My Cup of Tea

What My Cup of Tea does

My Cup of Tea is a Tennessee-based non-profit social enterprise (My Cup of Tea, Inc.) founded in 2010 by Richard and Carey More and headquartered at 3028 Carnes Avenue in the Orange Mound neighborhood of Memphis, recognized as the oldest African American community in America. The company imports premium loose-leaf and packaged teas from estates and gardens in the Far East and re-formats, weighs, and packages them at The House at Orange Mound, employing women from the local community as part of its social mission. Its product catalog spans black, green, oolong, rooibos, herbal, iced, and Memphis-branded teas, alongside gift sets (Tea L.C. Gift Box at $25, Tea For Me Gift Set at $30), accessories (teapots, mugs, infusers, honey spoons, books), limited-edition artist collaborations, and a bookable afternoon tea experience. Individual teas are priced between $13 and $16.

The company operates a standard Shopify-powered direct-to-consumer e-commerce storefront (shopmycupoftea.com), ships anywhere in the United States for a flat $7.25 rate, and offers free local pickup at its Memphis headquarters. There is no proprietary technology stack, no mobile app, no public API, and no disclosed AI/ML capabilities. Distribution extends through a wholesale program and 26 Memphis-area retail partners, and the company accepts one-time and recurring ("Join the Blend") donations that fund job training, fair wages, and community programs for the women it employs. Marketing is executed via organic social (Facebook, Instagram, YouTube, Pinterest), email, blog content (The Journal and One More Cup), and customer testimonials prominently displayed on-site.

The business model combines transactional product revenue (one-time tea, gift-set, and accessory sales), wholesale channel revenue through Memphis retailers, donations and recurring giving, and a small experiential revenue stream from afternoon tea bookings. No funding rounds, M&A, headcount figures, or revenue figures are publicly disclosed, and the organization has no parent company, subsidiaries, or known external investors. International shipping is not available, and the geographic footprint is concentrated in the Southeastern United States.

Name

My Cup of Tea

Legal name

My Cup of Tea, Inc. Memphis

Website

https://shopmycupoftea.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

My Cup of Tea is a Memphis-based non-profit social enterprise that imports and packages premium teas at The House at Orange Mound, employing local women while selling online, via 26 Memphis retailers, wholesale, and through donations.

Ownership category

akta.pro rank

Product category

Specialty Tea Retail

NAICS

Coffee and Tea Manufacturing (31192)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Tea Blending & Flavoring (AFAFADAG), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Tea Rooms & Tea Cafes (THAFADAF)

Keywords

• Specialty tea retail
• Loose leaf tea
• Tea gift sets
• Tea accessories
• Social enterprise tea

Headquarters

HQ city

Memphis, Tennessee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Tea Sales: The company generates revenue primarily through selling imported, premium teas (black, green, oolong, rooibos, herbal, iced) and tea-related products (gift sets, samplers, accessories). Products are sold directly through their e-commerce store and through 26 Memphis retail locations.
2. Gift Sets and Accessories: Premium gift products including the Tea L.C. Gift Box ($25), Tea For Me Gift Set ($30), and accessories like teapots, mugs, infusers, honey sticks, and books. These items provide one-time purchase revenue with higher average order values.
3. Donations and Charitable Contributions: As a non-profit social enterprise, My Cup of Tea accepts donations where 100% of proceeds support job training, fair wages, and community programs for women in Orange Mound. The company also offers a monthly giving program called 'Join the Blend' for recurring donations.
4. Wholesale: The company supplies products to 26 Memphis retailers through wholesale arrangements. They offer wholesale pricing and a wholesaler onboarding program for businesses wanting to carry their products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

My Cup of Tea imports high-quality tea from Far East estates and gardens, then weighs, re-formats, and packages it locally at The House at Orange Mound in Memphis. It sells premium loose-leaf and specialty teas (black, green, oolong, rooibos, herbal, iced, Memphis-branded), curated gift sets, tea accessories (teapots, mugs, infusers, honey spoons, books), a bookable afternoon tea experience, and donation options. As a non-profit social enterprise, all proceeds support job training, fair wages, and personal/professional growth resources for women in the Orange Mound community.

Product overview

My Cup of Tea is a non-profit social enterprise operating as an e-commerce tea retailer. The product portfolio centers on premium tea products organized by type (Black, Green, Iced, Herbal/Fruit, Oolong, Rooibos, Memphis Branded, Loose Leaf) and gift sets (Tea L.C. Gift Box, Tea For Me Gift Set, Acts Limited-Edition Tea). The company also sells complementary accessories including teapots, mugs, infusers, honey spoons, and books. A direct donation option and bookable afternoon tea service support their mission of empowering women in the Orange Mound community of Memphis.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Melville Candy CompanyminorOthersSupplier of gourmet, kosher honey spoons included in My Cup of Tea gift sets. The Tea L.C. Gift Box includes six honey spoons from Melville Candy Company as part of the curated gift package.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Melville Candy Company: Supplier of kosher honey spoons featured in My Cup of Tea's Tea L.C. Gift Box. Connected as a supply-side partner rather than a competitor.
• Deborah's Creations: Local artisan that sews the 2-cup cozy featured in the Tea For Me Gift Set. Connected as a local maker partner bundled into My Cup of Tea's product offering.

Direct peers

• Adagio Teas: Online specialty tea retailer with broad catalog of black, green, oolong, rooibos, and herbal teas, plus accessories and samplers. Closely comparable DTC specialty tea retailer model.
• Republic of Tea: Specialty tea catalog with multiple categories (black, green, herbal, rooibos), gift sets, accessories, and direct-to-consumer e-commerce. Closely comparable business model to My Cup of Tea's DTC tea retail operation.
• Harney & Sons: Premium tea brand offering loose-leaf, sachets, gift sets, and accessories through DTC and wholesale, with physical tea rooms. Comparable premium positioning, multi-channel distribution, and gift-set focus.
• Tea Forte: Premium tea brand known for upscale packaging, gift sets, and accessories distributed through DTC, wholesale, and hospitality channels. Comparable premium positioning and gift-set-led product strategy.

Broad incumbents

• Twinings: Heritage British tea brand with broad black, green, and herbal tea portfolio in US grocery and foodservice. Relevant benchmark for national distribution scale that My Cup of Tea lacks.
• Celestial Seasonings: Mass-market herbal and specialty tea brand owned by Hain Celestial. Wider catalog and national grocery distribution; relevant as a benchmark for scaling a tea brand beyond DTC.
• Bigelow Tea: Established family-owned tea company with broad black, green, and herbal tea lines sold through grocery and foodservice. Comparable in tea category breadth but at much larger scale and lower price points.
• Stash Tea: Specialty tea brand with broad catalog distributed through grocery, foodservice, and online. Comparable tea category structure (black, green, herbal, oolong, decaf) at higher scale than My Cup of Tea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_zEFifON9kAszTayDkDmhA/featured
• Facebookfacebook.com/shopmycupoftea
• Instagraminstagram.com/mycupofteamemphis
• Pinterestpinterest.com/shopMyCupOfTea
• LinkedInlinkedin.com/company/my-cup-of-tea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Cup of Tea