The Shoppes At Farmers Hardware

What The Shoppes At Farmers Hardware does

The Shoppes At Farmers Hardware operates CITIBET88, an online gambling aggregator platform that serves Indonesian and Southeast Asian adult consumers (18+) across at least 10 gambling verticals: slots, live casino, sportsbook, online lottery (togel), virtual racing, crash games, arcade, poker, and cockfight (sabung ayam). The platform integrates content from 40+ third-party game providers, including tier-one studios such as Pragmatic Play, PG Soft, Jili, Habanero, and MicroGaming, and resells/aggregates them within a unified account, wallet, and bonus system. It also hosts provider-run tournament series with combined prize pools in the billions of Indonesian Rupiah.

On the technology side, CITIBET88 is a web and mobile-first platform with three access channels: a desktop browser interface, an Android application distributed via QR-code-scannable APK (with a 32-bit fallback), and a Telegram bot (cb88_nxbot) that enables OTP-based login via WhatsApp and in-chat gameplay. Payment processing is handled through NXPAY, supporting 40+ Indonesian payment methods including virtual accounts across major banks (BCA, BNI, BRI, Mandiri), e-wallets (OVO, DANA, GoPay, ShopeePay, LinkAja), and QRIS, with stated deposit processing in approximately one minute and withdrawal in approximately three minutes. The platform is available in 14+ languages and is geo-restricted to exclude Malaysia, Singapore, Hong Kong, Cambodia, and China.

The business model is direct-to-consumer transaction-based: revenue is generated primarily through house edge on slot and live casino games, commissions on sportsbook and poker turnover, and lottery/togel margin. Additional streams include a tiered promoter program (0.25% of referred-player turnover), daily commissions paid to players (0.3-0.8% by vertical) that drive retention, and loyalty points redeemable for game credit. The legal entity is based in Manila, Philippines, and claims to hold a PACGOR (Philippine Amusement and Gaming Corporation) gaming license, which is used as a trust signal in its primary Indonesian market where most online gambling activity is unlicensed.

Name

The Shoppes At Farmers Hardware

Legal name

CITIBET88

Website

https://shoppesatfarmers.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Online gambling aggregator platform serving Indonesian and Southeast Asian consumers, integrating 40+ game providers across slots, live casino, sportsbook, lottery, and other verticals via web, Android APK, and Telegram. Operated under CITIBET88 with PACGOR license.

Ownership category

akta.pro rank

Product category

Online Gambling & iGaming Aggregation

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN), Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG)

Keywords

• Online gambling platform
• Casino game aggregation
• Sports betting services
• Slot machine gaming
• Live dealer casino

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Slot Machine Revenue (House Edge / Take Rate): CITIBET88 operates as an online casino aggregator earning revenue through house edge on slot games. The platform displays winner amounts in IDR, indicating transaction-volume-based revenue generation.
2. Live Casino Revenue: Revenue from live dealer casino games including Baccarat, Roulette, and others through house commission (commission-based model visible in BACCARAT BERUNTUN promo noting 'meja Commission (Potongan Meja)').
3. Sportsbook Wagering: Revenue from sports betting on global sporting events and e-sports, with approximately 10,000 sports events offered monthly across multiple sportsbook providers (SBO Sportsbook, Saba Sportsbook, BTi Gaming, WBet, CMD, IM Sportsbook, UMbet).
4. Promotor/Referral Program: Referral commission program where promoters earn 0.25% of downline total turnover. No deposit required to become a promoter. Payment tiers range from Rp 2,500 for Rp 1,000,000 in downline TO, up to Rp 50,000,000 for Rp 20,000,000,000 in downline TO.
5. Togel (Lottery): Online lottery/togel services through Nex4D provider, offering lottery-style games with large prize payouts.
6. Cockfight (Sabung Ayam) Betting: Cockfighting betting platform through GA28, SV388, and WS168 providers, with 5% cashback promotional incentive.
7. Crash Games and Arcade: Crash game betting (Aviator, Gemini, InOut) and arcade games with associated house edge revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CITIBET88 is an iGaming aggregator platform that provides Indonesian and Southeast Asian adult consumers access to slots, live casino, sportsbook, lottery, crash games, arcade, poker, and cockfight betting under one unified account. The platform aggregates 40+ third-party game providers and 40+ domestic payment methods, accessible via desktop web, Android APK, and Telegram bot. Indonesian Rupiah is the sole settlement currency.

Product overview

CITIBET88 is an online gambling and sports betting platform operated by The Shoppes At Farmers Hardware. The platform is built as a web and mobile-first product offering a unified account system across multiple gaming verticals: Slots (featuring games from Pragmatic Play, PG Soft, JILI, Habanero, MicroGaming, and 40+ other providers), Live Casino (baccarat, roulette, and dealer games via ION Casino, PP Casino, Evo Gaming, SA Gaming), Sportsbook (approximately 10,000 monthly sporting events through SBO, Saba, BTi, CMD providers), Togel lottery (Nex4D), Race betting (MarbleX), Crash games (Aviator, Gemini), Arcade games (MM Tangkas), Poker (Balak Play, 9Gaming), and Cockfight betting (GA28, SV388, WS168). Users can access the platform via desktop browser, Android APK, or Telegram bot, with IDR as the sole currency. The platform integrates with NXPAY for payment processing and supports dozens of Indonesian banks and e-wallets for deposits and withdrawals.

Differentiator

Problem solved

Functional benefit

Products and services

• Slots Online slot machine games aggregating titles from 40+ providers, offered to registered adult consumers in Indonesia and Southeast Asia via desktop and mobile.
• Live Casino Real-time live dealer casino games including Baccarat, Roulette, and other table games streamed to registered adult consumers.
• Sportsbook (Olahraga) Online sports wagering covering approximately 10,000 monthly sporting events across global leagues and e-sports through multiple sportsbook providers.
• Togel (Lottery) Online lottery and numbers betting games with daily draws and large prize offerings powered by Nex4D.
• Crash Game Crash-style betting games including Aviator, Gemini, and InOut where players wager on multiplier outcomes.
• Poker Online poker games and tournaments powered by Balak Play and 9Gaming providers.
• Arcade Arcade-style casual gaming titles including MM Tangkas and other casual games.
• Sabung Ayam (Cockfight) Online cockfight (Sabung Ayam) betting offered through providers GA28, SV388, and WS168.
• Race Virtual horse racing and marble racing games including MarbleX virtual marble racing.
• CITIBET88 Mobile App (Android APK) Android mobile application that provides full platform access on Android devices with APK-exclusive promotional incentives.
• Telegram Gaming (cb88_nxbot) Telegram bot enabling OTP-based login and in-chat gameplay on the Telegram messenger platform without browser or APK.

Quantifiable outcome

• Average deposit processing time of 1 minute and withdrawal processing of 3 minutes
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Pragmatic PlaycoreTechnology or IntegrationCITIBET88 integrates Pragmatic Play's full game portfolio including slot games, live casino (PP Live Casino), and virtual sports. Pragmatic Play provides major tournament series on the platform including the Rp 88 billion Daily Wins Mega Gacor Season 4 and the Gacor Festival. Pragmatic Play powers the Jackpot Play feature on the platform.
• PG SoftcoreTechnology or IntegrationPG Soft provides its full mobile-optimized slot game library to CITIBET88. The platform runs a dedicated PG Soft Gacor Fiesta 2026 tournament series and offers an 8% deposit bonus exclusively for PG Soft games.
• JilicoreTechnology or IntegrationJili provides slot games to the platform including Fortune Garuda, Storm of Seth 2, and others. CITIBET88 hosts Jili's Daily Gacor Wins tournament and Jackpot Legend event with Rp 16 billion in total jackpot prizes across MINI, MINOR, MAJOR, and GRAND levels.
• MicroGamingcoreTechnology or IntegrationMicroGaming provides its slot game library including Kpop Hunter Zeus, Mahjong MaxWin, Phoenix Blaze, and others. Platform hosts the MicroGaming Zeus X Kpop Demon Hunter Gacor MaxWin tournament and cash drop series with Rp 400 million in prizes.
• HabanerocoreTechnology or IntegrationHabanero provides its portfolio of slots and gaming content to CITIBET88 including Koi Gate, Hot Hot Nexus, and other titles. Featured as a regular game provider in the slots catalog.
• FastSpincoreTechnology or IntegrationFastSpin provides its slot game library. The platform hosts FastSpin's Festival Bonus Musim Panas and Balapan Untuk Sang Juara tournament series with accumulated turnover-based rewards.
• BTi Gaming (BTi Sports)majorTechnology or IntegrationBTi Gaming provides sports betting content to CITIBET88. The platform runs BTi's Piala Dunia Usai, Keseruan Baru Dimulai promotion offering Rp 18 free bets to randomly selected players who bet on World Cup matches.
• CMD368majorTechnology or IntegrationCMD368 provides sportsbook and e-soccer betting content to CITIBET88. Platform runs CMD's Pestapora Piala Dunia 2026 promotion with lottery-style prizes based on weekly betting volume on World Cup and E-Soccer games.
• Slot88coreTechnology or IntegrationSlot88 provides slot games to the platform and co-branded with Pragmatic Play for the SLOT88 X PP Gacor Festival Slot VIP Tournament with Rp 150 million in prizes. Features exclusive slot titles.
• Nex4DmajorTechnology or IntegrationNex4D provides online lottery (togel) services to CITIBET88, powering the lottery vertical with daily draws and large prize offerings.
• Nexus Payment (NXPAY)coreTechnology or IntegrationNXPAY (nxpay.online) provides payment gateway infrastructure enabling the platform's 40+ payment methods including virtual accounts, e-wallets, QRIS, and bank transfers. Responsible for deposit processing averaging 1 minute and withdrawal processing averaging 3 minutes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dafabet: Dafabet is an established Asia-facing online gambling operator offering sportsbook, casino, poker and games — comparable in product portfolio, target market (Asian bettors) and multi-channel (desktop/mobile) distribution, though operating at meaningfully larger scale and with disclosed regulated licensing.
• 1xBet: 1xBet is a global iGaming operator aggregating sportsbook, casino, slots, live dealer, poker and lottery with extensive payment-method coverage — comparable in aggregator breadth and multi-vertical single-wallet experience, though 1xBet targets global markets while CITIBET88 is regionally focused on SEA.
• W88: W88 is a Vietnam and SEA-headquartered iGaming operator aggregating slots, live casino, sportsbook and lottery from tier-1 providers — directly comparable to CITIBET88 in multi-vertical structure, regional focus and reliance on aggregator-style content partnerships.
• 22Bet: 22Bet operates a multi-vertical online gambling platform (sportsbook, casino, live dealer, virtuals) covering Asian and emerging markets — comparable in product mix, payment-method breadth and reliance on aggregator-style game-provider integrations.
• MelBet: MelBet is a multi-vertical iGaming operator with sportsbook, casino and live dealer offerings in Asian and emerging markets — comparable in aggregator-driven product catalogue, payment-method breadth and self-serve onboarding mechanics.
• Fun88: Fun88 is an Asia-focused iGaming brand offering sportsbook, casino, slots and lottery under a TGP-affiliated aggregator setup — comparable in regional targeting, vertical mix and reliance on white-label/aggregator infrastructure, with comparable reliance on promoter networks in SEA.
• BK8: BK8 is a Southeast Asia-focused iGaming operator offering slots, live casino, sportsbook and 4D lottery under a multi-vertical aggregator model targeting Indonesian, Malaysian, Thai and Vietnamese players — directly comparable in product breadth, regional targeting and multi-payment-method onboarding.

Broad incumbents

• SBOBET: SBOBET is a major Asia-headquartered online sportsbook and gaming operator with broader regulated-market reach — overlapping with CITIBET88 on sportsbook vertical via the SBO provider integration, but operating at significantly larger and more established scale.

Emerging players

• MostBet: MostBet is an emerging multi-vertical iGaming operator with sportsbook and casino products in Asian and CIS markets — partially overlapping with CITIBET88 in product mix and emerging-market focus, though smaller in SEA-specific localization.
• Leon Bet: Leon Bet is an emerging iGaming operator offering sportsbook and casino verticals — partially overlapping with CITIBET88 in aggregator-style multi-vertical structure and emerging-market focus, but with materially less depth in SEA localization and Indonesian payment infrastructure.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-shoppes-at-farmers-hardware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shoppes At Farmers Hardware