Ho.Re.Ca. Service s.a.s.

What Ho.Re.Ca. Service s.a.s. does

Ho.Re.Ca. Service s.a.s. (commercial name: SHOPHORECA) is a privately held Italian B2B e-commerce distributor of professional hospitality (Ho.Re.Ca.) disposable products, founded in 2010 and headquartered in Scafati (Salerno), Campania, with 21 employees. Through shophoreca.it the company sells take-away food containers, table linen products (napkins, table runners, tablecloths, tête-à-tête, napkin holders, table rolls), plates, cutlery, baking/pastry moulds, and rechargeable LED candles to hotels, restaurants, caterers, and pizzerias across Italy. The catalog spans 2,000–5,000+ SKUs and is organized by category with filtering by material (bagasse/sugarcane fiber, cellulose, bamboo, kraft cardboard, PLA), color, volume, and brand.

The core technology is a standard product-led e-commerce storefront (WooCommerce-style, branded as Shophoreca.it) supporting browsing, filtering, cart, and checkout, with no disclosed proprietary software, integrations, or AI capabilities. Pricing is pay-as-you-go wholesale, listed ex-VAT, with package quantities typically ranging from 200 to 1,000 pieces and unit prices of roughly €10 to €350+ per package. The product portfolio leans heavily on eco-friendly and compostable materials, an explicit differentiator given EU and Italian food-service sustainability trends. The company holds "Official Duni Partner (Partner Ufficiali Duni®)" status and is a distributor of Firstpack's biodegradable/compostable lines, including Buckaty containers, which underpin its branded assortment.

The business model is direct-to-customer B2B e-commerce with product-led growth: customers self-serve on shophoreca.it without an outbound sales motion documented. Revenue is one-time product sales (no subscription observed) and is not publicly disclosed. There is no evidence of external institutional investment, no funding rounds, no M&A activity, and no headcount trend data; the company appears to be closely held. Marketing is limited to on-site content (category pages, product descriptions, collection pages such as the 2018 Collezione Tovagliato), with no disclosed paid, email, or social campaigns.

Name

Ho.Re.Ca. Service s.a.s.

Legal name

Ho.Re.Ca. Service s.a.s.

Website

https://shophoreca.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ho.Re.Ca. Service s.a.s. (SHOPHORECA) is an Italian B2B e-commerce distributor selling Ho.Re.Ca. disposable products — take-away containers, table linens, plates, cutlery, and LED candles — to hotels, restaurants, caterers, and pizzerias across Italy via shophoreca.it, as an official Duni partner with 3,000+ customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Scafati

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2B E-commerce): Direct online sales of Ho.Re.Ca. disposable products to professional customers. Products include take-away containers, table linens, plates, cutlery, and LED candles. Revenue generated through one-time product purchases with prices listed per unit/package ex-VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ho.Re.Ca. Service s.a.s. operates Shophoreca.it, an Italian B2B e-commerce platform that distributes single-use foodservice and tableware products (take-away containers, napkins, table runners, tablecloth protectors, plates, cutlery, LED candles, and pastry/bakery items) to professional Ho.Re.Ca. operators. The catalog spans over 4,000 SKUs and includes offerings from the company's own inventory as well as branded lines such as Duni (as an official Duni partner) and Firstpack.

Product overview

Ho.Re.Ca. Service s.a.s. operates Shophoreca.it, an e-commerce platform specializing in professional hospitality (Ho.Re.Ca.) products. The offering is a diverse portfolio of single-use and disposable tableware and food packaging, comprising take-away containers (including Scatola Pizza Bagassa Duni, Contenitori da Asporto, Bio Box, Scatole Octabagasse, Scatole Meal, Scatole Octaview/Octabowl), table linen products (Tovaglioli, Tovagliette, Coprimacchia, Tête-a-Tête, Duniletto, Rotoli), and specialty items like Candele LED. The product line emphasizes eco-friendly and compostable materials (bagasse, cellulose, kraft cardboard, bioplastics). The company positions itself as a Duni official partner, offering branded products alongside its own inventory of over 2000 products serving more than 3000 satisfied customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Take-Away Containers
• Bagasse Containers
• Disposable Napkins (Tovaglioli)
• Duniletto Light Napkins
• Table Runners (Tovagliette / Tovaglia Americana)
• Tablecloth Protectors (Coprimacchia)
• Tête-à-Tête Paper Runners
• Table Rolls (Rotoli)
• 2018 Tableware Collection (Collezione Tovagliato 2018)

Quantifiable outcome

• Over 3000 satisfied customers
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• DunicoreChannel Partner/ Reseller/ DistributorOfficial Duni Partner (Partner Ufficiali Duni®). The company sells Duni branded products including bagassa pizza boxes, table linens (Dunicel, Dunilin, Dunisoft), and take-away containers. Duni is a leading brand in Ho.Re.Ca. tableware and food packaging.
• FirstpackcoreChannel Partner/ Reseller/ DistributorFirstpack is described as one of the most important players in food packaging and disposable products, specialized in eco-friendly solutions. Firstpack develops lines of biodegradable and compostable containers. The company sells Firstpack branded products including Buckaty containers for pre-cooked dishes.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nisbets: UK-based B2B e-commerce retailer of catering equipment, disposables, and supplies for Ho.Re.Ca. professionals. Comparable B2B e-commerce business model targeting the same customer segment.
• Bunzl: UK-based FTSE 100 distribution and outsourcing group supplying consumables (including foodservice disposables) to Ho.Re.Ca. and other verticals across 30+ countries. Comparable as a B2B distributor at significantly larger scale.
• Sealed Air: US-headquartered global packaging company with foodservice and protective packaging divisions. Comparable as a broad incumbent in disposable foodservice and tableware products.
• Pactiv Evergreen: US-based foodservice and food packaging manufacturer. Major incumbent in cups, containers, cutlery, and tableware sold to Ho.Re.Ca. customers globally.
• WebstaurantStore (Clark Associates): US-based B2B e-commerce retailer of foodservice supplies. Closely comparable to Shophoreca's B2B self-serve e-commerce model, but operating at much larger scale and broader assortment.
• Huhtamaki: Finnish global food packaging major with a substantial foodservice segment. Operates at a much larger scale than Shophoreca across molded fiber, paper, and plastic disposable tableware worldwide.

Emerging players

• BioPak: Australia-headquartered global maker of compostable foodservice packaging. BioPak competes directly with Shophoreca's eco-friendly positioning (bagasse, PLA, kraft) across international Ho.Re.Ca. accounts.
• Sabert: US-based manufacturer of sustainable foodservice packaging (including compostable lines). Comparable product focus on disposable Ho.Re.Ca. tableware and containers with sustainability branding.

Direct peers

• Firstpack: Italian manufacturer of food packaging and disposable products specialized in eco-friendly and compostable solutions. Firstpack is a partner brand for Shophoreca and a direct competitor in the Italian eco-friendly packaging segment.
• Duni: Sweden-based leading manufacturer of Ho.Re.Ca. tableware and food packaging. Duni is both a key supplier to Shophoreca and a direct competitor through its own branded distribution channels across Europe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ho-re-ca-service-s-a-s-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ho.Re.Ca. Service s.a.s.