SiamWellness
Siam Thai Wellness is a privately held German Thai massage studio in Laufenburg (Baden) operating since 2012, offering 10 traditional Thai massage services to individual wellness consumers, couples, and small groups within the local Baden-Württemberg market.
- Company typePrivate
- Founded2012
- HeadquartersLaufenburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SiamWellness does
Siam Thai Wellness UG (haftungsbeschränkt) is a privately held German wellness company operating a single physical Thai massage studio in Laufenburg (Baden), Baden-Württemberg. Founded in 2012 by Preeyada Kick, who is joined by managing director Latda Fischer (since 2018), the business relocated to larger modern facilities in February 2024 after more than a decade of operation in Bad Säckingen. The company offers 10 distinct traditional Thai massage services, including a signature 'Siam Ped Nam Nüng' technique described as unique in Germany, alongside oil-based, specialty (hot-stone, bamboo, salt compress, herbal pot), and targeted treatments (back-neck-head, foot, facial) priced between 75 and 119 EUR per session.
The business operates as a direct-to-consumer, two-practitioner self-employed service with no platform architecture, proprietary technology, or external funding. Revenue is generated through one-time payments for massage services (cash, EC, credit card, vouchers on-site), gift voucher sales via an online store, and ancillary fees (shower use at 5 EUR, optional enhancements at +25 EUR). Distribution channels include a real-time online booking system on its website, phone/WhatsApp reservations, and walk-ins at the studio. Customer acquisition relies on Google reviews, word-of-mouth, and gift voucher sales, with an active couples discount promotion (PAARZEIT10) extended through July 2026 to drive pair bookings.
The customer base is segmented into individual wellness consumers, couples, and small groups (up to 4 persons), all within a hyperlocal geographic footprint in the Laufenburg/Bad Säckingen area. The business maintains a 4-star-plus review profile and emphasizes authentic Thai ambiance, personalized treatment, and traditional Thai massage expertise. There is no evidence of subsidiaries, partnerships, external investors, or expansion beyond the single Baden-Württemberg location.
SiamWellness firmographics
Firmographics- Name
- SiamWellness
- Legal name
- Siam Thai Wellness UG (haftungsbeschränkt)
- Website
- https://siam-wellness-bs.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Siam Thai Wellness is a privately held German Thai massage studio in Laufenburg (Baden) operating since 2012, offering 10 traditional Thai massage services to individual wellness consumers, couples, and small groups within the local Baden-Württemberg market.
- Ownership category
- akta.pro rank
SiamWellness industry classification
Industry- Product category
- Massage and Spa Services
- NAICS
- Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Thai Massage (HSALAEAG)
- akta.pro secondary industries
- Shiatsu & Thai Massage (Eastern Modalities) (HSADAHAJ), Couples Massage (HSALAEAN), Hot Stone & Thermotherapy Massage (HSADAHAK), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
Keywords
Where SiamWellness is headquartered
LocationHeadquarters
- HQ city
- Laufenburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SiamWellness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Massage Services: One-time payment for Thai massage treatments. Services include traditional Thai massages (Sappaya, Sabei Gaya, Ped Nam Nüng), specialized treatments (Hot-Stone, Bamboo, Salt Compress, Herbal Pot), and targeted massages (Back-Neck-Head, Foot, Facial). Duration typically 60 or 90 minutes.
- Gift Vouchers: Sale of gift vouchers with customizable amounts (starting from 10 EUR), valid for 3 years, redeemable for any massage service.
- Ancillary Services: Additional services including shower facilities (5 EUR fee), optional enhancements (Hot-Stones, Salt Compresses at +25 EUR).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Siam Ped Nam Nüng Signature Massage - 60 min |
| Unit Pricing | Pay-as-you-go | Siam Ped Nam Nüng Signature Massage - 90 min |
| Unit Pricing | Pay-as-you-go | Siam Paksa Thai Facial Massage - 60 min |
| Unit Pricing | Pay-as-you-go | Siam Sareera Intensiv Massage - 60 min |
| Unit Pricing | Pay-as-you-go | Siam Un Ei Din Herbal Pot Massage |
| Unit Pricing | Pay-as-you-go | Gift Voucher with Custom Amount |
| Unit Pricing | Pay-as-you-go | Couple/Partner Booking Discount |
| Unit Pricing | Pay-as-you-go | Shower Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
SiamWellness product offering
Product offeringCore offering
SiamWellness operates a single-location traditional Thai massage studio in Laufenburg (Baden), Germany, offering ten distinct massage treatments including a signature "Siam Ped Nam Nüng" massage unique in Germany. Services span oil-based and oil-free Thai techniques, hot-stone, bamboo, salt compress, herbal clay pot, foot reflexology, and facial/head massage in 60- or 90-minute sessions for individuals, couples, and small groups of up to four. The studio also sells gift vouchers and provides ancillary amenities such as shower facilities.
Product overview
Siam Thai Wellness is a traditional Thai massage spa operating as a single-location service business with no software platform architecture. The core offering consists of 10 distinct massage services centered around traditional Thai massage techniques, including signature offerings like the Siam Ped Nam Nüng (unique in Germany), oil-based treatments (Siam Sabei Gaya), specialized techniques using props (bamboo, hot stones, salt compresses, clay pot), and targeted treatments (back/neck/head, facial, foot massage). Services are available in 60 or 90-minute durations. The product portfolio also includes gift vouchers and natural massage oils as add-on offerings. Couples/group packages for up to 4 persons are available with a 10% discount. All services are bookable via an internal online booking system with real-time availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Siam Sappaya Intensiv Massage Traditional Thai massage without oil, focusing on stretching and pressure points to support balanced energy flow and holistic well-being. Available to adult wellness consumers in 60- or 90-minute sessions.
- Siam Sabei Gaya Massage Traditional Thai oil massage combining ancient Thai massage techniques with soothing natural essential oils for deep relaxation and skin care. Available to adult wellness consumers in 60- or 90-minute sessions.
- Siam Bambus Massage Thai massage using warm bamboo to bridge traditional Thai massage and modern relaxation techniques, promoting muscle relaxation. Available to adult wellness consumers.
- Siam Thai Flow Salzstempel Massage Thai massage with warm aroma salt compresses combining traditional Thai techniques with soothing salt and heat elements for muscle tension relief. Available to adult wellness consumers.
- Siam Lava Hot-Stone Massage Thai massage using heated lava stones combined with traditional Thai techniques to promote deep relaxation and well-being. Available to adult wellness consumers.
- Siam Sareera Intensiv Massage Targeted Thai back, neck, and head massage combining traditional and modern methods for commonly stressed areas, with optional lava hot stones or salt compresses add-ons. Available to adult wellness consumers at EUR 79 for 60 minutes.
- Siam Un Ei Din Massage Thai massage using a heated clay pot filled with herbs, combining traditional Thai techniques with natural herbal warmth and aromatherapy. Available to adult wellness consumers at EUR 109 per session.
- Siam Bata & Spa Massage Traditional Thai foot massage combining gentle touches with pressure point treatment on foot zones connected to body organs in Thai massage practice. Available to adult wellness consumers.
- Siam Paksa Thai Gesichtsmassage Holistic Thai facial, neck, and head massage combining gentle touches with targeted pressure point massage to relax, firm, and reduce headaches. Available to adult wellness consumers at EUR 75 per 60-minute session.
- Siam Ped Nam Nüng Signature Massage Signature oil-free massage exclusive to Siam Thai Wellness in Germany, inspired by traditional techniques from Northeast Thailand with deep tissue and pressure point focus. Available to adult wellness consumers at EUR 89 (60 min) or EUR 119 (90 min).
- Gift Vouchers Flexible massage gift vouchers with custom amounts starting from EUR 10, valid for three years and redeemable for all massage services; delivered as PDF via email within minutes of purchase. Sold to individuals seeking gift options for friends, family, or partners.
- Couples Massage Package Couple or partner massage package offering 10% discount when booked for two persons; applicable to all massage treatments, valid until July 31, 2026 with promo code PAARZEIT10. Available for couples and pairs in the Laufenburg area.
- Shower Service Shower facilities available before or after massage treatments for EUR 5, subject to availability and requiring advance notice before treatment begins.
- Natural Massage Oils Selection of natural massage oils including coconut, rice germ, sesame, and almond oils, offered as complementary options for oil-based treatments at the studio.
Quantifiable outcome
- Customer reviews consistently report high satisfaction with massage quality, with multiple 5-star ratings describing professional service, muscle tension relief, and deep relaxation experiences.
Companies that use SiamWellness
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SiamWellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SiamWellness partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
SiamWellness competitors and assessment
Company assessmentBroad incumbents
- Vabali Spa: Multi-location German spa and wellness operator offering broad massage and sauna experiences; a broader incumbent in the same wellness-services category, but not Thai-specialist.
- Massage Envy: Largest U.S. massage and skin care franchise chain with membership-based recurring revenue; relevant as a comparable scaled operator illustrating how a single-location massage studio could grow into a chain — and as a competitive threat if it expands into the German market.
- Hand & Stone Massage and Facial Spa: North American massage and facial spa franchise chain; a broader incumbent demonstrating the scaled, multi-therapist model that a small Thai studio could evolve toward — or compete against as that format expands into Europe.
Emerging players
- Soothe: On-demand massage platform connecting customers with therapists for in-home and in-office sessions; an emerging model that could either expand Siam Thai Wellness's reach or cannibalize its local studio demand.
Direct peers
- Bodhi Wellness & Spa: German spa operator offering Asian-inspired wellness treatments including Thai massage variants; comparable on treatment menu, premium positioning, and target demographic.
- Royal Thai Massage Studios: Independent Thai massage studios operating across German cities with comparable service menus and pricing; competes for the same customer persona seeking authentic Thai massage in Germany.
- Sabai Sabai Thai Massage: Independent Thai massage studios in major German cities offering traditional Thai massage, foot massage, and oil treatments; directly comparable menu and pricing tier to Siam Thai Wellness.
- Buthanada Wellness: German wellness studio chain specializing in traditional Thai massage and spa treatments; most directly comparable as another Thai-origin massage operator competing for the same authentic-massage-seeking German customer base.
Others
- Thai Wellness Zentrum: Thai massage training school and treatment center in Freiburg where Siam Thai Wellness's founders were trained; connected via founder lineage and serves as both a peer and an industry ecosystem node.
- Treatwell: Germany's leading online booking marketplace for beauty, wellness, and massage services; an ecosystem participant and potential distribution channel for small studios like Siam Thai Wellness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SiamWellness social profiles
Digital presenceSiamWellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
SiamWellness leadership team
Management profileNumber of profiles
Profiles2 records
SiamWellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SiamWellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SiamWellness
What does SiamWellness do?
SiamWellness operates a single-location traditional Thai massage studio in Laufenburg (Baden), Germany, offering ten distinct massage treatments including a signature "Siam Ped Nam Nüng" massage unique in Germany. Services span oil-based and oil-free Thai techniques, hot-stone, bamboo, salt compress, herbal clay pot, foot reflexology, and facial/head massage in 60- or 90-minute sessions for individuals, couples, and small groups of up to four. The studio also sells gift vouchers and provides ancillary amenities such as shower facilities.
Is SiamWellness a public or private company?
SiamWellness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SiamWellness founded?
SiamWellness was founded in 2012. It employs 1 to 10 people.
Where is SiamWellness based?
SiamWellness is headquartered in Laufenburg, Germany, in the Europe region.
How does SiamWellness make money?
Three revenue lines are on record. Massage Services are the primary driver. The others are gift Vouchers and ancillary Services.
Who are SiamWellness's main competitors?
Broad incumbents on record are Vabali Spa, Massage Envy and Hand & Stone Massage and Facial Spa. Soothe is listed as an emerging player. Direct peers are Bodhi Wellness & Spa, Royal Thai Massage Studios, Sabai Sabai Thai Massage and Buthanada Wellness. Others are Thai Wellness Zentrum and Treatwell.
Does SiamWellness have an API?
No public API is recorded for SiamWellness.
What industry is SiamWellness in?
SiamWellness's product category is Massage and Spa Services. Its primary akta.pro industry code is HSALAEAG, Thai Massage, with a secondary code of HSADAHAJ, Shiatsu & Thai Massage (Eastern Modalities). Its NAICS code is 81219 and its SIC code is 8000.