Buriti Shopping

What Buriti Shopping does

Buriti Shopping is a privately-held regional enclosed shopping center located in Aparecida de Goiânia, state of Goiás, Brazil, inaugurated in 1996 and operated under the legal entity BURITI PARTICIPAÇÕES E EMPREENDIMENTOS LTDA. It is the third-largest shopping center in the state of Goiás and serves consumers across the Aparecida de Goiânia and Greater Goiânia region. The property comprises 195 stores (including 10 anchor tenants: C&A, Renner, Riachuelo, Marisa, Americanas, Kalunga, Vapt Vupt, Moviecom, Smart Fit and Stilo A), 26 food establishments with 800+ food court seats, a 6-screen cinema complex operated by Cinemark and Moviecom (offering 2D, 3D, XD and D-BOX formats), 2,027+ parking spaces (with 680 covered), and ancillary services such as Vapt Vupt government services, banks, pharmacies and a Petfriendly policy. Total built area is 98,929 m² with 40,545 m² of gross leasable area on a 67,678 m² site at Av. Rio Verde, Vila São Tomaz.

The mall is developed, administered and commercialized by Terral Shopping Centers (the strategic operating parent), with co-management by the Condomínio do Buriti Shopping property entity and the Associação dos Lojistas do Buriti Shopping tenant association. The technology stack is conventional commercial real estate infrastructure: free WiFi via Zoox (which captures user data for marketing), security cameras with 30-day retention, a mobile app ("Tem Vantagem Buriti" / "Buriti Shopping Tem Vantagem") that enables CPF-linked invoice registration, promotions and digital parking payment, plus ancillary services (EV charging, valet parking, free stroller/wheelchair loans, baby changing, lost-and-found). LGPD compliance is documented with a Central de Privacidade.

Buriti Shopping's business model is anchored in retail tenant leasing (base rent plus percentage rent on tenant sales), supplemented by cinema revenue share, tiered parking fees (free for the first 15 minutes, then R$6–R$19 for cars, with R$25 valet), advertising and media-space commercialization, event and brand-activation revenue (e.g., Arraia Buriti, Cozinha de Chef), and parking and service fees. Marketing is multi-channel (Facebook, Instagram, email newsletter, in-mall digital signage, press via Kasane Comunicação Inteligente), with promotional mechanics driving measurable foot traffic via the loyalty app. Customer segments are horizontal: mass-market families and general consumers in Greater Goiânia on the demand side, and national/regional retail, F&B, cinema and service brands on the supply side. Daily traffic signals are strong: 50,000+ vehicles on surrounding avenues and 70,000+ people passing through the adjacent Terminal Cruzeiro.

Name

Buriti Shopping

Legal name

BURITI PARTICIPAÇÕES E EMPREENDIMENTOS LTDA.

Website

https://buritishopping.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Buriti Shopping is a privately-held regional enclosed shopping center in Aparecida de Goiânia, Goiás, Brazil. Founded in 1996 and the third-largest mall in the state, it operates 195 stores, 26 food outlets, a 6-screen Cinemark cinema, and 2,000+ parking spaces serving Greater Goiânia consumers under management by Terral Shopping Centers.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Full-Line Traditional Department Stores (CRAGAAAA)

Keywords

• Shopping mall operations
• Retail tenant leasing
• Cinema entertainment services
• Mall parking services
• Consumer loyalty programs

Headquarters

HQ city

Aparecida de Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Retail Tenant Leasing: Primary revenue from leasing mall space to retail tenants including anchor stores (C&A, Renner, Riachuelo, etc.), specialty stores, and kiosks. Rental structure includes base rent plus percentage rent based on sales.
2. Parking Services: Fee-based parking with tiered pricing: free first 15 minutes, then R$6-19 depending on duration. Valet service at R$25 flat rate. Motorcycle parking from R$7.
3. Cinema Operations: Revenue share from Moviecom/Cinemark cinema complex with 6 screens including 3D, XD, and D-BOX formats. Ticket pricing R$21-58 depending on format and time slot.
4. Advertising and Media Spaces: Mall advertising, digital signage, and media space commercialization within common areas and corridors.
5. Event and Promotion Spaces: Revenue from promotional events, seasonal campaigns (Arraia Buriti), and brand activations in mall common areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Buriti Shopping is a regional shopping center in Aparecida de Goiânia, Goiás, operating as a one-stop destination for retail, dining, entertainment, and consumer services. The property houses 195 retail stores (including 10 anchor stores), a 26-operator food court with 800+ seats, a rooftop dining area (Terraço Buriti), a 6-screen cinema complex with premium formats, and over 2,500 parking spaces with valet and EV charging.

Product overview

Buriti Shopping is a regional shopping center (inaugurated 1996) located in Aparecida de Goiânia, Goiás—Brazil's third-largest mall in the state. The offering combines physical retail (195 stores including 10 anchor stores), entertainment (6-screen Cinemark cinema with XD and D-BOX formats), and dining (food court with 800+ seats and Terraço rooftop area). A loyalty ecosystem includes the Tem Vantagem app and Clube de Benefícios for promotions and receipt tracking with CPF. Amenities span parking (2,500+ spaces with valet and EV charging), accessibility services (wheelchair/stroller loans, family restrooms), and pet-friendly policies. The mall is administered by Terral Shopping Centers.

Differentiator

Problem solved

Functional benefit

Brands

• Buriti Shopping Tem Vantagem: Mobile application and loyalty program allowing customers to register purchases with CPF and participate in promotions and sweepstakes.

Products and services

• Cinema (Cinemark / Moviecom) 6-screen movie theater complex offering 2D, 3D, XD, and D-BOX motion seating premium formats, with ticket prices ranging from R$21 to R$58 depending on format, day, and time slot. Operated by Cinemark and Moviecom within Buriti Shopping premises for visitors and the local population.
• Parking (Estacionamento) Parking facility for cars and motorcycles with 2,027+ spaces (680 covered). Tiered pricing: first 15 minutes free; 16 minutes to 4 hours priced from R$6 to R$19; over 4 hours R$2 per additional 30 minutes. Two parking spaces include free EV charging stations. Targeted at mall visitors.
• Valet Parking Premium valet parking service at flat R$25 per stay, accessed via the José Leandro entrance in the laranja parking area. Targeted at mall visitors seeking convenience.
• Praça de Alimentação (Food Court) Food court with 800+ seats featuring 26 food establishments including major fast food chains, restaurants, confectioneries, and ice cream shops. Targeted at mall visitors and local families seeking dining options.
• Terraço Buriti (Rooftop Dining) Rooftop dining area with restaurants including Outback and Camarada Camarão. Terraço Buriti receipts earn 3x loyalty points in the Tem Vantagem program. Targeted at visitors seeking sit-down restaurant dining.
• Tem Vantagem Buriti Loyalty Program Customer benefits club and mobile application enabling CPF-linked invoice registration, promotional campaign participation, exclusive discounts, and receipt-based sweepstakes entries. Available on Google Play Store and Apple App Store. Targeted at registered Buriti Shopping consumers.
• Retail Space Leasing (Lojas) Retail space leasing program offering 195 storefronts including 10 anchor locations (C&A, Renner, Riachuelo, Marisa, Kalunga, Vapt Vupt, Americanas, Smart Fit, Moviecom, Stilo A) across 40,545 m² gross leasable area. Rental structure includes base rent plus percentage rent based on sales. Targeted at national and regional retail brands seeking mall presence in Goiás.
• Accessibility and Family Services Bundle of free services including wheelchair loan (manual and motorized, up to 120kg capacity), stroller loan for children up to two years/15kg, baby changing rooms (Fraldário), family restrooms, and free portable phone charger loans. Targeted at elderly visitors, disabled visitors, families with young children, and general mall visitors.
• Free WiFi Internet Service Complimentary wireless internet access for visitors during mall operating hours, provided by Zoox technology infrastructure. Targeted at mall visitors needing connectivity.
• Event and Promotion Spaces Commercialization of mall common areas and corridors for promotional events, seasonal campaigns, and brand activations. Targeted at brands and agencies seeking physical activation venues in the regional mall.

Quantifiable outcome

• 30 years of continuous operation and growth
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Terral Shopping CenterscoreOthersShopping center developer, administrator, and commercial manager. Responsible for development, administration, and commercialization of Buriti Shopping. Terral has 20+ years of experience in shopping center management and operates multiple shopping centers in Brazil.
• ZooxcoreTechnology or IntegrationWiFi infrastructure provider for shopping center wireless internet. Zoox collects user data (name, email, social network, phone, birth date) for WiFi access and provides network across multiple Zoox-administered venues.
• CinemarkcoreChannel Partner/ Reseller/ DistributorCinema operator with 6 screens including 3D, XD, and D-BOX premium formats. Operates movie theater complex within Buriti Shopping premises.
• MoviecomcoreChannel Partner/ Reseller/ DistributorCinema operator providing movie programming and ticket sales at Buriti Shopping. Part of Ap de Goiânia cinema operations.
• Tem Vantagem Buriti (Clube de Benefícios)coreGTM or Marketing PartnerLoyalty and benefits program partnership. Allows customers to register purchases with CPF for promotional campaigns, earn rewards, and access exclusive offers. Drives customer engagement and foot traffic.
• Kasane Comunicação InteligenteminorGTM or Marketing PartnerPress and communications agency managing media relations for Buriti Shopping. Handles inquiries about events and campaigns. Contact: (62) 3945-7396.
• Buriti Shopping LojistascoreChannel Partner/ Reseller/ DistributorAssociation of mall merchants (Associação dos Lojistas do Buriti Shopping) and individual store operators forming the tenant base of 195 stores including anchors C&A, Renner, Riachuelo, and specialty retailers.
• Condomínio do Buriti ShoppingcoreOthersProperty condominium entity managing the shopping center property and common areas in conjunction with Buriti Participações e Empreendimentos.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flamboyant Shopping Center: Largest and most prominent shopping center in the Goiânia metropolitan area, serving the same regional catchment as Buriti Shopping with a similar mix of national anchor tenants, cinema, and food court. Direct competitor for consumer wallet share in Greater Goiânia.
• Goiânia Shopping: Established shopping center serving Goiânia city proper with comparable multi-category retail, dining, and entertainment mix. Direct regional competitor in the same metropolitan retail market.
• Passeio das Águas Shopping: Newer-generation regional shopping center in the Goiânia metropolitan area. Competes directly with Buriti Shopping for middle-class shoppers, anchor tenants, and specialty retail leasing in the same catchment.

Broad incumbents

• Ancar Ivanhoe Shopping Centers: Brazilian shopping mall developer and operator managing a multi-property portfolio. Comparable asset-management structure to Buriti Shopping's relationship with Terral, with similar mix of anchor leasing and specialty retail.
• Multiplan: Brazil's largest shopping mall operator with a national portfolio of high-ABL malls. Comparable business model (leasing + services) and operates at greater scale and geographic diversification than Buriti Shopping.
• Iguatemi S.A. Brazilian shopping center operator and developer with premium urban malls across major Brazilian cities. Comparable ABL-scale assets, anchor-tenant strategy, and revenue model focused on high-end retail and experience-based dining/entertainment.
• Allos (Aliansce Sonae): Major Brazilian shopping center REIT formed from the merger of Aliansce and Sonae. Operates a diversified national mall portfolio with similar revenue mix (rent, parking, media) and serves as a comparable publicly-traded benchmark.

Others

• Terral Shopping Centers: Buriti Shopping's parent administrator and commercial manager with 20+ years of experience operating multiple Brazilian malls. Comparable operator in mall administration, leasing, and commercialization services rather than as a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BuritiShopping
• Instagraminstagram.com/buritishopping
• LinkedInlinkedin.com/company/buriti-shopping

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buriti Shopping