Shopping Cerrado

What Shopping Cerrado does

Shopping Cerrado is a regional shopping mall inaugurated in April 2016 in the Aeroviário sector of Goiânia, Goiás, Brazil, administered by Grupo Odilon Santos, a Goiano operating company with over 87 years of regional history. The property spans 28,000 m² across three floors and houses approximately 140 stores, including anchor tenants C&A, Renner, Riachuelo, Magazine Luiza, McDonald's, O Boticário, and a Cinépolis cinema described as the most modern in the city. The mall serves general consumers and families in the Goiânia metropolitan area and broader Goiás region with a mix of fashion, electronics, food & beverage, beauty, services, entertainment, and community programming.

The business model is anchored in retail mall leasing — recurring rental income from a diversified tenant base — supplemented by parking fees (fixed R$9.00 per 12-hour period), the freemium Clube de Vantagens loyalty club, the freemium Club Cinépolis cinema program, a free coworking space, free Wi-Fi, and a dense calendar of in-mall events (Taurus Festival, Arraiá Chei de Amor, MiauDote pet adoption, Expedição Parques GO). Distribution is entirely physical: a single brick-and-mortar destination complemented by a content-based website, WhatsApp customer service, and social channels. No e-commerce, marketplace, mobile app, API, or proprietary technology platform is operated by the mall. Reported 2024 figures (per Colla Varejo research) include 3.1 million+ visitors and total tenant sales of R$193.9 million, with an average ticket of R$457.19 per visitor.

Technology and AI capabilities are minimal and non-differentiated. The digital stack consists of standard off-the-shelf components — a WordPress-style website, Google reCAPTCHA on the contact form, WhatsApp communication, a QR-code parking payment system, and external ticketing integrations (ingresso.com, cinepolis.com.br). No AI/ML features, proprietary models, or data flywheel mechanisms are disclosed. Compliance is limited to declarative LGPD (Brazilian data protection) statements.

Name

Shopping Cerrado

Legal name

Shopping Cerrado

Website

https://shoppingcerrado.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Shopping Cerrado is a regional shopping mall in Goiânia, Brazil, operated by Grupo Odilon Santos, housing ~140 stores across 28,000 m². It serves Goiânia-area consumers and families with retail, dining, cinema, leisure amenities, and community events, generating revenue primarily through tenant leasing and parking.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Department Stores (455110), General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311), Retail-Variety Stores (5331)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

akta.pro secondary industry

Neighborhood Variety & Convenience Variety Stores (CRAGAJAC)

Keywords

• Shopping mall operations
• Retail leasing
• Entertainment centers
• Consumer retail
• Mixed-use property

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Mall Leasing: Shopping Cerrado generates revenue by leasing retail space to tenants including fashion retailers, beauty brands, electronics stores, restaurants, and service providers. Anchor tenants include C&A, Renner, Riachuelo, Magazine Luiza, McDonald's, and O Boticário.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Shopping Cerrado is a regional enclosed shopping mall in Goiânia, Goiás, Brazil, that leases retail space to approximately 140 stores across three floors (28,000 m² total area) and operates ancillary paid services including a Cinépolis cinema, food court, coworking space, GO Games entertainment center, paid parking, and a Clube de Vantagens loyalty program. It offers visitors a curated mix of fashion, electronics, dining, leisure, and family-oriented amenities, including pet-friendly access, Espaço Família, and Track Cerrado running route.

Product overview

Shopping Cerrado is a regional shopping mall operated by Grupo Odilon Santos in Goiânia, Goiás. The mall offers a diverse portfolio of retail stores, restaurants, entertainment services, and community events. Core offerings include approximately 140 stores across fashion, electronics, health, and services, complemented by the Cinépolis cinema and various leisure facilities. The mall provides additional services including free coworking space, Wi-Fi, family support facilities, pet-friendly access, and parking. Its loyalty ecosystem includes Club Cinépolis for cinema rewards and Clube de Vantagens for shopping benefits. The mall hosts regular events including BBQ festivals, children's activities, holiday camps, pet adoption drives, and promotional campaigns. Recent additions include Track Cerrado (running track) and GO Games entertainment center. The property positions itself around accessibility, nature integration, and Goiania community identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopping Cerrado Mall (Retail Leasing) Leased retail space across three floors totaling 28,000 m², housing approximately 140 stores in categories including fashion, electronics, food, services, and leisure. Targeted at retail tenants and consumer shoppers in Goiânia and Goiás.
• Cinépolis Cinema Multi-screen movie theater operated by Cinépolis as an anchor tenant, selling movie tickets to mall visitors and members of the Club Cinépolis loyalty program.
• Clube de Vantagens (Benefits Club) Free loyalty program that offers members promotional discounts and exclusive benefits from participating tenant stores and the mall itself. Available to individual consumers and households who register.
• Club Cinépolis Loyalty Program Loyalty program associated with the Cinépolis cinema at the mall, offering movie-related benefits to registered members.
• GO Games Entertainment Center On-site indoor games and entertainment venue for families and children visiting the mall.
• Coworking Space Shared workspace located inside the mall for freelancers, remote workers, and small teams visiting or working near Shopping Cerrado.
• Paid Parking Service Paid on-site parking facility for shoppers and visitors using QR-code-enabled payment.
• Food Court Multi-floor food court area inside the mall housing food and beverage tenants serving mall visitors.

Quantifiable outcome

• 3.1 million+ visitors and R$193.9 million in total sales in 2024 (per Colla Varejo research)
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• SEMAD – Secretaria de Estado de Meio Ambiente e Desenvolvimento Sustentável de GoiásminorStrategic or Co-development Partner · 18 October 2025SEMAD partnered with Shopping Cerrado to host the Expedição Parques GO – Edição Cerrado, an immersive environmental education experience featuring a 5D cinema, interactive spaces about the Cerrado biome, and activities for school groups. Held from October 18 to November 16, 2025 at the mall.
• Abrigo dos Animais RefugadosminorGTM or Marketing Partner · 22 February 2025The Abrigo dos Animais Refugados NGO regularly partners with Shopping Cerrado to host pet adoption events (MiauDote), where rescued dogs and cats are made available for adoption. Multiple editions have been held at the mall, including the 7th edition in February 2025 and the 9th edition in April 2025.
• APCAM – Associação dos Portadores de Câncer de MamaminorGTM or Marketing Partner · 9 October 2024Shopping Cerrado partnered with APCAM to host the Loja Rosa initiative, a breast cancer awareness and fundraising effort featuring handmade crafts for sale, educational groups, a photo exhibition, and a collection point for scarves, external breast prostheses, and hair donations. Held from October 9 to 27, 2024.
• Grupo Odilon SantoscoreStrategic or Co-development Partner · 1 January 2016The Shopping Cerrado is currently administered by Grupo Odilon Santos, a pioneering company in the Goiás market with more than 87 years of history. Grupo Odilon Santos is the operating company responsible for the management and administration of the shopping center, from its inauguration in April 2016.
• CinépoliscoreChannel Partner/ Reseller/ DistributorCinépolis operates the cinema within Shopping Cerrado, described as the most modern cinema in the city. The partnership includes a loyalty program (Club Cinépolis) with exclusive benefits for members including discounted tickets, cashback, and birthday rewards.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buriti Shopping: Regional mall located in Aparecida de Goiânia within the greater Goiânia metro, serving the same Goiânia/Goiás catchment with a similar mix of fashion anchors, cinema, food court, and family services.
• Pátio Brasil Shopping: Regional shopping center in Brasília with a similar mid-market positioning, anchor-tenant mix (fashion, electronics, cinema, F&B), and community-event programming that targets families in a Brazilian capital-region catchment.
• Flamboyant Shopping Center: The flagship regional shopping mall in Goiânia, Goiás, operating a comparable multi-category retail and entertainment format with similar anchor-tenant strategies (fashion, electronics, cinema, F&B). Directly competes with Shopping Cerrado for the same Goiânia metro catchment.

Broad incumbents

• Multiplan: Brazil's largest publicly listed shopping mall operator, with a portfolio of 20+ regional malls including locations in Goiânia. Comparable as a multi-format regional mall operator and provides a public-market benchmark for rental economics and NOI yields.
• Iguatemi Group: Operator of premium and upper-mid regional malls across Brazil, including shopping destinations in Goiânia. Comparable as a regional mall operator with similar tenant-mix and asset-management approach, though skewed to higher-income catchments.
• BR Malls: Brazilian shopping mall operator with a portfolio of regional centers, comparable in business model (rental income, percentage-of-sales rent, mall management services) to a single-asset operator like Shopping Cerrado.

Regional players

• ParkShopping: Regional shopping center in Brasília with similar multi-category positioning, anchor-tenant mix, and family-oriented amenities. Comparable as a regional mall serving a Brazilian capital-region catchment.
• Anashopping: Regional shopping center in Anápolis, Goiás, operating in the same Goiano market with a comparable mix of mid-market retail anchors, cinema, and food court offerings. Closest same-state competitor outside the Goiânia metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnx8dzoO1bidphLZ4qR-LzA
• Facebookfacebook.com/ShoppingCerrado
• Instagraminstagram.com/shoppingcerrado
• LinkedInlinkedin.com/company/shoppingcerrado

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping Cerrado