SHOWCASE THE STREET
Showcase the Street is a Dundee-based registered Scottish charity operating a multi-service community hub offering dance classes, a VR arcade, indoor 3G football pitches, creative space, and party packages for local families, children, schools, and community groups in Tayside.
- Company typePrivate
- Founded2014
- HeadquartersDundee, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SHOWCASE THE STREET does
Showcase the Street is a registered Scottish charity (SCO 35025) founded in 2014, operating a multi-service community facility from Manhattan Works, Dundonald Street, Dundee. The organisation provides affordable access to dance, technology, sport, and creative arts under one roof, serving primarily local families, children and young people (ages 3-18), schools, sports teams, and community groups in the Tayside region.
The core product portfolio consists of four service lines: Showcase Dance (instruction in Street, Musical Theatre, Ballet, and Acro/Jazz for ages 3-18 across Dundee, Tayport, Fowlis, Inchture, and Kirriemuir); Showcase Tech Hub (a VR arcade and interactive gaming experience centre, also used for educational school sessions and tech-themed parties); physical facilities for hire (two large dance studios, two indoor 3G football pitches of 38m x 19m each, and a configurable meeting/party room); and the Glam Hub creative space for fashion, design, and arts-based activities. Bundled children's party packages (Football, Tech Hub, Studio, Glam Hub) at £120-£150 sit alongside the regular programming. Technology is limited to consumer-grade VR hardware, gaming consoles, interactive air hockey, and the 3G pitch infrastructure — no proprietary software, AI, or platform technology is evidenced.
The business model is a mix of subscription-style dance class fees, usage-based facility hire (£20-£50 per hour depending on facility, user type, and time), and one-off party-package pricing. Go-to-market is community-led: word-of-mouth, school partnerships, organic social media (Facebook, Twitter, Instagram), and self-serve online booking via ezfacility and class4kids platforms. With only 7 employees, the operation is small-scale, locally concentrated, and not VC-backed; revenue is generated for charitable purposes rather than shareholder return, and no funding rounds, M&A, or institutional investment are disclosed.
SHOWCASE THE STREET firmographics
Firmographics- Name
- SHOWCASE THE STREET
- Legal name
- Showcase the Street
- Website
- https://showcasethestreet.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Showcase the Street is a Dundee-based registered Scottish charity operating a multi-service community hub offering dance classes, a VR arcade, indoor 3G football pitches, creative space, and party packages for local families, children, schools, and community groups in Tayside.
- Ownership category
- akta.pro rank
SHOWCASE THE STREET industry classification
Industry- Product category
- Community Recreation Facilities
- NAICS
- Dance Companies (71112), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Youth/Student & Community Dance Recitals (MPAGADAI)
- akta.pro secondary industries
- Local Community & Multi-Category Fairs (MPAGAFAO), General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where SHOWCASE THE STREET is headquartered
LocationHeadquarters
- HQ city
- Dundee
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SHOWCASE THE STREET business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dance Classes: Dance instruction fees for children and youth ages 3-18 across multiple locations including Dundee, Tayport, Fowlis, Inchture, and Kirriemuir. Classes include Street, Musical Theatre, Ballet, and Acro/Jazz styles.
- Facility Hire - Studios: Revenue from hiring 2 large dance studios for one-off (£25/hour) or regular bookings (£20/hour). Spaces suitable for dance, children's classes, and community group meetings.
- Facility Hire - 3G Sports Pitches: Rental income from 2 indoor 3G football pitches. Pricing varies by user type: youth teams/off-peak at £35/hour, weekend at £40/hour, adult peak at £50/hour. Pitches can be hired individually or combined for larger events.
- Facility Hire - Meeting/Party Room: Meeting room hire at £20/hour, configurable for various seating arrangements and activities including school groups, drama classes, team meetings, and children's classes.
- Party Packages: Four party options: Football Party (£120 for 2 hours), Tech Hub Party (£150 for 2 hours, max 15 people), Studio Party (£40/hour, min 2 hours), and Glam Hub Party (£150 for 10 people). Includes dedicated party hosts.
- Glam Hub Activities: Fashion and design creative space hire for arts-based activities and crafting sessions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Studio Hire - One-off booking |
| Usage-based | Pay-as-you-go | Studio Hire - Regular booking |
| Usage-based | Pay-as-you-go | 3G Football Pitch - Youth/Off-peak |
| Usage-based | Pay-as-you-go | 3G Football Pitch - Weekend |
| Usage-based | Pay-as-you-go | 3G Football Pitch - Adult Peak |
| Usage-based | Pay-as-you-go | Meeting Room Hire |
| Unit Pricing | Pay-as-you-go | Football Party Package |
| Unit Pricing | Pay-as-you-go | Tech Hub Party Package |
| Unit Pricing | Pay-as-you-go | Studio Party Hire |
| Unit Pricing | Pay-as-you-go | Glam Hub Party Package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SHOWCASE THE STREET product offering
Product offeringCore offering
Showcase the Street is a registered Scottish charity that runs a multi-purpose community hub in Dundee delivering dance instruction for ages 3-18 (Street, Musical Theatre, Ballet, Acro/Jazz), a VR arcade called Showcase Tech Hub, two indoor 3G football pitches, dance studios, meeting rooms, and a Glam Hub creative space for fashion, design, and arts activities. Services include regular weekly classes, community facility hire, school tech sessions, and children's party packages across Football, Tech Hub, Studio, and Glam Hub formats.
Product overview
Showcase the Street is a registered charity operating as a multi-service community facility in Dundee. The organization offers a portfolio of distinct services: Showcase Dance provides dance education across multiple styles for children and young people; the Showcase Tech Hub operates as a VR arcade and technology centre offering gaming, education sessions, and tech-themed parties; and facilities include dance studios, 3G football pitches, meeting rooms, and the Glam Hub creative space. The organization also offers party packages for children's celebrations including Football, Tech Hub, Studio, and Glam Hub party options. All services are available for community hire alongside regular weekly activities.
Differentiator
Problem solved
Functional benefit
Brands
- Showcase Tech Hub: Virtual reality arcade and technology experience centre offering VR, gaming, and technology-based entertainment and education.
- Showcase Dance
- Glam Hub
Products and services
- Showcase Dance Dance instruction program offering Street, Musical Theatre, Ballet, and Acro/Jazz classes for ages 3-18 across Dundee, Tayport, Fowlis, Inchture, and Kirriemuir, promoting fitness, inclusion, and creative expression.
- Showcase Tech Hub (VR Arcade) Virtual reality arcade and technology experience centre offering the latest VR games and experiences, state-of-the-art gaming consoles, interactive air hockey, and sand pit activities for casual visitors, school sessions, and tech-themed parties.
- Dance Studios Hire Two large dance studios available for one-off (£25/hour) or regular (£20/hour) bookings, suitable for dance classes, children's activities, and community group meetings.
- 3G Football Pitches Hire Two indoor 3G football pitches measuring 38m x 19m each with shock pad underlay, available for hire individually or combined; £35/hour youth/off-peak, £40/hour weekends, £50/hour adult peak.
- Meeting and Party Room Hire Flexible meeting room available for daily hire at £20/hour, configurable for school groups, drama classes, team meetings, children's classes, musical theatre rehearsals, and community group activities.
- Glam Hub Creative Space Hire Versatile creative space for fashion and design, crafting, and arts-based activities, also serving as the venue for Glam Hub parties.
- Football Party Package Two-hour children's party package including pitch hire and party room for up to 20-25 attendees, priced at £120, with dedicated party hosts.
- Tech Hub Party Package Two-hour VR arcade hire with party hosts for up to 15 people, priced at £150, including party area for food and drinks and personalized invitations.
- Studio Party Hire Dance studio available for party hire at £40/hour with a 2-hour minimum, recommended for up to 40 attendees.
- Glam Hub Party Package 1.5-hour glamour session with activities and games for 10 people, priced at £150.
Companies that use SHOWCASE THE STREET
Customer profileSegments5 records
Ideal customer profiles4 records
SHOWCASE THE STREET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SHOWCASE THE STREET partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Dundee Primary SchoolscorePartnership with local Dundee primary schools to deliver engaging Tech Hub sessions. The arcade serves as a dynamic learning tool, enhancing the curriculum, supporting engagement, and bringing class projects to life through VR and gaming experiences.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
SHOWCASE THE STREET competitors and assessment
Company assessmentBroad incumbents
- Pineapple Dance Studios: Established London-based dance studio offering studio hire and classes across multiple styles. Comparable as a dance studio hire competitor, though at much larger scale and concentrated in London.
- David Lloyd Leisure: Premium UK family fitness and racquets club operator offering studios, sports facilities, and children's programming. Comparable as a multi-service family/community leisure operator, though at significantly larger scale and price point.
- Everyone Active: Major UK leisure trust operating community leisure centers with sports halls, studios, and group classes. Comparable as a multi-activity community leisure facility operator, though with public-sector trust governance.
- Better (GLL): UK leisure trust operating community leisure facilities including sports halls, studios, and classes. Comparable as a multi-activity community leisure provider, though operating as a social enterprise/charity like Showcase the Street.
Emerging players
- The Creation Station: UK franchise offering creative arts and crafts activities for children including party packages. Comparable to the Glam Hub creative space and Glam Hub Party offering for children's creative entertainment.
- Jump Inc / Flip Out: UK trampoline and active entertainment park operator offering party packages and group bookings. Comparable as a children's party venue operator competing for the same family/entertainer customer segment.
Direct peers
- Sandbox VR: Operator of premium location-based VR entertainment venues offering group immersive experiences and parties. Directly comparable to Showcase Tech Hub as a VR/arcade competitor, though at larger scale and broader geographic footprint.
- Immotion Group: Operator of out-of-home VR entertainment experiences in shopping centers and family entertainment venues. Comparable as a location-based VR/immersive entertainment operator, though more commercial and listed.
- DNA VR: UK-based VR arcade and experience center offering VR gaming, parties, and group bookings. Closely matches the Showcase Tech Hub model in product offering, target customer (families, parties), and venue-based delivery.
- Goals Soccer Centres: UK operator of small-sided football and indoor 3G pitch facilities for hire, leagues, and parties. Directly comparable to Showcase the Street's 3G football pitch hire and Football Party offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SHOWCASE THE STREET social profiles
Digital presenceSHOWCASE THE STREET financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHOWCASE THE STREET leadership team
Management profileNumber of profiles
SHOWCASE THE STREET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHOWCASE THE STREET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHOWCASE THE STREET
What does SHOWCASE THE STREET do?
Showcase the Street is a registered Scottish charity that runs a multi-purpose community hub in Dundee delivering dance instruction for ages 3-18 (Street, Musical Theatre, Ballet, Acro/Jazz), a VR arcade called Showcase Tech Hub, two indoor 3G football pitches, dance studios, meeting rooms, and a Glam Hub creative space for fashion, design, and arts activities. Services include regular weekly classes, community facility hire, school tech sessions, and children's party packages across Football, Tech Hub, Studio, and Glam Hub formats.
Is SHOWCASE THE STREET a public or private company?
SHOWCASE THE STREET is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SHOWCASE THE STREET founded?
SHOWCASE THE STREET was founded in 2014. It employs 1 to 10 people.
Where is SHOWCASE THE STREET based?
SHOWCASE THE STREET is headquartered in Dundee, United Kingdom, in the Europe region.
How does SHOWCASE THE STREET make money?
Six revenue lines are on record. Dance Classes are the primary driver. The others are facility Hire - Studios, facility Hire - 3G Sports Pitches, facility Hire - Meeting/Party Room, party Packages and glam Hub Activities.
Who are SHOWCASE THE STREET's main competitors?
Broad incumbents on record are Pineapple Dance Studios, David Lloyd Leisure, Everyone Active and Better (GLL). Emerging players are The Creation Station and Jump Inc / Flip Out. Direct peers are Sandbox VR, Immotion Group, DNA VR and Goals Soccer Centres.
Does SHOWCASE THE STREET have an API?
No public API is recorded for SHOWCASE THE STREET.
What industry is SHOWCASE THE STREET in?
SHOWCASE THE STREET's product category is Community Recreation Facilities. Its primary akta.pro industry code is MPAGADAI, Youth/Student & Community Dance Recitals, with a secondary code of MPAGAFAO, Local Community & Multi-Category Fairs. Its NAICS code is 71112 and its SIC code is 7900.