What AdvoCare does

AdvoCare International, LLC is a Richardson, Texas-based direct-to-consumer nutritional supplements company that develops, manufactures, and distributes a portfolio of approximately 30 products across six functional categories: Energy (Spark® drink mixes and AdvoCare Slam® ready-to-drink shots), Gut Health (Daily Greens, Synbiotic Ultra®, Fiber, Probiotic FastMelt®), Hydration (Rehydrate® electrolyte drink mixes and Hydration+Energy), Immunity (Elderberry Gummies, Calcium+D3, ImmunoGuard™), Sports Performance (Creatine+, BodyLean25®, Arginine Extreme®), and broader Wellness (Collagen+Creatine, Sleep Gummies, MNS Delta®, V16®). The company's technical differentiation centers on proprietary multi-ingredient formulations combining vitamins, amino acids (leucine, glycine, L-alanyl-L-glutamine), probiotics (Bacillus coagulans SNZ 1969, 10 billion CFU blends), adaptogens, electrolytes in a 1:1 sodium-to-potassium ratio, and 70+-superfood complexes, with select products certified under Informed Choice & Sport for banned-substance testing. Product innovation cadence is active, with the Creatine+ launch in December 2025 and a series of limited-time Spark flavors (Snowberry in November 2025; Juicy Peach and Banana Taffy in April 2026), plus the strategic introduction of a GLP-1 Nourish & Balance Bundle targeting the weight-loss-medication user demographic.

Name

AdvoCare

Legal name

AdvoCare International, LLC

Website

https://advocare.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

AdvoCare International, LLC is a Richardson, Texas-based direct-to-consumer nutritional supplements company selling ~30 products across energy, gut health, hydration, immunity, sports performance, and wellness via its e-commerce site and a national network of independent distributors.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Children’s Vitamins & Supplements (CRADAGAJ)

Keywords

• Dietary supplements
• Nutritional products
• Sports nutrition
• Weight management
• Functional energy drinks

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: AdvoCare generates revenue through direct sales of dietary supplements, energy drinks, hydration products, gut health formulas, and wellness products to consumers via e-commerce and distributor network.
2. Distributor Network Sales: Independent distributors purchase products from AdvoCare and resell to their customers, with distributors earning commissions based on sales volume through the company's compensation plan.
3. Preferred Customer Subscriptions: Consumers can become Preferred Customers for 20% savings, subscribing to regular product deliveries through Subscribe & Save programs for recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AdvoCare develops and sells a broad portfolio of dietary supplements, functional energy drink mixes, hydration products, gut health formulas, weight management supplements, and sports performance products. Its offerings include branded lines such as Spark®, AdvoCare Slam®, Rehydrate®, Daily Greens, Synbiotic Ultra®, Creatine+, BodyLean25®, AdvoCare Slim®, and bundled programs like the 24-Day JumpStart® and GLP-1 Nourish & Balance Bundle. Products are sold direct-to-consumer through advocare.com and through a network of independent distributors in the United States.

Product overview

AdvoCare is a direct-to-consumer wellness and nutrition company offering a comprehensive portfolio of health supplements and functional products. The company operates as a platform of distinct product lines organized into categories: Energy (Spark® drink mixes and AdvoCare Slam® energy shots), Gut Health (Daily Greens, Synbiotic Ultra®, Fiber, Probiotic FastMelt®), Hydration (Rehydrate® electrolyte drinks and Hydration + Energy), Immunity (Elderberry Gummies, Calcium + D3, ImmunoGuard™), Sports Performance (Creatine+, BodyLean25®, Arginine Extreme®), and Wellness (Collagen + Creatine, Multivitamin Gummies, Catalyst®, Sleep Gummies). The portfolio also includes bundled programs like the 24-Day JumpStart® and GLP-1 Nourish & Balance Bundle. Products are sold primarily through independent distributor channels and direct online retail.

Differentiator

Problem solved

Functional benefit

Brands

• Spark®: Energy drink mix with 120mg caffeine, choline & B vitamins for focus and energy.
• AdvoCare Slam®
• AdvoCare Rehydrate®
• AdvoCare Daily Greens
• Synbiotic Ultra®
• AdvoCare Fiber
• AdvoCare Slim®
• GO MEs® Elderberry Gummies
• MNS Delta®
• V16®
• OmegaPlex®
• CorePlex®
• Calcium + D3
• AdvoCare Catalyst®
• AdvoCare Harmony®
• Probiotic FastMelt®
• Collagen + Creatine
• AdvoCare Glow® Collagen
• Joint ProMotion®
• Digest-Ease™
• AdvoCare 10-Day Reset™
• BodyLean25®
• AdvoCare Arginine Extreme®
• ImmunoGuard™
• AdvoCare Oasis®
• MNS Omni®
• C-Grams®
• ThermoPlus®
• AdvoCare Multivitamin Gummies
• AdvoCare Sleep Gummies

Products and services

• Spark® Energy drink mix providing sustained energy with 120 mg caffeine, choline, B vitamins, and amino acids; 0g sugar formula designed for focus and energy without crash or jitters, targeted at adults 18+.
• AdvoCare Slam® Ready-to-drink energy shot delivering B vitamins, over 2000mg of amino acids, 0g sugar, and 120mg caffeine; portable grab-and-go energy solution with no mixing required.
• V16® Caffeine-free energy drink with mental focus and stress-fighting adaptogens in a fizzy orange flavor for adults 18+.
• AdvoCare Slim® Weight management supplement aiding appetite control and metabolism optimization with garcinia cambogia, taurine, chromium, green coffee extract, and caffeine.
• AdvoCare Daily Greens Science-backed blend of 70+ superfoods, antioxidants, prebiotics, adaptogens, digestive enzymes, and B vitamins supporting daily energy, gut health, immune defense, and overall vitality.
• Synbiotic Ultra® Triple-action prebiotic, probiotic, and postbiotic supplement with 10 billion CFUs from 8 strains including Bacillus coagulans, supporting healthy gut function, digestion, and immune system.
• AdvoCare® Fiber

Quantifiable outcome

• Spark product has accumulated 116,332+ verified customer reviews with 4.7/5.0 rating
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• USANA Health Sciences: USANA is a publicly traded MLM nutrition and personal-care company offering vitamins, supplements, and weight-management products through a distributor network, mirroring AdvoCare's channel structure and multi-category supplement portfolio.
• Herbalife: Herbalife is a global multi-level-marketing nutrition company selling weight-management, sports nutrition, and wellness supplements through independent distributors — the closest business-model and product-category analog to AdvoCare's MLM+DTC hybrid across energy, gut health, and weight-management SKUs.
• Isagenix: Isagenix is a direct-selling nutrition company specializing in weight-management systems, meal-replacement shakes, and nutritional supplements through distributors — a direct peer to AdvoCare on the weight-management and MLM axis.
• LifeVantage: LifeVantage is an MLM supplement company focused on health and wellness products including gut health and performance nutrition, operating through independent distributors — directly comparable to AdvoCare in channel model and supplement category.
• Plexus Worldwide: Plexus is an MLM supplements brand selling gut-health, weight-management, and nutritional products through independent distributors and online — directly comparable to AdvoCare's distributor-led model and overlap on probiotics, weight management, and wellness SKUs.
• Shaklee: Shaklee is an MLM wellness company selling vitamins, supplements, and sports/weight-management products through independent distributors, comparable to AdvoCare in business model and supplement portfolio breadth.
• Nature's Sunshine Products: Nature's Sunshine is a direct-selling supplements company offering herbal, immune, gut-health, and weight-management products, providing close comparability to AdvoCare's multi-category supplement positioning and hybrid DTC/distributor model.

Broad incumbents

• GNC Holdings: GNC is a major specialty retailer of vitamins, supplements, sports nutrition, and weight-management products — a broader incumbent whose category overlap (energy, gut, immunity, sports, weight) mirrors AdvoCare's portfolio, though GNC operates primarily through physical retail rather than MLM.
• Amway: Amway is the largest global MLM with broad nutrition (Nutrilite) and wellness product lines sold through distributors. It is comparable to AdvoCare as a much larger incumbent in the same MLM supplements category, though with significantly greater scale and global reach.
• Nu Skin Enterprises: Nu Skin is a multi-level-marketing company with personal-care and nutritional supplements sold through distributors — comparable to AdvoCare in channel model and adjacent categories (wellness, anti-aging, nutrition).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/advocare
• Facebookfacebook.com/advocare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdvoCare