STW
STW (Shop The World) operates a cross-border e-commerce marketplace aggregating 50M+ imported products across electronics, fashion, home goods, and furniture, serving individual consumers and bulk buyers across 184+ countries through localized storefronts in 12+ regions.
- Company typePrivate
- Founded-
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What STW does
STW E-Commerce Private Limited, doing business as Shop The World (STW), is a Mumbai-headquartered cross-border e-commerce marketplace founded in 2015 that aggregates 50M+ imported products across electronics, fashion, home & kitchen, beauty, sports, and furniture categories for global consumers and bulk buyers. The platform is built around localized domain storefronts spanning 12+ countries/regions — India, USA, Canada, Mexico, Brazil, UAE, KSA, Australia, Singapore, EU, Qatar, and UK — and claims to serve customers in 184+ countries, with physical offices in Mumbai (HQ), Charlotte (NC, USA), and Dubai (UAE). Core platform capabilities include multi-currency pricing (INR-denominated on the Indian storefront), country-of-origin filtering (India, USA, China), EMI financing integration via EZPay (powered by Bajaj Finserve), WhatsApp-based customer support, and a bulk order inquiry channel for B2B buyers. International fulfillment is coordinated through logistics partnerships with Blue Dart, DHL, FedEx, UPS, and Aramex.
STW firmographics
Firmographics- Name
- STW
- Legal name
- STW E-COMMERCE PRIVATE LIMITED
- Website
- https://shoptheworld.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- STW (Shop The World) operates a cross-border e-commerce marketplace aggregating 50M+ imported products across electronics, fashion, home goods, and furniture, serving individual consumers and bulk buyers across 184+ countries through localized storefronts in 12+ regions.
- Ownership category
- akta.pro rank
STW industry classification
Industry- Product category
- Cross-border E-commerce Marketplace
- NAICS
- Retail Trade (44-45)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Cross-border Marketplaces (Multi-seller) (CRAFAJAA)
- akta.pro secondary industry
- Cross-border Import/Export Generalist Marketplaces (CRAFAAAE)
Keywords
Where STW is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
STW business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Product Sales (Marketplace): STW operates as a cross-border e-commerce marketplace selling products directly to consumers. Revenue is generated through product margins on sales across categories including electronics, fashion, home & kitchen, beauty, sports, and furniture sourced from India, USA, and internationally.
- EMI Financing Facilitation: STW offers EMI financing through EZPay integration, generating revenue through financing facilitation or associated transaction processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
STW product offering
Product offeringCore offering
STW (Shop The World) operates a cross-border e-commerce marketplace that aggregates more than 50 million products from sellers in India, the United States, and China and sells them to consumers in 184+ countries through 12+ localized storefronts. Orders are fulfilled via international shipping partners (Blue Dart, DHL, FedEx, UPS, Aramex), and consumers can pay via standard checkout or through EZPay EMI financing backed by Bajaj Finserve.
Product overview
Shop The World is a global e-commerce marketplace platform operating as a single unified marketplace where customers can browse and purchase from a vast catalog of 50 million+ imported products sourced from 184+ countries. The platform offers diverse product categories including electronics (smartphones, cameras, accessories), fashion, home & kitchen appliances, sports & outdoors gear, imported furniture, and more. Key products featured include iQOO and OnePlus smartphones, Apple accessories, Blink security cameras, ROVE dash cams, ECOVACS robot vacuums, Samsung appliances, and specialized items like FS optical transceivers. The platform integrates EZPay for EMI payment options and offers products shipped from India, USA, and other countries with delivery through logistics partners like Blue Dart, DHL, FedEx, UPS, and Aramex.
Differentiator
Problem solved
Functional benefit
Products and services
- Shop The World Cross-Border Marketplace Platform A multi-country online marketplace that lets individual consumers browse and purchase more than 50 million products sourced from India, USA, and China, with localized storefronts, international checkout, and cross-border delivery to 184+ countries.
- EZPay EMI Consumer Financing An installment-based payment option offered at checkout that allows consumers to split the cost of higher-value imported purchases into monthly payments, integrated into the marketplace through Bajaj Finserve.
Quantifiable outcome
- 50M+ imported products available across the platform
- +2 more outcomes
Companies that use STW
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
STW technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
STW partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EZPaycoreEZPay powers EMI (equated monthly installment) financing on the STW platform, enabling customers to purchase high-value products through installment payments. The service is available at ezpay.shoptheworld.in and supports easy EMIs for product purchases.
- Blue DartminorBlue Dart is a logistics partner for domestic (India) shipping and delivery of products ordered through the STW platform.
- DHLminorDHL provides international express shipping and logistics for cross-border deliveries from the USA and other origins to customers globally.
- FedExminorFedEx handles international logistics and freight forwarding for cross-border shipments across STW's global operations.
- UPSminorUPS provides international shipping and logistics services for STW's cross-border e-commerce operations.
- AramexminorAramex handles international logistics and cross-border delivery services for STW, particularly in the Middle East and Asia-Pacific regions.
- Bajaj FinservecoreBajaj Finserve provides financing terms and conditions (T&C) referenced for the EMI financing program on STW, enabling installment payment options for customers.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
STW competitors and assessment
Company assessmentDirect peers
- Banggood: Banggood is a China-based cross-border marketplace selling electronics, fashion, and home goods to consumers in 100+ countries with integrated logistics — directly comparable to STW's marketplace model and category mix.
- Ubuy: Ubuy is a Kuwait-headquartered cross-border marketplace shipping to 180+ countries with strong presence in India, UAE, and Saudi Arabia — closely overlapping STW's geographic and product strategy for imported consumer goods.
Broad incumbents
- AliExpress: AliExpress is Alibaba's cross-border marketplace connecting Chinese sellers to global buyers across 200+ countries, the dominant benchmark in cross-border e-commerce that STW competes against on price and assortment.
- eBay International Shipping: eBay's cross-border marketplace and Global Shipping Program handle imports/exports across 190+ countries, anchoring the cross-border secondary-market category that STW also targets.
- Amazon Global Store: Amazon's Global Store enables cross-border purchases of imported products with localized fulfillment — a broad incumbent whose scale, Prime logistics, and authorized brand relationships dwarf STW but define the same market.
Regional players
- IndiaMART: IndiaMART is India's largest B2B marketplace connecting buyers and sellers across categories — comparable to STW's India-anchored bulk-order/B2B channel strategy and domestic seller ecosystem.
- noon: noon is a Middle East-focused e-commerce platform operating in UAE, KSA, and Egypt with marketplace and logistics infrastructure — directly comparable to STW's UAE, KSA, and Qatar storefront strategy.
Emerging players
- Geekbuying: Geekbuying is a niche cross-border marketplace focused on gadgets, electronics, and 3D printing products shipped globally — comparable to STW on the curated electronics-cross-border playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
STW social profiles
Digital presenceSTW financial estimates
Financial estimateRevenue estimate
Valuation estimate
STW leadership team
Management profileNumber of profiles
STW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STW
What does STW do?
STW (Shop The World) operates a cross-border e-commerce marketplace that aggregates more than 50 million products from sellers in India, the United States, and China and sells them to consumers in 184+ countries through 12+ localized storefronts. Orders are fulfilled via international shipping partners (Blue Dart, DHL, FedEx, UPS, Aramex), and consumers can pay via standard checkout or through EZPay EMI financing backed by Bajaj Finserve.
Is STW a public or private company?
STW is a private company. It is classified as unknown and is currently operating.
When was STW founded?
STW was founded in -1. It employs 11 to 50 people.
Where is STW based?
STW is headquartered in Mumbai, India, in the Asia region.
How does STW make money?
Two revenue lines are on record. Product Sales (Marketplace) is the primary driver. The others are EMI Financing Facilitation.
Who are STW's main competitors?
Direct peers on record are Banggood and Ubuy. Broad incumbents are AliExpress, eBay International Shipping and Amazon Global Store. Regional players are IndiaMART and noon. Geekbuying is listed as an emerging player.
Does STW have an API?
No public API is recorded for STW.
What industry is STW in?
STW's product category is Cross-border E-commerce Marketplace. Its primary akta.pro industry code is CRAFAJAA, Cross-border Marketplaces (Multi-seller), with a secondary code of CRAFAAAE, Cross-border Import/Export Generalist Marketplaces. Its NAICS code is 44-45 and its SIC code is 5331.