiegelstraat 9, enabling coordinated psychosocial support, practical assistance, and shelter across its target populations.

Differentiator

Problem solved

Functional benefit

Brands

• SHOP Asia: Program focusing on Asian labor migrants potentially facing labor exploitation, sexual exploitation, or illegal sex work in the hospitality and massage salon sector
• SHOP Jeugd

Products and services

• Spot46 Walk-in information and advice center for sex workers, open Monday-Friday 13:00-17:00 without appointment. Provides information, health services (STI testing, PrEP), accountant and lawyer consultations, and supplies like condoms.
• SHOP Jeugd (SHOP Youth) Confidential support line and consultations for minors who are exploited, pressured, or engage in (un)voluntary sex for money or goods. Also serves parents, guardians, and professionals seeking guidance, including intercollegial consultation.
• De Gantel 24-hour residential shelter (opvang) for female sex workers and victims of human trafficking, accommodating 12-18 women. Includes meals, activities, doctor consultations, and three transition apartments preparing clients for independent living. Monthly contribution of €100 for shelter; €250 for transition apartments.
• SHOP Asia Walk-in consultations and outreach for Asian labor migrants in the Haaglanden region and Gouda, providing free information, advice, and assistance in Chinese and other Asian languages for those facing labor exploitation, sexual exploitation, or illegal sex work in the hospitality and massage salon sector.

Quantifiable outcome

• No waiting lists — same-day callback and same-week intake possible
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Gemeente Den HaagcoreStrategic or Co-development Partner · 1 March 2024Primary municipal partner providing funding and collaboration. Supported the 2024 relocation of SHOP to Van de Spiegelstraat 9 by contributing to the move costs.
• Fonds 1818coreStrategic or Co-development Partner · 1 March 2024Community fund that supported the 2024 relocation of SHOP to its new consolidated location.
• Diaconie Den HaagcoreStrategic or Co-development Partner · 1 March 2024Church-based social organization that supported the 2024 relocation of SHOP to its new consolidated location.
• Haella StichtingcoreStrategic or Co-development Partner · 1 March 2024Dutch foundation that supported the 2024 relocation of SHOP to its new consolidated location.
• Rabobank Impact FundcoreStrategic or Co-development Partner · 1 March 2024Rabobank's impact fund supported the 2024 relocation of SHOP to its new consolidated location.
• Sekswerk Alliantie Destigmatisering (SWAD)coreStrategic or Co-development PartnerDutch alliance working to destigmatize sex work. SHOP participates in this alliance, which organized the 'This is Work' minifestival for International Day of Sex Workers 2026.
• La Strada International (LSI)coreStrategic or Co-development PartnerInternational network against trafficking in human beings. SHOP is part of this network, contributing to international knowledge sharing and advocacy.
• Strategisch Overleg Mensenhandel (SOM)coreStrategic or Co-development PartnerStrategic consultation body on human trafficking in which SHOP participates alongside other organizations.
• Sexwork Research NetworkminorStrategic or Co-development PartnerResearch network focused on sex work. SHOP participates in knowledge development and research activities.
• GGD HaaglandencoreStrategic or Co-development PartnerRegional health service providing STI testing and health services. SHOP collaborates with GGD for health outreach at Spot46.
• Centrum Seksuele GezondheidcoreStrategic or Co-development PartnerSexual health center collaborating with SHOP to provide PrEP consultations and STI testing services at Spot46 starting March 2025.
• Veiligheidshuis Hollands Midden en HaaglandencoreStrategic or Co-development PartnerSafety house coordinating multidisciplinary approach to domestic violence and human trafficking cases. SHOP participates in this collaboration.
• ComenshacoreStrategic or Co-development PartnerNational coordination center for victim support in human trafficking cases. SHOP collaborates on care coordination for trafficking victims.
• Politie Team AVIMcoreStrategic or Co-development PartnerPolice team specializing in foreign nationals, immigration, and human trafficking. SHOP collaborates on trafficking cases and awareness.
• Theater de VaillantcoreGTM or Marketing PartnerTheater in Den Haag that collaborates with SHOP on events including the 'This is Work' minifestival and the 'Reimagining Sex Work' exhibition, providing a platform to raise awareness about sex work.
• KesslerPerspektiefminorStrategic or Co-development PartnerOrganization providing male shelter services. Listed as a partner in the network of specialized care providers.
• Stichting De Rode ParapluminorStrategic or Co-development PartnerExploitants association collaborating with SHOP on events like International Day of Sex Workers, creating banners and awareness materials.
• Stichting VoorallminorStrategic or Co-development PartnerInterest organization for Hague residents with disabilities. Collaborated with SHOP on the 'Intimiteit op recept' conference about intimacy and disability.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HVO-Querido: Amsterdam-based Dutch welfare organization providing shelter, support, and reintegration services for vulnerable populations including (former) sex workers and trafficking victims. Directly comparable as a regional Dutch social services NGO addressing overlapping client segments and operating shelter plus outreach programs.
• De Regenboog Groep: Amsterdam-based NGO offering social support, day activities, and outreach for sex workers and other marginalized groups. Highly comparable service mix (walk-in advice, drop-in centers, case management) and target population in the Dutch welfare context.
• Comensha: National Dutch coordination center for victim support in human trafficking cases. Comparable as a specialist trafficking-focused organization; while formally a partner of SHOP, it operates an overlapping victim support and reporting mandate at the national level.
• Stichting De Rode Paraplu: Dutch association of sex work venue operators collaborating with SHOP on awareness events. Comparable stakeholder in the Dutch sex work ecosystem; functions as an industry partner rather than direct service provider, but shares the destigmatization mission.
• Moviera: Dutch NGO providing safe shelter and support for victims of domestic violence and trafficking. Comparable operating model — regional shelter plus case management — and similar funding mix (municipal subsidies, donations) as SHOP.
• TAMPEP International Foundation: European network focused on health, rights, and safety of sex workers and migrant sex workers. Directly comparable in mission (rights-based sex worker support) and outreach to migrant populations — overlapping significantly with SHOP Asia.
• Blijf Groep: Dutch welfare organization specializing in domestic violence, sexual violence, and human trafficking victim support across multiple regions. Comparable shelter, psychosocial support, and coordinated care model targeting overlapping client segments.

Regional players

• Fier: Friesland-based Dutch organization providing shelter and support for victims of human trafficking, domestic violence, and honor-based violence. Comparable specialist victim-support mission with shelter capacity and care coordination model similar to De Gantel, but operating in a different Dutch region.

Broad incumbents

• Leger des Heils (Salvation Army Netherlands): Major Dutch welfare NGO operating shelters, social support, and reintegration services nationally. Comparable in delivering subsidized shelter and case management for vulnerable populations including trafficking victims, but at significantly larger scale and broader scope than SHOP.

Others

• La Strada International: European network against trafficking in human beings, of which SHOP is a member. Comparable advocacy, research, and capacity-building mission focused on trafficking; functions as both partner and thematic peer at the European coordination level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shop-den-haag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHOP Den Haag