Madeira India Pvt. Ltd.

What Madeira India Pvt. Ltd. does

Madeira India Pvt. Ltd. is the Indian commercial subsidiary of the German embroidery thread manufacturer MADEIRA, founded in 1919 and headquartered in Freiburg, Germany. The Indian entity, incorporated in 2007 and based in Gurgaon, Haryana, operates exclusively as a B2B e-commerce distributor serving commercial industrial embroidery businesses, fashion and textile companies, machine dealers, and resellers across India. Its single distribution channel is the direct online shop at shopindia.madeira.com, which requires customer registration with GST verification, gating access to verified commercial buyers only.

The company's product portfolio centers on specialty embroidery threads organized into core lines (Viscose CLASSIC with 413+ colors, Polyester POLYNEON with 359+ colors, FROSTED MATT ceramic-core matte thread, Metallic SUPERTWIST/FS/CR with 223+ colors, BURMILANA wool/acrylic), protective and specialty lines (FIRE FIGHTER flame-resistant, LUNA glow-in-dark, MONOLON transparent monofilament, Reflective thread), and technical threads including the HC (High Conductive) silver-based line for smart textiles. Notable proprietary technology includes the patented automatic bobbin changer, worldwide color standardization across production batches, and specialized dyeing processes for chlorine resistance. Supporting infrastructure includes Pantone conversion charts, an online colour search tool, and Oeko-Tex Standard 100 Class 1 certification for BURMILANA CO.

The business model is transactional B2B distribution of physical consumable inputs (embroidery thread by the meter on spools of 1,000m to 15,000m) with no publicly disclosed pricing. Customer support is delivered via phone and email through a 18-person India team. Revenue mechanics are volume-driven, dependent on the breadth of the color library and the consistency of supply to commercial embroidery shops running industrial multi-head machines. The company has no disclosed funding, M&A, or leadership changes, and functions as a strategic operating subsidiary of the parent group.

Name

Madeira India Pvt. Ltd.

Legal name

MADEIRA India Pvt. Ltd.

Website

https://shopindia.madeira.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Madeira India Pvt. Ltd. is the Indian subsidiary of German embroidery thread manufacturer MADEIRA (est. 1919), distributing specialty industrial embroidery threads (viscose, polyester, metallic, wool/acrylic, technical smart-textile) exclusively to GST-registered commercial embroidery businesses, fashion manufacturers, and resellers via shopindia.madeira.com.

Ownership category

akta.pro rank

Product category

Embroidery Threads

NAICS

Fiber, Yarn, and Thread Mills (313110), All Other Textile Product Mills (31499)

SIC

Textile Mill Products (2200), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE)

Keywords

• Embroidery threads
• Industrial embroidery supplies
• Metallic embroidery threads
• Smart textile threads
• Specialty sewing threads

Headquarters

HQ city

Gurgaon

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Embroidery Thread Sales: Direct B2B e-commerce sales of high-quality embroidery threads including viscose, polyester, metallic, wool/acrylic, and technical specialty threads. Products sold in various thread counts (40, 60, 75) and spool sizes (1000m, 2500m, 5000m, 15000m). The shop operates exclusively for commercial industrial customers requiring GST registration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Madeira India Pvt. Ltd. is the Indian subsidiary of the German MADEIRA embroidery thread group (established 1919). It manufactures and distributes specialty embroidery threads for commercial industrial embroidery businesses exclusively through its B2B online shop (shopindia.madeira.com), which requires GST registration and business verification. The portfolio covers viscose, polyester, metallic, wool-acrylic, flame-resistant, conductive (smart textile), glow-in-dark, reflective, and bobbin threads, sold in multiple thread counts, spool sizes, and color libraries exceeding 400 variants per core line.

Product overview

Madeira India is an embroidery thread manufacturer and online webshop offering a comprehensive portfolio of specialty threads for industrial and commercial embroidery applications. The product portfolio centers around core viscose rayon (CLASSIC), polyester (POLYNEON), and specialty threads including matte (FROSTED MATT), metallic (SUPERTWIST, FS, CR), flame-resistant (FIRE FIGHTER), wool-acrylic blends (BURMILANA), and technical smart-textile threads (HC High Conductive). Supporting products include bobbin threads, monofilament (MONOLON), glow-in-dark (LUNA), reflective threads, and color reference cards (COLORCARD). The company operates exclusively for commercial industrial customers and provides color matching tools including Pantone color conversion charts.

Differentiator

Problem solved

Functional benefit

Products and services

• Viscose CLASSIC Embroidery Thread Worldwide leading viscose rayon embroidery thread in 413 colors including ombré tone-on-tone and multicolor variants, made from 100% viscose rayon for high-speed multi-head embroidery machines and industrial sewing machines.
• Polyester POLYNEON Embroidery Thread High-quality polyester embroidery thread with chlorine resistance and excellent sheen, designed for stonewash treatments and frequently washed textiles, produced using a specially developed spinning process that prevents looping on high-speed machines.
• FROSTED MATT Embroidery Thread World's first truly matte and lightfast embroidery thread with proprietary ceramic core material delivering intense natural matte colors and unmatched light fastness ratings for industrial embroidery.
• Metallic Embroidery Threads (SUPERTWIST, FS, CR) Premium metallic embroidery threads including SUPERTWIST (textured color effects), FS (smooth and supple with real silver), and CR series, available in multiple thread counts and colors including gold, silver, and copper shades for industrial embroidery.
• FIRE FIGHTER Flame-Resistant Embroidery Thread Flame and heat resistant embroidery thread that does not catch fire, designed for protective apparel and fire-resistant textile applications in industrial embroidery.
• BURMILANA Wool/Acrylic Embroidery Thread Wool/acrylic embroidery thread (330 dtex x 2) for wool-effect handstitch looks, finely spun and strong, designed for high-speed computerized embroidery, overlocking, and decorative stitching.
• LUNA Glow-in-the-Dark Embroidery Thread Glow-in-the-dark embroidery thread that stores light and re-emits it in darkness, made from a skin-friendly composition suitable for 40-weight embroidery including denim wash, children's wear, and decorative costumes.
• MONOLON Transparent Monofilament Embroidery Thread Transparent monofilament thread developed for affixation of cord yarns and sequins on embroidery machines, enabling filigree pattern designs with thread mix in industrial embroidery.
• Reflective Embroidery Thread Special reflective embroidery thread for visibility applications in industrial embroidery.
• Bobbin Thread (Burmilon, Royal Prewound, Magna Glide) High-quality polyester underthread/bobbin threads including Burmilon (120, 150, 200 thicknesses), Royal Prewound, Magna Glide, Magnetic Sided, and Paper Sided variants for industrial embroidery.
• HC (High Conductive) Technical Threads for Smart Textiles Highly conductive embroidery threads HC40 and HC12 made with silver for smart textiles; skin-friendly, comfortable, biocompatible, washable, providing electrical and thermal conductivity plus antimicrobial and antistatic properties.
• COLORCARD Color Reference Cards Worldwide standardized color reference cards (physical sample tools) for color determination in embroidery. Available for CLASSIC, POLYNEON, BURMILANA, FS/SUPERTWIST, FIRE FIGHTER, FROSTED MATT, and E-ZEE-Vlies products, binding and globally applicable.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Hemingworth: Hemingworth is a US-based embroidery thread brand offering premium rayon and polyester threads. Direct competitor in the specialty embroidery thread segment with similar focus on color consistency and quality.
• AMANN Group: AMANN is a German-based thread manufacturer offering industrial embroidery and sewing threads. Direct competitor with overlapping product lines including high-performance industrial threads comparable to Madeira's viscose and polyester ranges.
• Gunold GmbH: Gunold is a German embroidery thread specialist focused on industrial embroidery applications. Direct competitor with comparable specialty embroidery thread range and similar B2B customer base of commercial embroidery houses.
• Robison-Anton (YLI): Robison-Anton is a US-based embroidery thread brand offering rayon and polyester embroidery threads to industrial and home embroidery markets. Direct competitor in specialty embroidery threads with comparable color range positioning.
• Fil-Tec Inc. Fil-Tec is a US-based manufacturer of specialty embroidery threads and pre-wound bobbins. Direct competitor in industrial embroidery thread and bobbin thread categories, serving similar commercial embroidery customers.
• Superior Threads: Superior Threads is a US thread manufacturer specializing in high-quality embroidery and quilting threads. Direct competitor in premium specialty threads with technical performance focus similar to Madeira's positioning.

Broad incumbents

• A&E (American & Efird): A&E is a major global industrial thread manufacturer offering embroidery thread ranges. Broad incumbent with significant scale advantage, serving similar industrial sewing and embroidery customers across multiple markets.
• Coats Group: Coats is the world's largest industrial thread manufacturer, offering embroidery and specialty threads under multiple brands. A broad incumbent with a much wider product portfolio and global manufacturing footprint than Madeira India.

Regional players

• ThreadArt India / Indian Polycraft Threads: Indian domestic embroidery thread manufacturers and wholesalers serving the local embroidery industry. Regional competitors in India offering lower-priced alternatives to imported Madeira threads through traditional wholesale and B2B channels.

Emerging players

• DMC (Dollfus-Mieg & Compagnie): DMC is a French heritage thread brand with embroidery thread products. While more focused on consumer craft markets, their industrial embroidery thread offerings overlap with Madeira's specialty thread ranges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/madeira-india

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madeira India Pvt. Ltd.