Les Nouvelles
Les Nouvelles operates RoyalTogel, a direct-to-consumer online gambling platform serving Indonesian users with international lottery (Singapore, Hongkong, Sydney) and slot games from third-party providers, distributed via web, mobile, and TikTok-driven self-serve registration.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Les Nouvelles does
Les Nouvelles, founded in 2009 and operating with approximately 44 employees, runs RoyalTogel, a direct-to-consumer online gambling platform targeting Indonesian users. The product combines a 4D lottery (togel) offering across three international markets — Singapore Pools, Hongkong (HK), and Sydney (SDY) — with a portfolio of online slot games aggregated from third-party providers including Pragmatic Play, Habanero, PG Soft, and Microgaming. The platform supports both web and mobile (Android/iOS) access, with automated deposit and withdrawal processing through QRIS, Indonesian e-wallets (Dana, OVO, GoPay), and local bank transfers, plus a 24/7 live chat support function.
The business operates on a transaction-fee model, taking a margin on wagers placed across lottery and slot verticals, supplemented by a lifetime referral/affiliate commission program that pays users for inviting new players. Marketing is concentrated on TikTok-based links and word-of-mouth referrals rather than paid enterprise sales channels, consistent with a high-volume, low-deposit (minimum Rp 10,000) consumer acquisition strategy. The company's owned surface, shoplesnouvelles.com, functions primarily as a marketing and registration funnel that redirects to a TikTok-hosted landing page.
No funding rounds, revenue figures, ownership structure, management team, regulatory actions, M&A activity, certifications, patents, or geographic expansion beyond Indonesia are disclosed in the available data. The platform operates in a regulatory gray area, as online gambling is broadly restricted in Indonesia, and the company's 'terpercaya' (trusted) positioning and 'fair play' server claims are self-asserted marketing language without third-party validation.
Les Nouvelles firmographics
Firmographics- Name
- Les Nouvelles
- Website
- https://shoplesnouvelles.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Les Nouvelles operates RoyalTogel, a direct-to-consumer online gambling platform serving Indonesian users with international lottery (Singapore, Hongkong, Sydney) and slot games from third-party providers, distributed via web, mobile, and TikTok-driven self-serve registration.
- Ownership category
- akta.pro rank
Les Nouvelles industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industry
- Player Wallets, Escrow & Custodial Account Services (MPAEALAK)
Keywords
Les Nouvelles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Gaming Transaction Fees: Platform generates revenue through gaming transactions, taking a cut from bets placed on lottery markets and slot games. Players access games through registered accounts with minimum deposits of Rp 10,000.
- Referral Commission Program: Lifetime referral bonuses paid to users who invite friends to the platform, generating commission revenue from referred players' gaming activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum entry deposit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Les Nouvelles product offering
Product offeringCore offering
Les Nouvelles, through its RoyalTogel brand, operates a direct-to-consumer online gambling platform targeting Indonesian players. The platform combines international lottery (togel) betting across Singapore Pools, Hong Kong, and Sydney markets with hundreds of slot games aggregated from third-party providers (Pragmatic Play, Habanero, PG Soft, Microgaming). Users self-register, deposit funds via QRIS, Indonesian e-wallets, or local bank transfers, and place bets on lottery draws or play slot games through web and mobile channels.
Product overview
RoyalTogel is a unified online gambling platform that combines lottery (togel) betting and slot gaming in a single product. The core RoyalTogel platform integrates three international lottery markets — Togel Singapore Pools, Togel Hongkong (HK), and Togel Sydney (SDY) — alongside a broad portfolio of slot games from multiple third-party providers (Pragmatic Play, Habanero, PG Soft, Microgaming). The platform is designed for Indonesian users and supports features including live chat, referral bonuses, new member bonuses, cashback, and mobile compatibility across Android and iOS.
Differentiator
Problem solved
Functional benefit
Products and services
- RoyalTogel Online Gaming Platform Unified online gambling platform combining international lottery (togel) betting and slot gaming for Indonesian users, supporting access to Singapore Pools, Hong Kong, and Sydney lottery markets alongside hundreds of slot games from leading providers within a single registered account.
- Online Togel (Lottery) Betting Lottery betting service offering 4D prize wagering across multiple international markets including Togel Singapore Pools, Togel Hongkong (HK), and Togel Sydney (SDY) under a single user account.
- Online Slot Games Online slot gaming offering featuring hundreds of high-RTP ('gacor') titles aggregated from providers such as Pragmatic Play, Habanero, PG Soft, and Microgaming, with Buy Free Spin, Auto Spin, and progressive jackpot features and weekly updates.
Companies that use Les Nouvelles
Customer profileSegments1 record
Ideal customer profiles1 record
Les Nouvelles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Les Nouvelles partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Pragmatic PlaycoreProvides slot game content including popular titles such as Sweet Bonanza, Gates of Olympus, and Starlight Princess. RoyalTogel integrates Pragmatic Play games as part of its slot gaming portfolio.
- PG SoftcoreProvides slot games including Mahjong Ways and Lucky Neko, integrated into RoyalTogel's gaming platform.
- HabanerocoreProvides slot games such as Hot Hot Fruit and Koi Gate, available on RoyalTogel platform.
- MicrogamingcoreSlot game provider integrated into RoyalTogel's portfolio of gaming options.
- QRIScoreIndonesian QR payment standard enabling fast, automated deposits for RoyalTogel users.
- Dana (E-Wallet)supportingDigital wallet payment option enabling quick deposits for RoyalTogel players.
- OVO (E-Wallet)supportingDigital wallet payment option enabling quick deposits for RoyalTogel players.
- GoPay (E-Wallet)supportingDigital wallet payment option enabling quick deposits for RoyalTogel players.
- Local Indonesian BankssupportingBank transfer payment options for deposits across all local Indonesian banks with fast, automated processing.
Recent moves5 records
Expansion highlights5 records
Les Nouvelles competitors and assessment
Company assessmentDirect peers
- Togel88: Direct competitor operating an Indonesian online togel platform with overlapping international lottery markets and slot game aggregation, targeting the same Indonesian consumer segment.
- DewaTogel: Indonesian online togel and slot aggregator offering similar international lottery markets (Singapore, Hong Kong, Sydney) and slot content to Indonesian players with comparable low-deposit onboarding.
- Slot88: Indonesia-focused online slot platform integrating the same tier-one slot providers (Pragmatic Play, Habanero, PG Soft) with comparable local e-wallet and bank transfer deposit options.
- Togel178: Indonesian online gambling platform offering the same Singapore/Hong Kong/Sydney lottery markets and slot games, competing directly for the same Indonesian user base via similar referral and e-wallet deposit mechanics.
- MPO188: Indonesian online gambling aggregator combining slot games and togel markets under a single agent/routed account, with overlapping payment infrastructure and target demographic.
Others
- Microgaming: Long-established slot and iGaming content provider integrated into RoyalTogel's portfolio. Relevant as a supplier counterparty whose licensing and content roadmap shape the platform's medium-term product mix.
- Habanero: Slot game studio integrated into RoyalTogel's offering (Hot Hot Fruit, Koi Gate). Comparable as a content ecosystem participant whose commercial relationship determines platform game depth.
- Pragmatic Play: Tier-one slot content provider supplying RoyalTogel's portfolio (Sweet Bonanza, Gates of Olympus). Not a competitor but a supplier whose terms and licensing stance directly shape RoyalTogel's product availability.
Broad incumbents
- Sbobet: Established Asia-focused online gambling operator offering a broader sportsbook and casino portfolio; competes for the same Indonesian bettor wallet with greater brand recognition and licensing footprint.
Emerging players
- Joker123 (Joker Gaming): Slot aggregator platform popular in Southeast Asia with overlapping content portfolio and mobile-first deployment, targeting adjacent Indonesian and Malaysian player pools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Les Nouvelles social profiles
Digital presenceLes Nouvelles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Les Nouvelles leadership team
Management profileNumber of profiles
Les Nouvelles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Les Nouvelles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Les Nouvelles
What does Les Nouvelles do?
Les Nouvelles, through its RoyalTogel brand, operates a direct-to-consumer online gambling platform targeting Indonesian players. The platform combines international lottery (togel) betting across Singapore Pools, Hong Kong, and Sydney markets with hundreds of slot games aggregated from third-party providers (Pragmatic Play, Habanero, PG Soft, Microgaming). Users self-register, deposit funds via QRIS, Indonesian e-wallets, or local bank transfers, and place bets on lottery draws or play slot games through web and mobile channels.
Is Les Nouvelles a public or private company?
Les Nouvelles is a private company. It is classified as unknown and is currently operating.
When was Les Nouvelles founded?
Les Nouvelles was founded in -1. It employs 11 to 50 people.
How does Les Nouvelles make money?
Two revenue lines are on record. Gaming Transaction Fees are the primary driver. The others are referral Commission Program.
Who are Les Nouvelles's main competitors?
Direct peers on record are Togel88, DewaTogel, Slot88, Togel178 and MPO188. Others are Microgaming, Habanero and Pragmatic Play. Sbobet is listed as a broad incumbent. Joker123 (Joker Gaming) is listed as an emerging player.
Does Les Nouvelles have an API?
No public API is recorded for Les Nouvelles.
What industry is Les Nouvelles in?
Les Nouvelles's product category is Online Gambling. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEALAK, Player Wallets, Escrow & Custodial Account Services. Its NAICS code is 7132 and its SIC code is 7990.