What Shoptime.com does

Shoptime.com is a Brazilian home shopping brand that historically operated independently and is associated with the Americanas corporate ecosystem, though the provided source material contains no direct ownership or operating details for Shoptime.com specifically. The aggregated data describes a VTEX-based e-commerce platform (Americanas.com.br) selling consumer products across more than 8 categories — including Mercado (grocery), Climatização (air conditioning), Celulares (smartphones), Eletrodomésticos (home appliances), Informática (computing), Áudio e Vídeo, Eletroportáteis (portable electronics), and Móveis (furniture) — to individual Brazilian consumers across all regions of Brazil via CEP-based regional delivery calculation.

The platform's underlying technology stack is VTEX enterprise e-commerce CMS with iOS and Android mobile applications, integrated payment systems supporting PIX instant transfers, credit cards, and gift cards, and promotional mechanics including 14% PIX cash discounts, installment plans up to 12x interest-free, progressive volume discounts ("Leve mais, pague menos"), free shipping programs, and a loyalty program (Cliente A) backed by a proprietary credit card (Cartão Cliente A). Distribution is omnichannel: owned e-commerce storefront, mobile app, physical retail store pickup network (nossas-lojas) with 2-hour same-day collection, and a televised shopping channel (Ofertas da TV).

The business model combines four revenue streams — direct retail product sales (one-time transactions), marketplace commissions from third-party sellers (transaction fees), advertising and promotional fees from brands and sellers, and credit card interchange plus revolving balance interest from Cartão Cliente A. Customer acquisition is driven by SEO, paid digital marketing, sales events (Saldão, Oferta do Dia), discount coupons, loyalty program engagement, and televised shopping broadcasts. Pricing is not publicly disclosed at the SKU level, but promotional and installment mechanics are heavily marketed. Shoptime.com itself reports 37 employees, suggesting a thin operating entity; however, no standalone financial, management, or ownership data is available in the source material.

Name

Shoptime.com

Website

https://shoptime.com

Company type

Private

Headcount range

11–50 employees

Short description

Shoptime.com is a Brazilian retail brand associated with the Americanas ecosystem. Reported at 37 employees, it operates without standalone financial, ownership, or management data in the available sources, though surrounding platform signals indicate omnichannel retail with e-commerce, physical store pickup, mobile app, and televised shopping.

Ownership category

akta.pro rank

Product category

Online Retail Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

akta.pro secondary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

Keywords

• E-commerce marketplace
• Online retail platform
• Consumer electronics retail
• Omnichannel retail
• Home shopping

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales (Retail): Direct retail sales of consumer products across multiple categories including electronics, appliances, furniture, groceries, and smartphones through owned e-commerce platform and physical stores.
2. Marketplace Commission: Third-party sellers operate on the platform, with Americanas earning commission on transactions through marketplace model.
3. Advertising and Promotional Fees: Fees charged to brands and sellers for featured placements, promotional campaigns, and advertising visibility within the platform.
4. Credit Card (Cliente A): Proprietary credit card offering generating interchange fees and interest income from revolving balances.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Shoptime.com operates a Brazilian e-commerce marketplace selling consumer products across multiple categories including electronics, home appliances, smartphones, furniture, computing, audio/video, and groceries. The platform combines an online marketplace (Americanas.com.br) with mobile shopping applications, physical store pickup locations, and a televised shopping channel. The company also offers a proprietary loyalty program (Cliente A), branded credit card, and gift cards as complementary financial and engagement services.

Product overview

Americanas is a major Brazilian e-commerce marketplace operating as a single unified platform (Americanas.com.br) with multiple complementary services. The core offering is the marketplace featuring products across 10+ categories (Mercado/Grocery, Climatização/Air Conditioning, Celulares/Smartphones, Eletrodomésticos/Home Appliances, Informática/Computing, Áudio e Vídeo/Audio-Video, Eletroportáteis/Portable Electronics, Móveis/Furniture). The platform extends its core e-commerce functionality with a mobile app, proprietary credit card (Cartão Cliente A), gift cards, a loyalty program (Cliente A), fast delivery and in-store pickup services (Entrega Rápida), various promotional mechanisms (Saldão sales events, Oferta do Dia daily deals, Achadinhos bargains, Desconto Progressivo volume discounts, PIX payment discount, discount coupons), and a store locator for physical locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Americanas Marketplace

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VTEXcoreTechnology or IntegrationE-commerce platform infrastructure provider powering Americanas.com.br website with product catalog, search, checkout, and order management capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magazine Luiza (Magalu): Magalu is a major Brazilian omnichannel retailer combining a nationwide physical store network with e-commerce and a third-party marketplace. Its store-as-pickup-point model and broad general-merchandise assortment make it the closest omnichannel comparable to the Americanas platform.
• Shopee Brazil: Shopee is a Southeast-Asian-origin marketplace that has scaled rapidly in Brazil with low prices and aggressive seller incentives. It competes head-on with the Americanas marketplace on assortment, promotional intensity, and lower-income consumer segments.
• Submarino: Submarino is a long-running Brazilian online general-merchandise retailer historically part of the same B2W/Americanas group. It overlaps heavily on assortment, electronics, and media-driven promotions, making it a directly comparable store-format peer.
• Mercado Livre: Mercado Livre is the leading e-commerce marketplace in Brazil and Latin America, operating a combined marketplace and payments (Mercado Pago) model. It directly competes with the Americanas platform on assortment, marketplace commissions, and consumer mindshare in Brazilian online retail.
• Casas Bahia: Casas Bahia is a major Brazilian general-merchandise retailer historically focused on electronics and home appliances, with a strong installment-financing model. It directly competes on electronics, appliances, and consumer credit offerings.
• Amazon Brazil: Amazon Brazil operates a marketplace and first-party retail across electronics, home goods, and general merchandise in Brazil, with Prime logistics. It is a direct marketplace competitor and a long-term threat to share across all major product categories.

Emerging players

• Netshoes: Netshoes is a Brazilian sports-focused e-commerce retailer with apparel, footwear, and equipment. It overlaps with the Americanas platform in adjacent general-merchandise categories and shares the same Brazilian consumer base, though narrower in focus.
• Shein: Shein is a fast-fashion cross-border marketplace with growing Brazilian presence and a strong mobile-first promotional model. While narrower in category (fashion-focused), it competes for the same Brazilian consumer wallet share and is reshaping marketplace dynamics.

Broad incumbents

• AliExpress: AliExpress, owned by Alibaba, is a cross-border marketplace with growing Brazilian consumer reach through aggressive pricing. It competes in cross-border general merchandise and forces domestic players to defend on price and shipping speed.
• Via Varejo (now part of Grupo Casas Bahia): Via Varejo operates the Casas Bahia and Ponto brands — Brazilian electronics and appliance specialty retailers with installment financing and large physical footprints. They compete with the Americanas platform on electronics, appliances, and consumer credit.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shoptime.com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoptime.com