SHROPSHIRE HOUSING

What SHROPSHIRE HOUSING does

Connexus Homes Limited, operating as Connexus and formerly trading as Shropshire Housing, is a not-for-profit housing association formed in 2017 through the merger of Herefordshire Housing, South Shropshire Housing Association, and Meres & Mosses Housing Association. Registered with the Regulator of Social Housing (Number LH4353) and structured as a Cooperative and Community Benefit Society, Connexus provides over 10,000 affordable rented homes, Shared Ownership properties (10%-75% share purchases with subsidised rent on the remainder), a Rent to Buy transitional programme, and care and support services (including domestic abuse support, mental health support, assisted accommodation, and independent living schemes) across rural Shropshire and Herefordshire. Customer segments include affordable housing seekers, first-time buyers, leaseholders, and vulnerable populations requiring supported housing. The organisation operates a customer engagement model via panels, focus groups, surveys, and a Community Development Fund offering grants up to £3,000 to local community organisations.

Revenue is generated primarily through recurring tenant rent payments on affordable homes, supplemented by Shared Ownership ground rents and service charges (e.g., £459.66/month total cost at a 20% share purchase of 13 Chapel Road), leaseholder management fees, and referral-based care and support contracts. Distribution occurs through local-authority housing allocation partnerships, direct shared ownership marketing via website and property listings, self-service through an online customer portal (with AllPay handling payments), and referral networks for support services. The technology stack disclosed is limited — no proprietary platform or AI capability is described beyond a customer portal and WC3-compliant website. With 561 employees and annual turnover above £50m (operating surplus of £16.9m in 2024/25, up from £15.3m), the organisation is one of the largest affordable housing providers in its geography.

Strategically, Connexus is executing its 2025-2030 Corporate Plan, targeting up to 1,000 new homes by 2030 at a ~200 homes/year build pace, funded in part by the £100m of funding secured during 2024. A £10m three-year energy efficiency programme (£5.7m in 2026/27) is underway to retrofit the existing stock. The Regulator of Social Housing currently grades the group G2 (governance meets requirements), V2 (viability meets requirements), and C3 (consumer — serious failings requiring significant improvement), which is the principal area of execution risk. Leadership comprises CEO Kate Smith (appointed 2024), CFO James Taylor (appointed 2024, departing mid-2026), COO Nick Batt, and CPO Matt Pitt, with Anne Turner as Chair.

Name

SHROPSHIRE HOUSING

Legal name

Connexus Homes Limited

Website

https://shropshirehousing.org.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Connexus Homes Limited is a not-for-profit housing association providing over 10,000 affordable rented homes and shared ownership properties across rural Shropshire and Herefordshire, serving affordable housing seekers, first-time buyers, and vulnerable populations with care and support services.

Ownership category

akta.pro rank

Product category

Social Housing / Affordable Housing Services

NAICS

Rental and Leasing Services (532), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (6239)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

Keywords

• Social housing
• Affordable rented homes
• Shared ownership housing
• Supported housing services
• Housing association services

Headquarters

HQ city

Craven Arms

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Affordable Rented Housing: Providing over 10,000 affordable rented homes across Shropshire and Herefordshire. Revenue generated through tenant rent payments.
2. Shared Ownership Sales: Selling shares (10%-75%) of properties to eligible buyers through Shared Ownership scheme, combined with rent on remaining share. Properties include 2 and 3 bedroom homes available with 990-year leases.
3. Support Services: Associated support services including tenancy support, domestic abuse support, mental health support, independent living schemes, and assisted accommodation services.
4. Leaseholder Services: Services provided to leaseholders including maintenance, management fees, and service charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Connexus provides over 10,000 affordable rented homes across Shropshire and Herefordshire as a registered not-for-profit housing association. Its core offering combines Social/affordable rented housing, Shared Ownership (10%-75% share purchases with subsidised rent on the remainder), Rent to Buy transitional tenancy, and a portfolio of care and support services including domestic abuse support, mental health accommodation, independent living schemes, and assisted accommodation services.

Product overview

Connexus operates as a unified social housing platform providing affordable rented homes, shared ownership programmes, and care services across Shropshire and Herefordshire. The core offering centres on over 10,000 affordable rented homes, complemented by Shared Ownership homes enabling gradual purchase, and the Rent to Buy transitional programme. Supporting services include Tenancy Support with repairs and maintenance, Care & Support Services for vulnerable customers, and the Community Development Fund offering grants to local organisations. Customer engagement is facilitated through dedicated panels and focus groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Rented Homes Over 10,000 affordable rented homes provided across Shropshire and Herefordshire, forming the core housing offering of the association. Targeted at individuals and families seeking affordable rented accommodation in rural communities.
• Shared Ownership Homeownership programme allowing eligible buyers to purchase a share (10%-75%) of a property and pay subsidised rent on the remaining share, with option to staircase to full ownership. Properties include 2 and 3 bedroom homes with 990-year leases.
• Rent to Buy Rental programme enabling customers to rent at reduced rates while saving towards purchasing a share of their home, transitioning to Shared Ownership.
• Tenancy Support Services Comprehensive housing-related support including repairs and maintenance, safety and advice, aids and adaptations, anti-social behaviour handling, and ending tenancy assistance. For tenants of Connexus social housing.
• Care & Support Services Range of supported housing services including assisted accommodation, independent living schemes, domestic abuse support, and mental health support. Targeted at vulnerable adults, young people, and those facing domestic abuse or mental health challenges.
• Repairs & Maintenance Property maintenance services including emergency and non-emergency responsive repairs, planned improvements, and void property refurbishment for Connexus tenants.
• Community Development Fund Grant programme providing up to £3,000 to community groups and organisations supporting wellbeing, financial support, employment/skills training, and digital inclusion.
• Leaseholder Services Services provided to leaseholders including maintenance, management fees, and service charges for shared owners and leasehold property customers.

Quantifiable outcome

• 74.7% overall tenant satisfaction (2025/26)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Rural Services NetworkcoreStrategic or Co-development Partner · 1 January 2024Connexus is a member and actively collaborates with the Rural Services Network as part of its commitment to being a leading voice in rural affordable housing, advocating for rural communities.
• National Housing Federation (NHF) Rural NetworkcoreStrategic or Co-development Partner · 1 January 2024Connexus participates in the NHF Rural Network and contributes to national campaigns like Rural Housing Week, working to highlight rural affordable housing issues.
• Rural Housing AlliancecoreStrategic or Co-development Partner · 1 January 2024Connexus is a member of the Rural Housing Alliance, collaborating on campaigning for investment to maintain sustainable rural communities.
• Acuity ResearchsupportingStrategic or Co-development Partner · 1 January 2024Independent social and market research agency conducting customer satisfaction surveys and Tenant Satisfaction Measures (TSMs) on behalf of Connexus.
• Local Authorities (Shropshire and Herefordshire)coreStrategic or Co-development Partner · 1 January 2024Strong collaboration with local authorities for housing allocation, planning, and regeneration. Connexus works with local authority partners to unlock land for affordable housing development.
• Herefordshire Capital PLCcoreOthers · 1 January 2017Public limited company subsidiary (Company Registration 09279170) used for funding, compliance and investor relations requirements. Part of the Connexus Group structure.
• Floreat Living LimitedsupportingOthers · 1 January 2017Company Limited by Shares (Company Registration 10185938), part of Connexus Group structure for specific operational purposes.
• Connexus Enterprise LimitedsupportingOthers · 1 January 2017Subsidiary company (Company Registration 06178863) operating within the Connexus Group structure.
• Rise Partnership Developments LimitedsupportingOthers · 1 January 2017Subsidiary company (Company Registration 09910254) within the Connexus Group for development activities.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LiveWest: Major south-west England housing association providing affordable rented and shared ownership homes. Comparable rural/semi-rural operating geography and affordable housing focus.
• Orbit Group: Large UK housing association operating across the Midlands. Chair Anne Turner previously served as COO at Orbit. Comparable in scale, regional operating model, and focus on affordable rented housing.
• bpha: Housing association operating in the Midlands and Home Counties. CEO Kate Smith held executive positions at bpha. Comparable size, regional focus, and affordable housing model.
• Pobl Group: Wales' largest social landlord providing housing, care and support. COO Nick Batt joined Connexus from Pobl. Comparable in offering affordable housing combined with care and support services for vulnerable populations.
• Muir Group: UK housing association providing affordable rented and shared ownership homes primarily in the Midlands and North West. Non-Executive Director Philip Ingle serves on the board. Comparable scale and tenure mix.
• Platform Housing Group: Midlands-based housing association providing affordable homes and services. Non-Executive Director Helen Southwell previously served on Platform's board. Comparable scale and geographic focus in similar English regions.
• Southern Housing: Large UK housing association providing affordable rented and shared ownership homes. CEO Kate Smith held executive positions at Southern Housing. Comparable tenure mix and resident services model.
• The Housing Plus Group: Midlands-based housing association providing affordable homes and supported living services. Non-Executive Director Philip Ingle previously served as Deputy CEO and Finance Director. Comparable operating model.
• Bromford: Large UK housing association providing affordable homes across the West Midlands and South West. Comparable size, rural and urban mixed tenure portfolio, and focus on customer services improvement.

Broad incumbents

• Anchor: England's largest not-for-profit provider of housing and care for older people. CEO Kate Smith previously served as Group Executive Director at Anchor. Comparable as larger, more diversified social housing and care provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/weareconnexus
• LinkedInlinkedin.com/company/shropshire-housing

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHROPSHIRE HOUSING