Shriners Children's Open
Shriners Children's Open was a PGA TOUR golf tournament held in Las Vegas from 1983-2024, operated by Shriners Sports to raise awareness and funds for the Shriners Children's nonprofit pediatric healthcare system through ticket sales, corporate sponsorships, and ESPN broadcast distribution.
- Company typePrivate
- Founded1922
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Shriners Children's Open does
Shriners Children's Open was a professional golf tournament on the PGA TOUR held annually in Las Vegas, Nevada from 1983 to 2024, spanning 41 consecutive years of operation. The tournament served as the flagship fundraising and awareness vehicle for Shriners Children's, a 501(c)(3) nonprofit pediatric healthcare system that provides specialized medical care to children regardless of a family's ability to pay or insurance status. Patient Ambassadors were prominently featured on-site and across broadcasts during tournament week to communicate the underlying charitable mission. The event concluded in 2024 after 41 years and is historically notable as the venue for Tiger Woods' first PGA TOUR victory in 1996.
The Open was a sub-brand of Shriners Sports, which now operates a diversified portfolio of charitable sporting events including the East-West Bowl (college football), College Showdown (college baseball), Clearwater Invitational (college softball), Charleston Classic (college basketball), Polynesian Bowl (high school football), Showdown at the Net (college volleyball), a Concacaf men's national team soccer partnership, and Rose Parade participation. The organization generates revenue through ticket sales (via Ticketmaster and venue box offices), corporate sponsorships (Adidas, EvoShield, Honda, Pioneer Boats/Suzuki Marine), broadcast rights distributed across the ESPN family of networks (ESPN, ESPN2, SEC Network, ACC Network, SEC Network+, ACCNX), and donor contributions. The business is event-driven, not technology-based, with no proprietary software, API, or AI/ML components.
Go-to-market is concentrated around broadcast-driven brand awareness, in-venue fan experience, and corporate sponsorship relationships. Customer segments include sports fans and the general public (event attendees and donors), corporate sponsors (seeking brand visibility and CSR exposure), and Shriners Children's patients and families (mission beneficiaries). Headquartered at 2900 Rocky Point Dr., Tampa, FL, the organization operates across North America (US, Canada, Mexico) and is owned and controlled by the Shriners fraternity through Shriners International as part of the broader Shriners Children's nonprofit healthcare system.
Shriners Children's Open firmographics
Firmographics- Name
- Shriners Children's Open
- Legal name
- Shriners Hospitals for Children
- Website
- https://shrinerschildrensopen.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shriners Children's Open was a PGA TOUR golf tournament held in Las Vegas from 1983-2024, operated by Shriners Sports to raise awareness and funds for the Shriners Children's nonprofit pediatric healthcare system through ticket sales, corporate sponsorships, and ESPN broadcast distribution.
- Ownership category
- akta.pro rank
Shriners Children's Open industry classification
Industry- Product category
- Charitable Sports Events
- NAICS
- Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Collegiate & Scholastic Tournament Organizers (MPAKADAG)
Keywords
Where Shriners Children's Open is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Shriners Children's Open business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Charitable Fundraising through Sports Events: The Shriners Children's Open and related sports events generate charitable contributions for Shriners Children's healthcare system. Revenue is derived from ticket sales, corporate sponsorships, broadcast rights, and donor contributions during tournament events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General admission and premium seating options available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Shriners Children's Open product offering
Product offeringCore offering
Shriners Children's Sports is an event-driven organization that hosts a portfolio of charitable sporting events to raise awareness and funds for the Shriners Children's healthcare system. Its flagship event, the Shriners Children's Open, was a PGA TOUR professional golf tournament held annually each October in Las Vegas, Nevada from 1983 until its conclusion in 2024. The broader portfolio includes college football, baseball, softball, basketball, and volleyball tournaments, a high school football all-star game, a Concacaf soccer partnership, and Rose Parade float participation, all benefiting Shriners Children's pediatric specialty care.
Product overview
Shriners Children's Sports operates a portfolio of charitable sporting events benefiting the Shriners Children's healthcare system. The portfolio includes the East-West Bowl (college football), College Showdown (college baseball), Clearwater Invitational (college softball), Charleston Classic (college basketball), Polynesian Bowl (high school football), Showdown at the Net (college volleyball), Concacaf soccer partnership, and Rose Parade participation. The now-concluded Shriners Children's Open was a PGA TOUR golf tournament held from 1983-2024. All events raise awareness and funds for Shriners Children's, which provides specialized medical care to children regardless of families' ability to pay.
Differentiator
Problem solved
Functional benefit
Brands
- Shriners Children's Open: A professional golf tournament on the PGA TOUR held in Las Vegas, Nevada from 1983 to 2024. The tournament benefited Shriners Children's healthcare system.
Products and services
- Shriners Children's Open A professional golf tournament on the PGA TOUR held annually each October in Las Vegas, Nevada from 1983 to 2024, supporting Shriners Children's specialized medical care for children regardless of a family's ability to pay or insurance status. Broadcast internationally to bring both professional golf and the Shriners Children's mission into millions of households; Patient Ambassadors were featured prominently during tournament week on-site, across broadcasts, and through special appearances. The tournament officially ended in 2024 after 41 years.
- East-West Bowl The nation's oldest college all-star football game played for the benefit of Shriners Children's, held at AT&T Stadium in Arlington, Texas.
- Shriners Children's College Showdown Annual college baseball tournament held at Globe Life Field in Arlington, Texas, featuring six premier NCAA Division I teams competing in a 9-game event that draws top-ranked programs and MLB scouts.
- Shriners Children's Clearwater Invitational The nation's premier early-season college softball tournament featuring 16 NCAA Division I teams at the Eddie C. Moore Complex in Clearwater, Florida, broadcast across ESPN networks. Presented by EvoShield.
- Shriners Children's Charleston Classic Elite NCAA Division I basketball tournament hosted at TD Arena in Charleston, South Carolina, featuring two four-team brackets over two days, benefiting Shriners Children's.
- Adidas Polynesian Bowl Benefiting Shriners Children's Annual high school football all-star game featuring the best talent from across the nation, held in Hawai'i during the Polynesian Football Hall of Fame Enshrinement Week, with title sponsorship from Adidas.
- Shriners Children's Showdown at the Net College volleyball tournament owned and operated by ESPN Events featuring 16 squads from ACC and SEC conferences, held at the State Farm Field House at ESPN Wide World of Sports Complex at Walt Disney World Resort in Kissimmee, Florida.
- Rose Parade Annual participation in the historic Rose Parade in Pasadena, California, featuring decorated floats tied to Shriners Children's patient care. Members of the Shriners fraternity, affiliated Masonic organizations, Shriners Children's patients, and employees help decorate the float with flowers and other natural materials; Shriners and patients serve as float riders. Presented by Honda.
Quantifiable outcome
- Almost 2 million children improved lives since 1922
- +1 more outcomes
Companies that use Shriners Children's Open
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Shriners Children's Open technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shriners Children's Open partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- ConcacafcoreShriners Children's is the official children's healthcare provider for the 2025 edition of Concacaf's premier men's national team competitions (Nations League Finals and Gold Cup). Patients celebrated as 'The Most Amazing Captains' walk onto field alongside players during pregame ceremonies.
- ESPN EventscoreESPN Events owns and operates the Showdown at the Net college volleyball tournament featuring 16 ACC and SEC squads. Events broadcast across ESPN family of networks.
- EvoShieldmajorEvoShield is the presenting sponsor of the Shriners Children's Clearwater Invitational softball tournament (Shriners Children's Clearwater Invitational Presented by EvoShield).
- Texas Rangers/REV EntertainmentcoreTexas Rangers/REV Entertainment hosts the Shriners Children's College Showdown baseball tournament at Globe Life Field in Arlington, Texas.
- TD ArenacoreTD Arena in Charleston, South Carolina serves as the venue for the Shriners Children's Charleston Classic NCAA Division I basketball tournament.
- Eddie C. Moore ComplexcoreEddie C. Moore Complex in Clearwater, Florida serves as the venue for the Shriners Children's Clearwater Invitational softball tournament.
- ESPN Wide World of Sports ComplexcoreState Farm Field House at Walt Disney World Resort in Kissimmee, Florida serves as the venue for Showdown at the Net volleyball tournament.
- Globe Life FieldcoreGlobe Life Field in Arlington, Texas serves as the venue for the Shriners Children's College Showdown baseball tournament.
- AdidasmajorAdidas is the title sponsor of the Polynesian Bowl benefiting Shriners Children's (Adidas Polynesian Bowl Benefiting Shriners Children's).
- Pioneer Boats and Suzuki MarineminorPioneer Boats and Suzuki Marine donated a boat and motor for live auction at Full Cork Press event supporting Shriners Children's. 100% of proceeds benefit Shriners Children's.
- Polynesian Football Hall of FamecoreThe Polynesian Bowl is held during the Polynesian Football Hall of Fame Enshrinement Week, featuring NFL Ambassadors and top high school football talent.
- TicketmastercoreOfficial ticketing partner for Shriners Children's Sports events including Shriners Children's Open, Charleston Classic, College Showdown, and other tournaments.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Shriners Children's Open competitors and assessment
Company assessmentDirect peers
- Cure Bowl: College football bowl game affiliated with a charitable healthcare cause. Directly comparable to East-West Bowl in combining a NCAA-sanctioned football event with a pediatric/healthcare fundraising mission.
- ESPN Events: Owns and operates college sports events (including the Shriners-affiliated Showdown at the Net) across multiple sports and conferences. Most directly comparable as a multi-event collegiate tournament operator using the same ESPN broadcast ecosystem.
- Polynesian Football Hall of Fame: Co-hosts the Polynesian Bowl during its annual Enshrinement Week in Hawaii. Directly comparable as a strategic partner running a high-school football all-star event that benefits Shriners Children's.
- Maui Invitational: Premier early-season NCAA Division I college basketball tournament. Directly comparable to the Charleston Classic as a branded, ESPN-broadcast invitational targeting top basketball programs.
- AdvoCare Invitational (formerly Old Spice Classic): ESPN Events-operated early-season college basketball tournament. Comparable to the Charleston Classic as a multi-team invitational hosted in a fixed venue and broadcast on ESPN networks.
- Boca Raton Bowl: College football bowl game. Directly comparable to East-West Bowl and Polynesian Bowl in scale, ESPN broadcast footprint, and reliance on corporate sponsorships and ticket revenue.
- Jimmy V Classic: Annual college basketball doubleheader benefiting the V Foundation for Cancer Research. Directly comparable as a cause-marketed NCAA basketball event with ESPN broadcast and corporate sponsorship focus.
Broad incumbents
- PGA TOUR: Operates the professional golf tour in which the now-concluded Shriners Children's Open competed for 41 years. Comparable as a broader organizer of high-profile charitable-affiliated golf tournaments and a former direct partner.
- Concacaf: Regional soccer governing body whose Nations League Finals and Gold Cup Shriners Children's currently sponsors as official healthcare provider. Comparable as a broader organizer of spectator sports events across the same North American geography.
- National Invitation Tournament (NIT): Long-running NCAA Division I men's basketball postseason tournament. Broadly comparable as a multi-game collegiate basketball property with national broadcast and sponsorship layers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shriners Children's Open social profiles
Digital presenceShriners Children's Open financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shriners Children's Open leadership team
Management profileNumber of profiles
Shriners Children's Open funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shriners Children's Open M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shriners Children's Open
What does Shriners Children's Open do?
Shriners Children's Sports is an event-driven organization that hosts a portfolio of charitable sporting events to raise awareness and funds for the Shriners Children's healthcare system. Its flagship event, the Shriners Children's Open, was a PGA TOUR professional golf tournament held annually each October in Las Vegas, Nevada from 1983 until its conclusion in 2024. The broader portfolio includes college football, baseball, softball, basketball, and volleyball tournaments, a high school football all-star game, a Concacaf soccer partnership, and Rose Parade float participation, all benefiting Shriners Children's pediatric specialty care.
Is Shriners Children's Open a public or private company?
Shriners Children's Open is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Shriners Children's Open founded?
Shriners Children's Open was founded in 1922. It employs 11 to 50 people.
Where is Shriners Children's Open based?
Shriners Children's Open is headquartered in Tampa, United States, in the North America region.
How does Shriners Children's Open make money?
One revenue line is on record: charitable Fundraising through Sports Events.
Who are Shriners Children's Open's main competitors?
Direct peers on record are Cure Bowl, ESPN Events, Polynesian Football Hall of Fame, Maui Invitational, AdvoCare Invitational (formerly Old Spice Classic), Boca Raton Bowl and Jimmy V Classic. Broad incumbents are PGA TOUR, Concacaf and National Invitation Tournament (NIT).
Does Shriners Children's Open have an API?
No public API is recorded for Shriners Children's Open.
What industry is Shriners Children's Open in?
Shriners Children's Open's product category is Charitable Sports Events. Its primary akta.pro industry code is MPAKADAG, Collegiate & Scholastic Tournament Organizers. Its NAICS code is 711219 and its SIC code is 7900.