ShopperTrak
ShopperTrak, a product brand under Sensormatic Solutions (Johnson Controls), provides AI-powered retail traffic analytics and people-counting solutions for brick-and-mortar retailers and shopping center operators, deployed across 185,000+ stores in 80+ countries through its enterprise SaaS and hardware platform.
- Company typePrivate
- Founded1966
- HeadquartersNeuhausen, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ShopperTrak does
ShopperTrak is a product brand under Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls (NYSE: JCI). The company provides retail traffic analytics and people-counting solutions for brick-and-mortar retailers and shopping center operators, with deployments in 80+ countries and 185,000+ stores since its founding in 1966 (originally as Sensormatic Electronics). Its core product, ShopperTrak Analytics, includes people counting, market benchmarks (800+ indices across 30+ countries), occupancy solutions, employee exclusion, and shopper journey analytics, supported by an industry-leading proprietary data lake of 50+ billion footstep data points.
ShopperTrak's underlying technology stack combines AI-powered sensors (Orbit AI stereoscopic people counter, Video AI edge image recognition, Re-ID technology for non-facial shopper differentiation), a cloud-based analytics platform built on Google Cloud, and SaaS/PaaS delivery models. The platform is part of the broader Sensormatic Solutions portfolio that also includes loss prevention (AM EAS systems achieving 90-98% activation rates on difficult-to-tag merchandise), inventory intelligence (TrueVUE Cloud RFID platform with 99% inventory accuracy), and managed services (SMaaS, Source Tagging as a Service). Notable customers include Lids (2,000+ stores), DOUGLAS Group (1,920 stores), Renner (400+ stores with 500M+ RFID-tagged products), Decathlon Brazil (50 stores), Halfords (386 stores + 645 garages), McArthurGlen (24 centers), and Brooks Running.
The business model is enterprise B2B with direct field sales and regional offices across North America, EMEA, LATAM, and APAC. Revenue streams include hardware sales (EAS pedestals, RFID tags, sensors), software subscriptions (TrueVUE Cloud SaaS/PaaS, ShopperTrak Analytics), professional services (implementation, consulting, integration), and managed services (SMaaS, STaaS). Pricing is not publicly disclosed; all sales are quote-based via direct enterprise engagement with multi-year contracts. ShopperTrak was acquired by Tyco International in 2015 (along with FootFall), and became part of Johnson Controls following the 2016 Tyco merger.
ShopperTrak firmographics
Firmographics- Name
- ShopperTrak
- Legal name
- Sensormatic Solutions (a portfolio of Johnson Controls)
- Website
- https://shoppertrak.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ShopperTrak, a product brand under Sensormatic Solutions (Johnson Controls), provides AI-powered retail traffic analytics and people-counting solutions for brick-and-mortar retailers and shopping center operators, deployed across 185,000+ stores in 80+ countries through its enterprise SaaS and hardware platform.
- Ownership category
- akta.pro rank
ShopperTrak industry classification
Industry- Product category
- Retail Traffic Analytics
- akta.pro primary industry
- Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)
- akta.pro secondary industry
- Shopper Insights & Path-to-Purchase Research (MPAAAJAL)
Keywords
Where ShopperTrak is headquartered
LocationHeadquarters
- HQ city
- Neuhausen
- HQ country
- Switzerland
- HQ region
- Europe
Offices27 records
Markets served
ShopperTrak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Hardware Sales: Sale of EAS pedestals, AM/RF hard tags, labels, RFID tags and sensors, and related physical security equipment. Hardware forms a significant portion of the product portfolio and is often sold alongside software subscriptions.
- Software Subscriptions (SaaS/PaaS): TrueVUE Cloud and ShopperTrak Analytics delivered as cloud-based subscriptions providing inventory intelligence, traffic insights, and shrink analytics. Available as traditional SaaS or PaaS model for retailers with existing IT infrastructure.
- Professional Services: Implementation, configuration, consulting, integration, installation, and commissioning services for RFID deployment, loss prevention system rollout, and analytics platform adoption.
- Managed Services: Shrink Management as a Service (SMaaS) and Source Tagging as a Service (STaaS) provide ongoing managed monitoring and tagging programs with KPI tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise direct sales with custom pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels12 records
ShopperTrak product offering
Product offeringCore offering
ShopperTrak provides AI-powered traffic analytics and people-counting solutions for retailers and shopping center operators. Its hardware portfolio includes stereoscopic people counters (Orbit AI), radar and video sensors, while the ShopperTrak Analytics cloud platform delivers footfall tracking, conversion analytics, market benchmarks, occupancy management, and shopper journey insights. The offering is sold as part of the broader Sensormatic Solutions retail technology portfolio combining loss prevention, inventory intelligence, and traffic insights.
Product overview
Sensormatic Solutions (parent company of ShopperTrak) offers a comprehensive retail technology portfolio organized into three main solution areas: Loss Prevention and Liability (including EAS systems, merchandise protection, Shrink Analyzer, Source Tagging, and the new FLEX Storefront Platform), Inventory Intelligence (featuring TrueVUE Cloud as cloud-based inventory management with both SaaS and PaaS deployment options, RFID solutions, and Supply Chain Visibility), and Traffic Insights (ShopperTrak Analytics including people counting, market benchmarks, occupancy solutions, and the newer Orbit AI and Video AI products). The intelligent digital operating platform Sensormatic IQ combines all portfolios with third-party data using AI and ML. ShopperTrak Analytics specifically provides traffic analytics for retailers and shopping centers, including people counting, market benchmarks, employee exclusion, and demographic insights through Orbit AI and Video AI technologies powered by Re-ID technology.
Differentiator
Problem solved
Functional benefit
Brands
- ShopperTrak Analytics: Traffic analytics and people counting solutions for retailers and shopping centers, part of Sensormatic Solutions Traffic Insights portfolio.
- TrueVUE Cloud
- Sensormatic IQ
- Shrink Analyzer
- FLEX Storefront Platform
- Orbit AI
- Video AI
Products and services
- ShopperTrak Analytics Cloud-based traffic analytics platform enabling retailers to understand shopper traffic patterns, predict footfall trends, and deliver stronger customer experiences while increasing conversions. Includes people counting, market benchmarks, occupancy solutions, and employee exclusion capabilities.
- TrueVUE Cloud Cloud-based RFID inventory intelligence platform providing real-time inventory accuracy, unified commerce performance, and predictive analytics. Available as SaaS and PaaS offerings. Built on Google Cloud Platform with RESTful API-first architecture.
- Acousto-Magnetic (AM) Electronic Article Surveillance (EAS) Industry-leading AM EAS technology for merchandise protection, detection, and deterrence. Features ultra-compact AM labels achieving 90-98% activation rates on difficult-to-tag merchandise with metal or fluid content.
- VisionWorks Video intelligence solution combining CCTV systems with electronic ID door openers for loss prevention and security applications.
- Synergy Series Pedestals EAS pedestals featuring AM and RFID functionality, built-in traffic counting, and self-contained design eliminating need for external controller.
- Orbit 8 Traffic Counter Remotely configurable and upgradable people-counting solution offering recording and streaming functionalities for traffic analytics.
- Radar People Counter Radar-based people counting device (version 1.00.1) for traffic analytics applications.
- IDX RFID Reader RFID reader product line including IDX-2000, IDX-4000, IDX-8000 models for inventory tracking and visibility applications.
- Synergy Network Card Network interface card (model 101.12..03) for connecting Sensormatic systems.
- Sensormatic IQ Intelligent digital operating platform combining the full Sensormatic Solutions portfolio with third-party data to deliver insights into shopper experience, inventory intelligence, loss prevention, and operational effectiveness with AI and Machine Learning.
- Merchandise Protection Solutions Comprehensive merchandise protection including hard tags, labels, safers and wraps for protecting various product categories.
- Shrink Analyzer Cloud-based shrink intelligence application giving retailers visibility into where, when, and how shrink happens. Features ML capabilities including Track and Trace, At-Risk Merchandise Forecast, ORC Activity Predictions, and Chat Bot.
- Source Tagging Award-winning global source-tagging program where merchandise protection tags are applied during manufacturing. Includes Source Tagging as a Service (STaaS) and tag recirculation program keeping over 1 billion plastic tags out of landfills.
- Shrink Management as a Service (SMaaS) Cloud-based shrink management platform providing remote equipment diagnosis, uptime visibility, remote maintenance, and data gathering for connected EAS systems.
- Retail Expert Program Strategic analytics partnership providing dedicated consulting, bespoke benchmarking, ad hoc analysis, Shopper Journey analysis, predictive analytics, labor effectiveness assessment, promotion effectiveness measurement, and segmentation analytics.
- Professional Services Comprehensive professional services including implementation, configuration, consulting, integration, installation, and commissioning for RFID technology and loss prevention system deployments.
- On-Demand Printing and Encoding Services Services ensuring items are RFID tagged with unique EPC labels, part of TrueVUE Cloud inventory intelligence solution.
- TrueVUE OnPremise On-premise enterprise and report versions of TrueVUE inventory management solution for retailers requiring local deployment of RFID-based inventory intelligence.
- Mobile Handheld Deactivator Mobile deactivator enabling store staff to deactivate merchandise protection tags immediately after mobile payment without returning to traditional checkout area.
- RFID Consulting, Integration and Deployment Professional services for RFID technology implementation including architecture design, integration, installation, testing, training, and deployment support.
- Compliance Manager Configurable platform for store compliance including Digital Food Safety capabilities for food product traceability.
- Smart Exit Solutions Integrated exit solutions making shrink a measurable metric with advanced detection and analytics at store exits.
- FLEX Storefront Platform Next-generation EAS system combining visual merchandising, digital content management, and loss prevention. Features modular design supporting retail media networks with optional AM, RF, and Gen2X RFID capabilities.
- TrueVUE Cloud PaaS Platform-as-a-service offering for TrueVUE Cloud designed for retailers who want to integrate inventory management capabilities into their existing cloud services using decoupled, RESTful API-first architecture.
Quantifiable outcome
- Reduce out-of-stocks by up to 30%
- +13 more outcomes
Companies that use ShopperTrak
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
ShopperTrak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature16 records
ShopperTrak partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Keonn TechnologiescoreTechnology collaboration between Sensormatic Solutions and Keonn Technologies integrating Keonn's AdvanTrack-600 real-time location system with Sensormatic TrueVUE Cloud platform. The Hands Free Cycle Counting solution provides autonomous overhead RFID reading capabilities for accurate, near real-time merchandise location data. AdvanTrack-600 offers location accuracy of 1-2 meters and coverage of up to 60m2 per unit.
- McArthurGlencoreMcArthurGlen, Europe's leading designer outlet operator with 24 centers in 8 countries, has partnered with Sensormatic's Retail Expert Program since 2019. The partnership provides bespoke benchmarking analytics, creating 11 custom national-level indices measuring performance against competitors within a 90-minute drive-time. Sensormatic's Advanced Analytics team delivers weekly PDF reports and Excel analyses, plus monthly reports for board and site managers.
- Google CloudcoreTrueVUE Cloud is built on the Google Cloud Platform, providing retailers with real-time actionable insights and predictive analytics with global scale, security, and high performance. Google Cloud serves as the infrastructure foundation for the TrueVUE Cloud SaaS and PaaS offerings.
- NRG (National Retail Federation)flagshipSensormatic Solutions partnered with NRF at the 2025 Big Show to deploy ShopperTrak Analytics in the Foodservice Innovation Zone, tracking attendance volumes, dwell times, paths, and display engagement in real-time. The partnership demonstrated the ROI of people-counting technology to retail industry attendees.
- Impinj (Gen2X)coreHands Free Cycle Counting solution uses Gen2X advanced RFID reader capabilities from Impinj, enabling new levels of intelligence for retailers through Impinj's radio-frequency identification technology platform.
- Retail Expert Program PartnerscoreThe Retail Expert Program offers strategic analytics partnerships including Shopper Journey analysis, bespoke benchmarking, predictive analytics, labor effectiveness assessments, promotion effectiveness measurement, and segmentation analytics for enterprise retail clients.
Scale indicators20 records
Recent moves10 records
Expansion highlights6 records
ShopperTrak competitors and assessment
Company assessmentBroad incumbents
- Cisco: Cisco provides Connected Retail solutions including Wi-Fi-based location analytics, IoT sensors, and networking infrastructure used by retailers for in-store analytics. It competes with ShopperTrak at the broader smart-store and networking layer.
- Zebra Technologies: Zebra Technologies is a broader retail-technology incumbent offering RFID readers, barcode scanners, mobile computers, and retail asset intelligence. It competes with ShopperTrak in adjacent inventory visibility and store-operations categories.
- NCR Corporation: NCR Corporation is a broad retail-technology incumbent offering POS, self-checkout, and store-operations software for enterprise retailers. Its self-checkout and POS offerings overlap with Sensormatic's RFID-enabled POS integrations and broader retail portfolio.
Direct peers
- Impinj: Impinj provides RAIN RFID readers, tags, and software (including the Gen2X platform used in ShopperTrak's Hands Free Cycle Counting). It is both a technology partner and a meaningful competitor in the underlying RFID inventory intelligence stack.
- Placer.ai: Placer.ai provides location and foot-traffic analytics using anonymized mobile-location data, serving retail, real estate, and shopping center customers. It overlaps with ShopperTrak's market benchmarks and shopper journey offerings via a software-only, cloud-native model.
- Checkpoint Systems: Checkpoint Systems is a direct competitor in EAS and RFID-based inventory intelligence for retail, offering loss prevention hardware, source tagging, and RFID solutions. It is the most analogous competitor to Sensormatic's LP and Inventory Intelligence portfolios.
- Avery Dennison: Avery Dennison is a major provider of RFID inlays and labels, source tagging services, and inventory intelligence solutions for retail. It is a direct overlap with Sensormatic's TrueVUE, RFID tags, and source-tagging business.
- RetailNext: RetailNext is the closest direct competitor in retail traffic analytics, offering people counting, shopper journey mapping, and conversion analytics for brick-and-mortar retailers and shopping centers. It competes head-to-head with ShopperTrak Analytics on the same enterprise customer base.
- Nedap: Nedap offers iD Cloud RFID-based inventory intelligence and !D Cloud Loss Prevention EAS solutions for retail. It is a direct competitor in the European LP and RFID inventory intelligence space.
Emerging players
- Aislelabs: Aislelabs provides Wi-Fi and sensor-based people counting, dwell-time analytics, and shopper journey insights for retail and shopping centers. It is a cloud-native emerging competitor to ShopperTrak Analytics with a focused mid-market motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ShopperTrak social profiles
Digital presenceShopperTrak financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopperTrak leadership team
Management profileNumber of profiles
Profiles8 records
ShopperTrak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopperTrak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopperTrak
What does ShopperTrak do?
ShopperTrak provides AI-powered traffic analytics and people-counting solutions for retailers and shopping center operators. Its hardware portfolio includes stereoscopic people counters (Orbit AI), radar and video sensors, while the ShopperTrak Analytics cloud platform delivers footfall tracking, conversion analytics, market benchmarks, occupancy management, and shopper journey insights. The offering is sold as part of the broader Sensormatic Solutions retail technology portfolio combining loss prevention, inventory intelligence, and traffic insights.
Is ShopperTrak a public or private company?
ShopperTrak is a private company. It is classified as public and is currently operating.
When was ShopperTrak founded?
ShopperTrak was founded in 1966. It employs 101 to 250 people.
Where is ShopperTrak based?
ShopperTrak is headquartered in Neuhausen, Switzerland, in the Europe region.
How does ShopperTrak make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions (SaaS/PaaS), professional Services and managed Services.
Who are ShopperTrak's main competitors?
Broad incumbents on record are Cisco, Zebra Technologies and NCR Corporation. Direct peers are Impinj, Placer.ai, Checkpoint Systems, Avery Dennison, RetailNext and Nedap. Aislelabs is listed as an emerging player.
Does ShopperTrak have an API?
Yes. Sensormatic Solutions TrueVUE Cloud provides a highly extensible API-first design that enables integration with retail systems. The platform includes RESTful APIs for connecting with warehouse management systems (WMS). Brooks Running case study documents APIs connecting TrueVUE Cloud with Brooks' WMS for inventory intelligence. The PaaS offering includes a robust API library and software development kits (SDKs).
What industry is ShopperTrak in?
ShopperTrak's product category is Retail Traffic Analytics. Its primary akta.pro industry code is MPAAALAJ, Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights), with a secondary code of MPAAAJAL, Shopper Insights & Path-to-Purchase Research.