SHOW
SHOW was an EU Horizon 2020-funded research project that deployed 72 automated vehicle demonstrators across more than 20 European cities, generating real-world operational data on shared, connected, and electrified urban mobility for public transport operators, municipalities, and policy-makers.
- Company typePrivate
- Founded2020
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SHOW does
SHOW was an EU Horizon 2020 research and innovation project (Grant Agreement No 875530) that operated from January 2020 to September 2024, focused on advancing shared, connected, and electrified automated mobility solutions across European urban environments. Coordinated by the International Association of Public Transport (UITP) in Brussels, the consortium comprised 66 partners from 13 EU countries and executed 72 automated vehicle demonstrators across more than 20 cities, transporting 166,383 passengers and handling 5,457 units of goods through pilot deployments. Core outputs included the SHOW Dashboard, a Simulation Suite, a CCAM Marketplace, a Policy Support Tool, a podcast series, and a Citizen Engagement Platform.
The project served public transport operators, municipalities, and policy-makers seeking validated frameworks for deploying cooperative, connected, and automated mobility (CCAM) at urban scale. Its business model was based entirely on non-dilutive public R&D funding from the European Commission under Horizon 2020, rather than commercial revenue generation. Outputs were designed as open assets — policy recommendations, training materials, technical standards contributions, and reusable datasets — intended to lower barriers for follow-on commercialization by industry partners and public authorities.
Leadership comprised Dr. Henriette Cornet (Project Coordinator at UITP), Dr. Evangelos Bekiaris (Technical Manager), and Dr. Nikolaos Tsampieris (Dissemination Manager). The project built an international stakeholder ecosystem through the SHOW Stakeholder Forum, partner pilots, and formal cooperation with institutions in the United States, South Korea, Australia, China, Japan, Singapore, and Taiwan. As a Horizon 2020 instrument with a defined end date, SHOW formally concluded in September 2024 with its Final Event in Tampere, Finland.
SHOW firmographics
Firmographics- Name
- SHOW
- Legal name
- SHOW (SHared automation Operating models for Worldwide adoption) - EU Horizon 2020 Research Project under Grant Agreement No 875530
- Website
- https://show-project.eu
- Company type
- Private
- Founded year
- 2020
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- SHOW was an EU Horizon 2020-funded research project that deployed 72 automated vehicle demonstrators across more than 20 European cities, generating real-world operational data on shared, connected, and electrified urban mobility for public transport operators, municipalities, and policy-makers.
- Ownership category
- akta.pro rank
SHOW industry classification
Industry- Product category
- Connected and Cooperative Automated Mobility (CCAM) Research and Urban Pilot Demonstrations
- NAICS
- Convention and Trade Show Organizers (561920), Support Activities for Road Transportation (4884)
- SIC
- Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industries
- Transportation, Logistics & Mobility Shows Organizers (THAHABAL), Transit, Traffic & Mobility Data Platforms (BPAMANAH)
Keywords
Where SHOW is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices7 records
Markets served
SHOW business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- EU Horizon 2020 Research Funding: SHOW received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 875530. The project ran from January 2020 to September 2024 (57 months). This is a publicly funded research project, not a commercial enterprise.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SHOW product offering
Product offeringCore offering
SHOW is an EU Horizon 2020 funded research project that deployed shared, connected, and electrified automated vehicles in real-life urban demonstrations across more than 20 European cities over 24 months, integrating automated shuttles, buses, robotaxis, and delivery robots into public transport, Demand-Responsive Transport (DRT), Mobility as a Service (MaaS), and Logistics as a Service (LaaS) schemes. The project delivered open-access tools and outputs including the SHOW Dashboard for data exchange, the SHOW Simulation Suite for digital-twin testing of CCAV algorithms, the CCAM Marketplace for stakeholder knowledge sharing, the SHOW Policy Support Tool for regulatory frameworks, and citizen engagement and podcast activities.
Product overview
SHOW (SHared automation Operating models for Worldwide adoption) is a European Union Horizon 2020 funded research project focused on deploying shared, connected, and electrified automated vehicles in urban transport. Rather than a single software product, SHOW operates as a coordinated initiative that brings together 66 partners across 13 EU countries to conduct real-life urban demonstrations with over 72 automated vehicles. The project offers a suite of tools including the SHOW Dashboard for data monitoring, the SHOW Simulation Suite for virtual testing, the CCAM Marketplace for stakeholder engagement, and the Policy Support Tool for regulatory guidance. Citizen engagement is facilitated through surveys, ideathons, and hackathons, while the SHOW Podcast provides outreach through expert interviews. The demonstrations span multiple service models including public transport, demand-responsive transport (DRT), Mobility as a Service (MaaS), and Logistics as a Service (LaaS).
Differentiator
Problem solved
Functional benefit
Products and services
- Real-Life Urban Demonstrations Live pilots of automated vehicles integrated with public transport, Demand-Responsive Transport (DRT), Mobility as a Service (MaaS), and Logistics as a Service (LaaS) in real urban environments, deployed for cities, public transport operators, and technology partners across Europe.
- SHOW Simulation Suite Digital twin and simulation environment for testing Connected and Cooperative Automated Vehicle (CCAV) algorithms, analysing traffic scenarios, and scaling results for impact assessment, covering street-level (vehicle behaviour, VRU interaction) and city-level simulations for researchers, cities, and AV technology providers.
- SHOW Dashboard Open data platform enabling seamless data exchange between automated vehicles, operators, and cities, providing centralized monitoring and access to data from SHOW pilot demonstrations across European cities.
- SHOW CCAM Marketplace Marketplace platform connecting stakeholders in the Connected and Cooperative Automated Mobility ecosystem, facilitating knowledge exchange, solution sharing, and collaboration among cities, operators, OEMs, and technology providers.
- SHOW Policy Support Tool Policy recommendations and support tool providing regulatory frameworks and guidance related to automated mobility deployment, designed for cities, national authorities, and EU policymakers.
- SHOW Podcast - "Automated Mobility: The People Behind the Wheel" Podcast series hosted by Project Coordinator Dr. Henriette Cornet featuring interviews with project partners, industry experts, and automated mobility thought leaders, distributed on Podbean, Apple Podcast, Google Podcast, Spotify, TuneIn, and Amazon Music.
- SHOW Citizen Engagement Platform Platform for citizen engagement activities including pre-acceptance and demo user surveys, ideathons, hackathons, focus groups, and citizens' dialogues led by the European Passengers' Federation to gather user feedback on automated mobility services across pilot sites.
Quantifiable outcome
- 166,383 passengers transported across automated vehicle demonstrations
- +4 more outcomes
Companies that use SHOW
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
SHOW technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
SHOW partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- UITP (International Association of Public Transport)coreProject coordinator of SHOW. UITP leads the consortium management, coordinates stakeholder engagement, and promotes SHOW as a holistic solution for sustainable urban mobility. Dr. Henriette Cornet serves as Project Coordinator.
- CERTH/HIT (Centre for Research and Technology Hellas / Hellenic Institute of Transport)coreTechnical and Innovation Manager of SHOW, led by Dr. Evangelos Bekiaris. Responsible for overseeing technical progress, pilot organization (Trikala Satellite, Thessaloniki Follower), AI services development, and stakeholder needs coordination.
- BestmilecoreFleet orchestration platform provider contributing to Work Package on System Architecture. Platform operates DRT fleet of Turin satellite pilot, planning, launching, and optimizing fixed-route and demand-responsive transportation services with autonomous vehicles.
- VIRTUAL VEHICLE Research (VIF)coreLeader of Work Package 10 on simulation activities and Graz demonstration site. Conducts simulations for algorithm testing, pushing limits of CCAV testing, scaling results for impact assessment, and simulating network effects of pilot vehicles.
- SitowisecoreNordic expert coordinating Finnish activities and Satellite site activities. Develops digital twin for planning, simulating, and testing automated transport services. Lead for Tampere automated feeder transport to tramline.
- AustriaTechcoreLeader of Austrian mega site on national level and Work Package on legal and ethical aspects for AVs on public roads. Focuses on pilot deployment, legal framework understanding, and preparing legal basis for real-life operations.
- Sensible 4coreFinnish autonomous driving software company providing all-weather autonomous vehicles (Dawn) for Tampere pilot. Focus on year-round operation including challenging winter conditions, standardization, and legislation preparation.
- IrizarcoreSpanish bus manufacturer adapting Irizar ie bus platform from fully electric urban bus to fully electric autonomous urban bus. Integrates acquisition, perception, control, and actuation systems for autonomous operation.
- CDV (Transport Research Centre, Czech Republic)coreDemo site leader for Brno satellite site in Czech Republic. Deployed first automated vehicles on Czech roads including two RoboShuttles and one RoboTaxi. Led by Marek Vanžura, Head of Autonomous Driving Department.
- TransdevcorePublic transport operator partner in Navetty project, deploying first fully driverless automated shuttles in Europe in Yvelines, France. Partnered with VEDECOM, EasyMile, and ArianeGroup.
- VEDECOMcoreResearch institute partner in Navetty project for first fully driverless automated shuttles in Europe. Contributed to deployment of three automated shuttles operating fully autonomously without on-board supervisor.
- EasyMilecoreAutonomous vehicle technology provider partnering in Navetty project. Three automated shuttles deployed in Yvelines, France, operating fully driverless in real-life situations under normal traffic conditions.
- European Passengers' Federation (EPF)coreLeads users' engagement and co-creation activities in SHOW. Responsible for user acceptance surveys, customized engagement strategies, Ideathons, Hackathons, and focus groups across all pilot sites.
- AIT (Austrian Institute of Technology)coreWP8 leader focusing on interrelation of CCAM with physical and digital infrastructure. R&D activities regarding infrastructure requirements for safe and sustainable automated driving.
- YapecoreGreek autonomous delivery robot manufacturer. Yape robots deployed in Trikala for Christmas letter delivery to Santa, newspaper and small package delivery from suppliers to local stores in pedestrian areas.
- EMT Madrid (Empresa Municipal de Transportes)coreHosted 3rd Pan-European Workshop and demo launch of automated bus pilot at EMT bus depot. Key public transport operator in Madrid mega site demonstration.
- VUB MOBI (Vrije Universiteit Brussel)coreProfessors Lieselot Vanhaverbeke and Evy Rombaut lead impact assessment using M3ICA methodology for multi-layer impacts of AVs on micro and macro levels.
- e-TrikalacorePartner in Trikala satellite site with ICCS and University of Genova. Deploys Yape delivery robots and automated passenger vehicles in Greek city.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
SHOW competitors and assessment
Company assessmentDirect peers
- EVENTS (EU H2020 project): EU Horizon 2020 project focused on real-life testing of electric light-duty automated vehicles in urban and rural settings. Direct peer in scope and methodology within the same CCAM call, also feeding into the AUTOMATE cluster alongside SHOW.
- MODI: EU Horizon 2020 project demonstrating connected and automated logistics solutions (LaaS) including last-mile delivery — directly overlapping with SHOW's logistics and Yape delivery-robot use cases in Trikala. Comparable H2020 CCAM demonstration model.
- Hi-Drive: EU Horizon Europe flagship CCAM project testing automated driving across more than 1,500 drivers in real traffic across Europe. Closely comparable in scope, funding level, consortium model, and demonstration-heavy methodology to SHOW, and part of the same AUTOMATE cluster policy advocacy.
- L3Pilot: EU Horizon 2020 project piloting SAE Level 3 automated driving functions with around €36M of EU funding across 34 partners and 11 European countries. Highly comparable consortium-based AV demonstration model preceding SHOW in the same H2020 CCAM call family.
- ENSEMBLE: EU Horizon 2020 platooning project demonstrating multi-brand truck platooning across European corridors. Comparable as a sibling H2020 CCAM flagship with similar consortium structure, demonstration-led methodology, and contribution to EU AV harmonisation policy.
Emerging players
- EasyMile: French autonomous-shuttle technology provider deployed in SHOW's Navetty project in Yvelines for Europe's first fully driverless shuttles in real traffic. Direct overlap with SHOW's vehicle demonstrator fleet and a natural commercial counterpart.
- Sensible 4: Finnish all-weather autonomous-driving software company whose Dawn platform was deployed in SHOW's Tampere pilot. Specialises in the same domain-differentiation angle (winter/autonomous operation) that SHOW used as a key use case.
- NAVYA: French autonomous shuttle manufacturer competing in the same urban AV-shuttle category as several SHOW vehicle demonstrators (EasyMile, Irizar). Comparable product offering and target customers (cities, transit operators).
Broad incumbents
- Mobileye: Intel-owned AV technology incumbent providing perception, mapping, and driving-policy stacks used by many global OEMs and mobility programmes. Operates broadly across AV/ADAS rather than specifically in urban shuttles, but competes for the same EU public-sector AV deployment budgets that fund SHOW-style projects.
- Aurora Innovation: US-listed autonomous-driving company commercialising the Aurora Driver across trucking and robotaxi applications. Comparable as a broad-spectrum AV incumbent shaping the regulatory and deployment landscape that SHOW-influenced EU pilots feed into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SHOW social profiles
Digital presenceSHOW financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHOW leadership team
Management profileNumber of profiles
Profiles3 records
SHOW funding detail
Funding detailFunding overview
Funding rounds
Investors
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SHOW M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about SHOW
What does SHOW do?
SHOW is an EU Horizon 2020 funded research project that deployed shared, connected, and electrified automated vehicles in real-life urban demonstrations across more than 20 European cities over 24 months, integrating automated shuttles, buses, robotaxis, and delivery robots into public transport, Demand-Responsive Transport (DRT), Mobility as a Service (MaaS), and Logistics as a Service (LaaS) schemes. The project delivered open-access tools and outputs including the SHOW Dashboard for data exchange, the SHOW Simulation Suite for digital-twin testing of CCAV algorithms, the CCAM Marketplace for stakeholder knowledge sharing, the SHOW Policy Support Tool for regulatory frameworks, and citizen engagement and podcast activities.
Is SHOW a public or private company?
SHOW is a private company. It is classified as state government owned and is currently closed.
When was SHOW founded?
SHOW was founded in 2020. It employs 11 to 50 people.
Where is SHOW based?
SHOW is headquartered in Brussels, Belgium, in the Europe region.
How does SHOW make money?
One revenue line is on record: EU Horizon 2020 Research Funding.
Who are SHOW's main competitors?
Direct peers on record are EVENTS (EU H2020 project), MODI, Hi-Drive, L3Pilot and ENSEMBLE. Emerging players are EasyMile, Sensible 4 and NAVYA. Broad incumbents are Mobileye and Aurora Innovation.
Does SHOW have an API?
No public API is recorded for SHOW.
What industry is SHOW in?
SHOW's product category is Connected and Cooperative Automated Mobility (CCAM) Research and Urban Pilot Demonstrations. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of THAHABAL, Transportation, Logistics & Mobility Shows Organizers. Its NAICS code is 561920 and its SIC code is 4700.